scholarly journals Perceived authenticity of online-only brands (OOBs): a quali-quantitative study with online consumers

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kokho Jason Sit ◽  
Giovanni Pino ◽  
Marco Pichierri

PurposeThe present study examines the dimensions that are meaningful to define the perceived authenticity of online-only brands (OOBs) (i.e. retail brands that trade exclusively online) from a consumer's perspective. Past frameworks of perceived authenticity exist in the branding literature but consistently focus on contexts beyond e-commerce settings like OOBs.Design/methodology/approachWe employed a mixed-method research design, consisting of quasi-qualitative and quantitative studies with online customers, to establish the dimensions meaningful for the perceived authenticity of OOBs. Our work has theory testing and building components.FindingsWe identify five dimensions that are meaningful to define consumers' perceived authenticity of OOBs. They are “honesty”, “connection”, “continuity”, “craftsmanship” and “accessibility”. Representing by multiple factors, “craftsmanship” serves as the most meaningful dimension followed by “accessibility”. Often being considered incompatible with perceived authenticity, we find accessibility particularly relevant to the context of OOBs. It describes the “convenient” and “affordable” aspects of OOBs, which typically serve as unique selling propositions.Originality/valueOur work confirms the utility of established dimensions to define consumers' perceived authenticity of OOBs. This highlights that consumers hold some consistent authenticity image between non-online and online brands. Our work also reveals the accessibility dimension being neglected by the branding literature, suggesting a more up-to-date perspective is needed when studying consumers' perceived authenticity of OOBs.

2020 ◽  
Vol 25 (1) ◽  
pp. 26-34
Author(s):  
Andrew Maine ◽  
Michael Brown ◽  
Maria Truesdale

Purpose The purpose of this paper is to present an overview of the extant literature on diabetes in people with learning disabilities (LD) and discuss implications for policy, practice and research. Design/methodology/approach The key findings are extracted from qualitative and quantitative studies and recent systematic literature reviews. These findings are discussed in the areas of prevalence, treatments and implications. Findings The complex health needs of people with LDs who are diagnosed or at risk of developing diabetes are gaining wider recognition, and recent studies have begun to implement and evaluate potential solutions. Further analysis and alignment between services is required. Originality/value Following a dearth of studies on diabetes in people with LD, the past decade has seen a sudden upsurge in large and diverse set of studies. This paper provides an overview on the extent of this study.


2019 ◽  
Vol 14 (1) ◽  
pp. 30-53 ◽  
Author(s):  
Nick Taylor ◽  
Gabrielle Wills ◽  
Ursula Hoadley

This paper explores methodological insights from a mixed methods study that aims to understand how school leaders promote literacy development in their schools. The study findings consider both the complementarities and the challenges of the qualitative and quantitative approaches to measuring leadership practices and their linkages with learning across schools. We begin by identifying a conundrum in school leadership and management (SLM) research – strong effects found in qualitative studies and weaker effects in quantitative studies. From the literature we identify some of the central challenges that account for these differences. We then show how these challenges were and were not addressed in the mixed method research we conducted in an SLM study of South African primary schools in challenging contexts. We consider why the central aim of the study – to develop a scalable instrument for measuring SLM – remains elusive.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Agung Sedayu ◽  
Achmad Gat Gautama ◽  
Sukmayati Rahmah ◽  
Arief Rakhman Setiono

PurposeThis study assesses the level of user importance to the building components of the Great Mosque of Mataram Kotagede Yogyakarta. The building components are the excellence and reliability of the mosque as a cultural and religious heritage in Indonesia.Design/methodology/approachThis research uses the qualitative and quantitative method. The qualitative method was conducted with contextual and conceptual studies on the comparative history of the Great Mosque of Mataram Kotagede. The quantitative method collected respondent perceptions using questionnaire.FindingsThe results generate ten building components that the highest important component is the aesthetics appearance of the building, while the least important component is the tomb area. Other components consist of the ornaments and building elements, outdoor circulation, indoor circulation, landscapes and parks, the wall surrounding the mosque and its area, mosque furniture, ablution facilities and lavatories, and access from the mosque area to surrounding areas.Originality/valueThe conservation maintains the sustainability of the physical and non-physical aspects of the mosque building. The physical aspects include aesthetics and reliability of building, while the non-physical aspects consist of historical values, heritage, symbols, socio-culture, local wisdom and religious tolerance.


2014 ◽  
Vol 15 (1/2) ◽  
pp. 67-80 ◽  
Author(s):  
Stephen Town

Purpose – The purpose of this paper is to reflect on advances in the understanding and practice of people evaluation in libraries. The paper is conceptual and offers a framework for human capital evaluation. Design/methodology/approach – The research approach has been to employ a mixed method research strategy (multi-methodology), combining desk research exploring quantitative capital assessment methods from other industries, sectors and libraries; phenomenological observation of existing data collection and development concepts; and survey data from staff in case studies of the author's own and other organizations. Findings – The synthesis suggests the measures required to populate the library capital dimension of the value scorecard, thereby providing an estimation of the value of a library's human capital. Originality/value – The paper fills a gap through a broad survey of advances in people assessment in libraries, and provides a unique framework for human capital measurement in libraries.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Florian Bauer ◽  
Martin Friesl ◽  
Mai Anh Dao

PurposeMergers and acquisitions (M&As) are an important strategic tool for continuous adaptation, sustainable corporate development and external growth. At the same time, M&As involve high levels of risk with mixed performance results even under normal circumstances. Even though the M&A market was continuously growing for the last decade, it was abruptly ended by the coronavirus 2019 (COVID-19) pandemic as executives were more concerned about liquidity than with long-term growth strategies. This raises the question how M&A behaviour is affected by the economic fall-out of the COVID-19 pandemic.Design/methodology/approachThe mixed method research design was employed in this study.FindingsThe authors particularly investigate how target selection as well as synergy management are affected by the pandemic. The study analysis reveals four archetypical responses to the COVID-19 crisis. The authors describe those responses in detail and analyse antecedents that seem to influence firms' acquisition behaviour during the pandemic.Originality/valueThe paper draws on survey and interview data of M&A practitioners.


2017 ◽  
Vol 21 (1) ◽  
pp. 1-16 ◽  
Author(s):  
Minna Saunila

Purpose This paper aims to focus on the challenges and characteristics of innovation performance measurement in small and medium-sized enterprises (SMEs). Design/methodology/approach This study is exploratory-descriptive and uses mixed-method research. Quantitative and qualitative methods for collecting data are used. Findings The paper contributes to the current understanding of innovation performance measurement by clarifying how this measurement is used and by defining what must be improved. Originality/value Appropriate measures can contribute to a significantly better understanding of innovation. However, studies on how innovation performance measurement is used in practice are scarce. The current state of knowledge of performance measurement in SMEs seems to be limited to studying SMEs from traditional performance measurement perspectives.


2018 ◽  
Vol 35 (2) ◽  
pp. 130-142 ◽  
Author(s):  
Alberto Lopez ◽  
Rachel Rodriguez

Purpose The purpose of this study is to understand and explain the process by which child consumers form relationships with brands. Specifically, the authors attempt to understand how child consumers conceptualize brands, why and how they decide to engage in relationships with brands and why they decide to breakup with brands though sometimes reconcile with them. Design/methodology/approach A mixed methodology was followed in this research. On the basis of an ethnographic approach, ten in-depth interviews were conducted among 8-12-year-old girls. Subsequently, a survey was completed by 122 children (boys and girls) to quantitatively examine the hypotheses formulated after the qualitative phase. Findings Findings from both the qualitative and quantitative studies highlight and confirm that children conceptualize brands according to visual branding components, signs and promotional activities. Furthermore, children make moral evaluations of brand behaviors and judge them as “good” or “bad”. More importantly, the authors propose two typologies: one for the reasons children decide to engage in a positive relationship and another for why children engage in a negative relationship with a brand. Additionally, the authors found that children report having an active or passive relationship role according to the characteristics of the brand relationship. Moreover, despite their young age, children report having broken up relationships with several brands; the reasons are categorized into positive and negative breakups. Finally, the authors found that positive breakups lead to more probable brand relationship reconciliation than negative breakups. Originality/value Despite a vast body of literature in the child consumer behavior field, there is scarce research regarding brand relationship phenomena. To the best of the authors’ knowledge, this is the first empirical research conducted with child consumers, addressing brand relationship formation, dissolution and reconciliation.


2019 ◽  
Vol 12 (5) ◽  
pp. 318-338
Author(s):  
Reza Salehzadeh

Purpose The purpose of this paper is to propose a new typology for classifying the leaders’ behaviors and investigate the effects of leaders’ behaviors on employees’ resilience. Design/methodology/approach This paper used a mixed method research (i.e. interview and questionnaire). First, through the interviews with employees, the leaders’ behaviors were identified. Next, based on the identified behaviors and Kano model the type of each behavior was classified. Finally, according to this classification, the impact of leaders’ behaviors on employees’ resilience was investigated. Findings Based on the results of the interviews, 46 leaders’ behaviors which influence employees’ satisfaction/dissatisfaction were identified out of which 10 behaviors were must-be; 5 behaviors were one-dimensional, 18 behaviors were attractive and 13 behaviors were reverse type. Also, the results of hypotheses testing showed that attractive behaviors have a stronger relationship to employees’ resilience than one-dimensional and must-be behaviors; one-dimensional behaviors have a stronger relationship to employees’ resilience than must-be behaviors; and reverse behaviors have an indirect effect on employees’ resilience. Originality/value This research proposes a new typology for classifying the leaders’ behaviors into the five categories and the approach and findings of this research contribute to the literature of Kano model and leadership theory.


2015 ◽  
Vol 17 (3) ◽  
pp. 219-230 ◽  
Author(s):  
Kevin O'Sullivan ◽  
Richard Kemp ◽  
David Bright

Purpose – The purpose of this paper is to lay the groundwork for a narrative study of desistance that is both qualitative and quantitative. Design/methodology/approach – The review traces the strands of research that have made self-story an important theme in the study of desistance with particular reference to work since 2001. Findings – The importance of an agentic self-story in the process of desistance from crime came to prominence in the work of Shadd Maruna (1997, 2001). Since then authors have attempted to formulate: first, an integrated theoretical view of desistance incorporating agency; and second, a clinically useful understanding of how self-story is important. The clinical studies have almost always been qualitative, relying on extensive life history interviews which yield great richness of detail but few, if any, testable hypotheses. To date, such studies have not provided the empirical foundation on which to develop policy in correctional environments. Practical implications – If it is found that a measure of self-belief correlates with desistance from crime, it may be possible to devise psychological interventions to enhance and change self-belief. Originality/value – The paper proposes adding a quantitative approach to the measurement of self-concept in order to estimate the likelihood of desistance.


2015 ◽  
Vol 36 (2) ◽  
pp. 16-24 ◽  
Author(s):  
Florian Bauer ◽  
Julia Hautz ◽  
Kurt Matzler

Purpose – The purpose of this paper is to detect and challenge generally accepted management and consulting practice in Mergers & Acquisitions (M&As). M&As have been an important issue in strategic management and corporate development for decades. The integration process of two separate entities has been found to be of importance, and has, accordingly, received a significant amount of attention by research, management and consulting literature. Based on these insights, managers tend to rely on well-established and generally accepted rules developed by practice and consultants that should support a successful integration process and the generation of value. Nonetheless, M&As’ efforts still often fail to create value. So is the common practice of the established drivers and beneficial consequences of the integration of M&As right, or do the experiences of consultants, companies and managers reveal something different? Design/methodology/approach – To understand these challenges, the authors spent four years studying M&A projects and subsequent integration processes of more than 400 companies that engaged in M&A efforts. The data derived from four survey-based quantitative studies among more than 430 CEOs, CFOs and other senior managers in the field of M&As and personal interviews that were conducted to get in-depth insights. Findings – This extensive research on the efforts and projects of M&As over many years and including many companies reveals that successful integration processes are complex, social and culturally dependent endeavors and that the application of commonly accepted and established principles oversimplifies and disregards the interdependencies. Originality/value – The present paper unveils four established principles concerning the successful integration after M&As as tenacious myths and provides more differentiated insights into value-destroying and value-creating mechanisms in M&As.


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