Developing pro-environmental behaviour: ecotourism fieldtrip and experiences

2017 ◽  
Vol 18 (7) ◽  
pp. 1212-1229 ◽  
Author(s):  
Ding Hooi Ting ◽  
Charles Fang Chin Cheng
Keyword(s):  
Student Participation ◽  
Moral Norms ◽  
Social Psychological ◽  
Environmental Behaviour ◽  
Content Type ◽  
Psychological Constructs ◽  
Tour Guides ◽  
Positive Effects ◽  
Guided Learning ◽  
Managerial Implications

Purpose This study aims to assess the effectiveness of a student participatory approach and assessment to achieve an environmentally friendly behaviour and change strategy. Design/methodology/approach Three time-phase studies employed a participatory and experiential case in the form of ecotourism experiential learning and assessment using a sample of 100 higher education students. Findings The findings suggest that students’ participations through the development, implementation and maintenance of nature-based experiences, combined with professional guides in educating students about sustainable practices has significant and positive effects on pro-environmental behaviour (PEB). The study reveals that social-psychological constructs (except environmental awareness) and socio-demographic variables account for variances in PEB intentions and provides managerial implications for marketers on the use of student participation to enhance behaviour. Practical implications Experiential and guided learning adds value to PEB through performance accomplishments and instrumental support. Social implications The guiding principles of moral norms and acting in favour of the community (general social pressure and the underlying normative beliefs) lead to a higher tendency to perform according to the ideal behaviour. Originality/value This study is the first to use student participation, guided learning, tour guides and experiences to transfer the knowledge of PEB to individuals.

Antecedents of co-development and its effect on innovation performance

2019 ◽  
Vol 57 (7) ◽  
pp. 1609-1637 ◽  
Author(s):  
Hung-Tai Tsou ◽  
Ja-Shen Chen ◽  
Ya-Wen (Diana) Yu
Keyword(s):  
Partner Selection ◽  
Business Environment ◽  
Innovation Performance ◽  
Content Type ◽  
It Capability ◽  
Positive Effects ◽  
Business Ecosystem ◽  
Managerial Implications ◽  
Ict Industry ◽  
Survey Responses

Purpose In the contemporary business environment, companies must constantly consider methods to enhance their competitive advantage and create value for their customers. The purpose of this paper is to develop a research model based on a business ecosystem view. Within a business ecosystem, the authors identified the key factors of co-development and the manner in which these factors affect a company’s innovation performance. Design/methodology/approach The theoretical hypotheses are confirmed by partial least squares analysis of survey responses collected from information and communication technology (ICT) and hotel industries in Taiwan. Findings In both industries, the results suggest that a firm’s co-development within its own ecosystem has positive effects on innovation performance. For companies in the ICT industry, collaborative networks and partner selection have significant impacts on the firms’ co-development, but their information technology (IT) capability does not; in contrast, in the hotel industry, partner selection and IT capability have significant impacts on firm co-development, but their collaborative network does not. Originality/value This study contributes to the literature of business ecosystem and co-development by offering a co-development model. As both conceptual and empirical research on this topic is still underdeveloped, this study provides fresh insights into collaboration management and offers significant theoretical and managerial implications from a business ecosystem perspective.

When and why do negative reviews have positive effects?

2019 ◽  
Vol 11 (1) ◽  
pp. 87-101 ◽  
Author(s):  
Shuai Yang ◽  
Tao Li ◽  
Sixing Chen ◽  
Bin Li
Keyword(s):  
Secondary Data ◽  
Underlying Mechanism ◽  
Content Type ◽  
Customer Reviews ◽  
Positive Effects ◽  
Box Office ◽  
Managerial Implications ◽  
Multi Method Approach ◽  
Product Sales

Purpose People generally believe that business with negative word-of-mouth, such as negative customer reviews can hardly have good sales. But a number of intriguing examples seem to contradict such beliefs. Academic has so far begun to explore the possible positive effect of negative customer reviews, but without unfolding its underlying mechanism. This paper proposes a mechanism through which the variance of customer reviews moderates the effect of negative reviews on sales. Design/methodology/approach This study takes a multi-method approach in explaining the phenomenon, including an empirical analysis using secondary data from a movie review website and a movie box office website and a subsequent experimental study in a controlled experiment. Findings The findings of the study show that the effect of negative customer reviews on product sales is positive when the variance of customer reviews is large. Moreover, customers’ motivation to learn fully mediates the moderating effect of review variance on valence. Practical implications The findings provide vital managerial implications and suggest that managers should realize the important role of the review distribution. Originality/value This study mainly contributes to research on the negativity bias by identifying an important unexplored moderator and mediator and thus explains why negative customer review increases movie sales.

scholarly journals Understanding Attitude towards Reusable Bag: Its Antecedents and Consequences

2021 ◽  
Vol 3 (3) ◽  
pp. 186-197
Author(s):  
Ayu Ekasari ◽  
Fatik Rahayu ◽  
Afif Diamanta
Keyword(s):  
Structural Equation ◽  
Environmental Damage ◽  
Intention To Use ◽  
Moral Norms ◽  
Internal Factors ◽  
Environmental Behaviour ◽  
Managerial Implications ◽  
Antecedents And Consequences ◽  
Willingness To Use ◽  
Internal And External Factors

Environmental damage caused by individuals and household activities has increased the need to foster people to act pro-environmentally.  Indonesia is an emerging country that has committed to encourage people to use reusable bag that can help reducing plastic waste and preserve the environment. However, people’s willingness to use reusable bag is far from being expected. This research aims to examine the internal and external factors as well as consequences of attitude towards using reusable bag. The questionnaire survey was administered to 300 respondents that have ever seen and understood the usability of reusable bag. Structural equation modelling was then used to analyse the data. The findings reveal that environmental knowledge, lifestyle of health and sustainability as well as moral norms do influence attitude towards reusable bag which leads to intention to use it, which is consistent with some previous studies. The study also finds that people’s attitude is not influenced by social influence from others. Managerial implications are given to the policy maker and retailers to promote reusable bag. To the best of the authors’ knowledge, no study has been conducted to integrate the external and internal factors of attitudes towards reusable bag and predicts the intention to use it. Future studies needs to test the model to other pro environmental behaviour and to conduct a cross-cultural study regarding it.

Unveiling the effects of figurative meanings in manipulated online hotel reviews on consumers' behavioral intentions

2020 ◽  
Vol 32 (8) ◽  
pp. 1799-1821
Author(s):  
Naeem Akhtar ◽  
Muhammad Nadeem Akhtar ◽  
Umar Iqbal Siddiqi ◽  
Muhammad Riaz ◽  
Weiqing Zhuang
Keyword(s):  
Structural Equation ◽  
Descriptive Analysis ◽  
Equation Modeling ◽  
Future Research ◽  
Word Choice ◽  
Sentence Structure ◽  
Content Type ◽  
Positive Effects ◽  
Online Ratings ◽  
Managerial Implications

PurposeThe present study develops a conceptual model that shows how the manipulation attributes of word choice, sentence fluency, convention of meaning, and organization of sentence structure in online hotel reviews are connected to linguistic errors, such as spelling and grammar and argument errors, how such errors intensify the likelihood that messages will be misunderstood, and how these misunderstandings affect customers' responses.Design/methodology/approachA structured questionnaire was employed to collect data from 591 inbound tourists in Beijing, China. Data analysis was conducted using SPSS 25.0 and Amos Graphics 23.0. Descriptive analysis was performed to explain the sociodemographic characteristic of respondents. Structural equation modeling was performed to examine hypothesized relationships.FindingsResults demonstrate that manipulation attributes increase linguistic errors, and two linguistic errors have profound positive effects on customers' understanding of meaning, which influence their responses in the form of negative online ratings and low purchase intentions.Originality/valueThe study's findings contribute to the literature on hospitality, linguistics, and consumer behavior, and have managerial implications for online review websites, online travel agents, and hotel management. Research limitations lead to suggestions for future research for hospitality scholars.

Effects of country of origin and importers’ innovativeness in new product trials

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Giovanna Pegan ◽  
James Reardon ◽  
Donata Vianelli
Keyword(s):  
Online Survey ◽  
Country Of Origin ◽  
Product Category ◽  
Personal Characteristics ◽  
Linear Modeling ◽  
Content Type ◽  
Positive Effects ◽  
Critical Issues ◽  
Managerial Implications ◽  
Industrial Purchasing

Purpose The purpose of this study is to seek to investigate whether and how country of origin (COO) cues – category-country image (CCI) and typicality – and importers’ domain-specific innovativeness (DSI) influence importers’ propensity to the trial new value and premium products. Moreover, it aims to understand whether and how the relationship between the COO effect and industrial purchase intentions is moderated by importers’ propensity to innovate (DSI). Design/methodology/approach International importers completed a quantitative online survey. Factor analysis was used to summarize the latent constructs into orthogonal scores. General linear modeling was applied to the scores to test the hypotheses. Findings The results indicate that importers’ propensity to trial value products is directly influenced by CCI and importers’ DSI. For premium products, typicality has a positive effect on their propensity to trial. Also, CCI and DSI have positive effects on the trial of value products, and the effect is more pronounced than for premium products. Importers’ DSI positively moderates CCI in premium product trials, while it negatively moderates typicality in value products. Practical implications This research provides important managerial implications for practitioners seeking to increase foreign sales, strengthening importers’ product perceived value through COO cues. Exporters should distinguish between value and premium products and, in the selection of international channel partners, they must be attentive to importers’ personal characteristics, such as their propensity to innovate. Exporters selling value products should communicate CCI more clearly and, when targeting innovative importers, opt for atypical products instead of traditional ones. For premium products, which require more complex decisions, exporters should especially underscore product typicality and, with innovative importers, emphasize positive CCI. Originality/value By focusing on the two critical issues of product selection and price levels, this study’s original contribution is to emphasize that, for the same product category, in industrial purchasing decisions of value versus premium products, the COO effect can be different. It also highlights the importance of investigating the COO effect by concentrating on industrial buyers’ personal characteristics, here the DSI of importers, as moderating variables.

How guilt affects consumption intention: the role of rumination, emotional support and shame

2016 ◽  
Vol 33 (1) ◽  
pp. 41-51 ◽  
Author(s):  
Camille Saintives ◽  
Renaud Lunardo
Keyword(s):  
Emotional Support ◽  
Social Psychological ◽  
Content Type ◽  
Behavioural Intentions ◽  
Positive Effects ◽  
Consumer Emotions ◽  
Research Findings ◽  
Support Seeking ◽  
Consumption Intentions

Purpose – This paper aims to determine how consumers may regulate their guilt through rumination and emotional support and how such regulation affects their consumption. Compelling research indicates that consumption may sometimes induce guilt. Social–psychological literature suggests that a potential way for consumers to regulate their consumption-related guilt is to seek emotional support. Design/methodology/approach – Two studies, which measure (Study 1) and manipulate (Study 2) guilt, investigate how guilt and rumination affect emotional support and subsequent consumption. Findings – The results show that guilt and rumination interact and prompt individuals to seek emotional support. The valence (positive or negative) of feedback they receive affects and interacts with their guilt to affect their intention to consume the guilt-inducing product again. Shame is shown to mediate the effect of post-feedback guilt on consumption intentions. Research limitations/implications – The results extend previous research on guilt by emphasizing emotional support seeking as a specific way of coping in response to guilt feelings and shame as an outcome of guilt. Moreover, the present research shows that guilt can affect behavioural intentions, an effect that surprisingly has not been previously identified in literature. Practical implications – For brands and retailers providing guilt-inducing products, the results suggest that providing emotional support – for instance through reinsurance messages – may have positive effects on consumer emotions and intentions. Originality/value – Using two different methods, the research findings offer deeper understanding of how guilt is related to cognitions such as rumination, to emotions such as shame and to behavioural intentions.

The dynamics of guiding and interpreting in red tourism

2017 ◽  
Vol 3 (3) ◽  
pp. 243-259
Author(s):  
Shengnan Zhao ◽  
Dallen Timothy
Keyword(s):  
Social Context ◽  
Meaning Making ◽  
Job Skills ◽  
Chinese Government ◽  
Content Type ◽  
Tour Guides ◽  
Intrapersonal Factors ◽  
Managerial Implications ◽  
Tour Guiding ◽  
Insight Into

Purpose Despite the significance of tour guiding and interpreting in the tourism system, relevant research is lacking in both depth and breadth. Current scholarly work tends to ignore tour guides’ self-expectations and assumes they are altruistic mediators who carry out their tasks without question. Considering tourism intermediaries are rational individuals who attempt to maximize their own benefits, the purpose of this paper is to situate tour guiding and interpreting practices in a larger political and social context, to explore the external and intrapersonal factors that might influence the content and approaches of interpreting Chinese communist heritage. Design/methodology/approach Considering tourism intermediaries are rational individuals who attempt to maximize their own benefits, this study situates tour guiding and interpreting practices in a larger political and social context, to explore the external and intrapersonal factors that might influence the content and approaches of interpreting Chinese communist heritage. Findings The study reveals that institutional arrangements, environmental settings, characteristics of tourists and tourist-intermediary onsite interactions can have salient repercussions on intermediaries’ job skills, career attitudes and orientation, and self-perceived roles, and further shape their way of interpreting the past. Several managerial implications regarding enhancing the effectiveness of tour guiding and interpreting are also discussed. Originality/value It is mentioned above. The Chinese government has invested enormously in red tourism to achieve a political end. In reality, however, there are always gaps between official narratives and actual interpretation. To lessen such deviation, efforts are needed to understand the dynamics of tour guiding practices. Anchoring interpretation and guiding practices in a broader political, social, and economic context, this paper attempts to improve the static research by comparing two major types of intermediaries, site interpreter and tour guide, with regard to the content of, and approach to their interpretation of red heritage. It provides an in-depth insight into the meaning-making process of the communist heritage tourism in China.

Storytelling of bureaucratic white-collar crimes in Indonesia: is it a matter of reciprocal norm?

2020 ◽  
Vol 27 (2) ◽  
pp. 573-586 ◽  
Author(s):  
Ach Maulidi
Keyword(s):  
Social Exchange ◽  
White Collar ◽  
Structured Interview ◽  
Fraud Triangle ◽  
Social Psychological ◽  
Theoretical Frameworks ◽  
Content Type ◽  
Psychological Constructs ◽  
Occupational Fraud ◽  
Triangle Theory

Purpose The purpose of this paper is to contribute to the existing fraud studies and theory (fraud triangle) from bureaucratic crime perspectives. Importantly, this paper answers calls on research, exploring the routines of interaction both micro- and social psychological constructs in studying fraudulent behaviours. These aspects are relatively new, which have a little attention from auditing and fraud literature. Design/methodology/approach Experienced fraud perpetrators were used for this study. A semi-structured interview technique was used, allowing to uncover rich descriptive data on the personal experiences of participants. It allowed them to tell and illustrate why and how they get involved in fraudulent activities. Findings Many explanations, from a wide variety of perspectives, have been advanced to explain why people commit fraud in bureaucracy. Using reciprocity and exchange theory as a basis, it was found strong evidence for expanding fraud triangle theory (Cressey, 1953) as a predictor of individual’s intention to commit white-collar crimes. Evidence of these results provides a new challenge to other accounts of why systemic fraud would or would not occur. In this point, it highlights the concepts of social exchange and the norm of reciprocity serve as a useful beginning for explaining the factors that cause someone to commit occupational fraud. Generally, a number of distinct empirical and theoretical contributions arise from the current study. Originality/value This paper contributes to the enrichment of fraud theory and literature, from psychological perspectives. With regard to the reciprocity between peers within and outside organisation, it offers theoretical frameworks about the reasons for the decisions to commit white-collar crimes. As such, it advances fraud and auditing studies.

Evaluating co-branded products: the socioeconomic strata effect

2016 ◽  
Vol 34 (6) ◽  
pp. 795-809 ◽  
Author(s):  
Rafaela Almeida Cordeiro ◽  
Mateus Canniatti Ponchio ◽  
José Afonso Mazzon
Keyword(s):  
Product Evaluation ◽  
Product Evaluations ◽  
Consumer Evaluations ◽  
Content Type ◽  
Positive Effects ◽  
Lower Socioeconomic ◽  
Managerial Implications ◽  
Within Subjects ◽  
Socioeconomic Strata ◽  
Brand Effects

PurposeThe purpose of this paper is to identify whether consumer evaluations of products are influenced by the presence of co-branding with a well-known reputable ingredient brand and whether differences in evaluations are related to the socioeconomic stratum of the consumer. Design/methodology/approachThese questions were investigated by way of two experiments: the first, using a between-subjects approach that was carried out with 210 subjects and the second, using between- and within-subjects approaches that were carried out with 305 subjects. FindingsThe results show that: products produced by both little-known and well-known brands are evaluated more favourably when they are co-branded with a well-known ingredient brand; there is no evidence that the co-branding effect on product evaluation is stronger for little-known brand products than for well-known brand products; and there is weak evidence that the co-branding effect on product evaluation is stronger among subjects from lower socioeconomic strata than among subjects from the upper stratum. Research limitations/implicationsThe theory of anchoring alone is insufficient for explaining differences in product evaluations when the co-branding strategy is adopted. It is believed that positive effects can be also interpreted by the assimilation and signalling theories. Practical implicationsAs for the managerial implications, the authors offer insights into the impacts of using a strategic co-branding alliance on the products of little-known brands among consumers from lower and upper strata. Originality/valueThe study contributes to consumer behaviour literature, specifically with regard to ingredient-brand effects in co-branding strategies from the perspective of the end consumer.

Study on relationships among sports spectator motivations, satisfaction and behavioral intention: empirical evidence from Chinese marathon

2020 ◽  
Vol 21 (3) ◽  
pp. 409-425 ◽  
Author(s):  
Yanling Duan ◽  
Bing Liu ◽  
Yan He
Keyword(s):  
Regression Analysis ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Equation Modeling ◽  
Content Type ◽  
Sports Organizations ◽  
Positive Effects ◽  
Indirect Path ◽  
Managerial Implications ◽  
The Spectator

PurposeThe paper aims to examine the relationships among marathon spectator motivation, satisfaction and behavioral intention in China.Design/methodology/approachDate were collected from three Chinese marathon races. The paper presents the conceptual model of the study and adopted a mixed method to identify the motivations of marathon spectators; structural equation modeling (SEM) was used to test the measurement and substantive models; regression analysis was used to detect the specific effects of the various spectator motivations on spectator satisfaction and behavioral intention.FindingsThe paper provides empirical evidences about how marathon spectator motivation affects the behavioral intention. The research results from a path analysis of the spectator motivation–satisfaction–behavioral intention model show that: spectator motivation has significant positive effects on behavioral intention, the indirect path dominates the total effect of motivation on behavioral intention via satisfaction as a mediating variable; satisfaction is positively associated with behavioral intention, and it plays mediate role between spectator motivation and behavioral intention. The result of regression analysis indicates that various spectator motivations have different influences on the satisfaction and behavioral intention, motives of excitement and diversion have significant effect on satisfaction and behavioral intention, but socialization motive is not significantly associated with the satisfaction and behavioral intention.Originality/valueThis paper first fulfills an identified need to explore mass sports event spectator motivations and its influential mechanism on behavioral intention among Chinese marathon races by survey. It contributes greatly to the literature of mass sports spectator motivation and consumption theory, provides important managerial implications for Chinese sports organizations as to how to improve spectator orientation degree.

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