Beyond the Placeless Foodscape: Place, Power, and Provenance
The foregoing chapters bring us to the point where we can directly address the three themes that constitute the subtitle of the book—namely place, power, and provenance. Reflecting the binary thinking that pervades the agri-food literature—global versus local, embedded versus disembedded, conventional versus alternative, quantity versus quality, and so forth— these themes tend to be treated in a highly compartimentalized fashion, with place and provenance being the preserve of the alternative food literature, while power seems to be the proper object of analysis in the conventional food literature. This binary conceptual tradition has the effect of segmenting the food sector into unduly rigid and path-dependent worlds of production. It could even lead to the (erroneous) conclusion that the conventional food chain is inextricably tied to a particular world of production, invariably the Industrial World, while alternative food chains are embedded in, and tethered to, the Interpersonal World. To overcome this unwarranted division of labour, we propose to examine the roles of place, provenance, and power in both the conventional food chain and the ecological food chain. However, we also want to suggest that the borders between these worlds are more porous and much less static than the worlds of production literature sometimes implies, leaving open the possibility that firms and regions can move from one world to another. Each world of production may have its own nuanced regulatory environment, where a specific mix of rules, regulations, and quality conventions defines its distinctive milieu, but all worlds are subject to some meta-regulatory trends that are emerging in the global food sector, two of which have the potential to induce significant changes. For the sake of simplicity, we shall refer to these meta-regulatory trends as the new moral economy on the one hand and the neo-liberal economy on the other. Taken in isolation, these regulatory trends could trigger very different trajectories of development, with major implications for place, power, and provenance in the food chain, because the former involves reregulating the food sector, while the latter aims to deregulate it.