A Cross‐cultural comparison of customer value perceptions for products: consumer aspects in East Asia

2003 ◽  
Vol 10 (4) ◽  
pp. 43-60 ◽  
Author(s):  
Chih‐Wen Huang ◽  
Ai‐Ping Tai
Keyword(s):  
East Asia ◽  
Customer Value ◽  
Global Strategy ◽  
Cross Cultural ◽  
Survey Method ◽  
Basic Question ◽  
Global Marketplace ◽  
Cross Cultural Comparison ◽  
Value Perceptions ◽  
Customer Values

With increasing competition in the global marketplace, a prime and basic question for many enterprises is how to construct a global strategy for existing product mixes through standardization or localization, so as to achieve success in regional or local markets. The purpose of this paper is to investigate customer value perceptions of products, to view what variables are important to consumers, and lastly to make comparisons via a cross‐cultural study. Using the same survey method to collect data from Taipei (Taiwan), Seoul (South Korea), Shanghai (China), and Tokyo (Japan), perceived customer values of products were collected together in a List of customer values. The results yielded a wide array of both crosscultural differences and similarities in East Asia.

Creating customer value in the sharing economy: an investigation of Airbnb users and their tripographic characteristics

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kevin Kam Fung So ◽  
Hyunsu Kim ◽  
Somang Min
Keyword(s):  
Customer Value ◽  
Sharing Economy ◽  
Social Value ◽  
Moderating Effects ◽  
Content Type ◽  
Differential Effects ◽  
Study Approach ◽  
Value Perceptions ◽  
Two Samples ◽  
Customer Values

Purpose This paper aims to investigate the roles of different types of customer value in influencing in customer evaluations of Airbnb. In particular, this study empirically tests the roles of four value dimensions in shaping existing Airbnb users’ attitudes and future behavioral intentions along with the effects of tripographic characteristics on users’ post-purchase evaluative judgments. Design/methodology/approach This study adopted a multi-study approach to test the hypotheses. In Study 1, theoretical relationships between constructs were proposed and empirically analyzed; and in Study 2, a different sample was used to validate the hypothesized model and enhance the external validity of the findings. After completing both studies, the two samples were combined to test for the moderating effects of several key tripographic factors among Airbnb users. Findings This study found that price value, emotional value, quality value and social value were critical factors exerting differential effects on customers’ evaluations of Airbnb. Further analysis of group differences revealed that Airbnb customers’ value perceptions differed significantly depending on the length of stay, group size and number of previous trips. The number of previous trips also had a significant moderating effect on the relationship between social value and attitudes. Research limitations/implications The findings of this study contribute to the literature on Airbnb by presenting a comprehensive assessment of the differential effects of value components in evaluating Airbnb experiences with the consideration of tripographic characteristics. While supporting the importance of emotional, social, quality and price value to Airbnb guests, the results also show that Airbnb seems to appeal particularly to visitors who stay longer, travel with large groups and have used the platform several times in the past. Originality/value The findings of this study provide important insight into which customer values contribute to users’ attitudes and consequent favorable behaviors. More importantly, this study emphasized the importance of understanding the moderating effects of tripographic characteristics in the relationships between customer values and existing users’ evaluative judgment of Airbnb experiences.

Of Frames and Cultures - A Cross-Cultural Comparison of TV Newscasts

2006 ◽  
Vol 18 (4) ◽  
pp. 160-173 ◽  
Author(s):  
Maria Senokozlieva ◽  
Oliver Fischer ◽  
Gary Bente ◽  
Nicole Krämer
Keyword(s):  
Content Analysis ◽  
Arab World ◽  
Methodological Approach ◽  
Cross Cultural ◽  
Cultural Comparison ◽  
Explorative Study ◽  
Cross Cultural Comparison ◽  
Tv News ◽  
The Usa ◽  
The Relationship

Abstract. TV news are essentially cultural phenomena. Previous research suggests that the often-overlooked formal and implicit characteristics of newscasts may be systematically related to culture-specific characteristics. Investigating these characteristics by means of a frame-by-frame content analysis is identified as a particularly promising methodological approach. To examine the relationship between culture and selected formal characteristics of newscasts, we present an explorative study that compares material from the USA, the Arab world, and Germany. Results indicate that there are many significant differences, some of which are in line with expectations derived from cultural specifics. Specifically, we argue that the number of persons presented as well as the context in which they are presented can be interpreted as indicators of Individualism/Collectivism. The conclusions underline the validity of the chosen methodological approach, but also demonstrate the need for more comprehensive and theory-driven category schemes.

Measurement Invariance of a Universal Behavioral Screener Across Samples From the USA and Germany

2018 ◽  
Vol 34 (2) ◽  
pp. 87-100 ◽  
Author(s):  
Gino Casale ◽  
Robert J. Volpe ◽  
Brian Daniels ◽  
Thomas Hennemann ◽  
Amy M. Briesch ◽  
...  
Keyword(s):  
Measurement Invariance ◽  
Student Behavior ◽  
Cross Cultural ◽  
Cross Cultural Comparison ◽  
School Based ◽  
Cultural Research ◽  
Universal Screener ◽  
Confirmatory Factor ◽  
The Us ◽  
The Usa

Abstract. The current study examines the item and scalar equivalence of an abbreviated school-based universal screener that was cross-culturally translated and adapted from English into German. The instrument was designed to assess student behavior problems that impact classroom learning. Participants were 1,346 K-6 grade students from the US (n = 390, Mage = 9.23, 38.5% female) and Germany (n = 956, Mage = 8.04, 40.1% female). Measurement invariance was tested by multigroup confirmatory factor analysis (CFA) across students from the US and Germany. Results support full scalar invariance between students from the US and Germany (df = 266, χ2 = 790.141, Δχ2 = 6.9, p < .001, CFI = 0.976, ΔCFI = 0.000, RMSEA = 0.052, ΔRMSEA = −0.003) indicating that the factor structure, the factor loadings, and the item thresholds are comparable across samples. This finding implies that a full cross-cultural comparison including latent factor means and structural coefficients between the US and the German version of the abbreviated screener is possible. Therefore, the tool can be used in German schools as well as for cross-cultural research purposes between the US and Germany.

A cross-cultural comparison of psychology of working theory among U.S. and Korean college students.

2020 ◽  
Vol 67 (5) ◽  
pp. 568-579 ◽  
Author(s):  
Haram J. Kim ◽  
Shin Ye Kim ◽  
Ryan D. Duffy ◽  
Nguyen P. Nguyen ◽  
Danni Wang
Keyword(s):  
College Students ◽  
Cross Cultural ◽  
Cultural Comparison ◽  
Cross Cultural Comparison ◽  
Korean College Students ◽  
Psychology Of Working
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