A Matter of Persuasion
How did French voters decide whom to elect to office, or which option to support in referendums? Just as declared candidatures were long resisted, so overt campaigning was condemned by custom. Yet electioneering had always been conducted, albeit in a discreet fashion, by word of mouth among family and friends, or at the electoral assemblies in which voting was conducted until 1848. The advent of a mass suffrage would ultimately change the rules of the game, but the promotion of particular individuals was long regarded unfavourably. As new practices developed, so the boundary between simply canvassing for votes and using corrupt means to secure them became more blurred. The French case suggests that there is no simple equation between democratization and a reduction in electoral fraud, for a bigger electorate offered more scope for bribery and intimidation. However, demands for electoral integrity, together with greater secrecy of the vote, gradually curbed malpractice towards the end of the nineteenth century, though new forms of fraud have emerged in the age of the Internet.