Marketing capabilities and firm performance: literature review and future research agenda

2015 ◽  
Vol 64 (8) ◽  
pp. 1041-1067 ◽  
Author(s):  
Shampy Kamboj ◽  
Zillur Rahman
Keyword(s):  
Systematic Review ◽  
Firm Performance ◽  
Research Agenda ◽  
The Body ◽  
Future Research ◽  
Marketing Capabilities ◽  
Review Of Literature ◽  
Product Price ◽  
Content Type ◽  
Future Research Agenda

Purpose – The purpose of this paper is to broaden the body of knowledge on marketing capabilities (MC) and firm performance (FP) by presenting a systematic review of literature along with providing a path for future research agenda. Design/methodology/approach – In total, 101 empirical research papers from 51 different journals of online databases were selected systematically. The papers were reviewed thoroughly and summarized under strategic, functional and operational marketing capability classifications. Findings – The paper depicts a research field that is immature and developing quickly. The results found were diverse in terms of publication trend, industries and countries studied in reviewed articles. Product, price, promotion and distribution found as majorly studied measures of MC with mainly positive and significant impact on FP. In identified 38 different measures of FP, highly used were market share, customer satisfaction, sales growth, profitability and ROI. The findings also present the summary of different internal and contextual factors driving MC. In addition, from the review some of the research gaps also found that helps scholars in future research. Research limitations/implications – The review was guided by considering peer review journals with inclusion criteria that have restricted the findings. This paper will be utilitarian for both academicians and managers. Originality/value – This is the first paper that demonstrates a systematic review of literature on MC and FP for the period 1987-2014. The study also addresses gaps in this field and represent them in the form of research inquiries for further probe.

Value co-creation: a review of literature and future research agenda

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Victor Saha ◽  
Praveen Goyal ◽  
Charles Jebarajakirthy
Keyword(s):  
Systematic Review ◽  
Future Research ◽  
Review Of Literature ◽  
Relevant Research ◽  
Research Papers ◽  
Future Directions ◽  
Content Type ◽  
Extant Literature ◽  
Future Research Agenda ◽  
Theoretical Perspectives

Purpose The purpose of this paper is to present a systematic review of the available literature on value co-creation (VCC) and provide insightful future directions for research in this domain. Design/methodology/approach The extant literature on VCC has been reviewed by collecting relevant research papers based on certain specified delimiting criteria. A total of 110 research papers have been analysed to gain useful insights into VCC literature. Findings The study analyses the literature on VCC and provides a clear distinction between VCC and its closely related constructs in the literature. The study also draws significant insights from the VCC literature based on some specific parameters. Some frequently used theoretical perspectives have been discussed in the study, thus pointing towards a few alternative theories that can be used for future research. Finally, specific trends emerging from the literature have been discussed that provide a comprehensive understanding of the research inclinations of this concept, along with future scopes of research in the VCC domain. Research limitations/implications The papers were selected for this study based on some delimiting criteria. Thus, the findings cannot be generalised for the entire research on VCC. Originality/value This paper fulfils the need for a systematic review of the extant literature on VCC. The study synthesises literature and bibliography on VCC from 2004 to 2019 to benefit both academics and practitioners and gives some directions to advance this domain of literature.

Sources and categories of well-being: a systematic review and research agenda

2020 ◽  
Vol 31 (1) ◽  
pp. 1-33
Author(s):  
Arafat Rahman
Keyword(s):  
Systematic Review ◽  
Research Agenda ◽  
Empirical Studies ◽  
Well Being ◽  
Service Research ◽  
Future Research ◽  
Unified Framework ◽  
Content Type ◽  
Future Research Agenda ◽  
Subjective Appraisals

PurposeThe purpose of this paper is to identify the sources and categories of well-being from the transformative service research (TSR) domain. The paper also aims to offer a unified framework of sources and categories of well-being and several future research agenda.Design/methodology/approachA systematic literature review method is applied to address the study aims. A three-phase approach has been applied, which produced a total of 70 peer-reviewed empirical studies for the review.FindingsThe analysis has identified five major sources and their underlying sub-sources of well-being. The major sources are organization-, individual-, collective-, service system-, and situation-driven sources. The findings further identified two major categories or well-being showing the capacity and functioning, and subjective appraisals of life conditions. The identified sources and categories of well-being develop a unified framework showing a simplistic path or relations between the sources and the categories.Research limitations/implicationsThe paper offers several research agenda explaining what source-related issues can be addressed for enhancing well-being for various entities. It also adds a proposed schema and research questions for examining the possible relations and influences between the sources of well-being and social well-being of individuals.Practical implicationsPractitioners can get important insights about the matters over which they have little or no control such as the activities, motives and processes that take place in individuals' and collectives' spheres and mechanisms of supports in social networks.Originality/valueThe paper is the first to offer a systematic review on the empirical studies of the TSR domain identifying a comprehensive list of sources and categories of well-being and a resulting unified framework and research agenda.

Systematic review of integrated reporting: recent trend and future research agenda

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Chijioke Nwachukwu
Keyword(s):  
Systematic Review ◽  
Financial Performance ◽  
Research Agenda ◽  
Positive Impact ◽  
Future Research ◽  
Research Approach ◽  
Integrated Reporting ◽  
Content Type ◽  
Future Research Agenda ◽  
Mediating Variables

Purpose Integrated reporting (<IR>) promotes transparency in corporate reporting and communicate detailed information on how a firm creates value in the short, medium and long-term. The purpose of this paper is to systematically review <IR> to provide insights into theories, determinants, consequences, contingent variables and methods that have been used in previous studies. Design/methodology/approach The study was based on a systematic review of 17 articles published between 2017 and 2020. Findings Nine theories were used in prior studies. Board size, diversity, independence, level of activity of the board, the establishment of Higher Education Institutions (before or after 1992), adoption of IR framework, size, institutional ownership, sustainability committee and the use of non-financial performance measures in executives’ compensation contracts and separate risk management committees are determinants of <IR>. Further, the positive impact of <IR> on information asymmetry, market valuation of environmental, social and governance performance, financial performance, intellectual capital, sustainability embeddedness and organisational change, external sense of legitimacy and reputation, revenue growth, corporate environmental performance and circular economy-related information, with mixed findings for analyst earnings forecast accuracy, company value and market value. Only three studies used moderating and mediating variables to examine <IR>. Quantitative research approach and secondary data are most preferred by <IR> scholars. Research limitations/implications Some papers may have been omitted unintentionally, although the author did his best to include most of the prior published articles using a rigorous methodology. Practical implications This paper set out future research agenda on how <IR> research could be enhanced. Originality/value Contrary to prior systematic reviews that consider individual constructs/concept, the review herein adopts a comprehensive approach and considers moderating and mediating variables aside from theories, effects and determinants of integrated reporting.

Family firms and collaborative innovation: present debates and future research

2018 ◽  
Vol 21 (2) ◽  
pp. 334-358 ◽  
Author(s):  
Barbara Bigliardi ◽  
Francesco Galati
Keyword(s):  
Systematic Review ◽  
Research Agenda ◽  
Family Firms ◽  
Future Research ◽  
Content Type ◽  
Factors Affecting ◽  
Future Research Agenda ◽  
Collaborative Innovation ◽  
Relevant Topic ◽  
Definition Of

Purpose The purpose of this paper is threefold: first, to identify the unique characteristics of family firms in terms of the ability to manage and the willingness to engage in collaborative innovation; second, to investigate the existence of contingent factors affecting the heterogeneity of family firms’ behavior regarding these dimensions; and third, to propose a future research agenda. Design/methodology/approach This study consists of a systematic literature review. Findings Based on the results of a systematic review, the authors explain why family firms have a different behavior in terms of collaborative innovation if compared to the non-family counterparts and, following the contingent-based perspective, the authors also explain how different contingent factors can contribute to cause the heterogeneity of family firms’ behavior when facing collaborative innovation. Finally, the authors present a research agenda aimed at stimulating and guiding future research. Research limitations/implications The main limitation of the review is the wide definition of collaborative innovation provided at the beginning of the manuscript, in the introduction. In fact, with the aim of including all the studies dealing with collaborative innovation in the family firms’ context, the authors adopt a broad definition of external collaborative innovation that encompasses each process by which organizations work together to achieve an innovation outcome. Originality/value To the knowledge, this is the first systematic review addressing this relevant topic and proposing a future research agenda. The authors believe it could represent an important guide (but also a stimulus) for scholars interesting in the topic.

Entrepreneurial strategy making in tourism organisations: a systematic review and future research agenda

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Arthur Kearney ◽  
Denis Harrington ◽  
Tazeeb Rajwani
Keyword(s):  
Systematic Review ◽  
Firm Performance ◽  
Literature Review ◽  
Performance Outcomes ◽  
Future Research ◽  
Content Type ◽  
Future Research Agenda ◽  
Entrepreneurial Strategy Making ◽  
The Relationship ◽  
Strategy Making

PurposeUsing a state of the art CIMO literature review the paper develops a framework of the relationship between strategy making in the small tourism firm context and four performance outcomes.Design/methodology/approachThe paper uses the CIMO literature review method, adapted from the wider management literature to structure and integrate the existing fragmented literature base.FindingsPremised on the literature review, a framework of the relationship between strategy making and firm performance in context is posited. Emerging from a dominant owner/manager in a deeply embedded context strategy making influences firm performance across four dimensions. The influence is dynamic, continually subject to modification in a changing environment often mediated through emerging technology.Research limitations/implicationsThe CIMO method provides an integrated framework of the relationship between strategy making and small firm performance in context hence overcoming limitations of the fragmented nature of the research landscape. Emerging from the review key future research trajectories is posited.Practical implicationsWhile highlighting the relationship between strategy making and performance, the proposed framework implies owner/managers play the key role in strategy making with opportunities and challenges in modifying existing strategy making emerging from owner/manager embeddedness. Opportunities for improved policy interventions are posited.Originality/valueThe paper applies the systematic review to the relationship between strategy making and the small tourism firm.

Managing international professional service firms: a review and future research agenda

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ciara O'Higgins ◽  
Nekane Aramburu ◽  
Tatiana Andreeva
Keyword(s):  
Research Agenda ◽  
Global Economy ◽  
International Management ◽  
The Body ◽  
Professional Service ◽  
Future Research ◽  
Service Firms ◽  
Professional Service Firms ◽  
Content Type ◽  
Future Research Agenda

PurposeResearch on international professional service firms (PSFs) has grown in recent years, reflecting the increasing relevance of these firms in the global economy. However, to date, no attempt has been made to systematically examine and integrate this literature. This study reviews the body of knowledge on the international management of PSFs and proposes a future research agenda that aims to strengthen the research on international PSFs, by applying the conceptual lens of PSF characteristics.Design/methodology/approachA systematic review of 108 empirical articles on the management of international PSFs was carried out.FindingsThe authors analyse where, how and what research was carried out on the international management of PSFs, and find that currently the field offers few opportunities to integrate findings or explain differences across different types of international PSFs. In recommendations for future research, the authors show how the lens of PSF characteristics can help overcome these issues and unveil promising avenues for future research that will lead to a more fine-grained theorising and understanding of the international management of PSFs.Originality/valueThe study provides a comprehensive state of the art of research on the international management of PSFs and a future research agenda, which builds on PSF characteristics to explore and better understand the heterogeneity of international PSFs, in order to develop more robust explanations of their behaviour and open new research avenues.

Entrepreneurial ecosystems: a systematic literature review and research agenda

2020 ◽  
Vol 27 (6) ◽  
pp. 943-964
Author(s):  
Jonathan Mukiza Peter Kansheba ◽  
Andreas Erich Wald
Keyword(s):  
Systematic Review ◽  
Literature Review ◽  
Systematic Literature Review ◽  
Research Agenda ◽  
Methodological Approach ◽  
The Body ◽  
Future Research ◽  
Content Type ◽  
Entrepreneurial Ecosystems ◽  
Two Phases

PurposeThe emerging concept of entrepreneurial ecosystems has captured the attention of scholars, practitioners and policymakers. Although studies on entrepreneurial ecosystems continue to grow, their contributions are still disintegrated. Thus, the purpose of this paper is to present a systematic review of extant literature on entrepreneurial ecosystems and to develop a research agenda.Design/methodology/approachThe study deployed a systematic literature review of 51 articles obtained from three comprehensive databases of Web of Science, Google Scholar and Scopus. The analysis includes two phases. First, a descriptive account of research on entrepreneurial ecosystems and second, a content analysis based on a thematic categorization of entrepreneurial ecosystems research.FindingsThe findings show that the concept of entrepreneurial ecosystems is both under-theorized and it has been recently dominated by conceptual studies. The focus of empirical research is on technology-based industries in Western economies using cases studies as methodological approach.Research limitations/implicationsThis review contributes to the body of knowledge on entrepreneurial ecosystems research by providing a systematic review following a thematic grouping of extant research into antecedents, outputs and outcomes of entrepreneurial ecosystems.Originality/valueIt reveals existing theoretical and empirical gaps in research as well as offering avenues of future research on entrepreneurial ecosystems.

scholarly journals Cyborgs as frontline service employees: a research agenda

2019 ◽  
Vol 29 (4) ◽  
pp. 415-437 ◽  
Author(s):  
Tony Garry ◽  
Tracy Harwood
Keyword(s):  
Research Agenda ◽  
Service Providers ◽  
The Body ◽  
Future Research ◽  
Frontline Employees ◽  
Content Type ◽  
Emergent Technologies ◽  
Future Research Agenda ◽  
The Individual ◽  
Service Interactions

Purpose The purpose of this paper is to identify and explore potential applications of cyborgian technologies within service contexts and how service providers may leverage the integration of cyborgian service actors into their service proposition. In doing so, the paper proposes a new category of “melded” frontline employees (FLEs), where advanced technologies become embodied within human actors. The paper presents potential opportunities and challenges that may arise through cyborg technological advancements and proposes a future research agenda related to these. Design/methodology/approach This study draws on literature in the fields of services management, artificial intelligence, robotics, intelligence augmentation (IA) and human intelligence to conceptualise potential cyborgian applications. Findings The paper examines how cyborg bio- and psychophysical characteristics may significantly differentiate the nature of service interactions from traditional “unenhanced” service interactions. In doing so, the authors propose “melding” as a conceptual category of technological impact on FLEs. This category reflects the embodiment of emergent technologies not previously captured within existing literature on cyborgs. The authors examine how traditional roles of FLEs will be potentially impacted by the integration of emergent cyborg technologies, such as neural interfaces and implants, into service contexts before outlining future research directions related to these, specifically highlighting the range of ethical considerations. Originality/value Service interactions with cyborg FLEs represent a new context for examining the potential impact of cyborgs. This paper explores how technological advancements will alter the individual capacities of humans to enable such employees to intuitively and empathetically create solutions to complex service challenges. In doing so, the authors augment the extant literature on cyborgs, such as the body hacking movement. The paper also outlines a research agenda to address the potential consequences of cyborgian integration.

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