Foreign Language Ability and International Marketing

1991 ◽  
Vol 25 (12) ◽  
pp. 36-49 ◽  
Author(s):  
Jonathan S. Swift
2006 ◽  
Vol 5 (1) ◽  
pp. 77-90 ◽  
Author(s):  
Jingxue Jessica Yuan ◽  
Kari Houston ◽  
Liping A. Cai

2018 ◽  
Vol 8 (1) ◽  
Author(s):  
Justin Harris

This paper outlines a qualitative study of 10 in-service teachers in Japan who use a task-based language teaching (TBLT) approach in their language classrooms. The study investigates the reasons why these teachers began using TBLT, their beliefs about the advantages and disadvantages of implementing TBLT, and whether or not they agree with common criticisms levelled at TBLT for use in foreign language classrooms in Japan and Asia in general. Critics argue that TBLT is not suitable for many language learning situations, explaining that students are used to more ‘traditional’ teacher-centered language classes and that they prefer more ‘passive’ approaches. Such criticisms also hold that TBLT is not able to adequately prepare students for the high-stakes tests that are used for secondary school and university entrance purposes. The results from interviews with these 10 teachers suggest that they reject many of these criticisms, and are in fact successfully using TBLT to develop both language ability and motivation in their students. At the same time, the teachers noted that there may be a need to use a ‘weaker’ form of TBLT with beginner students, or with those used to more passive styles of learning. They also highlighted the importance of heavily scaffolding tasks in such cases. Finally, a number of the teachers discussed the need for the development of more TBLT related materials, both for students and teachers.


2018 ◽  
Vol 9 (4) ◽  
pp. 187
Author(s):  
Pitchayapa Chavangklang ◽  
Thanaset Chavangklang

English language has become increasingly more important as it is used as an international language to communicate with people from other countries, especially in the tourism, which is one of Thailand’s most growing industrial sectors today. Although English is taught at all educational levels in Thailand for general purposes, there is still need for specific use of English in some areas such as local tourism places. This leads to the need for improving the English language ability of people in such areas, particularly young people, who are most likely to have influential effects not only on themselves but also their families and community as a whole. The objective of this study was to develop and evaluate a foreign language training course for Local Youth Guide at Dankwian Community - a famous pottery-making village in Thailand. The course was developed in four stages: 1) Studying background information; 2) Developing the training course of Foreign Language for Local Youth Guide; 3) Trying-out the course; and 4) Evaluating the course. The training course was implemented with a group of 60 junior high school students. The study was designed for one group pretest-posttest, using pre-post tests and a satisfaction questionnaire as study tools. The study revealed the following results. 1) The community members needed a foreign language training course which has both lecturing and workshops. 2) The course consisted of one ice-breaking module and five language modules. 3) While attending the course, participants were enthusiastic, asking questions, and actively contributing to the discussions. 4) After the course, participants significantly improved their language ability at the.05 level. The participants’ satisfaction on the training course was at the ‘very high’ level. They indicated that the course emphasized on the real life applications. These results revealed the usefulness of a short training course for local youth guides in Thailand. It can be applied to other local areas in Thailand that have foreign tourists. A similar training course can be developed by making some modifications to this course to fit their local contents.


Neofilolog ◽  
1970 ◽  
pp. 7-20
Author(s):  
Adriana Biedroń

In contemporary literature foreign language ability is considered a dynamic concept, that is, subject to an evolutionary development in interaction with the environment and potentially trainable (Sternberg, 2002). Sternberg’s Triarchic Theory of Human Intelligence is based on an assumption that abilities are forms of developing expertise. An important educational implication of this statement is that abilities are flexible and pliable rather than fixed and that they can be taught. The purpose of the paper is to present results from the first stage of a longitudinal study of foreign language aptitude on a sample of English philology students. The goal of this study, conducted in cooperation with a psychologist, is to analyze the students’ cognitive abilities and establish whether they are subject to a dynamic change.


XLinguae ◽  
2020 ◽  
pp. 142-151
Author(s):  
Evgeniya O. Shishova

The article is dedicated to the study of the internal determination of the effectiveness of teaching non-native languages and to the identification of psychological factors in a person’s success in the process of foreign language learning. As psychological determinants of foreign language acquisition, the following are pointed out: language ability, cognitive and emotional factors, motivation, and the subject’s personal qualities in a learning activity. The results of an empirical investigation broadening the concept of the structure of language ability are provided. Foreign-language abilities are seen as a complex structure, including the quality of mental processes (auditory comprehension, aural and eye memory, verbal and cognitive activity, imitating abilities) and students’ personal qualities (communicative and emotional). Abilities as specific qualities of cognitive processes that directly contribute to the acquisition of materials considerably determine the activity success. Psychological difficulties in the process of foreign language teaching, which are determined by motivational, emotional, cognitive, and personal factors, are defined in the article.


At-Turats ◽  
2018 ◽  
Vol 11 (2) ◽  
pp. 97
Author(s):  
Sumin Sumin

All society of academicians IAIN Pontianak must supporting vision and mission of IAIN Pontianak for the sake of quality of graduates who have higher competency and international insight one of concrete effort is doing community satisfaction survey towards the quality of graduates of IAIN Pontianak as external information source, next data perceptive analyzed with appropriate statistic tool, one of application tool is Multidimentional Scaling Tests (MDS). This research using descriptive methods (descriptive research) with the intention of making emphirical description Multidimentional Scaling Application (MDS) on stakeholders perceptive to map the quality of garduates of IAIN Pontianak. Population on this research is IAIN stakeholders in Pontianak, that is community which directly connected to graduates of IAIN Pontianak, or private institution or government as graduates of IAIN Pontianak user. Sample of this research using purposive methods sampling 100 respondents. IAIN segmentative of quality variables that has negative perceptive by community is Disciplines ( X9) and Motivates (X11), IAIN segmentative variables that have positive perceptive by stakeholders are Integrity / Ethics variables and Morality ( X1), Professionalism at works (X2), Insight between disciplines (X3), Leadership( X4), Teamworks( X5), Foreign Language Ability (X6), Communication Ability ( X7), Using Information Technology (X8), Honesty (X10), Work Ethics(X12), Innovative and Creativity ( X13), Solving Problems Ability (X14). There is high competition between 3 higher education in Pontianak. Those are: IAIN, Poltekes and Polnep. As spatial IAIN Pontianak closer to UNTAN, it is also means that UNTAN is the strongest competitor of IAIN Pontianak. Key words: MDS, Perceptive Map, Graduates quality, IAIN Pontianak


2010 ◽  
Vol 38 (9) ◽  
pp. 1259-1267
Author(s):  
King-Jang Yang ◽  
Shun-Hsing Chen ◽  
Hsin-I Fan

In this study the researchers use principal factor analysis to identify the factors affecting the competitiveness of college graduate students in the job market, based on a sample of senior students enrolled in an undergraduate school. The analysis revealed 5 factors that influence the students' employment prospects: learning ability, foreign language ability, cooperation, information technology, and interpersonal relations. We also analyze the effect of differences in gender and family economic circumstances in relation to the 5 factors, and conclude that these influence both students' employment prospects and their career planning.


1992 ◽  
Vol 47 (1) ◽  
pp. 40-53
Author(s):  
Richard Lynn ◽  
R. Graham Wilson

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