Exploring the attitude towards the adoption of a sustainable diet: a cross-country comparison

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tommaso Pucci ◽  
Elena Casprini ◽  
Giovanni Sogari ◽  
Lorenzo Zanni
Keyword(s):  
Structural Equation ◽  
Ad Hoc ◽  
Positive Influence ◽  
Equation Model ◽  
Sustainable Food ◽  
Content Type ◽  
Country Level ◽  
Country Comparison ◽  
Sustainable Diet ◽  
Cross Country

PurposeUnderstanding the determinants that influence consumers' attitude to adopt sustainable diets represents an important area of research to promote sustainable food consumption. The aim of this study is to investigate how (1) the individual openness to new foods (ONFs), (2) the involvement in food trends (IFTs) and (3) the social media use (SMU) can potentially impact the attitude towards the adoption of a sustainable diet (ATSD).Design/methodology/approachThe authors conducted a structured survey in eight countries: Italy, Germany, Poland, USA, Brazil, Japan, Korea and China. The final sample of 5,501 individuals was analysed applying a structural equation model.FindingsThe main results show that attitude towards the ATSD is influenced differently by the antecedents investigated in each country. In particular, the ONF positively influences the ATSD only in Italy, USA and Germany. IFT positively influences the ATSD only in Italy, Poland and USA, while negatively in Germany. SMU has a positive influence on the ATSD only in Japan, USA and Germany, while a negative one in Brazil and Korea.Originality/valueThis study presents a cross-country comparison about the antecedents of attitude towards the ATSD, thus providing evidence for the need of ad hoc marketing strategies by companies and policies by institutions at single country level.

scholarly journals How port aesthetics affect destination image, tourist satisfaction and tourist loyalty?

2020 ◽  
Vol 5 (2) ◽  
pp. 211-228
Author(s):  
Chin-Shan Lu ◽  
Hsiang-Kai Weng ◽  
Shiou-Yu Chen ◽  
Chi Wai Chiu ◽  
Hiu Yan Ma ◽  
...  
Keyword(s):  
Hong Kong ◽  
Structural Equation ◽  
Structural Model ◽  
Measurement Instrument ◽  
Positive Influence ◽  
Equation Model ◽  
Destination Image ◽  
Content Type ◽  
Tourist Satisfaction ◽  
Culture Design

Purpose This study aims to examine the linkages between port aesthetics, destination image, tourist satisfaction and tourist loyalty in Hong Kong. Design/methodology/approach To achieve this objective, the authors surveyed 247 tourists in Hong Kong. Using factor analysis and structural equation model (SEM) to identify the constructs of port aesthetics and analyze its relationship with destination image, tourist satisfaction and tourist loyalty. Findings Five-port aesthetics constructs were identified, namely, leisure and culture, design and cognition, atmosphere, recreational facilities and memory. The results of SEM revealed the following: port aesthetics positively influenced destination image; destination image positively influenced tourist satisfaction; and tourist satisfaction had a positive influence on tourist loyalty. This research also found that the indirect effect of port aesthetics on tourist loyalty via destination image and tourist satisfaction. Originality/value While the environmental qualities of a port could potentially affect destination image, tourist satisfaction and loyalty, this study developed and validated a measurement instrument of perceived port aesthetics from a tourist’s perspective. Specifically, this research proposed a structural model to explain the relationships between port aesthetics, destination image, tourist satisfaction and loyalty.

scholarly journals Brand engagement in self-concept: a comparative study in Austria, Italy and Poland

2020 ◽  
Vol 37 (7) ◽  
pp. 785-794
Author(s):  
Wiktor Razmus ◽  
Valentina Mazzoli ◽  
Diletta Acuti ◽  
Sonja Grabner-Kräuter
Keyword(s):  
Structural Equation ◽  
Cross Cultural ◽  
European Countries ◽  
Self Concept ◽  
Equation Modeling ◽  
Observation Study ◽  
Content Type ◽  
Brand Engagement ◽  
Country Level ◽  
Cross Country

Purpose The study aims to shed light on cross-country comparisons of brand engagement in self-concept (BESC) among consumers from European countries and to link presumed differences with country-level economic growth and materialism. This study contributes to the literature on the customer–brand relationship and provides implications for international branding strategies. Design/methodology/approach This observation study explored levels of BESC in three European countries. Questionnaire data were collected from consumers of Austria (N = 302), Italy (N = 431) and Poland (N = 410) with the purpose to make cross-country comparisons of BESC among consumers. Findings The results provide evidence for partial scalar invariance of the BESC scale. Cross-country comparisons of latent means reveal that Polish consumers score higher on BESC than consumers from Austria and Italy. Moreover, Austrian consumers score higher on BESC than Italian consumers. Research limitations/implications Culture as a contextual factor of BESC should be studied further. The findings should be replicated with non-convenience samples in additional cultural contexts to improve the generalizability of data. Structural equation modeling could be used to investigate psychological drivers of BESC differences. Practical implications The findings coming from the cross-country comparisons of BESC are of practical relevance to marketing managers: they should tailor their branding and communication strategies accordingly. Originality/value So far, the understanding of cross-cultural and cross-country differences in consumer–brand relationships has remained limited. This study adopts a rigorous approach to cross-cultural research enriching the literature on BESC from a cross-country perspective.

Learning opportunities for group learning

2017 ◽  
Vol 29 (1) ◽  
pp. 65-78 ◽  
Author(s):  
Alfonso J. Gil ◽  
Mara Mataveli
Keyword(s):  
Structural Equation ◽  
Group Learning ◽  
Positive Influence ◽  
Learning Opportunities ◽  
Equation Model ◽  
Learning Culture ◽  
Survey Method ◽  
Content Type ◽  
Organizational Learning Culture ◽  
The Impact

Purpose This paper aims to analyse the impact of organizational learning culture and learning facilitators in group learning. Design/methodology/approach This study was conducted using a survey method applied to a statistically representative sample of employees from Rioja wine companies in Spain. A model was tested using a structural equation model. Findings Statistical evidences suggest that both the learning culture and facilitators of group learning impact positively on group learning. In addition, it was found that the facilitation of learning has a positive influence on the learning culture. Practical implications From the paper, two sets of implications are extracted. The first is related to learning in the workplace – the importance of facilitating learning in group learning is emphasized. The second set refers to human resources development: organizational commitment to the development of informal learning is highlighted. Originality/value The paper explores the concept of learning culture and how it relates to the development of group learning, and an important system in the workplace is implemented.

Does sustainability drive to create store equity? A proposal through image, quality and loyalty

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Irene Sánchez-González ◽  
Irene Gil-Saura ◽  
Maria-Eugenia Ruiz-Molina
Keyword(s):  
Environmental Sustainability ◽  
Structural Equation ◽  
Perceived Quality ◽  
Positive Influence ◽  
Equation Model ◽  
Positive Contribution ◽  
Content Type ◽  
Food Retailers ◽  
New Research ◽  
The Impact

PurposeThe present research aims to analyse the retailer's commitment to sustainable development (RCSD) perceived by the consumers and how it contributes to store equity creation through image, perceived quality and loyalty.Design/methodology/approachA primary research was conducted through a structured questionnaire to analyse the relationships between the variables included in the proposed model. The fieldwork was conducted in 2019, obtaining responses from 617 retail consumers from four cities in Ecuador – Quito, Guayaquil, Cuenca and Machala – obtained. A structural equation model is estimated with the partial least squares technique.FindingsThere is evidence in favour of the contribution of sustainability to store equity. The positive influence of RCSD on perceived quality and the impact of the latter, together with store image, contribute to loyalty, which emerges as a critical construct in building store equity.Research limitations/implicationsSome limitations of the present study – geographic scope limited to Ecuador, analyses restricted to food retailers and pre-COVID-19 data collection – may open new research opportunities replicating the study in other regions for other retail activities and in the post pandemic context.Practical implicationsThe retailer's actions demonstrate a commitment to economic, social and environmental sustainability. As a result of this, the establishment's perceived quality improves, which is of interest to academics and retail management professionals.Originality/valueThe present research provides evidence on the chain of effects that explains the positive contribution of RCSD to store equity creation in grocery retailing.

Technology usage, intellectual capital, firm performance and employee satisfaction: the accountants' idea

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Carlo Torre ◽  
Aurelio Tommasetti ◽  
Gennaro Maione
Keyword(s):  
Firm Performance ◽  
Intellectual Capital ◽  
Employee Satisfaction ◽  
Structural Equation ◽  
Positive Influence ◽  
Equation Model ◽  
Three Dimensions ◽  
Local Health ◽  
Content Type ◽  
Employees Satisfaction

PurposeThe paper proposes a conceptual integration between two variables, both considered as capable of affecting public firm performance: technology and intellectual capital.Design/methodology/approachThe analysis is performed by testing a structural equation model (SEM) which allows to measure simultaneously a plurality of variables, highlighting all the possible connections. Data is collected by administering more than 500 paper questionnaires to accountants working within Local Health Firms of Naples and Salerno.FindingsThe study seems to align with the considerations according to which intellectual capital expressed through its three dimensions – relational capital, human capital and organizational capital – exert a positive influence on perceived performance of healthcare firms, ultimately impacting on the Employees' Satisfaction.Research limitations/implicationsThe study acts as a useful guide from a managerial point of view, because it may support firm decision-making. In fact, public sector managers can leverage an instrument capable of activating functional mechanisms to improve firm performance.Originality/valueThe work allows overcoming the literature gap due to the fact that, although there is a wide recognition of the potential of technology and intellectual capital, there are no studies that synergistically integrate both the aspects in the attempt to understand their value in terms of influence on the performance of public firms, on the one hand, and on employees' satisfaction, on the other. In this vein, the work, in an attempt to provide further scientific support to the link between technology and intellectual capital, is a tool capable of highlighting how this link positively impacts on company performance and employee satisfaction.

Market challenges, learning and customer orientation, and innovativeness in IJVs

2017 ◽  
Vol 34 (6) ◽  
pp. 945-967 ◽  
Author(s):  
Chansoo Park ◽  
Chang Hoon Oh ◽  
Azilah Kasim
Keyword(s):  
Structural Equation ◽  
Joint Venture ◽  
Customer Orientation ◽  
Positive Influence ◽  
Equation Model ◽  
Learning Orientation ◽  
Content Type ◽  
The Republic ◽  
The Impact

Purpose The purpose of this paper is to advance a theoretical framework that incorporates the relationship between market challenge and learning and customer orientations, and the influence of these orientations on innovativeness in an international joint venture (IJV) context. Design/methodology/approach The authors estimate a structural equation model utilizing survey data collected from 199 IJVs in the Republic of Korea. Findings The authors found that while market challenge does not influence learning orientation in IJVs, it does have a significant positive influence on customer orientation. Further, the authors’ findings support that both learning orientation and customer orientation have positive impacts on IJV innovativeness. Another interesting finding shows that the impact of learning orientation on IJV innovativeness is significant only when IJVs have high levels of interaction with parent firms. The study also reveals that having a strong learning orientation amplifies the impact of customer orientation on innovativeness in IJVs. Originality/value Despite increased interest in IJVs, there has been relatively little work linking IJV innovativeness with learning and customer orientations. The study contributes to recent streams of research that seek to understand the role of these orientations in IJV innovativeness.

How can online store layout design and atmosphere influence consumer shopping intention on a website?

2013 ◽  
Vol 42 (1) ◽  
pp. 4-24 ◽  
Author(s):  
Wann-Yih Wu ◽  
Chia-Ling Lee ◽  
Chen-Su Fu ◽  
Hong-Chun Wang
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Design Methodology ◽  
Emotional Arousal ◽  
Positive Influence ◽  
Equation Model ◽  
Layout Design ◽  
Online Retailing ◽  
Content Type ◽  
Internet Users

Purpose – Online retailing has attracted a lot of attention in recent years due to its great potential and significant implications for buyers and sellers. This study adopts the stimulus-organism-response (S-O-R) framework to illustrate how store layout design and atmosphere influence consumers' shopping intention on the website. Design/methodology/approach – The sample for this study comprised 626 respondents from the internet users. A structural equation model was employed to identify the interrelationships of store layout design, atmosphere, emotional arousal, attitude toward the website, and purchase intention. Findings – The analytical results of this study indicate that store layout design has significant impacts on emotional arousal and attitude toward the website, and thus has a positive influence on purchase intention. In addition, atmosphere has a more influential effect on emotional arousal than store layout design. Originality/value – This study provides new insights into the influences of store layout design and atmosphere on consumer online shopping intentions.

Antecedents of consumer intention to follow and recommend an Instagram account

2017 ◽  
Vol 41 (7) ◽  
pp. 1046-1063 ◽  
Author(s):  
Luis V. Casaló ◽  
Carlos Flavián ◽  
Sergio Ibáñez-Sánchez
Keyword(s):  
Structural Equation ◽  
Positive Influence ◽  
Equation Model ◽  
Perceived Usefulness ◽  
Brand Community ◽  
Measurement Scales ◽  
Content Type ◽  
Fashion Brand ◽  
Relevant Role ◽  
Perceived Enjoyment

Purpose The purpose of this paper is to examine the influence of consumers’ perceived enjoyment and usefulness on their intention to follow and recommend an official account of a brand community on Instagram through satisfaction, following a perception-evaluation-intention chain. Design/methodology/approach The present study suggests that both perceived enjoyment and usefulness have a positive influence on satisfaction, which in turn affects intended following and recommendation of an account on Instagram. Data are collected from 548 members of a fashion brand community official Instagram account. After the validation of measurement scales, the hypotheses are contrasted using a structural equation model. Findings Results show that both perceived enjoyment and usefulness have a positive effect on satisfaction with the Instagram account, which in turn positively affects the intention to follow and recommend the account. Specifically, satisfaction fully mediates the influence of perceptions on intentions, except for the influence of perceived usefulness on intended recommendation as these variables are also directly linked. Practical implications The findings help managers to understand consumers’ behavioral intentions on Instagram and note the relevant role of perceived enjoyment and usefulness in creating a satisfactory experience in this context. Originality/value Nowadays, brands and users are continuously joining Instagram and, as a result of its growing importance, there is a need to better understand consumer behavior in this context. This research analyses the antecedents of both the intention to follow and recommend an account on Instagram.

The effects of festival attendees’ experiential values and satisfaction on re-visit intention to the destination

2017 ◽  
Vol 29 (3) ◽  
pp. 1005-1027 ◽  
Author(s):  
Woojin Lee ◽  
HeeKyung Sung ◽  
Eunju Suh ◽  
Jinlin Zhao
Keyword(s):  
Structural Equation ◽  
Positive Influence ◽  
Equation Model ◽  
Content Type ◽  
Service Excellence ◽  
Experiential Consumption ◽  
Special Events ◽  
Consumption Values ◽  
Food Network ◽  
Experiential Value

Purpose The purpose of this study was first to examine how goal-oriented attendees and experiential-oriented attendees were related with their overall satisfaction and loyalty of the destination with respect to international food and wine festival. It also investigated how these relations are mediated by different dimension of experiential consumption values such as consumer return on investment (CROI, active value), escapism (active value) and service excellence (reactive value) and aesthetics (reactive value). Design/methodology/approach Self-administered questionnaires were distributed to and collected from attendees at the 2011 Food Network South Beach Wine and Food Festival in Miami, Florida. A total of 450 subjects were collected from attendees indicating a response rate of about 88 per cent. Total 13 hypotheses were tested using structural equation model (SEM) with AMOS, and the results were interpreted adapting Mathwick’s (2001) typology of experiential value. Findings The findings indicate that goal-oriented attendees had stronger relationship with reactive experiential values such as service excellence and aesthetics than active values, whereas experiential-oriented attendees had more significant relations with active experiential values such as CROI and escapism than reactive values. In addition, CROI, escapism and service excellence were found to have a positive influence on the overall satisfaction with the festival; in turn, the attendees’ satisfaction had a positive effect on their intention to revisit the destination. Further, the results demonstrated that all experiential values, including CROI and escapism (active values), and service excellence and aesthetics (reactive values), played a mediating role between goal-oriented/experientially oriented attendee and satisfaction with the festival. Practical implications The festival organizers and managers should understand what drives the attendees’ participation in the festival. Implementing experiential marketing through various dimensions of experiential value can attract more potential attendees, provide unique experiences and create favorable perception toward the destination. Originality/value The research is original in terms of conceptualizing and empirically testing the relation between experiential consumption values and behavior loyalty within the special events and festivals with a specific focus on international food and wine festival. A finding of particular importance here is verifying the unique characteristics of goal-/experiential-oriented attendees in festival settings and determining the linkages between these different attendees and active/reactive experiential values, not to mention the relation with the overall satisfaction and loyalty to the festival destination.

Relational benefits and loyalty in retailing: an inter‐sector comparison

2009 ◽  
Vol 37 (6) ◽  
pp. 493-509 ◽  
Author(s):  
Maria‐Eugenia Ruiz‐Molina ◽  
Irene Gil‐Saura ◽  
Gloria Berenguer‐Contrí
Keyword(s):  
Customer Loyalty ◽  
Structural Equation ◽  
Positive Influence ◽  
Equation Model ◽  
Corporate Image ◽  
Major Influence ◽  
Special Treatment ◽  
Content Type ◽  
Treatment Benefits ◽  
Relational Benefits

PurposeThe purpose of this paper is to empirically a model that reflects the different types of relational benefits perceived by customers, as well as the benefits obtained by the organization in terms of customer loyalty.Design/methodology/approachIn order to achieve the aim of this paper, a quantitative analysis through a personal survey to consumers for four types of retailing activities is performed. Data are analyzed through factor analysis and a structural equation model is estimated.FindingsConfidence benefits and special treatment benefits have major influence on customer loyalty towards the retailer. These results are consistent across retail activities.Research limitations/implicationsThe present study is limited in its scope and a first approach is considered that it might inspire further research adding new constructs into the model in order to deepen into the analysis of the relationship between customer and retailer relational benefits.Practical implicationsSince the benefits related to purchase risk reduction and confidence are the most influencing on customer loyalty, the retailer should concentrate his efforts in offering guarantees for his products and carrying out communication campaigns for improving corporate image. Also actions providing special treatment benefits might have a positive influence on customer loyalty.Originality/valueRelational benefits and results for the retailer are studied in four different retail activities.

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