Be there or be square

2011 ◽  
Vol 27 (10) ◽  
pp. 9-11 ◽  
Keyword(s):  
Design Methodology ◽  
Large Scale ◽  
Demographic Characteristics ◽  
Social Implications ◽  
Content Type ◽  
Cultural Event ◽  
Special Events ◽  
The Right ◽  
Practical Implications

PurposeThis paper aims to consider the factors contributing to the successful marketing of one‐off special events.Design/methodology/approachUses a case study of Festival Melbourne 2006, a multi‐site, multi‐activity sporting and cultural event, to investigate ways of increasing participation through effective marketing communications.FindingsHave you ever been invited to something only to discover that it has already happened? That you have missed your chance to take part in something special? That is the marketing challenge facing the organizers and promoters of special events – large‐scale, never‐to‐be‐repeated happenings taking place in several venues: how do you attract prospective participants and get the right sort of information to them at the right time?Practical implicationsOffers guidance on what does and does not work in the marketing of special events and the level of information needed to deliver a memorable experience.Social implicationsHighlights the importance of tailoring marketing materials for local events to the socioeconomic and demographic characteristics of the community audience.Originality/valueDraws attention to the distinctive challenges of marketing special events.

How “The Three Rules” guide strategy and investment decisions at Deloitte Consulting LLP

2015 ◽  
Vol 43 (3) ◽  
pp. 7-14 ◽  
Author(s):  
Jim Moffatt
Keyword(s):  
Design Methodology ◽  
Large Scale ◽  
Investment Decisions ◽  
Decision Makers ◽  
Research Project ◽  
Content Type ◽  
First Case ◽  
Practical Implications ◽  
Thought Leadership

Purpose – This case example looks at how Deloitte Consulting applies the Three Rules synthesized by Michael Raynor and Mumtaz Ahmed based on their large-scale research project that identified patterns in the way exceptional companies think. Design/methodology/approach – The Three Rules concept is a key piece of Deloitte Consulting’s thought leadership program. So how are the three rules helping the organization perform? Now that research has shown how exceptional companies think, CEO Jim Moffatt could address the question, “Does Deloitte think like an exceptional company?” Findings – Deloitte has had success with an approach that promotes a bias towards non-price value over price and revenue over costs. Practical implications – It’s critical that all decision makers in an organization understand how decisions that are consistent with the three rules have contributed to past success as well as how they can apply the rules to difficult challenges they face today. Originality/value – This is the first case study written from a CEO’s perspective that looks at how the Three Rules approach of Michael Raynor and Mumtaz Ahmed can foster a firm’s growth and exceptional performance.

The unnatural networker’s guide to networking

2015 ◽  
Vol 23 (3) ◽  
pp. 23-25
Author(s):  
Charlie Lawson
Keyword(s):  
Design Methodology ◽  
Body Language ◽  
Social Implications ◽  
Content Type ◽  
The Right ◽  
Personal Success ◽  
Practical Implications

Purpose – Helps people to help people to become better at networking. Design/methodology/approach – Examines some differences between introverts and extroverts and explains why introverts can be better at networking than extroverts. Findings – Provides a number of tips, including setting goals, looking for the right body language and following up, that can help to make people into good networkers. Practical implications – Asserts that a high proportion of people are not natural networkers but that good networking skills can be learned. Social implications – Highlights the importance of being good at networking for business and personal success. Originality/value – Advances the view that effective networking is about much more than simply “working the room”.

scholarly journals Public libraries in Switzerland: RDA and the FRBRization watershed

2019 ◽  
Vol 40 (1/2) ◽  
pp. 98-112
Author(s):  
Elisa Banfi ◽  
Arnaud Gaudinat
Keyword(s):  
Design Methodology ◽  
Public Libraries ◽  
Local Level ◽  
Social Implications ◽  
Structured Interviews ◽  
Linguistic Structure ◽  
Content Type ◽  
The Face ◽  
Practical Implications

PurposeThe purpose of this paper is to investigate how Swiss public libraries are experiencing a normative revolution connected to new cataloging standards, such as RDA and the FRBRization of catalogs.Design/methodology/approachThanks to semi-structured interviews, the paper analyzes the current positioning of Swiss public libraries on the “bibliographic transition” issue by using a case study of the network of municipal libraries in Geneva.FindingsIn Switzerland, the federal and multi-linguistic structure of the library networks increases the organizational obstacles to the adoption of new cataloging principles and formats. At the local level, the Swiss municipal libraries have to cope with this complexity to transform their structures and continue to offer competitive and effective services to their users.Practical implicationsThe paper proposes six scenarios of technology watershed for the analyzed case study and their consequences for cataloging standards and rules.Social implicationsThe paper shows how the adoption of technological and conceptual innovations has to be done in the face of real organizational and administrative constraints, especially in the case of public lending libraries.Originality/valueThe paper analyzes at the empirical and theoretical levels how, especially in Switzerland, the variety of governance levels and linguistic areas have made strategizing more complex for public lending libraries.

The professional basis of development work: suppose the person you are assisting to learn decides to leave the organization

2014 ◽  
Vol 28 (3) ◽  
pp. 3-5
Author(s):  
Ian Cunningham
Keyword(s):  
Personal Experience ◽  
Design Methodology ◽  
Social Implications ◽  
Development Work ◽  
Learning And Development ◽  
Content Type ◽  
The Social ◽  
Development Professionals ◽  
Practical Implications

Purpose – The purpose of this article is to challenge some assumptions about development work. It raised moral and ethical dilemma facing learning and development professionals. Design/methodology/approach – The article draws on personal experience and theory. It also uses an extract from Sainsbury’s case study. Findings – Learning and development professionals need to consider their role in relation to people with whom they work. Practical implications – The article provides practical advice based on real examples. Social implications – The article is clear about the social implications of one aspect of learning and development work, namely, where the activities of learning and development may cause a person to leave the organization. Originality/value – It appears to be a unique analysis of a real issue, namely, what should learning and development professionals do if a person wants to leave the organization as a result of their learning.

How can challenger marketers target the right customer organization? The A-C-O-W customer organization profiling matrix for challenger marketing

2019 ◽  
Vol 34 (2) ◽  
pp. 338-346 ◽  
Author(s):  
Weng Marc Lim
Keyword(s):  
Thematic Analysis ◽  
Design Methodology ◽  
Theory And Practice ◽  
Content Type ◽  
New Ideas ◽  
The Right ◽  
Business To Business ◽  
Practical Implications ◽  
Marketing Approach

PurposeThis paper aims to help challenger marketers identify and target the right customer organization.Design/methodology/approachThis paper adopts a customer organization profiling route to targeting for challenger marketing that is predicated on a thematic analysis of key findings of customer organization profiles from an international case study.FindingsThis paper introduces and explains the concepts of aggressiveness to succeed, compatibility of offerings, openness to new ideas and willingness to take action (or A-C-O-W) as components of a newly developed customer organization profiling matrix for challenger marketing.Research limitations/implicationsThe A-C-O-W customer organization profiling matrix offers a fresh conceptual outlook for targeting customer organizations using a challenger marketing approach in the contemporary business-to-business (B2B) marketplace.Practical implicationsThe A-C-O-W customer organization profiling matrix illuminates how challenger marketers can target the right customer organizations in the contemporary B2B marketplace.Originality/valueThe A-C-O-W customer organization profiling matrix is a pioneering concept for challenger marketing in B2B theory and practice.

Jobless learn warehousing skills at Euro Car Parts academy

2014 ◽  
Vol 22 (3) ◽  
pp. 11-13
Keyword(s):  
Design Methodology ◽  
Low Risk ◽  
Social Implications ◽  
Unemployed People ◽  
Content Type ◽  
Training Initiative ◽  
The Right ◽  
The Unemployed ◽  
Practical Implications

Purpose – The purpose of this paper is to observe how the Euro Car Parts (ECP) academy is helping the expanding business to recruit trained and willing employees. Design/methodology/approach – Examines the reasons for the academy, the form it takes and the results it is achieving. Findings – Explains that, by giving unemployed people the skills and attitudes needed for successful careers at ECP, the academy is providing a financially attractive, low-risk way to get the right people into the business. Practical implications – Reveals that every person successfully graduating from the first intake has been offered employment by ECP and new intakes are currently being trained to meet the company’s demanding recruitment plan. Social implications – Describes a scheme that is successfully offering new hope to the unemployed. Originality/value – Details how a training initiative is helping the unemployed into work, while helping to solve a growing company’s recruitment problems into the bargain.

From transactions to cooperation

2019 ◽  
Vol 122 (5) ◽  
pp. 1381-1396
Author(s):  
Cecilia Casalegno ◽  
Matteo Migheli ◽  
Angelo Bonfanti ◽  
Peter Maple
Keyword(s):  
Supply Chain ◽  
Design Methodology ◽  
Single Case ◽  
Methodological Approach ◽  
Interesting Case ◽  
Nutritional Values ◽  
Content Type ◽  
The Right ◽  
Practical Implications

Purpose The purpose of this paper is to add understanding to whether the supply chain (SC) of ancient grains, einkorn in particular, may activate the virtuous mechanisms that enable pursuing a new equilibrium based on relationships and joint interests. Design/methodology/approach This study adopts the single case study as a methodological approach. More precisely, it focusses on the SC of ancient grains in Piedmont (Italy) examining in detail Mulino Marino. Interviews with the management of this single player and to some farmers’ local associations were carried out. Findings The einkorn SC in Piedmont Region is an interesting case of short, local and direct SC because it aims at delivering a product that is more sustainable in terms of production, nutritional values and properties. In addition, this study confirms previous studies according to which for an effective supply chain management (SCM) it is important to implement the following conditions: the right equilibrium among SC players’ physiologically conflicting interests, players’ integration and transparent information among all the SC stakeholders, including final consumers. Practical implications The study offers implications for food managers involved in the (short) SCM. Originality/value Elements of originality can be identified in this research to the extension of studies on SCM in the ancient grains industry.

It’s not the job that you do but the way that you do it

2015 ◽  
Vol 23 (1) ◽  
pp. 1-3
Author(s):  
P.B. Srikanth
Keyword(s):  
Design Methodology ◽  
Social Implications ◽  
Past Performance ◽  
Content Type ◽  
Role Based ◽  
The Right ◽  
Practical Implications ◽  
The Way

Purpose – Advances the view that employee potential needs to be assessed based on capability to handle the breadth and complexity of a given role, for which past performance may not serve as a good indicator. Design/methodology/approach – Proposes a role-based perspective for evaluating performance and identifying employee potential. Findings – Details practical ways of implementing a role-based approach and identifies how to overcome obstacles. Practical implications – Explains why promotion needs to be based on a person’s adaptability and potential to deal with complexity rather than his or her ability to do more of the same. Social implications – Reveals how organizations can be made more effective by promoting the right people. Originality/value – Concentrates on the importance of employee potential in selecting the right people for promotion.

Strategic, future-proof succession planning connects Telefónica with success

2014 ◽  
Vol 22 (2) ◽  
pp. 28-30
Author(s):  
Sue Brooks
Keyword(s):  
Succession Planning ◽  
Design Methodology ◽  
Talent Management ◽  
Social Implications ◽  
Business World ◽  
Content Type ◽  
Succession Plan ◽  
Future Demands ◽  
Practical Implications

Purpose – Outlines the barriers to efficient, strategic and future-proofed succession plans, centered on a case study example of Telefónica. Design/methodology/approach – Draws on information provided by the company's UK and Europe talent manager. Findings – Describes the journey taken by Telefónica to build a succession plan that is both relevant now and adaptable to future demands, including key advice for HR specialist and resourcing teams. Practical implications – Shows that current succession plans are not working as effectively as they might. A fresh approach to the process can lead to HR developing a plan that is future proof, addresses the emerging talent market and is a true reflection of the current workforce. Social implications – Emphasizes the importance of effective talent management in a constantly evolving business world. Originality/value – Provides a useful case-study example of successful talent management and the main issues that a future-proof plan ought to consider.

scholarly journals Unlimited and protected memory for flight data recorders

2016 ◽  
Vol 88 (6) ◽  
pp. 866-872 ◽  
Author(s):  
Yair Wiseman
Keyword(s):  
Design Methodology ◽  
Memory Device ◽  
Social Implications ◽  
Embedded Memory ◽  
Content Type ◽  
Flight Data ◽  
Embedded Device ◽  
Use Of Internet ◽  
Practical Implications

Purpose The purpose of this paper is to study extensive enlargement and safety of flight data recorder memory. Design/methodology/approach The study involves the moving the memory of flight data recorders from an internal embedded device to a cloud. Findings The implementation has made the embedded memory device of flight data recorder effectively unlimited, and, hence, much more information can be stored. Research limitations/implications The possibility of a flight data recorder to be damaged or lost in a crash is not so high, but the implementation can be very helpful in cases such as aerial disappearances. Practical implications The implication is larger and protected memory for flight data recorders. Social implications Finding reasons for crashes is faster, and immediate actions can be taken to find remedy to the failures. Originality/value The use of internet and cellphones in airplanes is nothing special at present. It is suggested to take this technology for flight data recorders as well.

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