The knowledge of Italian wines on export markets

2015 ◽  
Vol 117 (1) ◽  
pp. 117-138 ◽  
Author(s):  
Luigino Barisan ◽  
Vasco Boatto ◽  
Luca Rossetto ◽  
Luigi Salmaso
Keyword(s):  
Export Market ◽  
Sample Survey ◽  
The European Union ◽  
Export Markets ◽  
Content Type ◽  
Factors Affecting ◽  
Nonparametric Combination ◽  
Level Of Knowledge ◽  
Wine Market ◽  
Promotional Strategies

Purpose – The European Union (EU) has strongly rearranged the management of EU wine policy by introducing actions for promoting wine in third countries. The purpose of this paper is to evaluate factors affecting the knowledge of Italian wines in foreign consumers, i.e., to what extend wine promotion actions can improve the consumer’s awareness or the reputation of Italian wines. As a consequence, these activities may increase the wine consumption as well as wine exports in emerging markets. Design/methodology/approach – Data have been collected through survey questionnaires where information about wine tasting, sensory satisfaction and preferences about Italian wines have been collected. The sample survey collects preferences of wine market operators in both EU and third countries. The survey, carried out from 2009 to 2011, includes 3,579 interviews classified according to four promotion actions: press conference, wine tasting, tasting course, knowledge of Italian wines. Data have been analyzed through a nonparametric combination (NPC) of dependent permutation tests to evaluate differences between and within country groups and to assess the consumer perception about Italian wines through the Keller’s model. Findings – So far, Italian wine promotion activities, supported by EU wine policy, are fragmented among in many small and sometimes low effective actions. Research results may be helpful in designing more effective promotional strategies on third countries. In particular, promotional activities which should be focussed on consumer’s appreciation of Italian wines as a brand instead of promoting specific wines or wineries. Research limitations/implications – The NPC method is a nonparametric tool which does not measure the structure of consumer’s preferences, i.e, it does give any measure of relationships among consumer’s utility and factors affecting it as it happens when a modeling approach is applied. Practical implications – Targeted promotion and information actions strongly focussed internal and external wine attributes can increase the level of knowledge in foreign consumers. It can make more efficient the marketing activity oriented to the export market. Originality/value – The NPC method offers an innovative, flexible and well-tested approach for the analysis of multivariate hypothesis when we are dealing with complex problems in wine market.

Edible insects and young adults in a north-east Italian city an exploratory study

2016 ◽  
Vol 118 (2) ◽  
pp. 318-326 ◽  
Author(s):  
Stefania Balzan ◽  
Luca Fasolato ◽  
Serena Maniero ◽  
Enrico Novelli
Keyword(s):  
Young Adults ◽  
Focus Group ◽  
Sample Survey ◽  
Exploratory Research ◽  
Edible Insects ◽  
Focus Group Interviews ◽  
Major Barrier ◽  
Content Type ◽  
Group Interviews ◽  
Promotional Strategies

Purpose – The purpose of this paper is to explore the readiness of young Italian people to consume insects and the psychosocial determinants associated with edible insect consumption, in order to evaluate whether insect-based food could be an alternative food source. Design/methodology/approach – An explorative study was conducted, using focus group interviews as the technique for data collection. In total, 32 consumers, aged 20-35 years took part in five focus group interviews. Findings – Significant determinants comprised appearance, farming and sustainability. Participants’ willingness to eat insect-based food is dependent on the form in which the products are presented to them. Crustaceans were frequently mentioned as a comparison in terms of distaste. Lack of practice in preparation was a major barrier to consumption. To expand consumption participants suggested an active role for public health institutions. Even though with some uncertainty, there are some people prepared to consume insects. Research limitations/implications – Due to the restricted size of the sample survey, the findings are considered as exploratory research. Further investigation is required among other young adults in order to delineate promotional strategies. Originality/value – There is a lack of information regarding the willingness to consume edible insects in Italy. Due to the restricted size of the sample survey, the findings are considered as exploratory research. Further investigation is required among other young adults in order to delineate promotional strategies.

scholarly journals Perils of road freight market deregulation: cabotage in the European Union

2020 ◽  
Vol 31 (2) ◽  
pp. 333-355
Author(s):  
Henrik S. Sternberg ◽  
Erik Hofmann ◽  
Robert E. Overstreet
Keyword(s):  
European Union ◽  
Theory Development ◽  
Cost Savings ◽  
Point Of View ◽  
The European Union ◽  
Modal Shift ◽  
Content Type ◽  
Labour Unions ◽  
Factors Affecting ◽  
Freight Market

PurposeThe purpose of this paper is to examine the impacts of the ongoing freight market deregulation in the European Union (EU). Specifically, this case study focuses on cabotage penetration rates in Germany, the largest logistics market in Europe. In light of the upcoming trade barriers, we intend to move this topic forward by emphasising its interdisciplinary nature.Design/methodology/approachBased on the analysis of Eurostat data, expert interviews and a review of related literature, we elaborate and discuss four propositions related to the factors affecting cabotage penetration, future cabotage levels and the effects on modal split and empty runs.FindingsWe found that cabotage in Germany plays a more important role than officially reported and has increased drastically since 2008. Given our analysis, increased cabotage penetration seems to thwart efforts within the EU to promote a modal shift from road to rail and increased national empty runs are the future outcome of current regulations. In Germany, the cabotage share is likely to reach 16% in the next five years.Research limitations/implicationsThis paper highlights the need for incorporating a more contextual understanding in freight carrier selection theory development in general as well as country-specific investigations in particular.Practical implicationsLogistics managers and policymakers looking at future strategies are advised to take the ongoing deregulation trend into consideration. European freight movement using cabotage operators may represent significant cost savings; however, these cost savings come at an environmental and social sustainability price as the modal shift to rail and fill rates suffer.Originality/valueThis paper represents an empirical and unbiased point of view, in contrast to the reports of the European Commission (pro-deregulation) or the reports of the haulage associations and labour unions (anti-deregulation).

scholarly journals Determinants of Vietnam's rice and coffee exports: using stochastic frontier gravity model

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Dao Dinh Nguyen
Keyword(s):  
Gravity Model ◽  
Stochastic Frontier ◽  
Agricultural Products ◽  
Data Availability ◽  
The European Union ◽  
Content Type ◽  
Factors Affecting ◽  
Major Market ◽  
Trading Partners ◽  
The Impact

PurposeThe paper aims to estimate the factors affecting Vietnam's export in rice and coffee, the two most important agricultural products, especially in exploring the role of “behind-the-border” constraints.Design/methodology/approachThe paper applies the stochastic frontier gravity model, which models the aggregate effect of “behind-the-border” factors for Vietnam's export in rice and coffee.FindingsThe paper finds that the impact of “behind-the-border” constraints is statistically significant, suggesting that Vietnam's exports in rice and coffee may be prevented from reaching their export potential by such factors. Moreover, technical efficiency and potential export suggest that Vietnam has a lot of potential to increase its exports in rice and coffee with its major trading partners. The Association of Southeast Asian Nations group continues to be the major market of Vietnamese rice and coffee. Vietnam can also take advantage of the opportunity to export these commodities to the European Union (EU) (not including the UK), and Comprehensive and Progressive Agreement for Trans-Pacific Partnership, especially in coffee to the EU.Research limitations/implicationsThe study cannot identify specific “behind-the-border” factors due to the limitation of data availability.Originality/valueMany existing studies suggest that export in agricultural products of Vietnam, especially in rice, is significantly affected by natural factors and “explicit beyond-the-border” constraints. They ignore the impact of “behind-the-border” constraints in Vietnam and its trading partners. My study proved the significant impact of such constraints. Therefore, Vietnam needs more policies to remove the “behind-the-border” constraints to promote export in rice and coffee.

Innovation and exports: different markets, different outcomes

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Gabriela Barrère ◽  
Andrés Jung ◽  
Diego Karsaclian
Keyword(s):  
Developing Country ◽  
Empirical Studies ◽  
Manufacturing Firms ◽  
Export Market ◽  
Developing Economy ◽  
Probit Regression ◽  
Export Markets ◽  
Content Type ◽  
Explanatory Variables ◽  
Technological Level

Purpose The purpose of this paper is to identify different outcomes in the relation innovation–exports for a firm located in a developing country, depending upon the destination market of its exports (i.e. a developed or a developing economy). Design/methodology/approach The specification strategy is a bivariate probit regression model applied to 640 Uruguayan manufacturing firms. Two simultaneous equations are used to estimate the probability of being an exporting or innovating firm. For both equations, the firm’s innovative activity and export status in the past are introduced as explanatory variables to solve endogeneity issues. Findings When firms located in a developing economy export to another developing country, the authors find that innovation precedes exports, in line with what they would expect according to theory. When the export market is a developed economy, firms are not able to cope with both innovation and export strategies simultaneously, whether innovating to access export markets or transforming knowledge from exports into innovation. Research limitations/implications Causality could not be found and endogeneity problems were not solved. The data are limited to a sample of Uruguayan manufacturing firms during six years between 2010 and 2015, and authors do not know when did the firms began to export either to a developed or a developing economy. Furthermore, the database indicates if a developed economy is between the three main export markets of the firm or not, but authors do not know what kind of products (i.e. their technological level) are exported by the firm to that destination. Originality/value Although the link between innovation and exports is an important topic for firms and policymakers, the main bulk of empirical studies has ignored the role of destination markets. This study attempts to fill this gap contributing to a better understanding of the differences in the relation between innovation and exports (i.e. its sequence), when the destination market is a developed or a developing economy.

Measuring innovation capability in exporting firms: the INNOVSCALE

2015 ◽  
Vol 32 (1) ◽  
pp. 29-51 ◽  
Author(s):  
Margarida Vicente ◽  
José Luís Abrantes ◽  
Mário Sérgio Teixeira
Keyword(s):  
Structural Equation ◽  
Statistical Tests ◽  
Export Market ◽  
Sample Survey ◽  
Equation Modeling ◽  
Innovation Capability ◽  
Content Type ◽  
Four Dimensions ◽  
Exporting Firms ◽  
Venture Performance

Purpose – The development of innovation capability is an important topic for both managers and academics. However, studies that investigate which elements integrate innovation capability in the context of export market are very scarce. Drawing on the resource-based view, the purpose of this paper is to identify important dimensions in order to build a scale to measure innovation capability in exporting firms – the INNOVSCALE. Design/methodology/approach – The study draws on data collected by online questionnaire in a sample survey of 471 exporting manufacturing firms. The results were obtained using structural equation modeling. Statistical tests demonstrate that the scale presents composite reliability as well as convergent and nomological validity. Findings – The findings reveal that innovation capability is a higher-order construct formed by four dimensions: product development capability, innovativeness, strategic capability, and technological capability. The results also indicate that all four dimensions of the innovation capability scale are positively and significantly associated with export venture performance. Originality/value – This study develops a new scale, the INNOVSCALE, which is a measure of innovation capability of exporting firms, and tests its impact on three measures of export venture performance, namely financial, strategic, and achievement.

Are the factors affecting satisfaction and actual purchase the same? Comparisons between unplanned and planned purchase

2017 ◽  
Vol 21 (2) ◽  
pp. 172-186 ◽  
Author(s):  
Sujin Yang ◽  
Yun Jung Lee
Keyword(s):  
Marketing Research ◽  
Secondary Data ◽  
Multivariate Regression Analysis ◽  
Sample Survey ◽  
Purchase Behavior ◽  
Fast Fashion ◽  
Content Type ◽  
Factors Affecting ◽  
Fashion Products ◽  
Fashion Brand

Purpose The purpose of this paper is to explore the antecedents of actual purchase behavior vs satisfaction at the point of purchase and the antecedents of actual unplanned vs planned purchase behavior. Design/methodology/approach By using both survey and actual purchase data from a total of 3,300 shoppers of a Korean fast fashion brand, the multivariate regression analysis and two separate logistic regression analyses were compared to respond to the research questions. Findings The noticeable point of the findings is that the factors influencing the level of satisfaction and the probability to purchase were different. As common factors for both actual purchase and satisfaction, value for money, and affordable price are the first things that the practitioners have to keep in mind when developing a strategy for fast fashion stores. However, unplanned shoppers, who are over half of buyers, are negatively influenced by the affordable prices in their buying decisions. Practical implications The results of this study have implications for the retailers, especially those selling fast fashion products in South Korea. Originality/value The current study has merit because of its use of secondary data collected by a large marketing research company on Korean domestic fast fashion brand. In particular, the combination of the large sample survey data collected right after shopping and the actual receipt of purchase has its unique value.

Identifying and managing risks involved in the transition to the EU nZEB decree

Facilities ◽  
2016 ◽  
Vol 34 (5/6) ◽  
pp. 339-349 ◽  
Author(s):  
Mikko Kantola ◽  
Arto Saari
Keyword(s):  
Construction Projects ◽  
Delivery Systems ◽  
Building Construction ◽  
Project Delivery ◽  
Main Concern ◽  
The European Union ◽  
Content Type ◽  
Zero Energy Building ◽  
Modern Project ◽  
Level Of Knowledge

Purpose The purpose of this paper is to identify the risks and challenges related to the change in building construction projects to the European Union (EU) zero-energy building (nZEB) decree in the year 2020. Another goal was to create solutions to those risks and challenges. Design/methodology/approach A workshop method was chosen to gather up-to-date information from the construction cluster in Finland. Findings In the workshop, the main concern was the level of knowledge and know-how with all the parties working with construction projects. As an answer to this challenge, serious and substantial education in the organisations and competence requirements for designers and piloting as much as possible in the next few years was offered. Commissioning consultant was also seen as vital for nZEB project. Tight schedules and unfit project delivery systems were also seen as a risk for nZEB projects. However, modern project delivery systems were seen to be problematic in practice even if they were functional in theory. Originality/value The results of the workshop are valuable for all parties working with building construction projects in Finland and the whole EU area.

Financial feasibility assessment of adopting active controlled atmosphere containers for exporting highly perishable fruits during COVID-19: case of Taiwanese atemoya

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Wen-Hung Huang ◽  
Kenneth Bicol Dy ◽  
Ching-Cheng Chang ◽  
Shih-Hsun Hsu
Keyword(s):  
Net Present Value ◽  
New Technology ◽  
Assessment Tools ◽  
Export Market ◽  
Cost Ratio ◽  
Controlled Atmosphere ◽  
Relevant Market ◽  
Export Markets ◽  
Content Type ◽  
Financial Feasibility

PurposeThis study deals with attenuating the risk of relying on a single export market, which was heightened by the outbreak of the COVID-19 pandemic. It focuses on Taiwanese atemoya (a fruit with short storage life) and the adoption of active controlled atmosphere (CA) containers, a new technology which lengthens storage time for other export markets. This study looks at the financial feasibility of the technology's first ever use in atemoya exports.Design/methodology/approachApart from the standard financial assessment tools—like net present value (NPV), internal rate of return (IRR), benefit-cost ratio (BCR) and payback period (PBP)—this study calibrated five different scenarios based on data gathered from relevant market agents including suppliers, exporters, customs brokers and technology developer.FindingsDue to the high profit margin and low investment cost, the use of active CA containers for long-haul exports of this highly perishable fruit is found both technically and financially feasible, despite the generally higher operational cost during the pandemic.Research limitations/implicationsThis study looked at three specific export markets: Malaysia, Dubai and Canada. Results here may lack generalizability in other markets, although it is believed that slight deviations would not invalidate the conclusions of this research because short, medium and long distances were all covered therein.Originality/valueThis paper studies the first time that active CA is used for export of atemoyas to expand existing markets.

scholarly journals Factors affecting outcomes of EU-supported investments in innovation among SMEs in the Greater Poland (Wielkopolska) region, Poland

2017 ◽  
Vol 19 (2) ◽  
pp. 140-160 ◽  
Author(s):  
Paweł Mikołajczak ◽  
Jacek Pawlak
Keyword(s):  
Value Chain ◽  
Production Capacity ◽  
Structural Equations ◽  
Unit Price ◽  
Substantial Contribution ◽  
The European Union ◽  
Content Type ◽  
Factors Affecting ◽  
Specific Investment ◽  
The One

Purpose The European Union offers support mechanisms to help small and medium sized enterprises (SMEs) to innovate and grow. Given the substantial contribution of SMEs to national economies, the present paper explores what factors tend to be associated with the success of EU-supported innovation by SMEs in Poland during its early post-accession period. Design/methodology/approach A conceptual model relating the type of innovation, investment purpose, funding type and financial readiness, location and collaboration possibilities, company size and sector of operation to changes in the capital base, employment, unit price and revenue is proposed. This model is operationalised and estimated as a structural equations model and estimated using a sample of 110 SMEs surveyed in 2008 in the Greater Poland (Wielkopolska) region in Poland. Findings Two approaches to the successful use of innovation support have been observed among the studied companies. The first approach implements market innovations to establish a presence in foreign markets and to move the product or service up the value chain. The second approach uses the funding to de-risk workforce expansion and increase production capacity. Originality/value The paper provides the first systematic disaggregate level analysis of an early post-accession context where impacts of EU support for SME innovation are decomposed into effects of specific investment conditions and innovation type on changes in capital base, employment, unit price and ultimately revenue. The insights provided here are valuable for managers developing business and innovation strategies on the one hand, but also for policymakers responsible for creating an entrepreneurship friendly environment in emerging economies.

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