A Matter of Persuasion

Author(s):  
Malcolm Crook

How did French voters decide whom to elect to office, or which option to support in referendums? Just as declared candidatures were long resisted, so overt campaigning was condemned by custom. Yet electioneering had always been conducted, albeit in a discreet fashion, by word of mouth among family and friends, or at the electoral assemblies in which voting was conducted until 1848. The advent of a mass suffrage would ultimately change the rules of the game, but the promotion of particular individuals was long regarded unfavourably. As new practices developed, so the boundary between simply canvassing for votes and using corrupt means to secure them became more blurred. The French case suggests that there is no simple equation between democratization and a reduction in electoral fraud, for a bigger electorate offered more scope for bribery and intimidation. However, demands for electoral integrity, together with greater secrecy of the vote, gradually curbed malpractice towards the end of the nineteenth century, though new forms of fraud have emerged in the age of the Internet.

1909 ◽  
Vol 3 ◽  
pp. 51-124 ◽  
Author(s):  
C. H. Firth

Ballads about events which happened during the reigns of the later Tudors are far more numerous than those which relate to the reigns of their predecessors. They fall naturally into three classes. There are a few traditional ballads, probably handed down by word of mouth, committed to writing much later, and generally not printed till the eighteenth or nineteenth century. The authors of these are unknown; in the shape in which we possess them they may be the work of more than one hand; in many cases it is certain that they have been pieced together and reshaped by modern editors.


2021 ◽  
Vol 19 (2) ◽  
Author(s):  
Santho Vlennery Mettan ◽  
Aldo Hardi Sancoko

Indonesian’s Millennials are estimated to reach 70% of the productive population in 2020-2030 (BPS 2018), who cannot be separated from the internet and social media (Harahap 2017). Due to this fact, (Hsu 2018) and (Benini 2018) claim that millennials are afraid of being left behind by ephemeral content which will disappear within 24 hours so that many social media platforms are equipped with these temporary content features and companies are using temporary content strategies to reach more consumers. SMEs on the other hand have low knowledge of ephemeral content, even though 84% of millennials buy products due to the influence of social media, where ephemeral content lies within (Boen 2016). In the other hand, word-of-mouth has a significant impact on customer purchasing decisions until now. Along with the change to the digital era, word-of-mouth is being accelerated with the help of the internet, it called e-WOM, where many businesses use social media or other online platforms to promote business. The results showed that the two variables of ephemeral content and word-of-mouth with the help of the internet had a significant effect on customer purchase intentions, especially the millennial customer for SMEs in Surabaya City. In the future, by implementing ephemeral content in SMEs media social will increases their customer’s e-WOM.


2021 ◽  
Vol 14 (1) ◽  
pp. 63-76
Author(s):  
Antonio E.L. Nyoko ◽  
Anthonia Debora Dila Semuel

The development of information technology and the internet is currently developing very widely. This greatly affects the lifestyle of most humans at this time. The internet is an important part of everyday life in terms of accessing existing social media. Changes also occur in WOM (Word Of Mouth) communication. Through e-WOM communication, WOM behavior in social media, consumers can obtain information and exchange opinions about products and services. The purpose of this research is to investigate the effect of e-WOM in social media Facebook towards Purchasing Decision on Muca Cafe Kupang. The variables in this study are the independent variable; e-WOM (Intensity, Valence of Opinion, Content) and the dependent variable; Purchasing Decision. The population in this study were consumers who befriended in social media Facebook with Muca Cafe, with a sample of 100 respondents conducted by purposive sampling method. Data collection techniques in this study using the questionnaire method. The instruments were applied Validity Test, Reliability Test, Classic Assumption Test, and Hypothesis Testing using t-Test and F Test. Data analysis techniques used Descriptive Statistics, Multiple Linear Regression, and Coefficient of Determination. The result of this study indicates e-WOM through social media Facebook has a significant effect on Purchasing Decision. Thus, Muca Café should optimize its social media Facebook to attract many consumers. Keywords: Content, Electronic Word Of Mouth, Intensity, Purchasing Decisions, Valence of Opinion


Author(s):  
Dana M. Williams

Social movements are interested in the creation of alternative social practices, but must rely upon previous ideas and actions for a starting place. Ideally, anarchists seek to borrow good ideas and avoid bad ideas. This is challenging given anarchist movements’ horizontalist structures—tactics and organizational forms must be transmitted non-hierarchically in order to remain legitimate, as there is not central organization managing, authorizing, and dictating to new anarchist organizations. They key means for institutional isomorphism—how organizations tend to have comparable characteristics—with anarchist movements, is mimicry. This chapter analyses the creation and founding iterations of four “anarchistic franchise organizations”: Anti-Racist Action, Critical Mass, Earth First!, and Food Not Bombs. These tactics and organizational forms have spread through networks of activists and organizers (mainly via word-of-mouth and first-hand experience) and media (especially the Internet, as well as activist press and sometimes mainstream media).


Author(s):  
S. Fatemeh Mostafavi Shirazi

This chapter presents the subject area of the Internet as an international form of media and examines related issues. It begins by considering the Internet as a source of information in various forms of social network sites that enables any individual to post their experiences, opinions and evaluations of tourism destination. This provides a summary of the existing state of knowledge concerning to social network sites and word of mouth (WMO) recommendation. In addition, it serves to clarify the associated word of mouth and market share development.


2014 ◽  
Vol 150 (1) ◽  
pp. 36-40
Author(s):  
Peter Coleman

State censorship in Australia has been rare, controversial and short-lived. There was almost none in the liberal nineteenth century. In the twentieth century, the two world wars, the Great Depression and the new age of terrorism led to more determined, if comparatively temporary, attempts to censor publications that advocated sedition or violence. Moral censorship of obscenity was also rare in the nineteenth century, but enjoyed an ‘heroic’ period following the arrival of a new realism in literature and the age of lurid comic books. The internet has made such censorship almost totally ineffective. Blaspheming the Christian religion is no longer treated as a punishable offence, although attacking Islam may still sometimes be deemed actionable in law. The advent of multiculturalism has encouraged legislation to restrict free speech deemed to be ‘hate speech’, but its application has been episodic, unpopular and ineffective. The contest between writers demanding freedom and censors demanding standards is unending. But at the moment, the balance favours writers.


2017 ◽  
Vol 23 (1) ◽  
Author(s):  
Sylvia Ang

Migrants from mainland China now make up nearly a million of Singapore’s total population of 5.4 million, an influx unprecedented since the nineteenth century. This has compelled both locals and migrants to (re)think their Chinese-ness. Simultaneously, the state produces its hegemonic version of Chinese-ness with Mandarin as an important signifier. This discourse has been increasingly challenged by residents with the advent of the internet as a platform for alternative views. This article suggests that by endorsing Singaporean state discourse that defines Chinese authenticity as Mandarin proficiency, Chinese migrants deride Chinese-Singaporeans as less Chinese, and therein less Singaporean. In defence, Chinese-Singaporeans appear to present a united front by deriding Chinese migrants’ deficiency in the English language. I argue that, to the contrary, Chinese-Singaporeans’ online narratives show fragmentation within the group.


2020 ◽  
Vol 9 (1) ◽  
pp. 1
Author(s):  
Yuko Taniguchi ◽  
Kazuhiko Tsuda

With the widespread use of the Internet, there are more and more opportunities to purchase a variety of products through online shopping. The opportunities are not only for small products such as books, but also for home appliances. Previously, when purchasing a product, users who wanted to buy a product would visit a store and get expert advice on what to buy. Now, however, customers consider reviews on the Internet to be more important information for considering the products to be purchased. And evaluation page consists of an overall evaluation, an evaluation of each feature, and comments, which are word of mouth. The overall evaluation and the evaluation of each feature is often a score evaluation, and organized information such as the average and the distribution of scores are presented. However, it is difficult to read all the comments that are word of mouth because they are often enumerated as is. Therefore, in this study, we created a system to label which features people commented on in response to the word of mouth comments using data from the TV’s comprehensive evaluation page. 2392 TV evaluation results from Sony.com were used. From the extracted data, text mining was performed on the comments, which are word of mouth, followed by labels of which features are commented on. When 80\% of the test data was prepared and implemented against 20\% of the learning data, the label was predicted with 77\% accuracy. From this study, we used text mining to label the comments, which are customer impression. from the current study, text mining was used to label the comments, which are customer impression. The results and score ratings were used to identify customer trends.


1998 ◽  
Vol 23 (2) ◽  
pp. 19-21
Author(s):  
Constant Cuypers

Recently it has become possible to get access, on the Internet, to a number of important items in CADENS, a work-in-progress project which is analysing the contents of all Dutch nineteenth-century exhibition catalogues of contemporary visual arts. As well as detailed information about the exhibition catalogues, a chronological compilation is available for each artist’s exhibits. In future it will also be possible, using keywords, to search the titles of the exhibits online.


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