Food consumption values and the influence of physical activity

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Karim Marini Thomé ◽  
Giselle Cappellesso ◽  
Guilherme Mata Pinho
Keyword(s):  
Physical Activity ◽  
Food Consumption ◽  
Structural Equation ◽  
Value Theory ◽  
Social Value ◽  
Epistemic Values ◽  
Content Type ◽  
Consumption Values ◽  
Functional Value ◽  
The Relationship

PurposeThis article aims to explore the influence of values concerning food consumption and the effect of physical activity habit moderation on these.Design/methodology/approachThe consumption value theory was used as a base, and a survey with 292 participants was analysed by means of factor analysis and structural equation modelling.FindingsThe findings are presented at three levels. The first is the clustering of food consumption habits in different dimensions: healthy, unhealthy and hybrid. The second is the relationship between values and food consumption. In detail: (1) emotional value is the only significant measurement for the consumption of the three food dimensions; (2) social value is a significant measurement for healthy food consumption; (3) conditional value is significant for the consumption of hybrid and unhealthy foods; (4) epistemic value has significance in the consumption of hybrid foods; (5) functional value is denied for all dimensions. The third concerns the relationship between value perceptions and food consumption moderated by physical activity in: (1) social value of healthy foods; (2) functional value of hybrid foods; and (3) emotional and epistemic values of unhealthy foods.Originality/valueThis paper adds to the literature on consumption values and raises new insights into value and habits regarding food consumption, such as physical activity involved in the consumption context.

Consumption values, anxiety and organic food purchasing behaviour considering the moderating role of sustainable consumption attitude

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Dayu Cao ◽  
Yan Zheng ◽  
Chunnian Liu ◽  
Xiaoying Yao ◽  
Shiyue Chen
Keyword(s):  
Structural Equation ◽  
Sustainable Consumption ◽  
Organic Food ◽  
Hierarchical Regression ◽  
Epistemic Values ◽  
Content Type ◽  
Consumption Values ◽  
Functional Value ◽  
Moderating Role

PurposeThis study aims to identify and describe the relationships among different consumption values, anxiety and organic food purchase behaviour considering the moderating role of sustainable consumption attitude from the viewpoint of the theory of consumption values.Design/methodology/approachData were collected using a structured questionnaire survey in first-tier cities in China. A total of 344 consumers of organic foods participated in the study. Structural equation modelling and hierarchical regression analysis were employed for data analysis.FindingsThe results indicated the significant association of functional value-price, emotional value, social value and epistemic value with purchase behaviour. Anxiety had a positively significant influence on functional (quality), functional (price), emotional, social, conditional and epistemic values. In addition, the results indicated that functional (price), emotional, social and epistemic values played mediating effects in the relationships between anxiety and purchase behaviour. Moreover, sustainable consumption attitude had a positive moderating effect on functional value-price and purchase behaviour.Practical implicationsThe research not only provides novel and original insights for understanding organic consumption but also provides a reference for organic retailers to develop sales strategies and policymakers to formulate policies to guide organic consumption that are conducive to promoting sustainable consumption.Originality/valueFor the first time, this research attempts to explore the relationships among different consumption values, anxiety and purchase behaviour. It may improve the gap of inconsistency in attitude and behaviour in organic consumption, and provide a new perspective for the study of organic consumption.

scholarly journals Consumption values and mobile banking services: understanding the urban–rural dichotomy in a developing economy

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Heikki Karjaluoto ◽  
Richard Glavee-Geo ◽  
Dineshwar Ramdhony ◽  
Aijaz A. Shaikh ◽  
Ashna Hurpaul
Keyword(s):  
Structural Equation ◽  
Social Value ◽  
Epistemic Value ◽  
Equation Modeling ◽  
Mobile Banking ◽  
Banking Services ◽  
Content Type ◽  
Consumption Values ◽  
Functional Value ◽  
Emotional Value

PurposeThis study develops a theoretical model of consumption values regarding the technology adoption of mobile banking (m-banking) services, with the financial service sector as the empirical context. This study aims to evaluate whether consumption values influence trust and intention. Furthermore, the authors explore how the consumer type (i.e. urban vs rural) differs in consumption values regarding adopting m-banking services.Design/methodology/approachThe data for this study were gathered from 246 responses collected from individuals living in a country with a developing market, using a survey instrument. The six study hypotheses were tested using partial least squares structural equation modeling.FindingsThe authors found support for effects from functional, epistemic and emotional value on intention. Functional and emotional value significantly influenced trust, while social and epistemic value did not. Social value was a significant moderator between functional value and intention. Consumers who were relatively unconcerned with social value were more motivated by functional value, while consumers who placed great emphasis on social value were motivated by epistemic value. Multigroup analysis showed that the effect from functional value on trust was stronger for urban than rural customers, while the effect from emotional value on trust was stronger for rural than urban customers.Practical implicationsOverall, functional value is the strongest predictor of trust and intention; therefore, bank managers are encouraged to promote m-banking services' functional value to increase trust and attract more users by promoting their companies' m-banking application. M-banking customers can also be classified based on the benefits in which they are most interested.Originality/valueThe study is one of the first attempts to demonstrate empirically how consumption values' dimensions drive m-banking use among different types of customers in a developing market context with a high m-banking penetration rate.

scholarly journals A Study of Motives in Choosing Natural Cosmetics Among Indonesian Women

2020 ◽  
Vol 5 (8) ◽  
pp. 60-71
Author(s):  
Sabila Anjani Syahrul ◽  
Lidia Mayangsari
Keyword(s):  
Social Value ◽  
Epistemic Value ◽  
Epistemic Values ◽  
Continuous Growth ◽  
Consumption Values ◽  
Functional Value ◽  
Marketing Planning ◽  
Confirmatory Factor ◽  
Emotional Value ◽  
Value Functional

Due to its stable yet continuous growth, the beauty industry has intensely diversified both its marketing and managerial orientation toward consumer demands. The growth is in response to customer trends towards healthier lifestyles, where women aged within the range of 18 and 34 are concerned regarding the ingredients of the beauty products they purchase when it comes to selecting a specific cosmetic product. This study aims to measure the influence between consumption value (functional value, social value, conditional value, epistemic value, and emotional value) on motives in choosing natural cosmetics among 243 Indonesian Women specifically in Jabodetabek and Bandung. This research is conducted by questionnaire and analyzed using Confirmatory Factor Analysis in SmartPLS Software. The result of this research indicates that functional value, conditional value, epistemic value, and emotional value have positively influenced motives in choosing natural cosmetic products, where social value negatively influences motives in choosing natural cosmetics products. In applying the results of this research into marketing planning, natural cosmetics SMEs in Indonesia are advised to consider incorporating consumption values such as functional values, emotional values, conditional values, and epistemic values associated with the marketing of the product itself.

Factors influencing internship satisfaction among Chinese students

2020 ◽  
Vol 62 (5) ◽  
pp. 543-558
Author(s):  
Wai Ming To ◽  
Jane W.Y. Lung
Keyword(s):  
Structural Equation ◽  
Chinese Students ◽  
Organizational Factors ◽  
Supervisor Support ◽  
Social Value ◽  
Equation Modeling ◽  
Individual Factors ◽  
Content Type ◽  
Functional Value ◽  
The Right

PurposeAn internship is an essential part of vocational-oriented degree programs because it enhances the employability of graduates and prepares them for career development. Thus, it is important to understand how students view internships and whether they are satisfied with their internship experience. This paper explores the effects of organizational and individual factors on internship satisfaction.Design/methodology/approachBased on a literature review on internship, we propose a theoretical model in which organizational factors, including supervisor support and task clarity, and individual factors, including interns' perceived functional value and perceived social value, can lead to internship satisfaction while task clarity, perceived functional value and perceived social value can affect interns' self-initiative behavior. The proposed model was tested using responses from 161 Chinese students in Macao SAR.FindingsThe results of structural equation modeling indicated that supervisor support and perceived social value had direct and significant impacts on internship satisfaction while task clarity and perceived functional value had direct and significant impacts on interns' self-initiative behavior. Additionally, supervisor support significantly influenced task clarity, perceived functional value and perceived social value.Originality/valueThe paper identifies that supervisor support has a strong and significant impact on internship satisfaction. Additionally, the current study indicates that organizations should pay great attention to appoint the right work supervisors who are able to assign appropriate tasks to interns, provide clear guidance and facilitate social interaction between interns and other people.

Heterogeneity of luxury value perception: a generational comparison in China

2018 ◽  
Vol 35 (3) ◽  
pp. 458-474 ◽  
Author(s):  
Ling Jiang ◽  
Juan Shan
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Social Value ◽  
Cultural Variation ◽  
Luxury Brands ◽  
Luxury Consumption ◽  
Content Type ◽  
Older Consumers ◽  
Value Perception ◽  
Functional Value

Purpose Despite the growing research regarding consumer luxury value perception and their influence on luxury consumption behavior in different cultural contexts, there is little research investigating the cultural variation toward luxury within different generations in a given society. The purpose of this paper is to assess the relationships among Confucian propriety, luxury value perception, and purchase intention of luxury brands, and especially how these relationships differ between young and older consumers in a Chinese context. Design/methodology/approach Data were collected through a questionnaire survey in China. A multi-group structural equation model was used to test the conceptual model and research hypotheses. Findings The results show that the effects of functional value and social value on purchase intention of luxury brands are stronger for older generations than younger ones, while the effects of self-identity and hedonic value on purchase intention are stronger for younger generations than older ones. The Confucian propriety relates positively to the functional value and social value; however, these effects are more salient for older consumers. Originality/value The results of this study reveal the evolution of luxury consumption values and behaviors of Chinese consumers, suggesting that marketers should no longer label Chinese luxury consumers with common behaviors. It is also recommended that marketers of luxury brands in China should adapt this shifting attitude and respond actively to the expectations of different generations.

scholarly journals THE IMPACT OF CONSUMPTION VALUES ON HOUSEHOLD’S BUYING BEHAVIOUR TOWARDS GREEN GROCERY PRODUCTS

2020 ◽  
Vol 5 (21) ◽  
pp. 01-12
Author(s):  
Mei Ling Goh ◽  
Seng Huat Tan ◽  
Sook Fern Yeo ◽  
Pui Yen Tan
Keyword(s):  
Structural Equation ◽  
Marketing Strategies ◽  
Social Value ◽  
Epistemic Value ◽  
Consumption Values ◽  
Functional Value ◽  
Buying Behaviour ◽  
Emotional Value ◽  
Grocery Products ◽  
The Impact

This study aims to examine the impact of consumption values on household’s buying behaviour towards green grocery products. Concern for healthy lifestyles among households has created a high demand for environmental-friendly or natural products. This has shown that the green products market has the perspective to grow. In order to have an effective marketing strategy, there is a need for marketers to understand the buying behaviour of households towards green grocery products. The theory of consumption values was used to explain the household’s buying behaviour towards green grocery products. Five variables from the theory, namely functional value, emotional value, social value, epistemic value, and conditional value were included in the research model to explain household buying behaviour towards green grocery products. A total of 200 households were recruited using a convenience sampling approach. Data were collected with a set of self-administered questionnaires. The variables were validated and tested using Structural Equation modelling (PLS-SEM). The findings have shown that both conditional value and functional value positively influence household’s buying behaviour towards greengrocery products with the exception of emotional value, social value, and epistemic value. This study has thus indicated that elements such as quality, price, and promotion of the green grocery products are important in the marketing strategies planning in attracting more consumers. This study has also provided an insight into the household’s buying behaviour towards green grocery products in Malaysian context.

scholarly journals The value proposition of food delivery apps from the perspective of theory of consumption value

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Puneet Kaur ◽  
Amandeep Dhir ◽  
Shalini Talwar ◽  
Karminder Ghuman
Keyword(s):  
Food Consumption ◽  
Service Providers ◽  
Food Delivery ◽  
Purchase Intentions ◽  
Equation Modeling ◽  
Future Research ◽  
Research Approach ◽  
Content Type ◽  
Consumption Values ◽  
Functional Value

Purpose The theory of consumption values (TCV) has successfully explained much consumer choice behavior, but few studies have investigated the values that drive food-delivery application (FDA) use. This study aims to bridge this gap by extending the TCV to the FDA context to examine food consumption-related values and interpreting and rechristening generic consumption values to adapt the TCV to the FDA context. Design/methodology/approach An explorative mixed-method research approach was taken to conduct focus group discussions with 20 target users to develop the questionnaire and then administer it for a cross-sectional survey (pen and pencil) to FDA users aged 22–65 years; 423 complete responses so received were analyzed using structural equation modeling. Findings The findings show that epistemic value (“visibility”) is the chief driver of purchase intentions toward FDAs, followed by conditional (“affordances”), price (part of functional value) and social value (“prestige”). Food-safety concerns and health consciousness (proposed as part of functional value) did not share any statistically significant association with purchase intentions toward FDAs. Research limitations/implications The findings of this study are insightful for FDA service providers competing for higher shares in the market by helping them understand ways to influence consumer choices and purchase intentions. Originality/value It is the first study that combines FDAs 2014 an online service that it is attracting a lot of investment 2014and TCV which has continued to be one of the most relevant theories of consumer behavior. It extends the TCV by adapting it to the FDA context with food-consumption-related values. Thus, it adds to the relatively scant literature on FDAs on the whole which is essential, as FDAs represent the business model of new economy, i.e. online-to-offline (O2O). Finally, this study formulates a conceptual framework that may serve as the basis of future research.

Tourist's satisfaction with local food effect behavioral intention in COVID-19 pandemic: a moderated-mediated perspective

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shafique Ur Rehman ◽  
Sarminah Samad ◽  
Sandeep Singh ◽  
Muhammad Usman
Keyword(s):  
Food Consumption ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Local Food ◽  
Sampling Technique ◽  
Value Theory ◽  
Tourism Industry ◽  
Equation Modeling ◽  
Content Type ◽  
Consumption Value

PurposeThis study explored the relationship between local food consumption value and satisfaction with local food, leading to behavioral intention. Moreover, tourist's involvement is used as a mediator, and COVID-19 fear moderates between satisfaction with local food and behavioral intention.Design/methodology/approachStructural equation modeling (SEM) technique presents researchers with extra flexibility and better research conclusions. This study used Partial Equation Modeling SEM to test the proposed hypotheses. The convenience sampling technique was used to collect data, and 339 questionnaires were part of the final analysis.FindingsThe results reveal that local food consumption value is positively associated with local food satisfaction except for emotional value. Satisfaction on local food significantly determined tourist's involvement and behavioral intention. Tourist's involvement is positively related to behavioral intention. Despite this, COVID-19 fear significantly decreases behavioral intention. Tourist's involvement significantly mediates, and COVID-19 fear moderates between satisfaction with local food and behavioral intention significantly.Practical implicationsThe results of our research will support scholars and practitioners to recognize the importance of factors that influence people's intention to eat local food. Besides, our research offers a significant policy to get maximum benefits for the tourism industry in Pakistan.Originality/valueTo the author's knowledge, our study initially incorporates a research model in the COVID-19 pandemic and covers local food consumption value, satisfaction on local food, tourist's involvement and COVID-19 fear to determine the behavioral intention of people to eat local food. Besides, consumption value theory was used to build a research framework.

Local food consumption values and attitude formation: the moderating effect of food neophilia and neophobia

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Khalil Hussain ◽  
Amir Zaib Abbasi ◽  
S. Mostafa Rasoolimanesh ◽  
Carsten D. Schultz ◽  
Ding Hooi Ting ◽  
...  
Keyword(s):  
Personality Traits ◽  
Food Consumption ◽  
Local Food ◽  
Value Theory ◽  
Moderating Effect ◽  
Food Neophobia ◽  
Content Type ◽  
Consumption Values ◽  
Food Tourism

PurposeThe local food tourism in Pakistan is increasing rapidly, and it attracts scholars to determine the factors affecting local food tourists' buying choices. Particularly, the authors aim to investigate the role of food consumption values on predicting domestic tourists' attitude toward local food and its effect on the intention to try local food with the moderating effect of personality traits (neophobia and neophilia).Design/methodology/approachThe authors tested the study model on 250 completed responses from local food tourists. They collected the data from three tourism locations (Islamabad, Rawalpindi and Peshawar) in Pakistan. Their study utilizes the consumption value theory within the limits of Pakistan's local food tourism.FindingsThe empirical findings show that consumption values, such as price, emotion, interaction, epistemic value, location value and variety value, effectively explain the domestic tourists' attitude toward local food. The authors further report that food neophilia strengthens the local tourists' positive reception toward the local food. However, food neophobia weakens the direction between local tourists' attitude toward local food and the intention to try local food.Practical implicationsThis study provides insights pertaining to tourists' local food consumption values (LFCVs) to a local destination owner and marketing manager to strategically work on LFCVs that are crucial for domestic tourists to derive their intention to try local food. Practitioners should work on domestic tourists who possess food neophobia trait and enquire them for their rejection or avoidance of a particular local destination. This will enable practitioners to bring innovation and development in the local destination, which ultimately promote local food tourism.Originality/valueThis study is the first to incorporate the variety and local value in tourists' LFCVs to predict local tourists' attitude toward local food. Additionally, the authors contribute to local food tourism by empirically studying the moderating role of personality traits (food neophilia and food neophobia) to examine the direction between local tourists' attitude and intention to local food.

Associations between grades and physical activity and food choices

2015 ◽  
Vol 115 (2) ◽  
pp. 141-151 ◽  
Author(s):  
Anastasia Snelling ◽  
Sarah Irvine Belson ◽  
Jonathan Beard ◽  
Kathleen Young
Keyword(s):  
Physical Activity ◽  
Academic Performance ◽  
School District ◽  
Food Consumption ◽  
Fast Food ◽  
Urban School ◽  
Activity Level ◽  
Urban School District ◽  
Content Type ◽  
The Relationship

Purpose – The purpose of this paper is to explore the relationship between television viewing time, physical activity level, food consumption patterns, and academic performance of adolescents in a large urban school district in the USA where health disparities are prevalent, particularly among minority residents. Design/methodology/approach – The 2010 Youth Risk Behavior Survey was used to analyze the relationship between academic grades and physical activity patterns and food consumption in a large urban school district serving over 77,000 students. Findings – Results indicated that students who self-reported grades of As and Bs had higher levels of physical activity and less screen time compared to students who reported grades of Ds and Fs. Further, as grades decreased the consumption of soda and fast food increased. Originality/value – Higher grades track significantly with improved physical activity and lower intake of soda and fast food. These findings provide additional support for the role of regular physical activity and its positive effect on academic performance.

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