Are the factors affecting satisfaction and actual purchase the same? Comparisons between unplanned and planned purchase

2017 ◽  
Vol 21 (2) ◽  
pp. 172-186 ◽  
Author(s):  
Sujin Yang ◽  
Yun Jung Lee
Keyword(s):  
Marketing Research ◽  
Secondary Data ◽  
Multivariate Regression Analysis ◽  
Sample Survey ◽  
Purchase Behavior ◽  
Fast Fashion ◽  
Content Type ◽  
Factors Affecting ◽  
Fashion Products ◽  
Fashion Brand

Purpose The purpose of this paper is to explore the antecedents of actual purchase behavior vs satisfaction at the point of purchase and the antecedents of actual unplanned vs planned purchase behavior. Design/methodology/approach By using both survey and actual purchase data from a total of 3,300 shoppers of a Korean fast fashion brand, the multivariate regression analysis and two separate logistic regression analyses were compared to respond to the research questions. Findings The noticeable point of the findings is that the factors influencing the level of satisfaction and the probability to purchase were different. As common factors for both actual purchase and satisfaction, value for money, and affordable price are the first things that the practitioners have to keep in mind when developing a strategy for fast fashion stores. However, unplanned shoppers, who are over half of buyers, are negatively influenced by the affordable prices in their buying decisions. Practical implications The results of this study have implications for the retailers, especially those selling fast fashion products in South Korea. Originality/value The current study has merit because of its use of secondary data collected by a large marketing research company on Korean domestic fast fashion brand. In particular, the combination of the large sample survey data collected right after shopping and the actual receipt of purchase has its unique value.

Benefit appeals and perceived corporate hypocrisy: implications for the CSR performance of fast fashion brands

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Xiaoyong Wei ◽  
Sojin Jung
Keyword(s):  
Online Survey ◽  
Interactive Effect ◽  
Critical Role ◽  
Experimental Manipulation ◽  
Chinese Consumers ◽  
Significant Interaction Effect ◽  
Fast Fashion ◽  
Content Type ◽  
Fashion Brand ◽  
Corporate Social

Purpose When fast fashion brands launch corporate social responsibility (CSR) programs, consumers may consider these brands to behave hypocritically as their business model is generally perceived as being inconsistent with sustainable practices. Built on construal level theory (CLT), this study aims to examine how the benefit appeals that are widely used in CSR initiatives affect perceived corporate hypocrisy and the CSR performance of fast fashion brands. Design/methodology/approach This study designed an online experiment with a 2 (fashion brand: fast fashion vs. unknown) × 2 (benefit appeal: self-benefit vs other-benefit) stimulus, using a virtual label named “Eco Care” for experimental manipulation. A total number of 298 Chinese consumers participated in the experiment and they answered an online survey. Findings It was found that the brand types (fast fashion vs unknown) and benefit appeals (self-benefit vs other benefit) did not elicit perceived corporate hypocrisy nor did them directly affect perceptions of CSR performance. However, there was a significant interaction effect of them. That is, fast fashion brand’s CSR performance was judged based on how the brand framed its sustainability claims. A fast fashion brand’s CSR label significantly increased hypocrisy perceptions when the label used a self-benefit appeal and the interactive effect of the fast fashion brand and the self-benefit appeal hindered the formation of a green brand image and brand purchase intentions. Originality/value This study adds a body of knowledge to the literature by examining the relationship between benefit appeals and perceived corporate hypocrisy from the perspective of CLT. The findings can help fast fashion marketers better understand the critical role of benefit appeals by acknowledging that the misuse of communication strategies may result in unfavorable consequences, thus ruining their efforts to improve their brand’s image.

Tourism destination competitiveness and tourism performance

2019 ◽  
Vol 29 (5) ◽  
pp. 592-621 ◽  
Author(s):  
Mohd Hafiz Hanafiah ◽  
Muhammad Izzat Zulkifly
Keyword(s):  
Structural Equation ◽  
Secondary Data ◽  
Partial Least Square ◽  
Least Square ◽  
Tourism Destination ◽  
Actual Performance ◽  
Content Type ◽  
Factors Affecting ◽  
Travel And Tourism ◽  
Destination Competitiveness

Purpose This study aims to examine the relationships between tourism destination competitiveness (TDC) determinants and tourism performance. This study specifically assessed the soundness of the TDC attributes and evaluated their ability in explaining tourism performance. Design/methodology/approach The Dwyer and Kim’s (2003) destination competitiveness integrated model (IM) was used. Secondary data of 115 nations available from the Travel and Tourism Competitiveness Index (TTCI) and other international reports were also used. The hypothesised relationships were tested via partial least square-structural equation modelling (PLS-SEM). Findings This study confirms that the core resources, complementary condition, globalisation and tourism price significantly explain tourism performance. Results have shown differences in the competitiveness level and actual performance among nations, highlighting specific limitations of the current TDC model and TTCI report reliability. Research limitations/implications Future study could segment the sample base on destinations characteristic and then analyse it based on smaller sub-samples of similar destinations. Moreover, drivers of destination performance in developed and less develop destinations are quite diverse. Practical implications The incorrect competitiveness ranking evaluation will affect inward investment decisions. This study framework enables policymakers to arrive at more informed decisions than merely relying on the original competitiveness rankings. Originality/value The widespread acknowledgment of the importance of competitiveness for a tourism destination's success suggests that there is a crucial need for sound benchmarking of countries’ competitive capabilities. The proposed competitiveness determinants aid the policymakers in identifying the best competitiveness and tourism performance predictors, as well as how to identify crucial factors affecting the rankings.

scholarly journals Cultivating the brand-customer relationship in Facebook fan pages

2017 ◽  
Vol 45 (3) ◽  
pp. 253-270 ◽  
Author(s):  
Shing-Wan Chang ◽  
Shih-Heng Fan
Keyword(s):  
Social Networking Sites ◽  
Structural Equation ◽  
Quantitative Research ◽  
Affective Commitment ◽  
Asian Country ◽  
Customer Relationship ◽  
Continuance Intention ◽  
Fast Fashion ◽  
Content Type ◽  
Fashion Brand

Purpose The purpose of this paper is to examine the determinants of continuous brand-customer relationship via company-hosted social networking sites (SNSs). Factors that influence fans to continue using fast-fashion brands’ Facebook fan pages and to maintain the brand-customer relationship are discussed first. Subsequently, the predictors of fans’ engagement and affective commitment to a fast-fashion brand are examined with the aim to explore the key elements that nurture the brand-customer relationship via brands’ SNSs. Design/methodology/approach A quantitative research was conducted and the structural equation modelling was used to test the hypotheses on a sample of 202 fast-fashion Facebook fan page users in Taiwan. Findings The results demonstrate that engagement, affective commitment and continued intention to use are predominantly influenced by, in turn, social interaction tie, content value and affective commitment. Research limitations/implications The study is limited because it investigated the fast-fashion fan page users in an Asian country, so the findings cannot be generalised to other contexts. Practical implications The findings suggest that fan page managers’ initiation and involvement in conversations, frequent responses, listening to fans’ opinions and improving fans’ experiential value may facilitate them to engage in the brand’s activities at a higher level. Originality/value The findings of this integrated model suggest managerial guidelines for brand managers in this industry regarding how to maintain the brand-customer relationship through social media strategy and how they contribute to theory building in continuance intention of SNSs.

Exploring the common blockchain adoption enablers: the case of three Italian wineries

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Antonino Galati ◽  
Demetris Vrontis ◽  
Benedetto Giorlando ◽  
Marcella Giacomarra ◽  
Maria Crescimanno
Keyword(s):  
Conceptual Framework ◽  
Dynamic Capabilities ◽  
Secondary Data ◽  
Wine Industry ◽  
Enabling Factors ◽  
Content Type ◽  
Factors Affecting ◽  
Dominant Logic ◽  
Study Approach ◽  
Blockchain Technology

Purpose This study aims to explore and describe the main enabling factors affecting the implementation of blockchain technology (BCT) in a strategic sector such as the wine industry, as well as the motivation behind this choice. Design/methodology/approach In light of the novelty of the phenomenon studied, a case study approach was adopted analyzing three Italian wineries. A conceptual framework, based on the dynamic capabilities, absorptive capacity and dominant logic theories, was developed. Primary and secondary data were collected. Findings Results show that wineries working in a highly dynamic and competitive market invest more in knowledge acquisition and internal assimilation and less in transformation and exploitation of acquired knowledge, in particular preferring to outsource the application phase of BCT. The particularity of the wine industry, indeed, demonstrates the existence of hybrid alternatives in which exploration and exploitation processes can be balanced. These findings confirm the value of the conceptual framework developed to explain how wineries implement BCT in their business. Research limitations/implications The present work must be considered in light of the research scope and its qualitative nature. Practical implications Findings suggest that the adoption of BCT depends on the wineries’ ability to invest more in effective knowledge management systems to acquire and assimilate knowledge internally and in managerial skills and dominant logic that become strategic resources that can improve their innovation performance. Originality/value Compared to previous studies on BCT adoption in the wine industry, this work helps us to better understand how wineries implement BCT as it focuses on their ability to acquire, manage and capitalize on the flow of knowledge, as a strategic resource, which forms the basis for creating dynamic capabilities and value. Findings are of interest to develop strategies aimed to ensure the effectiveness of this innovation in a strategic sector.

The knowledge of Italian wines on export markets

2015 ◽  
Vol 117 (1) ◽  
pp. 117-138 ◽  
Author(s):  
Luigino Barisan ◽  
Vasco Boatto ◽  
Luca Rossetto ◽  
Luigi Salmaso
Keyword(s):  
Export Market ◽  
Sample Survey ◽  
The European Union ◽  
Export Markets ◽  
Content Type ◽  
Factors Affecting ◽  
Nonparametric Combination ◽  
Level Of Knowledge ◽  
Wine Market ◽  
Promotional Strategies

Purpose – The European Union (EU) has strongly rearranged the management of EU wine policy by introducing actions for promoting wine in third countries. The purpose of this paper is to evaluate factors affecting the knowledge of Italian wines in foreign consumers, i.e., to what extend wine promotion actions can improve the consumer’s awareness or the reputation of Italian wines. As a consequence, these activities may increase the wine consumption as well as wine exports in emerging markets. Design/methodology/approach – Data have been collected through survey questionnaires where information about wine tasting, sensory satisfaction and preferences about Italian wines have been collected. The sample survey collects preferences of wine market operators in both EU and third countries. The survey, carried out from 2009 to 2011, includes 3,579 interviews classified according to four promotion actions: press conference, wine tasting, tasting course, knowledge of Italian wines. Data have been analyzed through a nonparametric combination (NPC) of dependent permutation tests to evaluate differences between and within country groups and to assess the consumer perception about Italian wines through the Keller’s model. Findings – So far, Italian wine promotion activities, supported by EU wine policy, are fragmented among in many small and sometimes low effective actions. Research results may be helpful in designing more effective promotional strategies on third countries. In particular, promotional activities which should be focussed on consumer’s appreciation of Italian wines as a brand instead of promoting specific wines or wineries. Research limitations/implications – The NPC method is a nonparametric tool which does not measure the structure of consumer’s preferences, i.e, it does give any measure of relationships among consumer’s utility and factors affecting it as it happens when a modeling approach is applied. Practical implications – Targeted promotion and information actions strongly focussed internal and external wine attributes can increase the level of knowledge in foreign consumers. It can make more efficient the marketing activity oriented to the export market. Originality/value – The NPC method offers an innovative, flexible and well-tested approach for the analysis of multivariate hypothesis when we are dealing with complex problems in wine market.

Consumer attitudes toward online video advertisement: YouTube as a platform

Kybernetes ◽  
2017 ◽  
Vol 46 (5) ◽  
pp. 840-853 ◽  
Author(s):  
Keng-Chieh Yang ◽  
Chia-Hui Huang ◽  
Conna Yang ◽  
Su Yu Yang
Keyword(s):  
Design Methodology ◽  
Reasoned Action ◽  
Service Providers ◽  
Flow Theory ◽  
Consumer Attitudes ◽  
Purchase Behavior ◽  
Online Video ◽  
Content Type ◽  
Factors Affecting ◽  
Model Combining

Purpose Online video advertisement is a wide-ranging phenomenon on the internet that provides huge opportunities for business enterprises. The revenues of website service providers come primarily from advertisement. However, it is rare to find research focusing on consumer attitudes toward online video advertisement. This study aims to investigate consumer attitudes toward advertisement while they are watching online videos on YouTube. Design/methodology/approach The paper followed Brackett and Carr’s (2001) Web Advertising Attitudes Model and combined it with the theory of reasoned action (TRA) and the flow theory. This study investigates consideration of the factors affecting attitudes toward advertisement and the influence on shopping intention and purchase behavior. Findings The findings indicate that entertainment, informativeness, irritation and credibility have a shopping influence on purchase attitudes. Flow, on the other hand, does have an influence on shopping intention and purchase behavior. The discussion and conclusion have been further discussed. Originality/value This study provides a comprehensive model for online video advertisement. This model was based on Brackett and Carr’s model, combining the users and gratifications theory, TRA and flow theory to develop an online video advertisement model. Researchers can consider this model as a framework and use it to capture a more complete picture of the relevant phenomena in their works.

The impact of engaged users on eWOM of hotel Facebook page

2017 ◽  
Vol 8 (2) ◽  
pp. 190-204 ◽  
Author(s):  
Chuhan (Renee) Wang ◽  
Marketa Kubickova
Keyword(s):  
Design Methodology ◽  
Secondary Data ◽  
Time Of Day ◽  
External Factors ◽  
Monday Afternoon ◽  
Content Type ◽  
Factors Affecting ◽  
Giving Feedback ◽  
The Impact ◽  
Practical Implications

Purpose The purpose of this paper is to examine factors affecting the engagement metrics of the hotel Facebook page. Such factors include time-of-day, day-of-week, age, gender and distance between the hotel and users’ origin of residence. Another purpose is to assess the impact of Facebook engagement on electronic word-of-mouth (eWOM), to better understand the importance of the engagement metrics within the hotel Facebook context. Design/methodology/approach This study uses secondary data from the Facebook page of a 147-room hotel in Northeast America. A total of 181 observations reflecting primary Facebook metrics are adopted via Facebook Insights between January 2014 and June 2014. Findings The number of daily-engaged users positively affects the number of daily people talking about the page (eWOM). Moreover, the number of engaged users differs significantly by the external factors (time-of-day, day-of-week, age, gender and distance). Practical implications Hotel Facebook developers should post the most important promotions on Monday afternoon, targeting females aged between 25 and 34 years living within 50 miles of the hotel. Posting on hotel Facebook a few hours before “traffic” to avoid competition and gain visibility is important. Marketers should focus on giving feedback during peak times. Originality/value This empirical study extends prior studies on social media metrics to the effects of external factors on the engagement metrics within the hotel Facebook context. Increasing the number of engaged users improves the effectiveness of eWOM for a hotel, which lacks empirical evidence.

A sociological study of suicide during COVID-19 in India

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Avanish Bhai Patel ◽  
Sumant Kumar
Keyword(s):  
Content Analysis ◽  
Secondary Data ◽  
Psychosocial Problems ◽  
Indian Society ◽  
Sociological Study ◽  
Content Type ◽  
Factors Affecting ◽  
Global Pandemic ◽  
Content Analysis Method ◽  
The Social

Purpose As we know that whole world is facing global pandemic or COVID-19 for past six months including India. It has created many psychosocial problems among the millions of people of the society. Committing suicide is one of them owing to COVID-19, and it is the matter of grave concern for the social psychologists. This study is based on secondary data. The purpose of this paper is to understand the nature of suicides in Indian society during COVID-19 and to explore the factors affecting committing suicides during COVID-19. Design/methodology/approach The secondary data have been collected for the study of suicide because of COVID-19 through various newspapers and monthly magazines. The cases of suicide because of COVID-19 have been collected between March 2020 and July 2020. The authors have used content analysis method to analyse the cases related to suicide because of COVID-19. Findings This study finds that the nature of committing suicide is anomic, egoistic and altruistic in the current pandemic. The study also points out that most of individuals have committed suicide in this current pandemic owing to fear of corona infection and economic crises because of nationwide lock down. Originality/value This is an original paper which is based on content analysis. Basically, the present paper has examined the nature of suicide in India because of COVID-19 and nationwide lockdown using Durkheim’s perspective of suicide.

scholarly journals Conceptualising online fashion brand recognition: scale development and validation

2020 ◽  
Vol 24 (1) ◽  
pp. 73-96
Author(s):  
Muhammad Sabbir Rahman ◽  
Md Afnan Hossain ◽  
Md Rifayat Islam Rushan ◽  
Mohammad Tayeenul Hoque ◽  
Hasliza Hassan
Keyword(s):  
Scale Development ◽  
Scale Validation ◽  
Content Type ◽  
Brand Familiarity ◽  
Fashion Products ◽  
Fashion Brand ◽  
Brand Recognition ◽  
Social Reputation ◽  
Development And Validation ◽  
First Time

Purpose This study aims to develop and validate a scale for measuring online fashion brand recognition (OFBR). Design/methodology/approach Given the existing literature on brand, multiple stages of studies were conducted as a part of the scale development process. The OFBR scale was validated by a step-by-step process following the scale validation methodology suggested in the specialised literature. Findings The results demonstrate the 25 items of five unique factors that form the OFBR construct and confirm the strong validity of the construct. This finding suggests that the five-dimensional approach (online brand familiarity, online visual simplicity, online aesthetic attraction, online brand emotion and online social reputation) plays important role to form OFBR. Practical implications A valid and reliable OFBR scale provides a foundation for broadening the understanding on the important constructs that form OFBR, which is essential for online fashion retailing. Knowledge of the crucial antecedents that influence consumers towards online fashion products can enhance marketers’ capability to position their brands towards their target markets. Originality/value The relevance of this study lies in validating the scale for measuring OFBR for the first time in the literature on online fashion brand.

Factors affecting college students’ brand loyalty toward fast fashion

2018 ◽  
Vol 46 (1) ◽  
pp. 90-107 ◽  
Author(s):  
Jin Su ◽  
Aihwa Chang
Keyword(s):  
College Students ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Perceived Value ◽  
Brand Awareness ◽  
Equation Modeling ◽  
Fast Fashion ◽  
Content Type ◽  
Factors Affecting ◽  
The Us

Purpose The purpose of this paper is to empirically investigate the factors affecting consumer’s fast fashion brand loyalty by examining US college students’ perceptions and loyalty toward fast fashion. Design/methodology/approach Using consumer-based brand equity approach, a research model which examines the factors affecting consumer’s brand loyalty in the fast fashion context was proposed. It was hypothesized that consumer’s perceptions of fast fashion, including brand awareness, perceived quality, perceived value, brand personality, organizational associations, and brand uniqueness, affect consumer brand loyalty. Based on the valid data from 419 US college students, this study employed structural equation modeling to investigate the factors affecting US college students’ brand loyalty toward fast fashion. Findings Results reveal that for the US college students, brand awareness, perceived value, organizational associations, and brand uniqueness are the contributing factors to generating consumer’s loyalty toward fast fashion brands. Originality/value Due to the fact that fast fashion has become a key feature of the global fashion industry over the last decade, there is phenomenal growth in the availability of fast fashion brands in the US markets. This study provides valuable insights about young consumers’ perceptions of fast fashion brands and the factors’ contributions to their brand loyalty.

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