Using text mining to track changes in travel destination image: the case of Macau

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Matthew Tingchi Liu ◽  
Yongdan Liu ◽  
Ziying Mo ◽  
Kai Lam Ng
Keyword(s):  
Text Mining ◽  
Destination Image ◽  
Destination Marketing ◽  
Online Information ◽  
Content Type ◽  
Mainland Chinese ◽  
Chinese Tourists ◽  
Travel Websites ◽  
The Government ◽  
World Centre

PurposeTravel websites allow tourists to share their thoughts, beliefs and experiences regarding various travel destinations. In this paper, the researchers demonstrated an approach for destination marketing organisations to explore online tourist-generated content and understand tourists' perceptions of the destination image (DI). Specifically, the researchers initiated an investigation examining how the destination image of Macau changed during the period of 2014–2018 based on user-generated content on travel websites.Design/methodology/approachWeb crawlers developed by Python were employed to collect tourists' reviews from both Ctrip and TripAdvisor regarding the theme of “Macau attraction”. A total of 51,191 reviews (41,352 from Ctrip and 9,839 from TripAdvisor) were collected and analysed using the text-mining technique.FindingsThe results reveal that the frequency of casino-related words decreased in reviews by both international and mainland Chinese tourists. Additionally, international and mainland Chinese tourists perceive the DI of Macau differently. Mainland Chinese tourists are more sensitive to new attractions, while international tourists are not. The study also shows that there are differences between the government-projected DI and the tourist-perceived DI. Only the “City of Culture” and “A World Centre of Tourism and Leisure” have built recognition with tourists.Originality/valueGiven the easy accessibility of online information from various sources, it is important for destination marketing organisations to analyse and monitor different DI perspectives and adjust their branding strategies for greater effectiveness. This study uncovered the online DI of Macau by using text mining and content analysis of two of the largest travel websites. By analysing and comparing the differences and relationships among the frequently used words of tourist-generated content on these websites, the researchers revealed some interesting findings with important marketing implications.

Identification of operational demand in law enforcement agencies

2019 ◽  
Vol 53 (3) ◽  
pp. 333-372 ◽  
Author(s):  
Marcio Pereira Basilio ◽  
Valdecy Pereira ◽  
Gabrielle Brum
Keyword(s):  
Law Enforcement ◽  
Text Mining ◽  
Knowledge Discovery ◽  
Emergency Response ◽  
Latent Dirichlet Allocation ◽  
Social Dynamics ◽  
Law Enforcement Agencies ◽  
Content Type ◽  
The Government ◽  
The City

Purpose The purpose of this paper is to develop a methodology for knowledge discovery in emergency response service databases based on police occurrence reports, generating information to help law enforcement agencies plan actions to investigate and combat criminal activities. Design/methodology/approach The developed model employs a methodology for knowledge discovery involving text mining techniques and uses latent Dirichlet allocation (LDA) with collapsed Gibbs sampling to obtain topics related to crime. Findings The method used in this study enabled identification of the most common crimes that occurred in the period from 1 January to 31 December of 2016. An analysis of the identified topics reaffirmed that crimes do not occur in a linear manner in a given locality. In this study, 40 per cent of the crimes identified in integrated public safety area 5, or AISP 5 (the historic centre of the city of RJ), had no correlation with AISP 19 (Copacabana – RJ), and 33 per cent of the crimes in AISP 19 were not identified in AISP 5. Research limitations/implications The collected data represent the social dynamics of neighbourhoods in the central and southern zones of the city of Rio de Janeiro during the specific period from January 2013 to December 2016. This limitation implies that the results cannot be generalised to areas with different characteristics. Practical implications The developed methodology contributes in a complementary manner to the identification of criminal practices and their characteristics based on police occurrence reports stored in emergency response databases. The generated knowledge enables law enforcement experts to assess, reformulate and construct differentiated strategies for combating crimes in a given locality. Social implications The production of knowledge from the emergency service database contributes to the government integrating information with other databases, thus enabling the improvement of strategies to combat local crime. The proposed model contributes to research on big data, on the innovation aspect and on decision support, for it breaks with a paradigm of analysis of criminal information. Originality/value The originality of the study lies in the integration of text mining techniques and LDA to detect crimes in a given locality on the basis of the criminal occurrence reports stored in emergency response service databases.

scholarly journals Developing an extended model of self-congruity to predict Chinese tourists' revisit intentions to New Zealand: the moderating role of gender

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shaohua Yang ◽  
Salmi Mohd Mohd Isa ◽  
T. Ramayah ◽  
Jun Wen ◽  
Edmund Goh
Keyword(s):  
New Zealand ◽  
Destination Image ◽  
Extended Model ◽  
Male And Female ◽  
Content Type ◽  
Multigroup Analysis ◽  
Revisit Intention ◽  
Chinese Tourists ◽  
Positive Direct ◽  
Practical Implications

PurposeThis study developed an extended model of self-congruity by integrating destination image, destination personality, self-congruity, revisit intention and gender.Design/methodology/approachSurveys were conducted with 645 Chinese tourists visiting New Zealand. Partial least squares structural equation modelling (PLS-SEM) was performed to estimate linkages between destination image, destination personality, self-congruity and revisit intention. To compare effects on revisit intention across male and female Chinese tourists, PLS-Henseler's multigroup analysis and PLS-permutation test were conducted to analyse gender as a moderator in the proposed framework.FindingsOur results revealed positive direct effects among destination image, destination personality, self-congruity and revisit intention. Our findings indicated a highly significant difference in the effects of destination personality on ideal self-congruity across male and female Chinese tourists. The association between destination image and self-congruity identified through this model represents a crucial contribution to the tourism literature. This study also enriches tourism research by comparing male and female Chinese tourists' intentions to revisit New Zealand, having identified crucial heterogeneity within female tourists.Practical implicationsThe practical implications from our research can improve destination marketing organization (DMO) officials' awareness of one-time and repeat Chinese tourists' experiences, which strongly trigger subsequent visits.Originality/valueThis paper is the first to examine the direct correlations among destination image, destination personality, self-congruity and revisit intention by considering whether gender might moderate these factors. Our study innovatively adopted PLS-SEM along with several advanced analytical approaches, such as multigroup analysis (MGA) of women and men, to examine our research model.

A trip planning service acceptance model for young mainland Chinese tourists

2020 ◽  
Vol 11 (2) ◽  
pp. 327-342
Author(s):  
Vincent Ting Pong Cheng ◽  
Chen-Kuo Pai
Keyword(s):  
Social Influence ◽  
Partial Least Square ◽  
Least Square ◽  
Planning Service ◽  
Trip Planning ◽  
Content Type ◽  
Mainland Chinese ◽  
Chinese Tourists ◽  
Acceptance Model ◽  
Online Travel

Purpose Online travel agencies (OTAs) have been offering tourists trip planning services (TPS) for more than a decade. However, they are less popular than other online travel services such as metasearch with price comparison. This study aims to investigate why TPS on the internet, although important to tourists, are not well accepted by young mainland Chinese tourists. Design/methodology/approach A trip planning service acceptance model (TPSAM) was constructed and tested by inviting participants to take part in a trial using the TPS of a China OTA and then participants were asked to complete a questionnaire based on their user experience. Partial least square technique was used to perform a path analysis on the model. Findings Social influence and effort expectancy have significant direct influence on reuse intention. Social influence increases the trust level of the tourists on the TPS and effort expectancy’s strong influence on joy suggest that a joyful and effortless experience is critical for tourists to consider reusing the TPS. Practical implications The findings could provide some insight to the OTAs on improving their TPS. For instance, OTAs should let tourists feel that the TPS requires little effort and is fun to use and more promotion is needed through social media. Originality/value Although trip planning is essential for tourists in achieving a delightful travel experience, few studies have examined the adoption of Web-based TPS. This study contributes to the literature by establishing a TPSAM and extends previous work by showing that a causal relationship exists between social influence and trust in the service acceptance context.

Sentiment analysis of online destination image of Hong Kong held by mainland Chinese tourists

2021 ◽  
pp. 1-22
Author(s):  
Qiumin Jiang ◽  
Chung-Shing Chan ◽  
Sarah Eichelberger ◽  
Hang Ma ◽  
Birgit Pikkemaat
Keyword(s):  
Hong Kong ◽  
Sentiment Analysis ◽  
Destination Image ◽  
Mainland Chinese ◽  
Chinese Tourists

scholarly journals Understanding the Perceived Destination Image of New Zealand as Revealed in the Travel Blogs of Tourists from Mainland China

2021 ◽  
Author(s):  
◽  
Janet Tang
Keyword(s):  
New Zealand ◽  
Customer Service ◽  
Information Source ◽  
Mainland China ◽  
Tourism Industry ◽  
Destination Image ◽  
Chinese Market ◽  
Holistic View ◽  
Mainland Chinese ◽  
Chinese Tourists

<p>This thesis examines the perceived destination image of New Zealand as revealed in travel blogs written by Mainland Chinese tourists. A qualitative method with an interpretivism paradigm was used to explore travel blogs written by Chinese tourists. A textual content analysis of 139 blog entries written by 36 Chinese bloggers indicates that the overall perceived destination image of New Zealand is positive among these tourists.   Chinese tourists are particularly impressed by the New Zealand landscape, the hospitality and lifestyle of New Zealanders, and customer service in i-SITEs. This study identified a holistic view of New Zealand, ‘the New Zealand Dream’, constructed by Chinese tourists. They dream of living in New Zealand, a destination that has been perceived to offer a simpler and more peaceful lifestyle compared to China. Additional findings indicate Chinese tourists welcome unfamiliarity related to landscape and lifestyle. However, tourists respond to unfamiliarity that may pose a threat such as unfamiliar driving conditions with a less welcoming attitude. Familiarity such as familiar language and food are, overall, welcomed and accepted. This study also identified neutrally-toned advice from Chinese bloggers which suggests that the blogs are not only an effective way to understand the Chinese market – their likes and dislikes – but also, potentially, a valuable information source for tourists reading the blogs. Based on the results, implications and recommendations for managers and practitioners in New Zealand’s tourism industry are discussed.</p>

Information search behavior among Chinese self-drive tourists in the smartphone era

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jiaye Ni ◽  
Anthony Hae Ryong Rhim ◽  
Dickson K.W. Chiu ◽  
Kevin K.W. Ho
Keyword(s):  
Information Search ◽  
Information Needs ◽  
Age Groups ◽  
Search Behavior ◽  
Chinese Economy ◽  
Mobile Internet ◽  
Content Type ◽  
Mainland Chinese ◽  
Chinese Tourists ◽  
Information Search Behavior

Purpose The Chinese economy has grown rapidly over the past decade, making self-drive tours more affordable among Chinese tourists. Thus, self-driving tours using online tourism-related information have also been popular. This study aims to investigate information search behaviors among different segments of Chinese self-drive tourists under the influence of contemporary mobile internet technologies and compares the results with prior related studies from a global standpoint. Design/methodology/approach This paper investigates the relationships between tourist demographics and information search behavior in Mainland China based on a quantitative method. This study collected 228 surveys from users with self-drive tour experience. This study also conducted a series of online interviews to explore the potential barriers when self-drive tourists search for information. Findings The results showed variances within pre-decision and post-decision stages between different age groups, social classes and experience levels. Preference for up-to-date information and contemporary platforms were also observed. Originality/value Research paucity exists on self-drive tourists’ information search behavior, using data collected from Mainland Chinese tourists using mobile devices. The findings offer insights to industry practitioners, such as travel agencies and liaison websites, for refining their services to meet the information needs of Chinese self-drive tourists through more comprehensive marketing strategies.

The incorporation of Mainland Chinese tourists' experiences into the Taiwan hotel branding process

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kuo-Ning Liu ◽  
Clark Hu
Keyword(s):  
Structural Equation ◽  
Brand Image ◽  
Moderating Effect ◽  
Equation Modeling ◽  
Brand Experience ◽  
Brand Performance ◽  
Content Type ◽  
Mainland Chinese ◽  
Chinese Tourists ◽  
Hotel Branding

PurposeThe purpose is to understand the importance of brand experience in the Taiwan hotel branding process; also, this study is to investigate the moderating effect of brand experience on the relationship between brand positioning and non-financial brand performance in Taiwan upscale hotels, focusing on mainland Chinese tourists.Design/methodology/approachThe structural equation modeling (SEM) analysis was used to conduct questionnaire analysis. This study examined data collected from Chinese tourists who stayed at Taiwan upscale hotels.FindingsThe brand experience of an upscale hotel brand can affect its brand image, product attributes, brand loyalty and customer satisfaction. By investigating the moderating effect of brand experience, the study revealed the brand image perceptions of hotel guests with a positive brand experience to significantly influence non-financial brand performance. The product attribute perceptions of hotel guests with a more positive brand experience were also found to have a more significant effect on nonfinancial brand performance.Originality/valueIn the highly competitive hotel industry, the application of brand experience to marketing practice has drawn much industry attention. There is a strong possibility that upscale hotel companies will eventually find value in adopting the measurement instruments and suggestions presented here to assess and guide their marketing practices.

Advanced Technology Investment Company (ATIC): a destination, global champion

2011 ◽  
Vol 1 (4) ◽  
pp. 1-16 ◽  
Author(s):  
Melodena Stephens Balakrishnan ◽  
Immanuel Azaad Moonesar
Keyword(s):  
Human Capital ◽  
Stakeholder Management ◽  
Scenario Planning ◽  
Advanced Technology ◽  
Abu Dhabi ◽  
Destination Marketing ◽  
Investment Company ◽  
Bottom Line ◽  
Content Type ◽  
The Government

Subject area Emiratisation, dual bottom-line, destination policy making and strategic development, ecosystem perspective and human capital. Study level/applicability This case is suitable for undergraduate and postgraduate students studying policy; strategy and human resources. Practitioners from the human resource industry, government sector and destination marketing may also benefit from the case. Case overview ATIC is an investment company with a dual bottom line mandate. This means besides the financial objective it has for its investors (which is largely the Government of Abu Dhabi), it must contribute to socio-economic objectives outlined by the Abu Dhabi Vision 2030. For this perspective, ATIC had developed a unique approach looking at the “Ecosystem” perspective. Some key areas are destination development as an advanced technology hub and human capital development or “Emiratisation”. All these are key to long-term success of the country as the Middle East North Africa region has one of the youngest populations and an increasing unemployment rate. Most government organizations are saturated and it is vital that nationals start working and performing in the private sector. This case outlines the plans and efforts of ATIC towards those goals. Expected learning outcomes Management of “Emiratisation” at policy and implementation; scenario planning and strategy management especially looking at advanced technology sector; organizational values – development and implementation at recruitment and marketing; destination marketing and policy looking at the case of Abu Dhabi, stakeholder management. Supplementary materials Teaching notes.

The influence of destination image and tourist satisfaction on tourist loyalty: a case study of Chinese tourists in Korea

2016 ◽  
Vol 10 (2) ◽  
pp. 223-234 ◽  
Author(s):  
Weisheng Chiu ◽  
Shiheng Zeng ◽  
Philip Shao-Tung Cheng
Keyword(s):  
Destination Image ◽  
Direct Influence ◽  
Content Type ◽  
Tourist Satisfaction ◽  
Site Survey ◽  
Destination Choices ◽  
Chinese Tourists ◽  
Direct Linkage ◽  
Tourism Organization

Purpose The purpose of this paper is to explore both the cognitive and affective images and examine the effects of destination image through both aspects on satisfaction levels and tourist loyalty. Design/methodology/approach Data collection was conducted using the convenience sampling method. The on-site survey was carried out with Chinese tourists at the popular tourist sites in Seoul City. Findings The results showed that the cognitive image had a direct influence on the affective image and confirmed the formation process of the destination image. Both cognitive and affective images had positive influences on satisfaction, and in turn, satisfaction predicted tourist loyalty. Moreover, the relationship between destination image and loyalty revealed that the affective image had a direct influence on tourist loyalty. Although the cognitive image showed no direct linkage to tourist loyalty, the authors found that it had an indirect influence on tourist loyalty through affective image and satisfaction. Originality/value The findings of this study provide a better understanding of the process that determines Chinese tourists’ destination choices and loyalty. Moreover, it provides insightful implications for the Korean Government, the Korea Tourism Organization and tourism operators.

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