Assessing the feasibility of a sustainable winemaking eco-label initiative in Ontario

This study investigates the feasibility of a sustainable winemaking eco-labelling program for Ontario. Currently the wine industry in Ontario encourages sustainability in their industry through a voluntary initiative. Research indicates the eco-labelling can be effective means of encouraging proactive environmental behaviour using market forces in some markets, by indicating to consumers those products that are environmentally superior. Through interviews with industry members and surveys with consumers this research determines the degree of interest in an eco-labelling program. Factors that could motivate or deter participation in the program by industry and use of the label by consumers were also identified. The findings reveal that there is interest among industry and consumers in an eco-labelling program. Furthermore, the eco-label should be certified by a credible agency, be simple in format, address the entire winemaking process and be accompanied by an educational promotional campaign.

Assessing the feasibility of a sustainable winemaking eco-label initiative in Ontario

This study investigates the feasibility of a sustainable winemaking eco-labelling program for Ontario. Currently the wine industry in Ontario encourages sustainability in their industry through a voluntary initiative. Research indicates the eco-labelling can be effective means of encouraging proactive environmental behaviour using market forces in some markets, by indicating to consumers those products that are environmentally superior. Through interviews with industry members and surveys with consumers this research determines the degree of interest in an eco-labelling program. Factors that could motivate or deter participation in the program by industry and use of the label by consumers were also identified. The findings reveal that there is interest among industry and consumers in an eco-labelling program. Furthermore, the eco-label should be certified by a credible agency, be simple in format, address the entire winemaking process and be accompanied by an educational promotional campaign.

The Rise of the Roboid

The aim of this paper is to analyze a new phenomenon that is emerging in the field of social robotics, which we name as “roboid”. The roboid is a robot that is still at the prototype stage but claims to be fully functioning. We argue that the roboid has been created to handle a new phase between the prototyping and the commercialization of robots. In this intermediate phase, a wide-spread promotional campaign is organized by robot producers, with the purpose of understanding the desires, needs, and suggestions of potential customers. We present the first case of a a highly human-like roboid named Sophia. We carried out the visual analysis of the content and the content-agnostic factors of a selection of 15 videos uploaded on YouTube on the social robot Sophia and a qualitative analysis of the textual component of these videos to investigate a selected part of the promotional campaign on Sophia. Furthermore, on the 23,810 comments that users have posted on these videos, we applied quantitative analysis to explore the observers’ opinions about Sophia. Results highlight that: (1) a powerful but potentially ridiculous narrative has been used to build the rhetoric of Sophia; (2) the comments on the videos are too poor to enable a co-construction of this social robot with the audiences (implicit intention of Hanson Robotics); (3) the introduction of the roboid might be a very good solution to reduce the uncertainties that may occur when a new robot moves directly from the laboratory to the market.

“In Our House We Speak Polish”

This study explores the ways the value of Polish is framed in a promotional campaign for Polish heritage language education (HLE), and how heteroglossia (Bakhtin, 1981) functions within campaign interviews to construct alternative visions for the future of Polish HLE. In communities where knowledge of the HL cannot easily be credentialed or monetized, and where increasing demographic diversity demands to be acknowledged, neoliberal and essentialist arguments for learning the HL often seem incomplete and insufficient. Counting Polish among these languages, I explore how advocates of Polish HLE frame the ways in which Polish can serve as a resource for heritage speakers, identify important absences in this discourse, and then discuss how centripetal and centrifugal discourses (Bakhtin, 1981) vie for primacy in their arguments. I conclude by critically examining the ideologies that contribute to this promotional strategy and suggest future avenues for promotion that move beyond pitches about the global economy and essentialist identity, by centering locality and hybridity

Create

This chapter is devoted to a description of a process typically left out of behavior change programming: the step in which an idea is converted through an iterative innovation process into a fully fledged intervention. Quite often interventions in public health, for example, are complex, with many activities and components. Generating the plans for these elements of a promotional campaign or program requires creativity—especially if they are to be surprising and cause the target behavior to be easier to perform and more rewarding. But they are largely based strictly on the ideas of those guiding the project, rather than involving creative professionals, or at least use of a design process to convert knowledge into behavioral insights. The Behavior Centered Design Create process emphasizes use of tools derived from the field of design to guide the identification of powerful insights that can effectively change behavior.

Johann Etzler and the Mühlhausen Emigration Society (1829–31)

Back in Mühlhausen, John became friends with Johann Etzler, who had spent the last seven years in the Americas, where he hoped to establish a communal farming and manufacturing settlement somewhere. He’d come home explicitly to recruit young Germans to accompany him back across the Atlantic. To the force of Etzler’s personality were added two decisive events. In May 1830, John saw his first suspension bridge in Bamberg, and two months later the July revolution broke out in Paris. John’s response to the uncertainty was to team up with Etzler and form the Mühlhausen Emigration Society. Together they drew up a plan for settlement; wrote a pamphlet, “A General Overview of the United States of North America for Emigrants, With a Plan Toward a Communal Settlement There”; and waged a promotional campaign in the press designed to recruit like-minded emigrants.

Buy national campaigns: Patriotic shopping and the capitalist nation state

Since the eighteenth century, but with increased dynamism in the twentieth century, calls on consumers to buy national products have proliferated all around the world. This article discusses which historical constellations have given rise to the demand for patriotic shopping. Each case raises the question whether the demand was voiced within the framework of a broad national movement with political, cultural, and economic goals or was rather a case of business interest groups attempting to increase sales. These are not mutually exclusive alternatives: calls to buy national have often entailed an element of both. However, some have more the character of a movement beyond the immediate control of business groups, while others are just a promotional campaign. All in all, the demand for nationally minded consumption has mostly sought to establish business as deserving the solidarity of citizens. It has also displayed a patriarchal and authoritarian bent. But have such exhortations produced the desired effect? It is doubtful that any buy national campaign or movement has fundamentally changed the shopping patterns of consumers, at least if we discount physical violence and short-term success. Yet the call for patriotic consumption has often prepared the discursive ground for protectionist measures. As an effort to promote consent, they have tied into the hegemonic project of the capitalist nation state.

Using Marketing to Implement a Strategic Plan

Close to 75% of marketing and promotional campaigns globally fail to meet their purpose. Marketing campaigns fail due to pitfalls, which sink promotional projects. Strategic planning is significant in overcoming these pitfalls hence increasing the chances of business being successful in their promotional campaigns. However, a lot of businesses are experiencing issues with integrating strategic planning into their daily operations and promotional campaigns. This article is intended at discussing the pitfalls, which may sink a promotional campaign and suggests how strategic planning can solve these issues. In addition, this article also discusses approaches which can be adopted by organizations to enable them to successfully integrate strategic planning into the marketing projects. In conclusion, it suggests some approaches that organizations may adopt to ensure that they are successful in their future projects.

Sales promotion and the purchasing behavior of food consumers

Purpose: This study aims to identify the types of sales promotion that affect the consumer’s purchasing behavior.Design/Methodology/Approach: We conducted a survey with a sample of 235 people who reported having made food purchases due to promotional stimulus. Relationships between variables were analyzed using descriptive statistics and a multiple linear regression model.Originality/Value: This study seeks to understand the influence of sales promotions on consumer purchasing behavior in an emerging market. Past research has explored such behavior in mature markets. We opted to broaden discussions on sales promotion by studying the effect of usual types of promotions in the Brazilian market.Outcomes: The results showed that discounts motivate the acceleration of purchases, stocking and experimentation. Free samples encourage consumers to try a product they do not know about. This suggests that discounts, free samples, and prize draws all influence consumer purchasing behavior, encouraging their preference for foods that are on sale and motivating the frequency of purchased foods that use these types of promotion.Theoretical/Methodological Contributions: The study contributed theoretically by investigating different promotional types from those already investigated, observing: the promotional types that can influence, generate preference and motivate the frequency of purchase of products promoted by Brazilian consumers; stocking, purchase acceleration, product choice and brand loyalty behaviors, which can change the choice of a promotional type in a promotional campaign.