Variety perception and attitude toward digital assortments

2019 ◽  
Vol 47 (12) ◽  
pp. 1353-1363 ◽  
Author(s):  
Yolande Piris ◽  
Nathalie Guibert
Keyword(s):  
Design Methodology ◽  
Positive Attitude ◽  
Experimental Approach ◽  
Product Category ◽  
Experimental Conditions ◽  
Content Type ◽  
Perceptions And Attitudes ◽  
Practical Implications ◽  
Real Product ◽  
The Way

Purpose The purpose of this paper is to investigate consumers’ variety perception for online grocery assortments and, more generally, to better understand consumers’ attitude toward digital assortments. In particular, this research examines the influence of the organization of products that results from assortment structure and display. Design/methodology/approach Starting from the observation that previous work on traditional assortments is not sufficient to understand consumers’ perceptions and attitudes, the paper adopts a hypothetico-deductive approach and develops four hypotheses. These hypotheses are tested using an experimental approach. Findings This research enables us to see that both attitude and variety perception are affected by the way products are organized on a website. Furthermore, contrary to what the literature on traditional assortments allows one to assume, the assortment corresponding to a more positive attitude is not perceived as being the more varied. As a result, our findings reconsider the link between variety perception and consumer assortment evaluation for digital assortments. Research limitations/implications The work is based on data collected for only one product category. It would be interesting to explore other categories also, to determine if the structure of the assortment and variety perception have stable effects. Practical implications The results inform retailers that they must carefully design the display of their digital assortments. If a retailer wants to enhance variety perception, the authors recommend using an assortment organized by brand, or presenting all the products together. If, instead, the goal is to encourage a positive attitude, the retailer should opt for assortments sorted by attribute or that present all products together. Originality/value This research adopts a new orientation on assortment perception and evaluation, considering the specificities involved in digitizing assortments. In addition, this research studies a real product category and puts respondents in experimental conditions close to reality.

scholarly journals Which cues cause consumers to perceive brands as more global? A conjoint analysis

2015 ◽  
Vol 32 (6) ◽  
pp. 606-626 ◽  
Author(s):  
Sarah De Meulenaer ◽  
Nathalie Dens ◽  
Patrick De Pelsmacker
Keyword(s):  
Cluster Analysis ◽  
Conjoint Analysis ◽  
Consumer Culture ◽  
Design Methodology ◽  
Product Category ◽  
Relative Importance ◽  
Brand Name ◽  
High Involvement ◽  
Content Type ◽  
Practical Implications

Purpose – The purpose of this paper is to investigate how the globalization (vs localization) of different cues (advertising copy, brand name, spokesperson, brand logo) influences consumers’ perceived brand globalness. Design/methodology/approach – The authors conducted conjoint analyses for two products differing in product category involvement (chocolates vs computer) with 200 consumers from the Netherlands. Additionally, based on cluster analysis, the authors divide respondents into two groups: local vs global consumer culture individuals, and the authors compare the results of the conjoint analysis for these two clusters. Findings – Advertising copy is most important in determining perceived brand globalness. The spokesperson and the brand logo determine perceived brand globalness more strongly for a low-involvement product, whereas the brand name is more important for a high-involvement product. Further, the spokesperson and the brand logo are relatively more important for global consumer culture individuals, while local consumer culture individuals find the brand name and advertising copy relatively more important. Practical implications – The most important cue to position a brand as global is the advertising copy. Brand managers of a low-involvement product and/or targeting global-minded consumers should concentrate on the spokesperson and the brand logo to position their brand. Managers of a high-involvement product and/or targeting local-minded people should focus on the brand name. Originality/value – While a number of researchers have emphasized the importance of perceived brand globalness for international consumer behavior, the present study is the first to the authors’ knowledge to investigate the relative importance of different cues in creating perceptions of brand globalness.

Price and in-store promotions in an emerging market

2018 ◽  
Vol 36 (4) ◽  
pp. 498-511 ◽  
Author(s):  
Leandro Angotti Guissoni ◽  
Juan Machado Sanchez ◽  
Jonny Mateus Rodrigues
Keyword(s):  
Design Methodology ◽  
Emerging Market ◽  
Impulse Response Function ◽  
Product Category ◽  
Retail Market ◽  
Content Type ◽  
Structural Differences ◽  
Store Product ◽  
Panel Vector Autoregression ◽  
Practical Implications

PurposeThe purpose of this paper is to evaluate the influence of price and products on the promotion (through in-store temporary displays) on consumer sales in an emerging market context (i.e. Brazil) in different regions with contrasts in the market and store formats analyzed.Design/methodology/approachThe data originate from retail market audits conducted over three years and are broken down by a region and a channel for a product category that has experienced increased competition and growth and is highly distributed throughout the analyzed regions and channel formats (i.e. the ready-to-drink juice category). This study uses a panel vector autoregression framework and an impulse-response function to determine the effects on sales over time.FindingsThe results suggest that price sensitivity and the effects of promotions on sales vary with the type of store format rather than through structural differences between regions with lower vs higher levels of economic development in an emerging market.Practical implicationsManagers should consider differences in store format more than the heterogeneity among regions when making price and promotion decisions. Additionally, this paper highlights the importance of in-store product visibility through temporary displays of promoted products, especially in smaller stores in an emerging market.Originality/valueBy considering the challenges of managing a consumer brand for which market heterogeneity is key, this paper extends the current research by contrasting consumer price and in-store promotion decisions across two heterogeneous regions and store formats within an emerging market.

Innovative employees show the way

2015 ◽  
Vol 31 (6) ◽  
pp. 30-32
Keyword(s):  
Case Studies ◽  
Design Methodology ◽  
Reading Time ◽  
Cutting Edge ◽  
Sustainable Business ◽  
Content Type ◽  
Pertinent Information ◽  
Practical Implications ◽  
The Way

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – New sustainable business can be stimulated by a combination of principles that strengthen the purpose, autonomy and mastery of employees. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Employers hire for attitude and train for skill

2015 ◽  
Vol 23 (4) ◽  
pp. 33-34 ◽  
Author(s):  
M.S Rao
Keyword(s):  
Career Success ◽  
Design Methodology ◽  
Positive Attitude ◽  
Social Implications ◽  
Educational Institutions ◽  
Content Type ◽  
Transferable Skills ◽  
Corporate World ◽  
Successful Career ◽  
Practical Implications

Purpose – Lays emphasis on the importance of presenting a positive attitude to grab an offer of employment. Design/methodology/approach – Stresses the significance of transferable skills to ensure a successful career shift from one industry to another. Findings – Argues that the judicious identification and effective deployment of inborn talents and acquired skills can help in the achievement of career success. Practical implications – Shows that these findings can be applied in any organization and sector of the economy. Social implications – Seeks support from educational institutions to make students more employable in the corporate world. Originality/value – Highlights the importance of taking an inventory of strengths and weaknesses – building on the former and seeking to rectify the latter.

Recovery and dementia: promoting choice and challenging controversy

2017 ◽  
Vol 21 (5) ◽  
pp. 297-303 ◽  
Author(s):  
Laura Louise Hammond ◽  
Conrad Debney
Keyword(s):  
Mental Health ◽  
Design Methodology ◽  
Positive Attitude ◽  
Content Type ◽  
People With Dementia ◽  
The World ◽  
Key Concepts ◽  
Mental Health Difficulties ◽  
Person With Dementia ◽  
Practical Implications

Purpose The purpose of this paper is to provide a viewpoint about why people with dementia should be able to choose Recovery and how this approach might be experienced by them. Design/methodology/approach This paper addresses some key challenges to accepting Recovery as an approach for people with dementia by making comparisons with people with mental health difficulties. It then discusses key concepts of Recovery using the connectedness, hope, identity, meaning and empowerment framework and how each one might be experienced by the person with dementia. Findings The challenges which cause concerns about the applicability of Recovery to people with dementia are shared by people with mental health difficulties, therefore Recovery should be perceived as an approach suitable for anyone regardless of their diagnosis. Recovery for people with dementia could mean: connecting to the self, others and the world to promote feelings of purposefulness; having hope for the here and now; preserving one’s identity; finding meaning in retaining skills and incorporating dementia into one’s life; and, feeling empowered by keeping one’s mind working, adopting a positive attitude, having control and making decisions. Practical implications People with dementia can choose to access Recovery, and commonly voiced concerns can be answered and supported with evidence. Originality/value This is one of the only papers written to provide an understanding of how Recovery might be experienced by people living with dementia, and directly answers some concerns.

Commentary on “Implementation of policy regarding restrictive practices in England”

2020 ◽  
Vol 25 (1) ◽  
pp. 9-12
Author(s):  
Brenda Frederiks
Keyword(s):  
Intellectual Disability ◽  
The Netherlands ◽  
Design Methodology ◽  
Content Type ◽  
What Works ◽  
Involuntary Care ◽  
To Come ◽  
Definition Of ◽  
Practical Implications ◽  
The Way

Purpose In the Netherlands, as in England, concerns exist about the extent of and frequency with which freedom-restricting measures are applied. The view is that use of these measures needs to decrease. The purpose of this paper is to outline new legislation that is expected to come into force in the Netherlands in 2020. Design/methodology/approach This paper provides a description of legislation entering into force on 1 January 2020. Findings Many of the new legislation’s practical implications remain unclear, including the definition of involuntary care. Research limitations/implications The new legislation will start being monitored directly after coming into force, and only then the authors will make out what works well and what does not. Practical implications Introducing new legislation on coercion is not sufficient. Careful implementation of the legislation is important, including the way it defines involuntary care. Originality/value In 2020, the Netherlands is introducing new legislation on involuntary care for people with an intellectual disability. This includes a definition of involuntary care.

Residents’ perceptions and attitudes towards future tourism development

2018 ◽  
Vol 10 (6) ◽  
pp. 688-697 ◽  
Author(s):  
Carla Cardoso ◽  
Mónica Silva
Keyword(s):  
Empirical Study ◽  
Design Methodology ◽  
Tourism Development ◽  
Economic Benefits ◽  
Cultural Development ◽  
Content Type ◽  
Quantitative Survey ◽  
Perceptions And Attitudes ◽  
The City ◽  
Practical Implications

Purpose This paper aims to present the results of a quantitative survey among 140 residents of the city of Porto. Design/methodology/approach The study is a revision of literature and illustration of results of empirical study. Findings The majority of Porto residents consider that tourism brings significant economic benefits and supports the wider social and cultural development of the city, and they consider the overall impact of tourism to be beneficial. Practical implications The paper identifies potential issues and problems and possible mitigating measures. Originality/value The paper provides insights based on a quantitative survey among 140 residents of the city of Porto.

Determinants of authentic experiences

2016 ◽  
Vol 28 (10) ◽  
pp. 2247-2266 ◽  
Author(s):  
Jong-Hyeong Kim ◽  
SooCheong (Shawn) Jang
Keyword(s):  
Significant Interaction ◽  
Design Methodology ◽  
Experimental Conditions ◽  
Content Type ◽  
Native Culture ◽  
Ethnic Food ◽  
Food Experience ◽  
Korean Food ◽  
Practical Implications

Purpose This study aims to address a lack of studies on the attributes of ethnic restaurants that influence customers’ perceptions of authenticity. Particularly, this study extended Gilmore and Pine’s authenticity framework (is the offering true to itself and is the offering what it says it is) by incorporating a servicescape factor (i.e. employees). Design/methodology/approach This study used a 2 × 2 × 2 between-participants design which examined the effects of using an authentic sauce in a dish, advertising “authenticity” and employing staff from the native culture of the ethnic food on authentic experiences. Follow-up contact was made by phone and mail to assess their memory of ethnic Korean food tried in experimental conditions. Participants were asked how clearly and vividly they could recollect the food experience. Findings The results showed that all of the tested factors significantly influenced the subjects’ perceived authenticity of the food and recollection of the food experience. However, the authors did not find any significant interaction effects. Practical implications This study suggests factors that influence customers’ authentic experiences and memory. Thus, the findings provide important implications for delivering authentic and memorable experiences. Originality/value Previous researchers have emphasized the importance and urgency of providing authentic and memorable experiences. However, it is still unclear what specific attributes of ethnic restaurants influence individuals’ perceptions of authenticity and memory.

Obsolescence – a cause for concern?

2015 ◽  
Vol 33 (3) ◽  
pp. 299-314 ◽  
Author(s):  
Richard Grover ◽  
Christine Grover
Keyword(s):  
Design Methodology ◽  
Business Models ◽  
Content Type ◽  
Market Economies ◽  
Alternative Approaches ◽  
Vulnerability Of Buildings ◽  
Practical Implications ◽  
Inherent Part ◽  
The Way

Purpose – The purpose of this paper is to review what is known about obsolescence and its causes, and provide a critique of how it is reflected in valuations. Design/methodology/approach – The method has been to review the literature on obsolescence to examine the main causes and whether there are approaches that can identify the vulnerability of buildings to the business models they are designed to satisfy becoming outmoded. Findings – Obsolescence is an inherent part of the way in which market economies function as new competitors disrupt established business models. Investors need better methods to evaluate the risk that obsolescence poses to their portfolios. Practical implications – Obsolescence can result in significant unpredicted losses of value. Originality/value – Much of the literature on obsolescence treats it in the same way as depreciation without recognising its unpredictable nature. The paper explores alternative approaches to how obsolescence might be measured.

Coaching the millennial: using a model to empower them personally and professionally

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Vickram Sahai
Keyword(s):  
Design Methodology ◽  
Personal Life ◽  
Content Type ◽  
Interpersonal Effectiveness ◽  
Innovative Methods ◽  
Personal Effectiveness ◽  
Practical Implications ◽  
The Way

Purpose The paper aims to provide a coaching framework for the millennial workforce using the Functional Fluency model. The coach empowers the millennials by asking powerful questions on each of the nine modes of the model. This will support them in “being in-charge”, “being self”, and “being with-it” to improve their personal effectiveness in workplace and personal life. Design/methodology/approach The framework offers the coach indicative powerful question based on nine modes of Functional Fluency model for coaching the millennials to improve their personal effectiveness in workplace and personal life. Findings Coaching the millennials is about making them aware on the way they expend their energies. Based on a millennial’s need for coaching, a coach asks powerful questions from one or more modes and explores their story to elicit realistic options for the next best step. Research limitations/implications The coach must possess the appropriate credentials to be a coach and have the knowledge of Functional Fluency. The questions in the framework are indicative of the modes. Practical implications The framework provides the coach using the Functional Fluency model to ask powerful “what-how” questions on each of the nine modes to elicit realistic options for way forward with a millennial “coachee”. Originality/value The organizations are devising innovative methods on training & development for the millennials. Coaching them with powerful questions on Functional Fluency Model provides the value on improving their interpersonal effectiveness at workplace and in personal life as well.

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