Blakespotting
The chapter argues that the unpredictable viral behavior of William Blake’s proverbs in contemporary culture is critically and politically instructive. The widespread practice of citing Blake proverbs across various media platforms reveals the radical potential that Blake’s multi-media poetry possessed within the “original” historical contexts in which he wrote. Understanding the proverb form as a viral medium that spreads through a population’s contradictory desires for self-regulation illuminates proverbs’ centrality to Blake’s art and its challenge to the regulatory power of laws. The intellectual groundwork for this challenge lay in eighteenth-century practices of collecting national proverbs and in historical research into the Book of Proverbs. The chapter closes by analyzing how Blake’s proverbs relate to computer worms and also how they inform the ways that Jim Jarmusch’s film Dead Man laments America’s history of missed political opportunities.