To toy or not to toy in supermarket instant reward programs

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Claire Lambert ◽  
Edmund Goh
Keyword(s):  
Retail Industry ◽  
Comprehensive Overview ◽  
Content Type ◽  
The Social ◽  
Supermarket Industry ◽  
Reward Programs ◽  
Marketing Tool ◽  
Repeat Visits ◽  
Practical Implications

PurposeThis industry viewpoint paper provides a comprehensive overview and critical viewpoint on the use of collectable toy premiums via instant reward programs (IRP) within the retail industry as a marketing tool.Design/methodology/approachThis paper draws upon the uses of a “free” collectable toy premium promotion with a fixed purchase spend (via an IRP) in the supermarket industry as a marketing instrument to increase customer basket spend and repeat visits. Reflections on the recent use of toy premiums by Australian supermarket retailers are also utilised to highlight the ingredients for a successful promotion but also the controversies associated with such promotions.FindingsOne of the key findings suggest that the role of toy premiums is a successful marketing tool by retailers to increase customer total basket spending. However, notable points of caution regarding offering IRPs incorporating collectable toy premiums promotions are established, including environmental concerns and the social, ethical dilemma as to whether these promotions are indirectly targeted at children rather than adult consumers.Practical implicationsThe findings have important implications for retailers to attract customer attention, increased market spend and repeat purchases through a desired collectable premium promotion (via an IRP).Originality/valueThis is the first paper to critically review the usage of collectable toy premiums within the supermarket retail industry.

Interactional justice and willingness to share tacit knowledge: perceived cost as a mediator, and respectful engagement as moderator

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Bindu Gupta ◽  
Karen Yuan Wang ◽  
Wenjuan Cai
Keyword(s):  
Tacit Knowledge ◽  
Social Exchange ◽  
Negative Relationship ◽  
Interactional Justice ◽  
Content Type ◽  
Work Related ◽  
The Social ◽  
Tacit Knowledge Sharing ◽  
Practical Implications

PurposeManaging tacit knowledge effectively and efficiently is a huge challenge for organizations. Based on the social exchange and self-determination theories, this study aims to explore the role of social interactions in motivating employees' willingness to share tacit knowledge (WSTK).Design/methodology/approachThe study used a survey approach and collected data from 228 employees in service and manufacturing organizations.FindingsInteractional justice and respectful engagement are positively related to WSTK. The perceived cost of tacit knowledge sharing (CostTKS) partially mediates the relationship between interactional justice and WSTK. Respectful engagement moderates the negative relationship between interactional justice and the perceived CostTKS.Research limitations/implicationsThe study advances the understanding of the role of social interaction in facilitating employee WSTK by integrating the direct and intermediate relationships involving the effect of supervisor's interactional justice and peers' respectful engagement and employee perceived CostTKS on WSTK.Practical implicationsThe findings have important practical implications for organizations as these suggest how organizations can help tacit knowledge holders experience less negative and more supportive behaviors when they engage in voluntary TKS.Originality/valueThis study examines the effect of both vertical and horizontal work-related interactions on perceived CostTKS and sequentially on WSTK, thereby extending existing literature.

Perceived organizational support: the interactive role of coworkers’ perceptions and employees’ voice

2020 ◽  
Vol 42 (1) ◽  
pp. 107-124 ◽  
Author(s):  
Florence Stinglhamber ◽  
Marc Ohana ◽  
Gaëtane Caesens ◽  
Maryline Meyer
Keyword(s):  
Social Context ◽  
Organizational Citizenship ◽  
Organizational Support ◽  
Perceived Support ◽  
Content Type ◽  
Individual Level ◽  
Socially Constructed ◽  
The Social ◽  
Practical Implications

Purpose The purpose of this paper is to investigate whether a focal employee’s perception of organizational support (POS) is shaped by the social context or, more specifically, by his/her coworkers’ POS. The authors further aim to identify the conditions under which coworkers’ POS may have more influence or, on the contrary, less or even no influence. Design/methodology/approach Data were obtained from questionnaires distributed among a sample of 195 employees and among their supervisors. Findings Coworkers’ levels of POS are positively related to the focal employee’s POS with positive consequences in terms of job satisfaction and, finally, organizational citizenship behaviors. This influence of coworkers’ POS is strengthened when the focal employee experiences low voice in the workplace. Research limitations/implications Overall, this research contributes to organizational support theory by showing that POS may also develop based on a socially constructed process and not only on an individual-level psychological process. Practical implications Our findings have practical implications for HR policies employed by practitioners to socialize newcomers and to manage perceived support in a context of organizational change. Originality/value Building on a few recent studies suggesting that the social context may influence employees’ perceptions of organizational support, the present study is the first to show that the influence of the social context is more likely to occur under specific conditions, i.e. when employees experience low voice.

Understanding the selfie phenomenon: current insights and future research directions

2016 ◽  
Vol 50 (9/10) ◽  
pp. 1773-1788 ◽  
Author(s):  
Weng Marc Lim
Keyword(s):  
Social Media ◽  
Future Research ◽  
Research Directions ◽  
Content Type ◽  
Marketing Performance ◽  
The Social ◽  
Future Research Directions ◽  
Marketing Tool ◽  
The Impact

Purpose This paper aims to define the conceptual boundary of the selfie and to discuss the role of the selfie in the social media marketplace. Design/methodology/approach This paper extensively reviews and draws themes from the extant literature on consumer identities in the social media marketplace to explain the selfie phenomenon and to identify potentially fruitful directions for further research. Findings Current insights into the selfie phenomenon can be understood from socio-historical, technological, social media, marketing and ethical perspectives. Research limitations/implications Despite the limitations of a general review (e.g. absence of empirical data and analysis), this paper identifies multiple avenues to extend existing lines of inquiry on the selfie phenomenon. Thus, this paper should encourage further research on the topic in the academic and scientific community. Practical implications The selfie can be used as a marketing tool to improve marketing performance and accomplish marketing-related goals. Originality/value This paper sheds light on how marketing academics and practitioners can better understand the impact of the selfie in the social media marketplace.

How impact measurement devices act: the performativity of theory of change, SROI and dashboards

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Katherine Ruff
Keyword(s):  
Social Impact ◽  
Theory Of Change ◽  
Impact Measurement ◽  
Data Set ◽  
Content Type ◽  
The Social ◽  
Measurement Devices ◽  
The Impact ◽  
Practical Implications

Purpose This study aims to examine the role of devices in assessing the social impact of an organization. The study examines the effects of device and analyst expertise on the contents and conclusions of the report. Design/methodology/approach Six impact reports based on the same data from the same organization were compared to each other, to the charity data and to the devices used. Specific attention is paid to the role of the device’s sociomaterial form and discursive entanglements. Findings The six reports assessed the impact differently from each other and in ways that were consistent with the devices used. The devices performatively reconfigured the charity in impact reports through a series of omissions and misrepresentations which could be traced to the discourses hardwired into the devices themselves. The devices did not simply present the same impact assessment to different audiences or for different purposes, but (mis)represented the charity in specific ways aligned with the discursive entanglements. Research limitations/implications The performativity of sociomaterial impact devices has implications for how researchers approach the study of impact measurement. Practical implications In this study, faithful adherence to an impact device led to greater omissions and misrepresentations than less expert impact assessments. Analysts should be supported to identify biases in their devices and be aware of sorts of omissions and misrepresentations that may result. Faithful adherence may not be the mark of rigorous analysis. Originality/value Performativity of impact measurement devices is explored with a unique data set.

scholarly journals “This class is not for you”

2018 ◽  
Vol 25 (2) ◽  
pp. 182-200 ◽  
Author(s):  
Sally Jones ◽  
Jan P. Warhuus
Keyword(s):  
National Culture ◽  
Negative Consequences ◽  
Content Type ◽  
Course Content ◽  
The Social ◽  
Context Variables ◽  
Academic Courses ◽  
Culture Differences ◽  
Practical Implications

Purpose The purpose of this paper is to investigate the social construction of gendered subjects in entrepreneurship education (EEd), through the analysis of course descriptions. For this purpose, the analytical constructs of the Fictive Student and the Fictive Entrepreneur are developed. Design/methodology/approach Through analysis of 86 course descriptions from 81 universities in 21 countries, this study examines the degree to which course descriptions use gendered language, how such language constructs gendered subjects, and the resultant implications. Findings This paper finds that course descriptions are predominantly, but not exclusively, masculine in their language. More importantly, the distribution of feminine and masculine language is uneven across course descriptions. Context variables such as regional or national culture differences do not explain this distribution. Instead, the phenomenon is explained by course content/type; whereby practice-based entrepreneurship courses are highly masculine, compared to traditional academic courses, where students learn about entrepreneurship as a social phenomenon. Practical implications Universities and educators have not taken into account recent research about the real and possible negative consequences of positioning entrepreneurship in a stereotypical, masculinized fashion. This may offer an inexpensive opportunity to improve recruitment and description accuracy. Originality/value The paper’s contribution is fourfold. First, it contributes to debates on the gendering of entrepreneurship by extending these into EEd. Second, it extends Sarasvathy’s (2004) concern with barriers to, rather than incentives for, entrepreneurship to include EEd. Third, it contributes to the emerging literature on entrepreneurship as practice, by highlighting the masculization of EEd, as it gets closer to practice and the role of language in this. Finally, it highlights the gendered implications of English medium courses.

Multiple identities of a festival

2020 ◽  
Vol 32 (2) ◽  
pp. 749-768 ◽  
Author(s):  
Barbara Masiello ◽  
Enrico Bonetti ◽  
Francesco Izzo
Keyword(s):  
Social Media ◽  
Brand Personality ◽  
Research Area ◽  
Multiple Identities ◽  
Media Environment ◽  
Content Type ◽  
The Social ◽  
Sport Events ◽  
Practical Implications

Purpose This paper aims to understand how festival brand personality is built and managed in the social media environment by explaining the intended (by the organizers) festival brand personality and how this concept is communicated and perceived by social media users. Design/methodology/approach A multi-method research design was used. Initially, a qualitative analysis based on the free-listing psychological meaning approach was adopted. Then, a content analysis of 23,717 Facebook posts and tweets was performed through NVivo11. Finally, the resulting data were examined through a non-parametric statistical analysis. Findings The results show an “internal brand personality gap” (between the intended and communicated brand personality) and an “external brand personality gap” (between the communicated and perceived brand personality). The findings also highlight the existence of an “ultimate brand personality on social media,” which represents a collective and dynamic construct that is co-created by the organization and its customers through interaction and the key role of the customers’ experiences. Research limitations/implications The findings contribute to a theory of event brand personality and its management on social media by showing a case with multiple identities. Practical implications Implications for the organizers of festivals and non-sport events are discussed to reduce internal and external gaps and better understand the “fit/unfit problem” when dealing with brand personality on social media. Originality/value This paper contributes to a research area that is in its infancy because it is one of the first attempts to analyze festival brand personality and its relationship with social media.

Budgetary practices in a Tanzanian University: Bourdieu's theory

2020 ◽  
Vol 32 (3) ◽  
pp. 399-420
Author(s):  
Tausi Ally Mkasiwa
Keyword(s):  
Financial Resources ◽  
Content Type ◽  
Conservative Strategy ◽  
Theoretical Concepts ◽  
The Social ◽  
Axial Coding ◽  
Calculative Practices ◽  
University Setting ◽  
Practical Implications

PurposeThis paper explores budgetary practices in a Tanzanian university after decentralization.MethodologyData were collected through interviews, document analysis, and observation. Moreover, Bourdieu's theory was used in open and axial coding procedures for data analysis.FindingsThe findings show that decentralized budgeting was a disillusionment. Administrators failed to transfer financial authority to resource recipients. Budgetary practices were shaped by the social structure/budget cycle (field), resources possessed by budgetary actors (capital) and the sincerity patterns of actors in budgetary practices (habitus). Most resource recipients had insincerity in budgeting habitus deploying subversive strategy, while the minority had sincerity in budgeting habitus, deploying submissive strategy. On the other hand, administrators had sincerity and insincerity in budgeting habitus, deploying conservative strategy.Practical implicationsIn order to enhance effective decentralization, resource recipients should be provided with adequate financial resources and budgeting skills. Furthermore, they should be trusted and recognized. Moreover, in order to shape budgeting strategies and practices towards achieving organizational objectives, managements should identify and work on internal, external and technical budgetary constraints. In addition, they should promote sincerity in budgeting habitus as habitus can be created, altered, and reproduced through knowledge.Originality/ValueThis is the first paper to investigate budgetary practices in a university setting, employing all Bourdieu's six theoretical concepts. It contributes to Bourdieu's theory by introducing a submissive strategy. In addition, it introduces “episteme” concept as the opposite of “doxa.” Moreover, the paper responds to the call by Deering and Sá (2018) to investigate what guides budgetary practices in a university setting. The paper has also demonstrated the role of approval organs and subordinates which were neglected in prior studies. It proposes a theory of budgetary practice in a University setting when budgeting is decentralized. It thus responds to the call to investigate and theorize the role of actors in calculative practices (such as budgeting) in a University setting (Argento et al., 2020; Aleksandrov, 2020; Grossi et al., 2020; Ozdil and Hoque, 2017).

You’re not yelping your case: the unexpected social consequences of word of mouth

2020 ◽  
Vol 54 (2) ◽  
pp. 419-447 ◽  
Author(s):  
Mauricio Palmeira ◽  
Gerri Spassova ◽  
Jordi Quoidbach
Keyword(s):  
Social Impact ◽  
Word Of Mouth ◽  
Social Consequences ◽  
Content Type ◽  
Interpersonal Closeness ◽  
Consumption Experience ◽  
The Social ◽  
Negative Tone ◽  
Practical Implications

Purpose The purpose of this paper is to explore whether people’s intuitions regarding the social consequences of word of mouth (WOM) match the actual consequences. The authors investigate the expectations people have about how sharing WOM (positive or negative) will change others’ perceptions of them and then compare these expectations to the actual impact of WOM. Design/methodology/approach Six studies were conducted. Study 1 predicted how sharing their experiences with various products or services would change others’ opinion of them. Studies 2a/2b contrasted participants’ intuitions about the potential social consequences of sharing WOM with the consequences. Studies 3a/3b and 4a/4b tested for the hypothesized mediating mechanism. Studies 5a/5b focused on negative WOM and used participants’ own reviews to compare intuitions with impact. Study 6 explored whether considering one’s own consumption experience mitigates the negative social impact of WOM. Findings Consumers expect positive WOM to improve perceptions as it conveys only positive cues about the communicator (i.e. helping intentions and a positive personality). Negative WOM is expected to have neutral impact, as it conveys mixed cues (i.e. helping intentions but a negative personality). In contrast, the authors show that sharing negative WOM tends to be quite detrimental, whereas sharing positive WOM has little impact. People are largely unaware of these effects. Research limitations/implications The research contributes to the literature on WOM and social transmission by comparing people’s intuitions about the social consequences of WOM with its actual consequences. The authors acknowledge that they used mostly WOM messages that were pre-written (vs spontaneously generated by participants). This may have constrained the generalizability of the results. Several potential moderators remain to be investigated, such as the role of message extremity, the interpersonal closeness between communicator and receiver, whether the WOM was solicited vs spontaneous, online vs offline, etc. Practical implications Greater effort is needed to raise consumers’ awareness about the gap between their expectations and the actual social consequences of WOM. Furthermore, marketers responsible for designing product review opportunities should be encouraged to provide consumers with more flexible options, such as the ability to easily remove an online review. Finally, consumers transmitting negative WOM in particular should be aware that their negative tone may compromise the persuasiveness of their message by making the receiver more vigilant and thus less receptive. Originality/value The authors are the first to directly contrast people’s intuitions about the social consequences of WOM with its consequences. Unlike the previous literature, the authors investigate people’s intuitions directly, and investigate the consequences of positive and negative WOM by comparing them to a neutral no-WOM condition. They also shed light on the specific personality traits people infer from WOM.

Proactive personality congruence and creativity: a leader identification perspective

2020 ◽  
Vol 35 (7/8) ◽  
pp. 543-558
Author(s):  
Jian Peng ◽  
Xiao Chen ◽  
Qi Nie ◽  
Zhen Wang
Keyword(s):  
Design Methodology ◽  
Polynomial Regression ◽  
Proactive Personality ◽  
Data Sets ◽  
Content Type ◽  
The Social ◽  
Indirect Relationship ◽  
Practical Implications ◽  
Social Identity Approach

PurposeDrawing upon the social identity approach, this research examines whether and how leader–subordinate congruence at high levels of proactive personality facilitates subordinate creativity.Design/methodology/approachTwo different data sets (Study 1: N = 205; Study 2: N = 222) were collected from leader–subordinate dyads in China to provide stronger empirical evidence regarding our hypotheses. Polynomial regression and response surface analyses were used to test our predictions.FindingsSubordinate creativity in the scenario in which the leader and subordinate shared a highly proactive personality (i.e. high–high congruence) was higher than that in the incongruence or low–low congruence scenario. The subordinate's identification with the leader mediated the above relationships such that the indirect relationship between leader–subordinate proactive personality and subordinate creativity via identification with the leader was maximized in the high–high congruence scenario.Practical implicationsThe findings suggest that organizations should consider selecting both highly proactive leaders and highly proactive subordinates to facilitate the subordinates' identification and subsequent creativity.Originality/valueThis research highlights the crucial role of leader–subordinate congruence in strong proactive personality for the promotion of creativity and reveals that identification with the leader accounts for the above relationship.

Consumers’ decision to boycott “unethical” products: the role of materialism/post materialism

2020 ◽  
Vol 48 (10) ◽  
pp. 1121-1138 ◽  
Author(s):  
Antonia Delistavrou ◽  
Athanasios Krystallis ◽  
Irene Tilikidou
Keyword(s):  
Perceived Control ◽  
Structural Equation ◽  
Academic Research ◽  
Future Research ◽  
Content Type ◽  
Positive Attitudes ◽  
The Social ◽  
Retail Products ◽  
Practical Implications

PurposeAlthough boycotting campaigns have been increasing, a limited amount of academic research has been focussed on the antecedents of consumers’ participation in the retail field. This paper presents an examination of consumers’ intentions to boycott the “unethical” supermarket products by a Theory of Planned Behaviour (TPB) application. Materialism/Post-materialism was incorporated in the research as a moderating variable.Design/methodology/approachPersonal interviews were taken in a sample (420) selected by a probability sampling method. Structural equation modelling was performed to analyse the data.FindingsTPB was found powerful to explain boycotting intentions. Consumers, who more strongly intent to boycott, are affected more by social norms than by attitudes and perceived behavioural control. Those consumers believe more strongly that boycotting “unethical” retail products will generate valuable outcomes, will comply with their referents’ expectations and will not be obstructed by any barriers. Post-materialists were found to hold stronger intentions than materialists. Materialists are mostly influenced by their attitudes and their perceived control over participation in boycotting. On the contrary, post-materialists are solely influenced by their feelings regarding social pressure to boycott.Research limitations/implicationsControl for social desirability should be included in future research. National or multinational samples more effective for generalization. The ability of other psychographics or demographics to moderate TPB relationships could be further investigated.Practical implicationsRetailers, who try to avoid potential boycotts, should primarily aim to diminish the social influence towards boycotting. Secondarily, they should aim to decrease the consumers’ positive attitudes and perceived controllability over participation in boycotting. On the other side, consumers’ groups or associations when designing a boycott campaign should address their call targeting to post-materialist consumers. Messages for a boycotting call should enhance the important referents’ pressure towards a friendlier society in which people’s action is able to ethics in the market.Originality/valueIn this study, TPB was expanded by the incorporation of values, namely Materialism/Post-materialism, as a moderating factor.

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