Does advertising really work?

2020 ◽  
Vol 28 (3) ◽  
pp. 497-515
Author(s):  
Keke Wu ◽  
Yan Yu ◽  
Dayong Dong
Keyword(s):  
Design Methodology ◽  
Information Dissemination ◽  
Home Bias ◽  
Positive Influence ◽  
Investor Behavior ◽  
Investor Attention ◽  
Content Type ◽  
Market Effect ◽  
The Impact ◽  
Trading Response

Purpose This paper aims to examine the direct and indirect effects of advertising on investor behavior. Design/methodology/approach The authors use a novel and direct measure of investor attention: the number of investors whose watch lists has the stock. Findings The authors find that beyond its direct effect through information dissemination, advertising has an indirect effect with regard to grabbing investor attention and the trading response. The authors further find that an increase in attention induces a positive influence on the impact of advertising on investor behavior. Originality/value First, it complements studies of home bias, in which investors are more likely to buy familiar stocks. Second, it also complements the literature on advertising and investor attention and on attention and capital markets. Third, with a new and unambiguous measure of investor attention. Fourth, combining the direct and indirect aspects, this study presents a detailed description of the financial market effect of advertising.

m-WOM in a brand’s Facebook fan page

2017 ◽  
Vol 41 (7) ◽  
pp. 936-953 ◽  
Author(s):  
Silvia Sanz-Blas ◽  
Enrique Bigné ◽  
Daniela Buzova
Keyword(s):  
Design Methodology ◽  
Positive Influence ◽  
Active Participation ◽  
Parasocial Interaction ◽  
Content Type ◽  
Equation Modelling ◽  
Key Driver ◽  
New Perspective ◽  
The Impact ◽  
Practical Implications

Purpose The purpose of this paper is to analyse the impact of the following variables: brand fan page dependency; parasocial interaction; attitude towards brand fan pages in enhancing users’ participation in Facebook as a mobile social network (m-WOM). Design/methodology/approach An empirical study was carried out by means of online interviews with structured questionnaires. To analyse the data, and estimate the hypothesised relationships in the theoretical model, the partial least squares equation modelling was used. Findings The results of the study indicate that accessing brands’ mobile Facebook fan pages can satisfy the needs of understanding, orientation and play. These needs, in turn, influence users’ attitude, as well as their active and passive participation. Besides, users’ active participation in brands’ fan pages is enhanced by the direct and positive influence of attitude and passive participation. Practical implications This research enables brands to know which aspects to highlight in their communication strategies in order to increase the user’s active participation and generate m-WOM. Brands need to post information which is not only relevant, but also entertaining and visually attractive. Furthermore, they should foster the user-brand interaction to achieve users’ engagement with the brand. Originality/value The contribution of the present research is threefold. First, it offers a new perspective in explaining eWOM participation in mobile settings based on social networks. Second, it is argued that dependency is a key driver in explaining m-WOM. Lastly, integrating parasocial integration in the authors’ model highlights the communication nature of the word-of-mouth process.

scholarly journals Thinking about service encounters boosts talking about them

2019 ◽  
Vol 36 (4) ◽  
pp. 506-515
Author(s):  
Magnus Söderlund ◽  
Jan Mattsson
Keyword(s):  
Critical Incident ◽  
Design Methodology ◽  
Word Of Mouth ◽  
Positive Influence ◽  
Service Encounter ◽  
Service Encounters ◽  
Special Role ◽  
Dominant Position ◽  
Content Type ◽  
The Impact

Purpose This paper aims to examine the impact of thinking about an event as an antecedent to subsequent talk about this event with others (i.e. word-of-mouth). Thinking has been a neglected variable in word-of-mouth research, despite the fact that several conceptual arguments indicate that thinking is likely to enhance talking. Here, the thinking–talking association is examined in the context of service encounters. Design/methodology/approach Data were collected with a critical incident method, and the main variables were measured with questionnaire items. Findings Thinking about a service encounter – after it has been completed – had a positive influence on subsequent talk to others about the encounter. The association was mediated by the memorability of the service encounter and the extent to which what had happened had been subject to rehearsal with the purpose of telling others about it. In addition, with respect to antecedents of consumer thinking, the results indicate that service encounter incongruity had a special role in why the consumer thinks about encounters after they have been completed. Originality/value The findings should be seen in relation to the dominant position of customer satisfaction as an antecedent to word-of-mouth in the existing literature. The present results, however, indicate that satisfaction’s contribution to the variation in talking about the encounter was modest.

Making service provision more profitable for SMEs

2018 ◽  
Vol 34 (2) ◽  
pp. 24-26
Keyword(s):  
Organizational Structure ◽  
Service Provision ◽  
Design Methodology ◽  
Reading Time ◽  
Positive Influence ◽  
Content Type ◽  
Structure Factors ◽  
Pertinent Information ◽  
The Impact ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Use of an appropriate “servitization” strategy offers scope for small and medium-sized enterprises to increase the service portion of their offerings and become more profitable. However, the impact of each strategy can be moderated by organizational structure factors and/or industry characteristics. Positive influence on performance is likelier when congruence exists between these different aspects. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Differentiating the effects of entrepreneurs’ intelligence and educational attainment on venture outcomes

2019 ◽  
Vol 25 (3) ◽  
pp. 518-537
Author(s):  
Brian D. Blume
Keyword(s):  
Human Capital ◽  
Educational Attainment ◽  
Design Methodology ◽  
Strong Predictor ◽  
Positive Influence ◽  
Content Type ◽  
General Mental Ability ◽  
Venture Performance ◽  
The Impact ◽  
Curvilinear Effect

PurposeIntelligence or general mental ability (GMA) is a strong predictor of job performance across most occupations, and educational attainment has been shown to be a predictor of entrepreneurial outcomes. However, there has been little research examining the simultaneous effects of entrepreneurs’ GMA and educational attainment on their venture outcomes. The purpose of this paper is to examine the impact of these human capital resources on venture performance and survival.Design/methodology/approachUsing a sample of 234 self-employed entrepreneurs from a longitudinal database, regression analysis was employed to examine the predictors of venture performance. A hazard model was utilized to assess venture survival.FindingsEntrepreneurs’ intelligence influenced venture performance directly and indirectly via educational attainment. Entrepreneurs with higher GMA were subsequently able to obtain more education, and GMA had an indirect, positive influence on venture performance through this additional educational attainment. Findings also demonstrated an inverted-U, curvilinear effect on venture survival for GMA and educational attainment. This indicates that both intelligence and educational attainment should be considered when examining how likely entrepreneurs are to persist or survive in their ventures.Originality/valueEntrepreneurs with higher GMA had ventures that performed better and obtained more education, which influenced venture survival. These findings suggest that entrepreneurs’ intelligence is likely to be an important predictor of venture outcomes, as well as a source of entrepreneurs’ human capital acquisition. Therefore, GMA should have a more central role in the human capital discussion within the entrepreneurship literature.

Study on the application of government affairs micro-blog in the disclosure of government emergency information in China

2019 ◽  
Vol 28 (5) ◽  
pp. 661-669
Author(s):  
Liwen Xiang
Keyword(s):  
Information Disclosure ◽  
Design Methodology ◽  
Information Dissemination ◽  
Positive Influence ◽  
Theoretical Research ◽  
Content Type ◽  
Existing Problems ◽  
Organization And Management ◽  
Accountability System ◽  
Dynamic Updating

Purpose The purpose of this paper is to investigate how government affairs micro-blog (also referred to as GAM) are applied to the disclosure of government emergency information in China, to identify its existing problems and to provide solutions. Design/methodology/approach In this paper, online research, case analysis and other methods were used to analyze the application status of China’s Government micro-blog in emergency information disclosure in recent years. Based on the relevant data and cases, a systematic theoretical research is conducted according to the established research framework. Findings There are some problems in the application of GAM to crisis management, such as insufficient information dissemination, incomplete information disclosure, fragmentation of information and lack of dynamic updating and communication. So, it is necessary to strengthen the organization and management of GAM, establish a perfect emergency management mechanism of GAM, increase the positive influence of GAM on public opinions and establish an evaluation accountability system of administrative micro-blog management. Originality/value The analysis of the application of GAM to the disclosure of government emergency information and the proposed strategies for improving its performance are all original, and they are both meaningful to more effective usage of GAM and facilitation of government emergency information disclosure.

Mood, religious experience and the Ramadan effect

2018 ◽  
Vol 13 (1) ◽  
pp. 290-307 ◽  
Author(s):  
Shaista Wasiuzzaman ◽  
Noura Abdullah Al-Musehel
Keyword(s):  
Stock Market ◽  
Stock Returns ◽  
Religious Experience ◽  
Design Methodology ◽  
Positive Influence ◽  
Garch Models ◽  
Content Type ◽  
The Mean ◽  
The Impact ◽  
Significant Positive Influence

Purpose The purpose of this paper is to focus on the influence of mood/emotions and religious experience on Islamic stock markets during the Ramadan month. Design/methodology/approach This study uses stock returns data of two countries – Saudi Arabia and Iran – from January 2008 to September 2014 and the ARMA-GARCH models to study impact of the Ramadan month on the return and volatility of the stock market in these two countries. Findings The results of this study show some differences in the impact of the Ramadan month on the return and volatility of the stock market in these two countries. While the Ramadan month has a significant positive influence on the mean returns and the volatility of the Saudi market, its influence on the Iranian market is found to be insignificant. Further analysis on the last ten days of the Ramadan month provides a similar result for the Saudi market. However, for the Iranian market, volatility is significantly negatively affected during these last ten days. Originality/value Most prior studies have found significant changes in returns during the Ramadan month but a deeper understanding of this stock market anomaly is needed. The results point toward the influence of mood/emotions and religious experience in explaining the existence of the Ramadan anomaly.

Are individual investors affected by attention?

2014 ◽  
Vol 4 (3) ◽  
pp. 289-304 ◽  
Author(s):  
Xunan Feng ◽  
Na Hu
Keyword(s):  
Information Dissemination ◽  
Market Price ◽  
Investor Behavior ◽  
Limited Attention ◽  
Individual Investors ◽  
Security Market ◽  
Earning Announcement ◽  
Content Type ◽  
Cognitive Constraints ◽  
The Impact

Purpose – Based on the theory of limited attention, the purpose of this paper is to investigate whether the investor behavior is influenced by attention, using the sample from earning announcement in China. Design/methodology/approach – Empirical research using the earning announcement data in China. Specifically, the authors use the sample from 2005 to 2010 in listed A-share firms with earning announcements in Shanghai and Shenzhen stock market. Panel data regressions are used with Newey and West (1987) to correct for the potential heteroskedasticity and autocorrelation. The empirical results strongly support the hypothesis that limited attention impact investor behavior in China. Findings – The authors find that the immediate price and volume reaction to earning surprise is much weaker and post-announcement drift is much stronger when a greater number of firms make earning announcements on the same day. The authors explain these findings mainly from behavioral bias. When investors process multiple information signals immediately or perform multiple objects simultaneously, their attention will be allocated selectively due to cognitive constraints. Such limited attention causes severe underreaction to immediate earnings announcement, therefore leads to mispricing abnormal related to public accounting information. In the long-run, the market adjusted and there is post-announcement drift. Research limitations/implications – Consistent with Hirshleifer et al. (2009), the findings in this study indicate that individual investors’ behaviors are influenced by their limited attention in China. The results are different from Yu and Wang (2010) conclusions that same-day concentrated announcement help investors and facilitate information dissemination in China. The findings are explained by the investor distraction hypothesis proposed by Hirshleifer et al. (2009) that investor distraction causes market underreaction. Practical implications – The arrival of simultaneously extraneous earning information cause market prices and trading volume to react slowly to the relevant news about a firm because competing information signals distract investor from a given firm, causing market price to underreact to relevant news. These finding help us understand investor behavior and the impact of limited attention on security market. Social implications – Investor limited attention not only affects their stock-buying behavior, but also has an important impact on the efficiency of security market. Specifically, limited attention drive immediate underreaction to earning announcement and the post-earning announcement drift, especially when a greater number of same-day earning announcements are made by other firms. Originality/value – Limited attention affects security market in China.

The effects of materialism on consumer evaluation of sustainable synthetic (lab-grown) products

2020 ◽  
Vol 37 (5) ◽  
pp. 579-590
Author(s):  
Jessica Keech ◽  
Maureen Morrin ◽  
Jeffrey Steven Podoshen
Keyword(s):  
Design Methodology ◽  
Socially Responsible ◽  
Content Type ◽  
Consumer Evaluation ◽  
Positioning Strategy ◽  
Consumer Markets ◽  
The Future ◽  
Promotion Strategies ◽  
Alternative Sources ◽  
The Impact

Purpose The increasing desire of consumers for socially responsible luxury products combined with fluctuating supplies in consumer markets are leading various industries to seek alternative sources to be able to meet the needs of its customers. One possible solution that may meet the demands of the future is lab-grown products. Because these products confer multiple benefits, this study aims to investigate the most effective ways to appeal to consumers by aligning the benefits of the products with their values as marketers seek to find effective promotion for these items. Design/methodology/approach We examine the effectiveness of an ethical positioning strategy for two types of luxury lab-grown (synthetic) products among high versus low materialism consumers in three experiments. Findings Findings suggest that a positioning strategy stressing product ethicality is more effective for low materialism consumers, whereas the strategy is less effective, and may even backfire, for high materialism consumers. The impact on social status consumers perceive from a lab-grown product explains why this effect occurs among low materialism consumers. Therefore, marketers should take caution and use specific appeals for different segments based on values such as consumers’ materialism levels. Originality/value If lab-grown products represent the wave of the future, it is important to understand how consumers will respond to this emerging technology and how promotion strategies may enhance their evaluation.

Embedding employability within higher education for the profession of policing

2019 ◽  
Vol 9 (3) ◽  
pp. 319-328
Author(s):  
Ian Pepper ◽  
Ruth McGrath
Keyword(s):  
Higher Education ◽  
Design Methodology ◽  
Research Study ◽  
Longitudinal Research ◽  
Evidence Base ◽  
Content Type ◽  
Educational Provision ◽  
Professional Body ◽  
The Impact ◽  
Practical Implications

Purpose The purpose of this paper is to evaluate the impact of an employability module, the College of Policing Certificate in Knowledge of Policing (CKP), on students’ career aspirations, their confidence and wish to join the police along with the appropriateness of the module. This will inform the implementation of employability as part of the College of Policing-managed Police Education Qualifications Framework (PEQF). Design/methodology/approach A three-year longitudinal research study used mixed methods across four points in time to evaluate the impact on students studying the employability module. Findings The research suggests that the employability-focussed CKP was useful as an introduction to policing, it developed interest in the police and enhanced the confidence of learners applying to join. Lessons learnt from the CKP should be considered during the implementation of the PEQF. Research limitations/implications The ability to generalise findings across different groups is limited as other influences may impact on a learner’s confidence and employability. However, the implications for the PEQF curriculum are worthy of consideration. Practical implications As the police service moves towards standardised higher educational provision and evolution of policing as a profession, lessons can be learnt from the CKP with regards to the future employability of graduates. Originality/value Enhancing the employability evidence base, focussing on policing, the research identified aspects which may impact on graduates completing a degree mapped to the PEQF. The research is therefore of value to higher education and the professional body for policing.

Investigation on the shaft voltage generation of large synchronous turboalternators

2020 ◽  
Vol 39 (5) ◽  
pp. 1145-1156
Author(s):  
Kevin Darques ◽  
Abdelmounaïm Tounzi ◽  
Yvonnick Le-menach ◽  
Karim Beddek
Keyword(s):  
Finite Element ◽  
Design Methodology ◽  
Short Circuit ◽  
Element Model ◽  
Stator Winding ◽  
Content Type ◽  
Voltage Generation ◽  
The Impact ◽  
Investigation Process ◽  
Circulating Currents

Purpose This paper aims to go deeper on the analysis of the shaft voltage of large turbogenerators. The main interest of this study is the investigation process developed. Design/methodology/approach The analysis of the shaft voltage because of several defects is based on a two-dimensional (2D) finite element modeling. This 2D finite element model is used to determine the shaft voltage because of eccentricities or rotor short-circuit. Findings Dynamic eccentricities and rotor short circuit do not have an inherent impact on the shaft voltage. Circulating currents in the stator winding because of defects impact the shaft voltage. Originality/value The original value of this paper is the investigation process developed. This study proposes to quantify the impact of a smooth stator and then to explore the contribution of the real stator winding on the shaft voltage.

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