Are retailers leveraging in-store analytics? An exploratory study

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Javier Lorente-Martínez ◽  
Julio Navío-Marco ◽  
Beatriz Rodrigo-Moya

PurposeThe purpose of this study is to analyse the level of adoption of in-store analytics by brick-and-mortar retailers. Web analytics technology has been widely adopted by online retailers, and the technology to gather similar information in physical stores is already available. This study explores how such technology is valued and adopted by retailers.Design/methodology/approachThis study is based on interviews and a focus group of 21 retail executives using a semi-structured interview methodology. An in-store analytics service was defined, along with specific key performance indicators (KPIs) and use cases to structure respondents' feedback.FindingsAlthough noteworthy differences have been found in the value of KPIs and use cases by type of business, the main finding is that none of the respondents reached the stage of a brick-and-mortar data-driven company. In-store analytics services are in the early stages of Rogers' (1983) model of diffusion of innovations. Three main reasons are presented: lack of technology knowledge, budget priority and a data culture inside the companies.Practical implicationsThe results should encourage scholars to further investigate the drivers accelerating the adoption of these technologies. Practitioners and solution providers should strive for improvement in the simplicity of their solutions.Originality/valueThis study is the first to analyse the level of adoption of in-store analytics from the perspective of retailers.

2015 ◽  
Vol 31 (5) ◽  
pp. 19-21

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – Online retailers are increasingly encouraging consumers to have some creative participation in relation to advertising of their products. But just how effective is this input? This paper put the issue to the test by getting volunteers to do some genuinely creative work, while a control group merely takes part in a non-creative fashion. Among the findings, it emerges that attitudes in the two groups vary depending on the “fit” of a product - whether, for example, companies are exploring new product territory. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.


2017 ◽  
Vol 22 (4) ◽  
pp. 315-323
Author(s):  
Thomas Flamini ◽  
Natasha R. Matthews ◽  
George S. Castle ◽  
Elliot M. Jones-Williams

Purpose The purpose of this paper is to investigate perceptions towards a career in psychiatry among medical students and psychiatrists and identify how recruitment into the specialty may be improved. Design/methodology/approach This study locally compares medical student and psychiatric doctor responses to a structured online survey and structured interviews with key managerial figures in the Humber NHS Foundation Trust. Findings Comparison across two main areas (pre-decision exposure to psychiatry and reasons for considering a psychiatric career) found that both students and doctors were influenced to make a choice about a career in psychiatry during medical school. Medical students found compatibility with family life to be more important when considering psychiatry, whereas doctors cited content-based reasons as significant pull factors. Stigma and fear of being harmed deterred some students from choosing a career in psychiatry. Structured interview responses reiterated the importance of pre-medical school and undergraduate mentorship in bolstering future recruitment to psychiatry. Practical implications Medical students perceive certain career issues differently to their postgraduate counterparts. Widening the content-based appeal of psychiatry and optimising the medical school experience of the specialty via varied and high-quality placements may be a key step towards tackling the national shortfall in qualified psychiatrists. Originality/value This is the first published study comparing medical student and psychiatric doctor perceptions of a career in psychiatry.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yangyan Shi ◽  
Tiru Arthanari ◽  
V.G. Venkatesh ◽  
Samsul Islam ◽  
Venkatesh Mani

Purpose This study aims to provide a comprehensive understanding of the supply chain (SC) operations of importing used vehicles into New Zealand and how such SCs affect business practices and performance. Design/methodology/approach The study uses an exploratory qualitative semi-structured interview approach to interview the different stakeholders involved in the global used vehicle SC. Findings The research identifies the overall network structure of the used import vehicle SC from Japan to New Zealand and characterises key aspects of its operations and network connections. This paper finds that Japanese buying agents have integrated increasing numbers of services to provide a trouble-free trading platform, which has created a direct-import model for used vehicle companies in New Zealand. Practical implications The findings and recommendations are useful in designing and managing the used vehicle SC for all stakeholders and effective real-time management of uncertain factors. Originality/value The paper primarily analyses SC operations by researching the cooperation and coordination between SC components and networks, based on providing the flow of used vehicles from Japan to New Zealand. It constitutes a pioneering practice-perspective research paper in this domain.


2020 ◽  
Vol 48 (4) ◽  
pp. 395-416 ◽  
Author(s):  
Amy Dorie ◽  
David Loranger

PurposeThe aim of this research is to advance the understanding of multi-channel behaviour in terms of different generational cohorts' usage and spending patterns.Design/methodology/approachBuilding on previous studies on multi-channel behaviour, differences in shopping channel usage and purchase amounts were investigated between baby boomers, Gen X, xennials and millennials.FindingsThere were significant differences found between the generations in terms of multi-channel behaviour regarding purchasing frequency and average purchase amounts via a) mobile phone, b) tablet, c) computer, d) social media and e) brick-and-mortar. Fewer differences were found amongst the generational cohorts in terms of amount spent per channel.Research limitations/implicationsThe research was successful in analysing variances in multi-channel behaviour amongst the baby boomer, Generation X, xennial and millennial cohorts, while updating the body of literature to consider generational channel usage of mobile and social media in multi-channel retailing.Practical implicationsMarketers should consider xennials’ channel behaviour and focus on converting sales through integrated programmes based on their channel usage. Retailers should also consider millennials' heavy engagement with social media in their lives but spend lower amounts via the medium, which may be an opportunity to use this medium as a viable stand-alone channel in targeting millennials' shopping dollars.Originality/valueThis study updates the body of research on multi-channel behaviour by considering generation as a factor in channel usage and spend amount.


2019 ◽  
Vol 32 (4) ◽  
pp. 720-730 ◽  
Author(s):  
Ali Zolait ◽  
Nadeen Radhi ◽  
Muna Moahmmed Alhowaishi ◽  
Veera Pandiyan Kaliani Sundram ◽  
Lulwa Mohammed Aldoseri

Purpose The purpose of this paper is to examine whether Bahraini individuals accept e-health system and the prominent factors affecting e-health system adoption in Bahrain. Design/methodology/approach The authors adopted a quantitative and qualitative approach, i.e., a self-administered questionnaire, unstructured and a semi-structured interview, which were used to collect the data. A questionnaire was distributed to Bahraini residents selected randomly. The framework was based on the technology acceptance model (TAM) and theory of reasoned action (TRA). Important variables from both the TAM model and TRA theory were extracted and jointly used to build the research model. Findings The findings indicated that the most factors affecting e-health adoption are trust, health literacy and attitude. Additionally, people in the private and government sectors understand e-health benefits. Practical implications If healthcare professionals understand the factors affecting e-health system adoption from an individual and organisational perspective, then nurses, pharmacists and others will be more conscious about e-health and its adoption status. Originality/value E-health system adoption has become increasingly important to governments, individuals, and researchers in recent years. A novel research framework, based on TAM and TRA, was used to produce a new integrated model.


2019 ◽  
Vol 48 (1) ◽  
pp. 53-69 ◽  
Author(s):  
Bing Zhu ◽  
Suwanna Kowatthanakul ◽  
Punnaluck Satanasavapak

Purpose The rapid growth of e-commerce has encouraged online retailers to adapt to the purchase behaviour of Generation Y consumers. For this purchase, the purpose of this paper is to investigate Generation Y online consumer repurchase intention in Thai context based on Stimuli-Organism-Response (SOR) model. Design/methodology/approach Data were used to test the hypotheses that Generation Y consumer online response is influenced by online environment cues and organism. In total, 401 questionnaires were collected in Bangkok through judgemental sampling and convenient sampling. SPSS 24 was used to analyse Generation Y consumers’ demographic information and reliability test. Amos 24 was utilized to examine measurement model and structural equation model. Findings The findings finally revealed that website security presents the strongest influence on Generation Y consumers trust. Also, online promotion possesses the weakest association with Generation Y consumers trust. More importantly, Generation Y consumer online repurchase intention is positively influenced by the degree of trust they have towards websites. The implications of the findings for marketers are discussed. Research limitations/implications The empirical data are limited to generate findings from a limited number of Generation Y consumers in Bangkok only. Also, the study limits itself to explore only inter-relationship in the scope of SOR. Practical implications It is suggested that in order to draw attention from and retain Generation Y consumers, online retailers should aim at strengthening trust-building in the online buyer–seller context as well as a dynamic promotional campaign. Moreover, a constellation of relevant marketing strategies is recommended. Originality/value Since there is a lack of implementation of SOR model based on the Thai context, this paper fills the gap by illustrating how SOR works in Thailand with updating findings.


2016 ◽  
Vol 18 (2) ◽  
pp. 155-166 ◽  
Author(s):  
Brendan M. O'Mahony ◽  
Jane Creaton ◽  
Kevin Smith ◽  
Rebecca Milne

Purpose – The purpose of this paper is to find out how intermediaries interpret their role working with vulnerable defendants at court. Design/methodology/approach – In this study six intermediaries who have worked with defendants were interviewed using a semi-structured interview and the interview transcripts were analysed using interpretative phenomenological analysis. Findings – Intermediaries appeared to be trying to make sense of their developing identities as professionals in the courtroom and this theme is conceptualised through social identity complexity theory. Practical implications – Health and care professionals undertaking a new function in the criminal justice sector should receive training about the psychological processes underlying developing professional identities. Such training should reduce the cognitive load when they work in the new environment and failure to undertake this training may lead to less efficient practice. Gaining an understanding of their professional positioning within the court environment may assist with retention of intermediaries in this new role. Originality/value – This is the first published study where intermediaries have been interviewed about their experiences with defendants. Recommendations are made including the requirement for additional training for intermediaries to understand the underlying psychological processes and conflicts they may experience when working with defendant cases.


Author(s):  
Kumaraguru Mahadevan

Purpose The purpose of this paper is to present the research carried out on the development of a conceptual framework termed as the reverse collaboration framework (RCF) to provide supply chain (SC) visibility and information sharing to practitioners in a reverse logistics (RL) operations. Design/methodology/approach The research methodology used in this research is a combination of concept mapping, and the extension of the work of other researchers (deductive approach) to develop a RCF that connects tools, techniques, systems and RL processes. Findings This research shows that by integrating tools, systems, tools and techniques with RL processes by means of the RCF will increase performance and productivity of a RL operations. This is demonstrated by applying the RCF to a consumer electronics business that proves that the time taken for the end to end RL operations is reduced by 20%. Research limitations/implications The RCF has been demonstrated with the data from a consumer electronics organisation. Literature points out that there are many different mathematical models for RL across a number of industries. Thus, at this stage, it is not clear if the RCF developed in this research will work in other industries, such as the newspaper, plastic bottles and online retailers industry where product returns are high. This research work can be extended in developing an IT solution by future researchers that can be linked to the main ERP system of an organisation. Practical implications SC managers can use the RCF in the extended form of an IT solution to manage the RL operations of their organisations. Originality/value There is a lack of research in the space of reverse collaboration in the broader field of SC management. This paper has fulfilled that gap.


2015 ◽  
Vol 7 (1) ◽  
pp. 123-132
Author(s):  
Sharon Warren ◽  
Patricia Black ◽  
Elizabeth Mills

Purpose – The purpose of this paper is to describe the introduction of an online induction programme including an interactive webinar on a distance learning course and to present student feedback on the programme. It focuses on lessons learnt and implications for others implementing similar induction programmes. Design/methodology/approach – A self-completion questionnaire was sent to all students enroled on the programme, including those who did not attend the webinar or participate in the online induction programme. This was followed up with a semi-structured interview. The analysis focused on the student experience of the induction programme. Findings – Overall, students reported to be satisfied with the online programme. The webinar encouraged engagement with some elements of the online workshop and was felt to complement the other learning opportunities available online. The webinar was particularly valued for providing a “face” to the course, facilitating interactivity among tutors and students and helping the students to feel part of the University. Students also reported that the webinar had the advantage of allowing a social interaction between them. Practical implications – A number of key changes related to multiple offerings of the webinar and the timing of activities in the online workshop were highlighted to encourage participation. Greater clarity on what is required in the induction and how long it would take would also encourage participation. Originality/value – This case study is one of the few to evaluate the inclusion of webinar technology within an online induction programme and, therefore, has value in this context.


2014 ◽  
Vol 25 (8) ◽  
pp. 1105-1134 ◽  
Author(s):  
Everton Drohomeretski ◽  
Sergio Gouvea da Costa ◽  
Edson Pinheiro de Lima

Purpose – The purpose of this paper is to identify the main motivating factors and difficulties in implementing GSCM; and to describe and explain how GSCM is being adopted in the Brazilian automotive industry. Design/methodology/approach – To meet the proposed objectives three case studies will be carried out in a Brazilian automotive industry, performing a total of 13 interviews, based on a research protocol. As the data collection instrument, a semi-structured interview was used based on a pre-established script, direct observation and documents from the organization researched. For the analysis of the results, the content analysis method was used, applying a triangle analysis to the research data with the patterns presented in the theoretical reference. Findings – The paper orients the companies in the automotive sector to adopt GSCM practices and principally that internal actions of automakers can be transferred throughout the supply chain. Practical implications – Contributes in a more practical so that companies evaluate the level of application of their GSCM practices such that they may take more corrective actions to increase the level of GSCM practices. Originality/value – Proposition of one classification system to identify the level of adoption of GSCM practices.


Sign in / Sign up

Export Citation Format

Share Document