Does social media usage affect online purchasing intention for wine? The moderating role of subjective and objective knowledge

2019 ◽  
Vol 121 (2) ◽  
pp. 275-288 ◽  
Author(s):  
Tommaso Pucci ◽  
Elena Casprini ◽  
Costanza Nosi ◽  
Lorenzo Zanni
Keyword(s):  
Social Media ◽  
Product Knowledge ◽  
Purchasing Behavior ◽  
Content Type ◽  
Multinomial Logistic Model ◽  
Subjective Knowledge ◽  
Media Usage ◽  
Online Purchases ◽  
Purchasing Intention ◽  
The Relationship

PurposeThe purpose of this paper is to investigate the influence that social media usage has on the online purchases of wine and to examine whether objective and subjective knowledge moderates this relationship.Design/methodology/approachA structured questionnaire was completed by a sample of 2,597 Italian wine consumers. A multinomial logistic model was used to assess how the investigated variables influenced online purchasing behavior.FindingsSocial media usage was found to be positively related to online wine buying, and consumer’s objective and subjective knowledge moderates the relationship between social media usage and online wine purchasing.Research limitations/implicationsWineries should acknowledge the relevance of social media in favoring online wine buying and adopt integrated multi-channel marketing strategies. Given that knowledge moderates the relationship between social media usage and online wine buying, in order to optimize the channel management, wineries should segment customers and prospects based on subjective and objective product knowledge.Originality/valueThe study represents one of the first attempts to investigate social media use and online wine purchasing behavior in Italy. In addition, it sheds light on previous research on the influence that objective and subjective knowledge has on consumer behavior.

Unraveling the links between active and passive social media usage and seniors' loneliness: a field study in aging care communities

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shufang Yang ◽  
Lin Huang ◽  
Yanli Zhang ◽  
Pengzhu Zhang ◽  
Yuxiang Chris Zhao
Keyword(s):  
Social Support ◽  
Social Media ◽  
Field Study ◽  
Social Comparison ◽  
Social Presence ◽  
Equation Modeling ◽  
Content Type ◽  
Media Usage ◽  
Health And Social Care ◽  
The Relationship

PurposeThe literature reports inconsistent findings about the effects of social media usage (SMU). Researchers distinguish between active and passive social media usage (ASMU and PSMU), which can generate different effects on users by social support and social comparison mechanisms, respectively. Drawing on social presence theory (SPT), this study integrates an implicit social presence mechanism with the above two mechanisms to explicate the links between SMU and seniors' loneliness.Design/methodology/approachData were collected from a field study by interviewing seniors living in eight aging care communities in China. Loneliness, social media activities and experiences with social media in terms of online social support (OSS), upward social comparison (USC) and social presence (SP) were assessed. Factor-based structural equation modeling was used to analyze the data.FindingsOSS can mediate the relationship between ASMU and seniors' loneliness. Moreover, SP mediates between ASMU, PSMU, and seniors' loneliness, and between OSS, USC and seniors' loneliness. OSS mediates the relationship between ASMU and SP, and USC mediates the relationship between PSMU and SP.Practical implicationsThis study shows that social media can alleviate seniors' loneliness, which could help relieve the pressures faced by health and social care systems. Social presence features are suggested to help older users interact with social health technologies in socially meaningful ways.Originality/valueThis study not only demonstrates that SP can play a crucial role in the relationship between both ASMU and PSMU and loneliness, but also unravels the links between SP and OSS, as well as USC.

Social media and student performance: the moderating role of ICT knowledge

2019 ◽  
Vol 18 (2) ◽  
pp. 197-219
Author(s):  
Robert Kwame Dzogbenuku ◽  
George Kofi Amoako ◽  
Desmond K. Kumi
Keyword(s):  
Social Media ◽  
Academic Performance ◽  
Student Performance ◽  
Computer Technology ◽  
Knowledge Generation ◽  
Future Research ◽  
Content Type ◽  
Media Usage ◽  
Technology Knowledge ◽  
The Relationship

Purpose This study aims to determine the impact of social media usage on university student’s academic performance in Ghana. Design/methodology/approach A quantitative research method was used for the study. With the aid of a simple random sampling technique, quantitative data were obtained from 373 out of 400 respondents representing 93 per cent of volunteered participants. Data collected was analysed using structural equation modelling to establish the relationship among social media information, social media entertainment, social media innovation, social media knowledge generation and student performance. Findings The findings of this study indicate that social media information, social media innovation and social media entertainment all had a significant positive influence on social media knowledge generation, which has wide learning and knowledge management implications. Also, the study indicated that information computer technology knowledge moderates the relationship between social media and student performance. Research limitations/implications The sample taken was mainly cross-sectional in nature rendering the inference of causal relationships between the variables impossible. Future researchers should adopt a longitudinal research design to examine causality. Finally, the study was limited to only university students in Accra, Ghana. Future research can extend to a bigger student population and to other West African and African countries. Practical implications This paper will serve as a profitable source of information for managers and researchers who may embark on future research on social media and academic performance. The findings that social media information, innovation and entertainment can likewise enhance social media knowledge generation can help managers and university teachers to use the vehicle of innovation and entertainment to communicate knowledge. Social implications The findings of this study will help policymakers in education and other industries that engage the youth to realise the important factors that can make them get the best in the social media space. Originality/value Social media usage in academic performance is increasingly prevalent. However, little is known about how social media knowledge generation mediates between social media usage and academic performance and, furthermore, whether the information computer technology knowledge level of students moderates the relationship between social media knowledge generation and academic performance of university students in sub-Saharan Africa, particularly Ghana. Theoretically, the findings of this study provide clear research evidence to guide various investigations that can be done on the relationships of the variables under social media usage, knowledge generation and university student performance, which advances the diffusion of new knowledge.

scholarly journals Factors Influencing Online Purchasing Intention among Private Sector Workers in Malaysia

2020 ◽  
Vol 6 (2) ◽  
pp. 30
Author(s):  
Nini Hartini Asnawi ◽  
Nur Atiqah Zakiyyah Ramlee ◽  
Lina Nadia Abd Rahim ◽  
Nor Fazalina Salleh ◽  
Norfazlina Ghazali ◽  
...  
Keyword(s):  
Social Media ◽  
Private Sector ◽  
Research Study ◽  
Ease Of Use ◽  
Media Usage ◽  
Online Purchase ◽  
Purchasing Intention ◽  
Literature Reviews ◽  
Relationship Of ◽  
The Relationship

The propose of this research study is to identify for the relationship social media usage and the effectiveness to encourage people to do online purchasing and also their intention to buy. This study focus on workers from private sector. The literature reviews on the main issues about the power of social media in influencing people with online purchase. Correlation Research is suitable for this research study to find the solution for the problem stated. Therefore, in order to get the significant results and findings, survey research method is applied by distributing a set of questionnaire to the target respondents among private sector workers. There are three research objectives for this research study. The first one is to determine the relationship of ease of use towards intention to buy. Secondly is to examine the influence of usefulness towards intention to buy. Lastly is to analyze the influence of easiness towards intention to buy. Hence, this research study is also explained and reviewed specifically by the researcher based on the data findings at the end of this research. 50 set of questionnaires have been distributed to five different departments in the company.   

Social media usage and employee creativity: is relational energy a missing link?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Fei Zhou ◽  
Jian Mou ◽  
Wei Wang ◽  
Yenchun Jim Wu
Keyword(s):  
Social Media ◽  
Social Cognitive ◽  
Employee Creativity ◽  
Negative Effects ◽  
Paired Data ◽  
Content Type ◽  
Media Usage ◽  
The Social ◽  
Knowledge Intensive ◽  
The Relationship

PurposePrevious studies overemphasize the negative effects of social media usage (SMU) within organizations and underestimate its positive influences on employees' behavior. This study attempts to link employees' social media use at work to their creativity performance.Design/methodology/approachBased on the bounded generalized reciprocity theory and unbounded indirect reciprocity (UIR) theory, the authors developed a research model. To test the model, the authors collected a set of 172 paired data of organizations and employees from 31 knowledge-intensive enterprises in China to test the hypothesis.FindingsThis research found that the social, cognitive and hedonic uses of social media all directly affect employee creativity. Relational energy fully mediates the effects of the cognitive and hedonic usages on creativity. Moreover, job autonomy moderates the effects of the relationships among the social, cognitive and hedonic uses on employee creativity.Originality/valueThe conclusions not only enriched authors’ understanding of the effectiveness of interpersonal interaction but also extended the research boundary of the relationship between SMU and employee creativity.

Social learning constructs and employee learning performance in informal Web-based learning environments

2018 ◽  
Vol 30 (6) ◽  
pp. 394-414 ◽  
Author(s):  
HyunKyung Lee ◽  
MyungGeun Lee
Keyword(s):  
Social Media ◽  
Social Learning ◽  
Learning Community ◽  
Learning Environments ◽  
Learning Performance ◽  
Web Based ◽  
Content Type ◽  
Media Usage ◽  
Web Based Learning ◽  
The Relationship

Purpose The purpose of this paper is to investigate the relationship between social learning constructs and perceived learning performance in corporate informal Web-based learning environments. The study aims at providing significant implications for corporate educators who have worked on designing social learning environments in the workplace. Design/methodology/approach To identify the casual relationship of the proposed research model, data collected from 523 South Koreans who were corporate employees and social media users were analyzed using structural equation modeling. Findings The results indicate that self-motivation, learning community and social media usage were significantly related to perceived learning performance. In addition, social media usage mediated the relationship between the other social learning constructs and the learning performance. Originality/value Given that corporate personnel typically gain job-related knowledge and skills through social learning, corporate educators need to provide learners with social learning environments that are conducive to self-motivation and learning community. Social media, when used as a learning tool, might not sufficiently improve learning performance without the help of other social learning constructs. Findings shed light on which social learning constructs are essential to effective social learning environment design in the workplace.

The moderating role of social media usage in the relationship among multicultural experiences, cultural intelligence, and individual creativity

2017 ◽  
Vol 30 (2) ◽  
pp. 265-281 ◽  
Author(s):  
Shangui Hu ◽  
Jibao Gu ◽  
Hefu Liu ◽  
Qian Huang
Keyword(s):  
Social Media ◽  
Cultural Intelligence ◽  
University Administrators ◽  
Experiential Learning Theory ◽  
Content Type ◽  
Media Usage ◽  
Multicultural Experiences ◽  
The Relationship ◽  
Moderating Role

Purpose The purpose of this paper is to explore the moderating role of social media usage in the relationship among multicultural experiences, cultural intelligence, and creativity. Design/methodology/approach This study conducted a questionnaire survey in three public universities in China and obtained 310 useful responses from international students. Findings The authors categorized social media usage into informational and socializing usage. Findings show that socializing social media usage strengthens the relationship between multicultural experiences and cultural intelligence, whereas informational social media usage does not strengthen such relationship. Research limitations/implications The findings suggest that practitioners, such as managers or university administrators, should focus on well-designed multicultural activities in the development of individual creativity. They should also acknowledge the enabling role of cultural intelligence in developing individual creativity and realize that social media usage should be differentiated from the outcomes of its usage. Originality/value This study contributes to the knowledge on the moderating role of social media usage in the relationship between multicultural experiences and creativity based on experiential learning theory. The study presents the relationship among multicultural experiences, cultural intelligence, and creativity. Moreover, by investigating the moderating roles of informational and socializing social media usage, the authors presented that an IT contingent view of multicultural experiences is helpful in understanding the relationship between multicultural experiences and cultural intelligence.

scholarly journals Impact of online social media on consumers’ purchasing intention via social network sites

2020 ◽  
Vol 8 (1) ◽  
Author(s):  
Hoang Thi Phuong Thao ◽  
Nguyen Le Thai Hoa
Keyword(s):  
Social Media ◽  
Social Network ◽  
Social Network Sites ◽  
Purchasing Behavior ◽  
Measurement Scales ◽  
Media Usage ◽  
Digital Era ◽  
Online Social Media ◽  
Purchasing Intention ◽  
The Impact

With the continuous development of the internet and e-commerce in Vietnam recently, there is much research on online purchasing behaviors through retail websites. However, there are few studies on consumers’ purchasing behavior via social network sites (SNS) despite a rapid increase in the use of such websites. This study, therefore, tries to build a research model describing (i) the impact of motivations of using SNSs on social e-WOM and (ii) the relationship among social e-WOM, consumers’ trust, attitude and purchasing intention via SNSs. After adjusting the measurement scales by a focus group’s discussion, a quantitative survey was executed using the data collected from 509 SNS users and by testing Cronbach’s Alpha reliability, EFA, CFA, and SEM to comment seven proposed hypotheses. The results showed that motivations of social media usage (utilitarian and hedonic) had positively impacted on social e-WOW, social e-WOW influenced positively consumers’ trust and attitude towards brands of goods/service on SNSs, and that both consumers’ trust and attitude had positive impacts on their purchasing intention. Accordingly, the study suggested some practical implications for managers to adjust their social communication strategies in the digital era.

Does social media usage evoke employees' spirituality? A cross-level moderation model of inclusive leadership

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Fei Zhou ◽  
Jian Mou
Keyword(s):  
Social Media ◽  
Management Practices ◽  
Positive Impact ◽  
Workplace Spirituality ◽  
Research Model ◽  
Inclusive Leadership ◽  
Content Type ◽  
Media Usage ◽  
The Impact ◽  
The Relationship

PurposeThe purpose of this study is to investigate the impact of social media usage (SMU) and relational energy on employees' workplace spirituality within an organization from a psychological perspective.Design/methodology/approachThis study proposes a research model based on self-determination theory. This research model was tested using a cross-level hierarchical regression analysis. Data were collected from 276 knowledge workers on 39 teams in 37 enterprises in China.FindingsSMU has a significant positive impact on employees' relational energy and workplace spirituality. Relational energy partially mediates the relationships of cognitive usage and social usage of social media with workplace spirituality and fully mediates the relationship between hedonic usage of social media and workplace spirituality. Inclusive leadership positively affects workplace spirituality and acts as a negative cross-level moderating variable on the relationship between hedonic usage and workplace spirituality.Practical implicationsThis work suggested that with appropriate SMU implications, enterprises might be able to integrate spirituality into human resource management practices to improve employees' meaningful life experiences within organizations.Originality/valueThe authors’ findings not only help to theoretically clarify the relationship between SMU and workplace spirituality but also enrich the relevant research on SMU in enterprises to improve employees' spiritual life within the organization.

Entrepreneurial orientation and performance of SMEs: the roles of marketing capabilities and social media usage

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Perengki Susanto ◽  
Mohammad Enamul Hoque ◽  
Najeeb Ullah Shah ◽  
Andel Hopi Candra ◽  
Nik Mohd Hazrul Nik Hashim ◽  
...  
Keyword(s):  
Social Media ◽  
Entrepreneurial Orientation ◽  
Marketing Capabilities ◽  
Content Type ◽  
Media Usage ◽  
The Relationship ◽  
Mediation Moderation ◽  
Moderating Role ◽  
Insight Into

Purpose Small and medium-sized enterprises (SMEs) are an important contributor to emerging countries’ economic growth. However, SMEs have been struggling to sustain their performance in a highly competitive environment. Thus, this study aims to re-examine the effect of SMEs’ entrepreneurial orientation (EO) on firms’ performance during the COVID-19. This study has also studied the moderating role of social media usage and the mediating role of marketing capabilities and social media usage. Design/methodology/approach This study used a structured questionnaire for data collection, where the unit of analysis was the manager or owner of SMEs. The data were analyzed using partial least square-structural equation modeling. Findings The findings show that an EO has a significant and positive effect on an SME’s performance, but the outcomes are conditional on the role of social media and marketing capabilities. The empirical results reveal that marketing capabilities significantly mediate the relationship between EO and SME performance. In addition, social media usage moderates the relationship between EO and SME performance and it also partially mediates the EO-performance nexus of SMEs. Finally, this study discovers that the EO-Performance nexus of SMEs is serially mediated by social media usage and marketing capabilities. Research limitations/implications This study has important implications for SMEs that are seeking to gain a competitive advantage. For example, an SME should deploy market activities through social media channels. In situations such as a pandemic and uncertainty, this could be the most effective tool. Originality/value This study builds a theory-based mediation-moderation model to explain the link between EO and SME performance. In explaining mediation-moderation effects, the current study provides insight into EO-performance relationships. Moreover, the current model facilitates exploring whether serial mediation passes through social media usage and market capabilities. Therefore, with new findings, the study extends the literature on serial mediation in the EO-performance of SMEs. Additionally, this study extends the literature on the moderating role of social media on SMEs in Indonesia, which has not been investigated. Besides, the current study adds new insight into the EO-performance of SME in COVID-19 condition.

The relationship between preference for privacy and social media usage

2019 ◽  
Vol 37 (1) ◽  
pp. 43-54 ◽  
Author(s):  
Gary L. Hunter ◽  
Steven A. Taylor
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Positive Relationship ◽  
Negative Relationship ◽  
General Concept ◽  
Equation Modeling ◽  
Content Type ◽  
Media Usage ◽  
Privacy Preferences ◽  
The Relationship

Purpose This paper aims to investigate whether preferences for certain types of privacy predict the frequency and duration of social media usage as well as the moderating role of gender on these relationships. Design/methodology/approach An e-mail-based survey among the faculty, staff and students of a medium-sized mid-western university is used to gather data regarding preferences for privacy and social media usage. Using 530 respondents, structural equation modeling explores the relationship between the various privacy types, gender and social media usage. Findings Evidence supports a relationship between four types of privacy preferences and social media usage. A positive relationship exists between frequency of social media usage and a preference for not neighboring. Duration of social media usage shows a negative relationship with preferences for seclusion and reserve, and surprisingly, a positive relationship with a preference for anonymity. Gender moderates the relationship between preference for privacy and social media usage, offering evidence that intimacy, seclusion and reserve predict social media usage for males, while not neighboring and anonymity predict usage for females. Originality/value The study extends the privacy literature through investigating differential impacts of privacy preferences. The marketing literature examines privacy as a general concept, without allowing for differences in consumers' preferences for types of privacy. Additionally, the study shows that gender moderates the relationship between preferences for privacy and social media usage. A second contribution is investigating the relevance of a scale, developed in an age without social media, to an era permeated in social media.

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