Exhibiting a New South Empire
Chapter 4 argues that the Jim Crow modernity at the fairs foreshadowed a Jim Crow empire after 1898. The Cotton States and International Exposition and Tennessee Centennial Exposition presented arguments for a distinctly southern imperial expansion. The Negro Buildings coupled with African American participation provided a blueprint for the incorporation of nonwhite colonial natives into the United States. By solving the supposed problems of a multiracial society by including the labor of African Americans while denying them the rights of citizenship, the South presented a framework for empire. At the same time, the exhibits and conferences held at the Negro Buildings often embraced the civilizing language of imperialism. Rhetoric about “primitive” and “heathen” Africans and the need for technical schools in Africa placed the southern African American professional and clerical staff within and alongside American expansionism.