Omnichannel retailing: does it empower consumers and influence patronage?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sita Mishra ◽  
Gunjan Malhotra ◽  
Vibha Arora ◽  
Sandip Mukhopadhyay
Keyword(s):  
Consumer Satisfaction ◽  
Negative Impact ◽  
Survey Method ◽  
Consumer Empowerment ◽  
Service Experience ◽  
Content Type ◽  
Consumer Service ◽  
Mediating Role ◽  
Patronage Intention

PurposeThis study analyzes how omnichannel integration influences customer patronage intention, highlighting the moderation effect of consumer service experience consciousness. Additionally, it also examines the sequential mediating role of consumer empowerment and satisfaction.Design/methodology/approachThis study uses a survey method to collect data from 336 young Indian consumers, having experienced omnichannel retailing. Data were analyzed using SPSS PROCESS macro to examine both the mediating and moderated relationships.FindingsThe results confirm that a customers' perceived online–offline channel integration increases their patronage intention directly and through the mediating role of consumer empowerment and satisfaction. Additionally, as a moderator, consumer service experience consciousness does not necessarily impact consumer patronage interest through the mediating role of consumer empowerment. Nevertheless, it does have a negative impact through the mediating role of consumer satisfaction.Practical implicationsThis study provides insights into designing online–offline retailing integration, based upon which, proposes several recommendations for increasing customer satisfaction and patronage intention.Originality/valueTo the best of the authors' knowledge, this is among the first studies to highlight the theory of consumer empowerment in the context of omnichannel retailing. Thus, it contributes to the extant literature on omnichannel retailing while investigating the moderating role of consumer service experience consciousness.

A strategy tripod perspective on merger effectiveness in the higher education industry: the mediating role of future foresight

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Zahraa Sameer Sajwani ◽  
Joe Hazzam ◽  
Abdelmounaim Lahrech ◽  
Muna Alnuaimi
Keyword(s):  
Higher Education ◽  
Structural Equation ◽  
Government Support ◽  
Equation Modeling ◽  
Survey Method ◽  
Content Type ◽  
Mediating Role ◽  
Education Industry ◽  
Higher Education Industry

PurposeThe purpose of the study is to investigate the role of the strategy tripod premises, mediated by future foresight and its effect on merger effectiveness in the higher education industry.Design/methodology/approachA quantitative survey method was implemented, with the data provided by senior managers of 14 universities that went through a merger from the years 2013–2016. The proposed model was tested using partial least squares (PLS) of structural equation modeling (SEM).FindingsThe results indicate that government support, competitive intensity and knowledge creation capability relate positivity to merger effectiveness, and these relationships are mediated by future foresight competence.Originality/valueThe study provides a better understanding of merger effectiveness in the higher education industry by identifying the role of future foresight competence in the application of strategy tripod and its contribution on merger effectiveness. Results indicate that future foresight competence contributes to the merger effectiveness and enables the effective implementation of the strategy tripod dimensions in higher education mergers.

The effect of atmospheric harmony on re-patronage intention among mall consumers: the mediating role of hedonic value and the moderating role of past experience

2020 ◽  
Vol 37 (5) ◽  
pp. 547-557 ◽  
Author(s):  
Zahra Afaq ◽  
Amir Gulzar ◽  
Shahab Aziz
Keyword(s):  
Sensation Seeking ◽  
Structural Equation ◽  
Sampling Technique ◽  
Past Experience ◽  
Content Type ◽  
Mediating Role ◽  
Hedonic Value ◽  
Patronage Intention ◽  
Human Crowding

Purpose This study assessed the roles of atmospheric harmony, human crowding and sensation seeking towards hedonic value to determine re-patronage intention amongst mall consumers. Additionally, this study aims to investigate the moderating roles of past experience amidst mall consumers within the context of Pakistan. Design/methodology/approach The study data were collected from 334 mall consumers of Rawalpindi/Islamabad, Lahore and Karachi by using the judgemental sampling technique. Data analysis was performed using SmartPLS 3 via partial least squares structural equation modelling. Findings This study revealed that atmospheric harmony and human crowding displayed positive and adverse impacts, respectively, on hedonic value. The sensation seeking tendencies exerted by the consumers displayed no significant impact on hedonic value in light of mall habitat. The hedonic value exhibited a mediating role for the relationships of re-patronage intention with atmospheric harmony and human crowding. Besides, a significant interaction was noted between hedonic value and past experience in light of re-patronage intention. Originality/value The proposed model embeds hedonic value as a second higher-order construct, apart from amalgamating environmental and psychological factors of the mall shoppers to determine their re-patronage intentions. The study outcomes posit that mall re-patronage intention is built on several factors that offer mall managers an opportunity to enrich the hedonic consumption experience among mall consumers, aside from ensuring their re-patronage intention.

Impact of consumer socialization on soft drink consumption and mediating role of consumer generational behavior

2015 ◽  
Vol 117 (3) ◽  
pp. 1205-1222 ◽  
Author(s):  
Faisal Shahzad ◽  
Jamshed Khan Khattak ◽  
Mobeen Jamshed Khattak ◽  
Fahad Shahzad
Keyword(s):  
Soft Drink ◽  
Survey Method ◽  
Research Approach ◽  
Consumer Socialization ◽  
Content Type ◽  
Consumption Behavior ◽  
Soft Drink Consumption ◽  
Mediating Role ◽  
The Impact

Purpose – The purpose of this paper is to explore how consumers’ socialization influences soft drink consumption behavior in Pakistan. Since consumer socialization has long been considered but it is important to understand whether the extent of consumer socialization in terms of soft drink consumption influences consumer behavior by taking into consideration consumer cohorts. Design/methodology/approach – The quantitative research is based on consumer survey method by using Likert scale questionnaire. Convenience sampling technique with a sample size of 637 is used. Data are analyzed by using cronbach α, ANOVA, correlation and multiple regressions. Findings – Overall, the findings maintain the impact of consumer socialization on soft drink consumption. Such influence of consumer socialization through social media, cultural groups and social groups encourages soft drink socialization behavior. Additionally there is also an evidence of mediating role of consumer generational behavior in soft drink consumption. Research limitations/implications – The results of this paper extend knowledge of how consumer socialization affects soft drink consumption behavior and provide important insights into how consumer cohorts should be targeted. The Chosen research approach is a limitation of the study. Practical implications – The results are of value to academic researchers, soft drink industry practitioners in a way that it will help them to portray marketing and advertising activities by taking into consideration consumer cohorts behavior. Social implications – This paper addresses an untapped issue on how cohorts socialization at different social setting impact on consumer soft drink consumption behavior. Originality/value – This paper fulfills a recognized need to study soft drink socialization in terms of cohort’s behavior.

Voicing concerns for greater engagement

2018 ◽  
Vol 6 (1) ◽  
pp. 54-65 ◽  
Author(s):  
Manish Gupta ◽  
Sindhu Ravindranath ◽  
Y.L.N. Kumar
Keyword(s):  
Organizational Culture ◽  
Social Exchange ◽  
Work Engagement ◽  
Negative Impact ◽  
Job Insecurity ◽  
Ordinary Least Squares ◽  
Survey Method ◽  
Content Type ◽  
The Relationship

Purpose Scholars argue that supervisor’s job insecurity may affect subordinates’ work engagement. Moreover, this relationship may be mediated by subordinates’ pro-social voice and the relationship between the supervisor’s job insecurity and subordinates’ pro-social voice may be moderated by organizational culture. Therefore, the purpose of this paper is twofold. First, to examine the mediating role of the subordinate’s pro-social voice between supervisor’s job insecurity and subordinates’ work engagement. Second, to test the moderating role of organizational culture between supervisor’s job insecurity and the subordinates’ pro-social voice. Design/methodology/approach Data were gathered from employees of a large hospital in India using face-to-face data cross-sectional survey method. To test the proposed hypotheses, ordinary least squares regression analysis was performed on the data obtained. Findings The results indicated support for the proposed model in two ways. First, the subordinate’s pro-social voice mediated the relationship between supervisor’s job insecurity and the subordinate’s work engagement. Second, organizational culture acted as a moderator between supervisor’s job insecurity and the subordinate’s pro-social voice. Research limitations/implications The results augment social exchange theory by identifying the crucial role that voicing concerns plays in reducing the negative impact of supervisor’s job insecurity on the subordinates’ work engagement. Practical implications The study findings encourage managers to create an organizational culture that allows the subordinates to challenge their supervisor’s decisions. Originality/value To the best of the researchers’ knowledge, this is the first study to test job insecurity of the supervisors instead of the same respondents as a predictor of pro-social voice.

Perceptions towards green image of trendy coffee cafés and intention to re-patronage: the mediating role of customer citizenship behavior

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Andrea Le ◽  
Kim-Lim Tan ◽  
Siew-Siew Yong ◽  
Pichsinee Soonsap ◽  
Caple Jun Lipa ◽  
...  
Keyword(s):  
Structural Equation ◽  
Sampling Technique ◽  
Mediating Effect ◽  
Citizenship Behavior ◽  
Environmental Attitude ◽  
Content Type ◽  
Mediating Role ◽  
Patronage Intention ◽  
The Impact

Purpose Drawing upon the stimulus–organism–response (S-O-R) model, the purpose of this study is to examine how perceptions of young customers towards the green image of trendy coffee cafés affect their environmental and product attitudes, and subsequently their citizenship behaviour as well as intention to re-patronage. The mediating effect of customer citizenship behaviour (CCB) is also assessed. Design/methodology/approach The instrument was developed by adapting measurement from the past studies. Using the purposive sampling technique, data were collected online from 207 young customers in Malaysia who frequented the cafés. Partial least squares structural equation modelling (PLS-SEM) was used to perform path modelling and mediation analyses. Findings The findings show that green image stimulates both customers’ environmental attitude and product attitude. Although product attitude is found to have a dominant effect on CCB, the impact of environmental attitude on CCB and re-patronage intention is worth noting. Moreover, advocacy and tolerance significantly mediate the relationship between product attitude and re-patronage intention. Originality/value This study advances the consumer behaviour literature by determining the influence of green image on two forms of attitudes as well as the mediating role of the multi-dimensional CCB between attitudes and intention to re-patronage trendy coffee cafés among young customers. While the findings confirm the importance of product attitude and the relevance of advocacy and tolerance in relation to re-patronage, the study also highlights the growing awareness of green image among young customers and its implications on knowledge and practice.

How golf players’ satisfaction from golf experience predicts their loyalty intentions? Mediating role of perceived value

2015 ◽  
Vol 9 (2) ◽  
pp. 117-132 ◽  
Author(s):  
Serkan Akinci ◽  
Aslıhan Kiymalioğlu ◽  
Eda Atilgan Inana
Keyword(s):  
Service Industry ◽  
Perceived Value ◽  
Survey Method ◽  
Relative Importance ◽  
Content Type ◽  
Mediating Role ◽  
Loyalty Intention ◽  
Proposed Model ◽  
Loyalty Intentions

Purpose – This study aims to evaluate the perceptions and behavioral intentions of golf players by means of the relationship between customer satisfaction, perceived value and loyalty concepts. Design/methodology/approach – The data used in testing the hypothesis developed were gathered by face-to-face survey method from the golf players using four golf courses in Antalya, Turkey during the peak season (March, April, May, October). At the end of the data screening period, 351 usable questionnaires were gathered. The proposed model was estimated through a mediation analysis with parallel multiple mediator model. Findings – The roles of perceived value dimensions between satisfaction and loyalty were revealed within the context of the proposed model. Moreover, the relative importance of perceived value dimensions in the causal relationship between satisfaction and loyalty were determined. Research limitations/implications – The research was limited to a specific topic in service industry. The possible effect of several demographic factors, such as country-of-origin of the respondents, their experience levels, etc. has been overlooked. Future studies could measure the mediating role of perceived value between satisfaction and loyalty intention in different service settings and could obtain specific results for consumer segments with more homogenous subsamples. Further studies also would provide knowledge on the role of social value dimension, which could not be proved in the current research. Practical implications – The research underlines the relative importance of perceived value dimensions in affecting loyalty intentions. That will enable managers to focus on the effective dimensions in creating customer loyalty. Originality/value – The effects of satisfaction on loyalty have long been known, yet the function of value dimensions as mediators between satisfaction and loyalty intention in a service setting is the original contribution of the study.

Influence of job insecurity on coal miners’ safety performance: the role of emotional exhaustion

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tao Yi ◽  
Yao Dong ◽  
Jizu Li
Keyword(s):  
Emotional Exhaustion ◽  
Structural Equation ◽  
Job Insecurity ◽  
Safety Performance ◽  
Survey Method ◽  
Safety Behaviors ◽  
Mediation Model ◽  
Content Type ◽  
Mediating Role

Purpose Under the de-capacity circumstances of coal production in China, the purpose of this paper is to examine the processes underlying the association between job insecurity (JI) and miners’ safety performance, proposing that resource consumption is a prominent theoretical explanation for this association. By developing a mediation model, the authors examined the mediating role of emotional exhaustion (EE) between JI and miners’ safety performance. Design/methodology/approach Through the time-lagged survey method, the authors collected 349 samples from three coal mines in Shanxi Lu’an Group, the hypotheses were tested through confirmatory factor analysis, structural equation model analysis and bootstrapping in AMOS software. Findings Results shed light on that JI negatively predicts the safety performance subfactors, including safety compliance (SC) and safety participation (SP). EE plays a partial mediating role between JI and safety performance. In particular, the finding indicated that JI exerts a more significant impact on SP than SC, revealing that JI produces a more significant adverse effect on miners’ conscious safety behaviors than skill-based safety behaviors. Originality/value This study contributes to display the influence path of JI as a stressor on miners’ safety performance in the coal mine rather than a stimulus. The mediation model results not only help us understand the association between JI and safety performance but also provide a feasible way to mitigate the negative effects of JI.

The effect of servant leadership on organisational sustainability: the parallel mediation role of creativity and psychological resilience

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Fatima Batool ◽  
Jihad Mohammad ◽  
Siti Rahmah Awang
Keyword(s):  
Servant Leadership ◽  
Hotel Industry ◽  
Survey Method ◽  
Main Concern ◽  
Psychological Resilience ◽  
Validity And Reliability ◽  
Content Type ◽  
Mediating Role ◽  
The Impact

Purpose The main concern of this research is to examine the indirect effects servant leadership on organisational sustainability (OS) through creativity and psychological resilience in the hoteling sector in Malaysia.Design/methodology/approach A survey method based on a questionnaire was employed to gather data from 441 employees working in the hotel industry in Malaysia. The partial least squares technique, SmartPLS3.3.7, was employed to examine the hypotheses.Findings The result of the study found support for effect of servant leadership on creativity and psychological resilience. In addition, the effect of creativity and psychological resilience on OS was supported. Moreover, the mediation role of creativity and psychological resilience between servant leadership and organisational suitability was also supported by data.Originality/value This is a pioneering study that has combined human capital elements (i.e. servant leadership, creativity and psychological resilience) to examine their impacts on OS. Besides, this work has established comparatively new relationships, i.e. the impact of servant leadership on OS through the mediating role of creativity and psychological resilience. In addition, this study has developed relatively new link between psychological resilience and OS. In addition, it has confirmed the validity and reliability of servant leadership and OS at first and second orders.

The effect of country image on hypermarket patronage intention

2014 ◽  
Vol 42 (2) ◽  
pp. 106-130 ◽  
Author(s):  
Gongjian Kan ◽  
Gérard Cliquet ◽  
Maria Puelles Gallo
Keyword(s):  
Convergent Validity ◽  
Discriminant Validity ◽  
Negative Impact ◽  
Cultural Influences ◽  
Special Importance ◽  
Country Image ◽  
Chinese Consumers ◽  
Content Type ◽  
Patronage Intention

Purpose – The purpose of this paper is to examine the cultural influences that country image has on consumers' hypermarket patronage intention in China and Spain. Design/methodology/approach – Structural equation modelling is utilised to examine the competency of the model in explaining both Spanish and Chinese consumers' intention to patronize major hypermarket brands in their own countries. Findings – This study has tested the applicability of TRA model in both the China case and the Spain case and confirmed the role of national culture in influencing retail patronage behaviour. In Spain, country image has a direct effect on consumers' hypermarket patronage intention while in China this effect is indirect. In deciding on their patronage behaviours, Spanish consumers tend to rely more on the experience attributes of a hypermarket store and are less likely to be affected by subjective norms. In contrast, Chinese consumers have stronger ethnocentric tendencies in hypermarket shopping behaviour than do Spanish consumers. Research limitations/implications – The coverage and components of the sample are limited. The convergent validity and discriminant validity of country image scale has not been tested thoroughly. Practical implications – Foreign hypermarket managers in China should attach special importance to enhancing the experience attributes of their stores and realize the important role of subjective norm in affecting consumers' retail patronage behaviour in collectivist cultures. In addition, multinational retailers in China need to forge a sound image of “corporate citizen” in order to diminish the negative impact of consumer ethnocentrism on their operations. Originality/value – This paper for the first time tests a model developed in western contexts to explain retailer patronage behaviour in an eastern country and examines the cultural differences of country image effects on this behaviour.

“I voice out because I care”: the effect of online social networking on employees' likelihood to voice and retention

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jihad Mohammad ◽  
Farzana Quoquab ◽  
Ahmad Nuruddin Sulaiman ◽  
Zarina Abdul Salam
Keyword(s):  
Social Networking ◽  
Cross Sectional Study ◽  
Mediating Effect ◽  
Survey Method ◽  
Online Social Networking ◽  
Cross Sectional ◽  
Content Type ◽  
Mediating Role ◽  
The Relationship

PurposeThis study aims to examine the mediating role of “employees’ likelihood to voice (ELTV)” in the relationship between “online social networking (OSN)” and “employee retention (ER)” and to predict the effect of OSN on ELTV and ER.Design/methodology/approachA cross-sectional study using the survey method was employed to collect data from 251 administrative staff of the healthcare industry. The partial least squares (PLS) technique, using SmartPLS3 software, was employed to test the study hypotheses.FindingsThe results of this study supported the direct effect of OSN on ELTV and ER. Moreover, the mediating effect of ELTV was also supported by the data.Originality/valueThis study provides new knowledge about the direct and indirect effects of OSN on ELTV and ER.

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