Task-technology fit analysis of social media use for marketing in the tourism and hospitality industry: a systematic literature review

2020 ◽  
Vol 32 (8) ◽  
pp. 2677-2715
Author(s):  
Hsien-Cheng Lin ◽  
Xiao Han ◽  
Tu Lyu ◽  
Wen-Hsien Ho ◽  
Yunbao Xu ◽  
...  
Keyword(s):  
Social Media ◽  
Hospitality Industry ◽  
Media Use ◽  
Social Media Use ◽  
Content Type ◽  
Tourism Marketing ◽  
Social Media Platforms ◽  
Task Technology Fit ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality

Purpose Research in tourism and hospitality industry marketing has identified many highly effective applications of social media. However, studies in the existing literature do not enable a comprehensive understanding of this phenomenon because they lack a theoretical foundation. Therefore, this study systematically reviewed the literature from the perspective of the task-technology fit (TTF) theory. The purpose of this paper is to map out what is known about social media use in tourism and hospitality marketing and what areas need further exploration. Design/methodology/approach A descriptive cumulative review of the literature obtained 99 articles published in tourism and hospitality journals from 2010 to 2019. Findings The analysis suggests that to understand social media use in tourism marketing, researchers and practitioners in the industry must clarify the following four issues: the control variables, longitudinal analyzes and TTF concepts that should be used in future studies; the fitness of social media platforms for tourism marketing; how various social media platforms differ in terms of performance outcome; and the digital divide in the use of social media for tourism. Originality/value An integrated framework was developed to identify constructs and to understand their relationships. Recent studies in this domain are discussed; theoretical and practical suggestions and implications for future research are given.

Deep Learning and Machine Learning Techniques for Analyzing Travelers' Online Reviews

2022 ◽  
pp. 20-39
Author(s):  
Elliot Mbunge ◽  
Benhildah Muchemwa
Keyword(s):  
Machine Learning ◽  
Social Media ◽  
Deep Learning ◽  
Hospitality Industry ◽  
Learning Models ◽  
Online Data ◽  
Social Media Platforms ◽  
Using Data ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality

Social media platforms play a tremendous role in the tourism and hospitality industry. Social media platforms are increasingly becoming a source of information. The complexity and increasing size of tourists' online data make it difficult to extract meaningful insights using traditional models. Therefore, this scoping and comprehensive review aimed to analyze machine learning and deep learning models applied to model tourism data. The study revealed that deep learning and machine learning models are used for forecasting and predicting tourism demand using data from search query data, Google trends, and social media platforms. Also, the study revealed that data-driven models can assist managers and policymakers in mapping and segmenting tourism hotspots and attractions and predicting revenue that is likely to be generated, exploring targeting marketing, segmenting tourists based on their spending patterns, lifestyle, and age group. However, hybrid deep learning models such as inceptionV3, MobilenetsV3, and YOLOv4 are not yet explored in the tourism and hospitality industry.

Facebook as an edutainment medium to engage students in sustainability and tourism

2011 ◽  
Vol 2 (1) ◽  
pp. 81-90 ◽  
Author(s):  
Annica Isacsson ◽  
Ulrike Gretzel
Keyword(s):  
Social Media ◽  
Collaborative Learning ◽  
New Media ◽  
Learning Environments ◽  
Media Use ◽  
Sustainable Tourism ◽  
Social Media Use ◽  
Content Type ◽  
Tourism And Hospitality

PurposeEmerging technologies offer an ever expanding variety of means to support and enrich learning environments. However, there is currently a lack of information on how to best implement new media in tourism and hospitality education. This paper aims to describe an example of an international, collaborative learning project that involves Facebook so that future practice regarding social media use in teaching can be informed.Design/methodology/approachThis paper adopts a case study approach to describe in detail how Facebook was used to foster self‐directed learning about sustainable tourism.FindingsThe findings presented in the paper are based on the postings of the students in Facebook as well as student and faculty reflections on the success of the project. Overall, the project was a success and led to the construction of a useful, current and engaging knowledge base about sustainable tourism. Also, the students appreciated the more informal learning environment. However, there were clear barriers to collaboration that could not be overcome by using Facebook. In addition, not all students were equally engaged and some clearly lacked experience with the medium.Originality/valueThe paper documents the use of Facebook in support of a collaborative learning project to illustrate the potential of social media in creating engaging learning environments. It situates the case study in the theoretical discussion of the value of edutainment and the promise of social media to foster self‐directed and social learning. The findings provide theoretical implications for the conceptualization of social media use in education and practical implications for tourism and hospitality educators who would like to integrate social media in their teaching.

Social media platforms and sleep problems: a systematic literature review, synthesis and framework for future research

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Puneet Kaur ◽  
Amandeep Dhir ◽  
Amal Khalifa Alkhalifa ◽  
Anushree Tandon
Keyword(s):  
Social Media ◽  
Literature Review ◽  
Systematic Literature Review ◽  
Media Use ◽  
Future Research ◽  
Social Media Use ◽  
Content Type ◽  
Research Profile ◽  
Social Media Platforms ◽  
The Impact

PurposeThis study is a systematic literature review (SLR) on prior research examining the impact of the nocturnal use of social media platforms on a user's sleep, its dimensions and its perceptually allied problems. This SLR aims to curate, assimilate and critically examine the empirical research in this domain.Design/methodology/approachForty-five relevant studies identified from the Scopus and Web of Science (WoS) databases were analyzed to develop a comprehensive research profile, identify gaps in the current knowledge and delineate emergent research topics.FindingsPrior research has narrowly focused on investigating the associations between specific aspects of social media use behavior and sleep dimensions. The findings suggest that previous studies are limited by research design and sampling issues. We highlight the imperative need to expand current research boundaries through a comprehensive framework that elucidates potential issues to be addressed in future research.Originality/valueThe findings have significant implications for clinicians, family members and educators concerning promoting appropriate social media use, especially during sleep latency.

scholarly journals Looking for friends and followers: a global investigation of governmental social media use

2015 ◽  
Vol 9 (2) ◽  
pp. 237-254 ◽  
Author(s):  
Agnes Mainka ◽  
Sarah Hartmann ◽  
Wolfgang G. Stock ◽  
Isabella Peters
Keyword(s):  
Social Media ◽  
Media Use ◽  
Knowledge Society ◽  
User Interaction ◽  
Information And Communications Technology ◽  
World Cities ◽  
Social Media Use ◽  
Content Type ◽  
Global Comparison ◽  
Social Media Platforms

Purpose – The purpose of this paper is to identify governmental social media use in cities with enhanced information and communications technology infrastructures (i.e. Informational World Cities) and high Internet penetration rates. Social media platforms are increasingly being used by governments to foster user interaction and it was investigated if social media platforms are valuable tools for reaching high numbers of citizens. Design/methodology/approach – This paper is based on an iterative content and Web analysis from November 2012 till January 2013 and offers a comparison of different social media service types and the particular use. Findings – This empirical investigation of 31 Informational World Cities provides an overview of social media services used for governmental purposes, of their popularity among governments and of their usage intensity in broadcasting information online. Even as cities in a globalized world become more similar, a variety in the use of social media by governments was detected, which is due to regional and cultural characteristics. Research limitations/implications – The findings are limited to calculable data, e.g. number of used social media accounts, posts and followers which were available through a content and Web analysis at the time of investigation. Practical implications – A more detailed content analysis, as well as a more differentiated analysis of users, must be conducted in the future. Originality/value – This paper is one of the first that presents a global comparison of governmental social media use of cities of the knowledge society and compares different social media platforms.

Football clubs’ social media use and user engagement

2019 ◽  
Vol 37 (3) ◽  
pp. 242-257 ◽  
Author(s):  
Thomas Aichner
Keyword(s):  
Social Media ◽  
Media Use ◽  
Pairwise Comparison ◽  
User Engagement ◽  
Social Media Use ◽  
Content Type ◽  
Sports Clubs ◽  
Football Clubs ◽  
Football Fans ◽  
Social Media Platforms

Purpose The purpose of this paper is threefold: to measure and compare the degree of social media use (SMU) by football clubs, to assess football fans’ engagement with content posted by football clubs (FCs) and to evaluate differences in user engagement with commercial social media advertisement targeting football fans, based on the advertisements’ appeal. Design/methodology/approach This paper employs three approaches. First, it uses the corporate social media use (CSMU) model to analyse 20,954 Facebook, YouTube, Instagram and Twitter postings from 78 European FCs. Second, it develops a categorisation for social media postings and uses ANOVA and Scheffè tests to conduct a pairwise comparison. Third, it uses a fictional hedonic low-involvement product (chocolate bar) to conduct an experiment by creating a Facebook advertising campaign with three advertisements that are manipulated regarding their general appeal. Findings Study 1 demonstrates that individual FCs show big differences between their degree of SMU. There are, however, no differences between European leagues, social media platforms, or more/less successful FCs. The results of Study 2 indicate that social media users like, comment and share postings by FCs independently of the content of the posting. Study 3 reveals that both user engagement and reach of advertisements can be substantially increased by employing football-related appeals. Originality/value This paper helps understanding consumer engagement in social media. The results presented are relevant and helpful for a multitude of actors, including FCs and other sports clubs, companies targeting football fans and researchers interested in social media and sports marketing.

How to improve employee satisfaction and efficiency through different enterprise social media use

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ma Liang ◽  
Zhang Xin ◽  
Ding Xiao Yan ◽  
Fei Jianxiang
Keyword(s):  
Job Satisfaction ◽  
Social Media ◽  
Media Use ◽  
Work Efficiency ◽  
Social Media Use ◽  
Public And Private ◽  
Content Type ◽  
Enterprise Social Media ◽  
Employee Job Satisfaction ◽  
Social Media Platforms

PurposeWhile prior research provides interesting insights into the effect of social media use in enterprises, there is limited research on how use of different social media platforms affects employee job satisfaction and work efficiency. This study developed a research model to investigate how public and private social media platforms used for different motivations affect employee job satisfaction and work efficiency.Design/methodology/approachOnline surveys were conducted in China, generating 453 valid responses for analysis. Structural equation modeling is performed to test the research model and hypotheses.FindingsThe results suggest that (1) public social media used for both work- and social-related motivations positively affects employee job satisfaction, while private social media only used for social-related motivations can contribute to employee job satisfaction. (2) Public and private social media used for work-related motivations can contribute to employee work efficiency, while social-related motivations for use of public and private social media and employee work efficiency are not significant. (3) In the process of social media usage influencing employee job satisfaction and work efficiency, employees of different genders show significant differences.Originality/valueFirst, this paper contributes to information systems social media research by examining the joint effects of different motivations for public and private social media usage on employee job satisfaction and work efficiency in organizations. Second, it contributes to uses and gratification theory by clarifying the relationship between different motivations for enterprise social media use and its needs.

scholarly journals Social Media use and value creation in the digital landscape: a dynamic-capabilities perspective

2020 ◽  
Vol 31 (3) ◽  
pp. 313-343
Author(s):  
Aurora Garrido-Moreno ◽  
Víctor García-Morales ◽  
Stephen King ◽  
Nigel Lockett
Keyword(s):  
Social Media ◽  
Value Creation ◽  
Dynamic Capabilities ◽  
Media Use ◽  
Business Value ◽  
Customer Engagement ◽  
Social Media Use ◽  
Content Type ◽  
Social Media Tools ◽  
Dynamic Capabilities Perspective

PurposeAlthough Social Media use has become all-pervasive, previous research has failed to explain how to use Social Media tools strategically to create business value in today's increasingly digital landscapes. Adopting a dynamic capabilities perspective, this paper empirically examines the specific process through which Social Media use translates into better performance and the capabilities involved in this process.Design/methodology/approachA research model is proposed that includes both antecedents and consequences of Social Media use. Existing research was examined to derive the research hypotheses, which were tested using SEM methodology on a sample of 212 hotels.FindingsThe results show that Social Media use does not exert significant direct impact on organizational performance. Rather, the findings confirm the mediating role played by Social CRM and Customer Engagement capabilities in the value creation process.Practical implicationsThe results demonstrate how Social Media tools should be implemented and managed to generate business value in hotels. Implications yield interesting insights for hotel managersOriginality/valueThis study is a first attempt to analyze empirically the real impact of digital media technologies, particularly Social Media use, drawing on the dynamic capabilities perspective and focusing on service firms (hotels). Including the variable “Organizational Readiness” as a basic prerequisite to benefit from Social Media use enhances the study's novelty and contribution.

Physical Distancing and Social Media Use in Emerging and Older Adults During COVID-19: Large Scale Cross-Sectional and Longitudinal Survey Study (Preprint)

2021 ◽  
Author(s):  
Thabo J van Woudenberg ◽  
Roy Hendrikx ◽  
Moniek Buijzen ◽  
Julia CM van Weert ◽  
Bas van den Putte ◽  
...  
Keyword(s):  
Older Adults ◽  
Social Media ◽  
Emerging Adults ◽  
Large Scale ◽  
Media Use ◽  
Longitudinal Survey ◽  
Social Media Use ◽  
Random Intercept ◽  
Social Media Platforms

BACKGROUND Although emerging adults play a role in the spread of COVID-19, they are less likely to develop severe symptoms after infection. Emerging adults’ relatively high use of social media as source of information raises concerns regarding COVID-19 related behavioral compliance (i.e., physical distancing) in this age group. OBJECTIVE Therefore, the current study investigated physical distancing in emerging adults in comparison to older adults and looked at the role of using social media for COVID-19 news and information in this regard. In addition, this study explored the relation between physical distancing and different social media platforms and sources. METHODS Secondary data of a large-scale national longitudinal survey (N = 123,848, 34.% male) between April and November 2020 were used. Participants indicated, ranging for one to eight waves, how often they were successful in keeping 1.5 meters distance on a 7-point Likert scale. Participants between 18 and 24 years old were considered young adults and older participants were identified as older adults. Also, a dummy variable was created to indicate per wave whether participants used social media for COVID-19 news and information. A subset received follow-up questions asking participants to indicate which platforms they have used and what sources of news and information they had seen on social media. All preregistered hypotheses were tested with Linear Mixed-Effects Models and Random Intercept Cross-Lagged Panel Models. RESULTS Emerging adults reported less physical distancing behaviors than older adults (b = -.08, t(86213.83) = -26.79, p < .001). Also, emerging adults were more likely to use social media for COVID-19 news and information (b = 2.48, SE = .11, Wald = 23.66, p = <.001), which mediated the association with physical distancing, but only to a small extend (indirect effect: b = -0.03, 95% CI = [-0.04; -0.02]). Opposed to our hypothesis, the longitudinal Random Intercept Cross-Lagged Panel Model showed no evidence that physical distancing was predicted by social media use of the previous wave. However, we did find evidence that using social media affected subsequent physical distancing behavior. Moreover, additional analyses showed that most social media platforms (i.e., YouTube, Facebook and Instagram) and interpersonal communication showed negative associations with physical distancing while others platforms (i.e. LinkedIn and Twitter) and Governmental messages showed no to a slightly positive associations with physical distancing. CONCLUSIONS In conclusion, we should be vigilant for physical distancing of emerging adults, but this study give no reason the to worry about the role of social media for COVID-19 news and information. However, as some social media platforms and sources showed negative associations, future studies should more carefully look into these factors to better understand the associations between social media use for news and information, and behavioral interventions in times of crisis.

Social media activity: its impact on career-related perceptions

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kimberly W. O'Connor ◽  
Kimberly S. McDonald ◽  
Brandon T. McDaniel ◽  
Gordon B. Schmidt
Keyword(s):  
Social Media ◽  
Online Learning ◽  
Career Satisfaction ◽  
Media Use ◽  
Positive Impact ◽  
Amazon Mechanical Turk ◽  
Social Media Use ◽  
Content Type ◽  
The Impact ◽  
Career Benefits

Purpose The purpose of this exploratory study is to examine individual perceptions about the impact that social media use has on career satisfaction and perceived career benefits. We examined whether informal online learning through “typical” types of social media behaviors (e.g. liking a post or messaging another user) and “networking” types of social media behaviors (e.g. endorsing another user, writing recommendations, going “live,” or looking for a job) impacted career-related perceptions. Design/methodology/approach In this study, we analyzed Amazon Mechanical Turk survey data gathered from adult participants (n = 475). We focused our inquiry specifically on two social media sites, Facebook and LinkedIn. We asked participants about their social media use and behaviors, as well as their perceptions of career satisfaction and career benefits related to social media. Findings We found that both typical and networking types of social media behaviors positively predicted the “knowing whom” career competency (defined as career relevant networks and contacts that individuals use to develop their careers) and career satisfaction. Only networking behaviors were positively associated with perceived career benefits of social media use. We further found that LinkedIn users’ career satisfaction was lower compared to non-LinkedIn users. Originality/value This study adds to the small, but growing body of career research focusing on social capital and social media. Our results suggest that informal online learning via social media may have a positive impact on employees’ career-related perceptions.

The effect of social media use on empathy and welling: a personality perspective in Saudi Arabia

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mousa Albashrawi ◽  
Yousef Asiri ◽  
Muhammad Binsawad ◽  
Latifah Alqahtani
Keyword(s):  
Social Media ◽  
Saudi Arabia ◽  
Significant Relationship ◽  
Media Use ◽  
Five Factor Model ◽  
Well Being ◽  
Cognitive Empathy ◽  
Equation Modeling ◽  
Social Media Use ◽  
Content Type

Purpose The purpose of this study is to explore the impact of social media use on both empathy and well-being through using a five-factor model (FFM) of personality in the context of Saudi Arabia. Design/methodology/approach Data were collected from the 13 regions in Saudi Arabia. Confirmatory factor analysis was used to measure the reliability and validity of the study’s constructs and a structural equation modeling technique was applied to test the study hypotheses. Findings With a sample of 450 users, the regression results indicate a less significant relationship between personality and social media use, as well as between personality and affective empathy, while a more significant relationship between personality and cognitive empathy. Also, individuals’ well-being are influenced directly by the heavy use of social media. Research limitations/implications The cross-sectional design used in this research may not be able to provide the true essence of the hypothesized relationships compared to the cause-effect design. This study furthers the understanding of the role of personality on empathy and well-being in social media among Saudis from one side and provides insights to professionals for better improvement of social media and so better individuals’ well-being from the other side. Originality/value This paper fills an untapped gap in a developing country context by exploring the relationship between the usage of social media and the two dimensions of empathy, which, in turn, influence well-being under the theoretical lens of an FFM personality.

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