Editorial: exploring cultural consumption and brands: evolving methods and insights

Cultural images, fantasies and imaginations are formed differently depending on location technology and characteristic of cultural consumption. When cultures of of different “symbolic structures” across national bounderies, they are influenced by historically accumulate images that each nation holds of one another. Culture consists of knowledges, beliefs, perceptions, attitudes, expectations, values and patterns of behavior that people learn by growing up in a given society. A media such as television occupies an important place in culture and society. Media messages are perceived differently according to the diverse backgrounds, cultures and life-styles of audiences. Culture as a strategy of survival is both transnational and translational. It is transnational because ithas to have physical centers somewhere, places in which, or from where, their particular meanings are produced. Culture is translational because such spatial histories of displacement now accompanied by the territorial ambitions of global media technologies.Television plays a very important role in a society. It can change opinions because it has access to audiences and gives a lot of strength. The strength that can either be used constructively or destructively. Their programs have an impact and people as the audiences listen to them.

Download Full-text

Two Representations of the Moscow Art Theater Audience

Observatory of Culture ◽

10.25281/2072-3156-2020-17-5-462-476 ◽

2020 ◽

Vol 17 (5) ◽

pp. 462-476

Author(s):

Alexander A. Ushkarev ◽

Galina G. Gedovius ◽

Tatyana V. Petrushina

Keyword(s):

Online Community ◽

Modern Art ◽

Virtual Space ◽

Demographic Parameters ◽

Cultural Consumption ◽

Cultural Activity ◽

Behavioral Differences ◽

Technological Revolution ◽

Definition Of

The technological revolution of recent decades has already brought art to the broadest masses, and the unexpected intervention of the pandemic has significantly accelerated the process of migration of theatrical art to the virtual space, causing the corresponding dynamics of the audience. What is the theater audience in the era of digitalization and the spread of alternative forms of cultural consumption? How does the theater build its relationship with the audience today? In search of answers, we conducted a series of sociological surveys of the Chekhov Moscow Art Theater’s audience — both at the theater’s performances and in the online community of its fans. The purpose of this phase of the study was to answer the fundamental questions: do spectators surveyed in the theater and those surveyed online represent the same audience; what are their main differences; and what are the drivers of their spectator behavior? The article presents the main results of a comparative analysis of two images of the Moscow Art Theatre’s audience based on a number of content parameters by two types of surveys, as well as the results of a regression analysis of the theater attendance. The study resulted in definition of the qualitative and behavioral differences between the theater visitors and the viewers surveyed online, and identification of the factors of theater attendance for both of the represented audience groups. The study made it possible to clarify the role of age and other socio-demographic parameters in cultural activity, as well as the influence of preferred forms of cultural consumption (live contacts or online views) on one’s attitude to art, motivation and spectator behavior. The conclusions of the study, despite the uniqueness of the object, reflect the general patterns of the modern art audience’s dynamics.

Download Full-text

Research of Economic Capital and Cultural Consumption

Journal of Korean Society for Rhythmic Exercises ◽

10.34270/jksre.2018.11.1.81 ◽

2018 ◽

Vol 11 (1) ◽

pp. 81-95

Author(s):

Kim,Eun-Hye ◽

Kim, In Sook

Keyword(s):

Economic Capital ◽

Cultural Consumption

Download Full-text

Cultural Consumption and Regional Economic Development Disparity -The Case of Chinese 31 Region-

Korean-Chinese Social Science Studies ◽

10.36527/kcsss.16.4.3 ◽

2018 ◽

Vol 16 (4) ◽

pp. 69-90

Author(s):

Sang Wook Kim

Keyword(s):

Economic Development ◽

Regional Economic Development ◽

Cultural Consumption ◽

Regional Economic

Download Full-text

Cultural Consumption and Citizen Engagement—Strategies for Built Heritage Conservation and Sustainable Development. A Case Study of Indore City, India

Sustainability ◽

10.3390/su13052878 ◽

2021 ◽

Vol 13 (5) ◽

pp. 2878

Author(s):

Soniya Billore

Keyword(s):

Sustainable Development ◽

Cultural Heritage ◽

Secondary Data ◽

Collective Responsibility ◽

Citizen Engagement ◽

Cultural Consumption ◽

City Region ◽

The Sustainable Development ◽

Built Heritage

Cultural heritage is an invaluable asset of any city, region, or community and is an important component in the sustainable development of societies and economies. However, the role of cultural heritage has been understudied in terms of its social embeddedness and impact on social cohesion. This has led to a demand for more insights on how cultural heritage is conserved globally and more significantly via the role of societal stakeholders. Inclusive strategies allow diverse sections of a community to engage and enrich not only the anthropological interpretations of society but also support social stability and foster positive social change. This paper exemplifies how an inclusive approach was used to engage citizen engagement for the sustainable development of the built heritage in the city of Indore in central India. Best practices are presented through secondary data through various print and online sources relevant to the context. Open coding of secondary data has helped to identify strategic approaches and relationships that emerge as crucial to citizen engagement as presented in this study. The paper discusses strategies that, based on diversity and inclusivity, contribute to the enrichment of community knowledge, increased synergistic participation, and the enhancement of the sense of collective responsibility in cultural consumption.

Download Full-text

Cultural Sustainability in University Students’ Flamenco Music Event Attendance: A Neural Networks Approach

Sustainability ◽

10.3390/su13052911 ◽

2021 ◽

Vol 13 (5) ◽

pp. 2911

Author(s):

Jesús Manuel De Sancha-Navarro ◽

Juan Lara-Rubio ◽

María Dolores Oliver-Alfonso ◽

Luis Palma-Martos

Keyword(s):

University Students ◽

Cultural Capital ◽

Research Work ◽

Cultural Consumption ◽

Cultural Sustainability ◽

Intangible Heritage ◽

Live Music ◽

Socioeconomic Profile ◽

The One ◽

The Relationship

University students consume live music; however, almost 40% declare that they have never attended a flamenco show, an intangible heritage of humankind. Numerous studies have shown that cultural capital and socioeconomic profile, among other factors, are variables that influence cultural consumption, and therefore, cultural sustainability. Considering the relationship between several variables, this paper pursues a double objective. On the one hand, identifying the factors that influence attendance at flamenco shows, and on the other, proposing a predictive model that quantifies the likelihood of an individual attending a flamenco show. To this end, we analyse flamenco consumption by means of a survey conducted on 452 university students, using Multilayer Perceptrom (a non-parametric model), a methodology based on an artificial neural network. Our results confirm the importance of cultural capital, as well as personal and external factors, among other. The findings of this research work are of potential interest for management and planning of cultural events, as well as to promote cultural sustainability.

Download Full-text