The role of brand orientation in the higher education sector: a student-perceived paradigm

2013 ◽  
Vol 25 (5) ◽  
pp. 803-820 ◽  
Author(s):  
Riza Casidy
Author(s):  
Vlasios Sarantinos

The chapter explores the impact globalization has created for the higher education sector, looking at how the landscape evolved across the world and how the role of universities has been transformed. Extending the analysis further, there is an investigation of how institutions have tried to respond to the emerging challenges and opportunities presented as a consequence of the shifting field. The focus then moves to the African continent and peruses the particular development of higher education under the influence of colonial legacy and globalization, examining how institutions have endeavored to adapt. The chapter draws to an end with a reflection of the main issues, inherent limitations, and how the research agenda could be taken further.


1989 ◽  
Vol 117 ◽  
pp. 38-70 ◽  
Author(s):  
R. J. Conroy

Since 1978 science and technology (S&T) have been officially seen as the motors of future growth and modernization of the Chinese economy. Much effort has been devoted to the formulation and implementation of policy to reform the S&T sector to ensure that it will contribute much more than it has in the past to social and economic development. One objective of the reforms has been to mobilize under-utilized resources to expand research and develop ment (R&D) activities. It is in this context that policy-makers in China started to focus their attention on the higher education sector (HES). The sector's potential role as an important R&D performer has been progressively articulated over time in breadth and depth as policy-makers’ concerns have expanded, to examine the relationship between training S&T personnel and scientific research in the context of the rapid changes wrought by the “new technological revolution” (xin jishu geming).


2021 ◽  
Vol 9 (2) ◽  
pp. 185-194
Author(s):  
Amjad Ali ◽  
Shahzad Mushtaq ◽  
Muhammad Asif ◽  
Muhammad Qasim Maqbool ◽  
Umer Bin Khalid

Purpose: This study aims to explore the impact of authentic leadership on employee performance and the moderating role of Islamic work ethics. There is little research on authentic leadership and employee performance in Pakistan's higher education sector. Therefore, the purpose of this study was to analyze the impact of authentic leadership with Islamic work ethics on employee performance. Methodology: This is a quantitative study. In this study, the convenience sampling method was used as a sampling technique. The data was collected from the higher education sector in Peshawar, and a questionnaire was circulated to 220 employees working in the various higher education sector in Peshawar. Data were analyzed by using SPSS 22 version. Results: The results show that authentic leadership has a significant impact on employee performance. Authentic leadership also significantly influences IWE. Similarly, the interactive impact of authentic leadership and Islamic work ethics on employee performance was also found to be significant. Applications of this study: This research can be very effective for improving authentic leadership strategies to improve the performance of employees in the higher education sector in Peshawar, Pakistan. The Novelty of the study: The contribution of this research is Islamic work ethics using the first time between authentic leadership and employee performance, which has not been used so far. It has been found that Islamic work ethics positively moderate the link between authentic leadership and employee performance.


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