Assessing the drivers and impact of international marketing agility

2019 ◽  
Vol 36 (2) ◽  
pp. 289-315 ◽  
Author(s):  
Yoel Asseraf ◽  
Luis Filipe Lages ◽  
Aviv Shoham
Keyword(s):  
Dynamic Capabilities ◽  
New Products ◽  
International Marketing ◽  
Market Performance ◽  
International Market ◽  
Equation Modeling ◽  
Content Type ◽  
Strategy Adaptation ◽  
Marketing Planning

Purpose The purpose of this paper is to develop and empirically test a new conceptualization of international marketing agility (IMA). Importantly, the empirical test includes agility’s drivers, outcomes and boundary conditions for its impact on international market performance. Design/methodology/approach The authors draw on the resource-based view and dynamic capabilities theories to develop a model and test it quantitatively via structural equation modeling with survey data from 195 Israeli exporters. In addition, the authors seek insights into the findings through post hoc in-depth interviews. Findings The results indicate that IMA enhances international market performance directly as well as indirectly through exporter’s new products advantage. Interestingly, while promotion adaptation strengthens the positive effect of IMA on new products advantage, product adaptation does not. Research limitations/implications Managers need to develop and improve marketing planning and flexibility maintenance capabilities. Furthermore, while maintaining an emphasis on marketing planning, they need to guard against inertia by embracing outside views, a wider range of solutions and a greater awareness of others’ decision-making styles to develop flexibility maintenance capability and achieve superior IMA. Originality/value A new conceptualization and operationalization of agility specific to an international marketing context is tested empirically. The complementary role of marketing planning capability and flexibility maintenance capability is demonstrated. Importantly, the vital role of new products advantage as a mediator between agility and performance is examined and the moderating role of international marketing strategy adaptation is investigated.

Developing dynamic capabilities in culturally distant service multi-units

2015 ◽  
Vol 115 (8) ◽  
pp. 1547-1562 ◽  
Author(s):  
Po-Yen Lee ◽  
Chaang-Yung Kung ◽  
Chun-Sheng Joseph Li
Keyword(s):  
Social Capital ◽  
Multinational Corporations ◽  
Structural Equation ◽  
Dynamic Capabilities ◽  
Service Industry ◽  
Positive Influence ◽  
Equation Modeling ◽  
Exploratory Learning ◽  
Content Type

Purpose – The purpose of this paper is to provide a more robust understanding of the development of dynamic capabilities (DCs) in service multi-units with different cultural distances (CD) (high (HCD) and low (LCD)) through the routines of embedded social capital (structural and relational) and knowledge archetype (exploitative and exploratory) learning. Design/methodology/approach – The authors used survey questionnaires and structural equation modeling to discriminate the relationships among variables. Findings – The authors found that structurally embedded social capital has a positive influence on exploratory knowledge learning in HCD service multi-units; relationally embedded social capital has a positive influence on knowledge archetype (exploitative vs exploratory) learning in both HCD and LCD service multi-units; and knowledge archetype learning has a positive influence on the development of DCs in both HCD and LCD service multi-units. Research limitations/implications – The results identify the central role of social capital (structurally and relationally embedded) in enabling knowledge archetype learning and the development of DCs in service multi-units. In addition, this study provides a description and comparison of how structurally and relationally embedded social capital are key antecedents in knowledge archetype learning and the development of DCs in the context of service multi-units with different HCD and LCD. Originality/value – The results provide a practical trajectory for the development of DCs in multi-units of multinational corporations in the service industry with different HCD and LCD.

scholarly journals The Role of Marketing Resources and Marketing Dynamic Capabilities in Improving Business Performance of Insurance Firms in Iran

2020 ◽  
Vol 16 (1) ◽  
Author(s):  
Bagher Asgarnezhad Nouri ◽  
Mohammad Ghaffar ◽  
Mohammad Jafar Ram Pahlavanloo ◽  
Mehdi Danesh
Keyword(s):  
Business Performance ◽  
Dynamic Capabilities ◽  
Positive Impact ◽  
Market Performance ◽  
Service Industries ◽  
Equation Modeling ◽  
Marketing Resources ◽  
Insurance Firms ◽  
The Impact

Purpose - This study aims to investigate the effect of marketing resources and marketing dynamic capabilities on the business performance of insurance companies. Design/methodology/approach - The population consists of all employees of the insurance firms in Ardabil and among them a sample of 177 people was selected using non-random convenience method. A standard questionnaire was used to measure variables. The hypotheses were analyzed using structural equation modeling method with use of SmartPLS software. Findings - The results show that marketing resources have a positive impact on marketing dynamic capabilities. Also, marketing dynamic capabilities have a positive impact on customer performance and market performance. Finally, the positive impact of market performance and customer performance on financial performance was also confirmed. Originality/value - There is lack of research explaining the role of marketing resources and marketing dynamic capabilities in improving business performance in service industries, especially in important insurance industry. This study attempts to reduce this gap in the literature, as its main goal is to assess the impact of marketing dynamic capabilities in improving business performance of insurance firms.

The role of absorptive capacity and organizational unlearning in the link between social media and service dominant orientation

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jaime Ortega-Gutiérrez ◽  
Ignacio Cepeda-Carrión ◽  
Helena Alves
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Absorptive Capacity ◽  
Structural Equation ◽  
Service Sector ◽  
Dynamic Capabilities ◽  
Absorption Capacity ◽  
Equation Modeling ◽  
Content Type

Purpose This paper aims to study the relationship between the knowledge obtained in social networks by firms together with the firms’ knowledge absorptive capacity and organizational unlearning as influencers of service-dominant (S-D) orientation, as well as the mediating role of absorption capacity and organizational unlearning in this process. Design/methodology/approach The sample amounts to 101 responding companies, obtained from the SABI database. The companies belong to the service sector in Spain and have at least 50 employees and 5 years or more of existence in the market. The model was estimated through partial least squares structural equation modeling with smartPLS software 3.2.6. Findings The results show that the use of social media is very important for firms to acquire knowledge and capabilities that help them to become S-D oriented. In addition, absorptive capacity and unlearning processes are dynamic capabilities necessary to transform the knowledge acquired in social media and to become S-D oriented. Research limitations/implications Companies’ managers draw conclusions that can generate great value, while better meeting the needs and desires of the market, the more knowledge is obtained. In addition, the use of the knowledge generated in this process will reduce the risk of sudden changes in the market. Practical implications The more knowledge is gained using social networks, the better the companies’ managers will be able to draw conclusions that can generate great value, while at the same time better satisfying the needs and desires of the market, and thus create capacities that allow the company to be service-oriented. In addition, the use of these knowledge platforms strengthens the strategic advantage of companies through the promotion of innovation and by relating dynamic capabilities with the orientation toward sustainable development. As mentioned above, a process will be generated that will reduce the risk of sudden changes in the market. Originality/value This is one of the few studies trying to study the antecedents of S-D orientation and the first to study the direct effect of social media use, and the direct and indirect effect of absorptive capacity and organizational unlearning on S-D orientation as dynamic capabilities.

Achieving supply chain resilience: the role of supply chain ambidexterity and supply chain agility

2020 ◽  
Vol 31 (6) ◽  
pp. 1185-1204 ◽  
Author(s):  
Haris Aslam ◽  
Abdul Qadeer Khan ◽  
Kamran Rashid ◽  
Saif-ur Rehman
Keyword(s):  
Supply Chain ◽  
Structural Equation ◽  
Dynamic Capabilities ◽  
Equation Modeling ◽  
Simultaneous Application ◽  
Content Type ◽  
Supply Chain Resilience ◽  
Supply Chain Agility ◽  
The Relationship

PurposeThis study analyzes the role of supply chain ambidexterity (SC-Ambidexterity) in developing supply chain resilience (SC-Resilience). We describe SC-Ambidexterity as a simultaneous application of supply chain adaptability (SC-Adaptability) and supply chain alignment (SC-Alignment) capabilities. We also consider the role of supply chain agility (SC-Agility) in the relationship between SC-Ambidexterity and SC-Resilience. We further suggest that the relationship between SC-Ambidexterity and SC-Resilience may be stronger in case of higher market uncertainty.Design/methodology/approachBased on the dynamic capabilities view (DCV) of the firm, we develop a set of hypotheses that are tested through a survey of manufacturing firms in Pakistan. The hypothesized model is tested through structural equation modeling (SEM).FindingsThe results of this study show a positive effect of SC-Ambidexterity on SC-Resilience. SC-Agility positively mediates the relationship between SC-Ambidexterity and SC-Resilience. However, our results show that this relationship does not vary at different levels of environmental uncertainty.Originality/valueThis study provides the seminal operationalization of SC-Ambidexterity in the supply chain context. It further shows the importance of SC-Ambidexterity and SC-Agility in contributing toward SC-Resilience.

Is love really blind? The effect of emotional brand attachment on the perceived risk of really new products

2019 ◽  
Vol 29 (1) ◽  
pp. 81-96
Author(s):  
Khaled Aboulnasr ◽  
Gina A. Tran
Keyword(s):  
Perceived Risk ◽  
Word Of Mouth ◽  
New Products ◽  
Product Evaluation ◽  
Equation Modeling ◽  
Adoption Process ◽  
Brand Trust ◽  
Brand Attachment ◽  
Content Type

Purpose The purpose of this paper is to investigate the role of emotional brand attachment in consumers’ evaluation of new products that represent technological innovation. Design/methodology/approach A quantitative study was conducted using survey data from a nationally representative probability sample of US consumers (n = 624) to understand the role of emotional brand attachment in the context of consumers’ evaluation of really new products (RNPs). A framework was developed and tested using structural equation modeling that included emotional brand attachment, brand trust, product incongruity, product familiarity, perceived risk, willingness to try, product evaluation and word-of-mouth intentions. Findings The results support the role of emotional brand attachment in the diffusion of RNPs. Specifically, results indicated that increased brand attachment reduces consumers’ perceived risk associated with a RNP and increases brand trust. Both constructs played a key role in shaping willingness to try the innovation, word-of-mouth intentions and product evaluation. Findings of this paper add explanatory power to demand-prediction models that more accurately describe the mechanism of the innovation adoption process. For marketing managers, the results emphasize the importance of consumer–brand emotional connections. Research limitations/implications The paper used a cross-sectional design; it would be interesting to use a longitudinal design to examine if the role of emotional brand attachment changes over time and how the changes might impact consumers’ perceptions and behaviors in the context of RNPs. Originality/value This is the first paper to explore the role of emotional brand attachment in the context of RNPs and consumers’ potential behavioral outcomes.

How to develop dynamic capabilities in multiunits

2018 ◽  
Vol 56 (2) ◽  
pp. 344-357 ◽  
Author(s):  
Po-Yen Lee
Keyword(s):  
Structural Equation ◽  
Dynamic Capabilities ◽  
International Experience ◽  
Equation Modeling ◽  
Content Type ◽  
Knowing How ◽  
Career Capital ◽  
The Impact ◽  
Practical Implications

Purpose The purpose of this paper is to provide a more robust understanding of how to develop dynamic capabilities (DCs) in multiunits by examining the roles of international experience and career capital. Design/methodology/approach This study uses a survey of a sample of 413 managers in multiunits and applies structural equation modeling to determine the relationships among variables. Findings The analyses identify international experience as an important antecedent for the career capital of managers in multiunits; further, they show the impact of knowing-how and knowing-why among the aspects of career capital in developing DCs in multiunits. Practical implications This study offers a practical trajectory for developing DCs in multiunits by leveraging the advantages of the international experience of managers and career capital (knowing-how and knowing-why). Originality/value Previous DC studies ignored the development of DCs in multiunits and ignored the role of the manager in multiunits. This paper contributes to the theoretical view of this subject in two important ways: first, it identifies a new pivotal role for career capital (knowing-how and knowing-why) in enabling DC development; second, it shows that the international experience of managers is an important antecedent of career capital advantage and of developing DCs in multiunit routines.

Business intelligence competence, agile capabilities, and agile performance in supply chain

2015 ◽  
Vol 26 (2) ◽  
pp. 356-380 ◽  
Author(s):  
Mohamad Sadegh Sangari ◽  
Jafar Razmi
Keyword(s):  
Supply Chain ◽  
Business Intelligence ◽  
Structural Equation ◽  
Dynamic Capabilities ◽  
Equation Modeling ◽  
Content Type ◽  
Supply Chain Agility ◽  
And Performance ◽  
The Relationship

Purpose – The purpose of this paper is to study the role of business intelligence (BI) in achieving agility in supply chain context by examining the relationship between BI competence, agile capabilities, and agile performance of the supply chain. Design/methodology/approach – A theoretical framework is developed drawing on the resource-based view, the dynamic capabilities perspective, and the competence-capability relationship paradigm, as well as an extensive review of the literature. Structural equation modeling is employed to analyze the data collected from Iranian manufacturers in the automotive industry. Findings – The empirical results support the conceptualization of supply chain BI competence as a multi-dimensional construct comprising managerial, technical, and cultural competence, and confirm that it is a key enabler of supply chain agility in terms of both agile capabilities and agile performance. The results also provide support for partial mediation of agile capabilities on the relationship between BI competence and agile performance of the supply chain. Originality/value – This paper provides a response to the identified need for empirical evidence on the benefits derived from BI, especially in the supply chain context. It also contributes to the existing supply chain agility literature by providing insight into the value and role of BI in enhancing agile capabilities and performance in the inter-organizational supply chain.

The effect of psychological empowerment on job burnout and competitive advantage

2020 ◽  
Vol 18 (1) ◽  
pp. 47-71 ◽  
Author(s):  
Ali Safari ◽  
Arash Adelpanah ◽  
Razieh Soleimani ◽  
Parisa Heidari Aqagoli ◽  
Rosa Eidizadeh ◽  
...  
Keyword(s):  
Data Analysis ◽  
Organizational Commitment ◽  
Competitive Advantage ◽  
Indirect Effect ◽  
Psychological Empowerment ◽  
Job Burnout ◽  
Equation Modeling ◽  
Content Type ◽  
Mediating Role

Purpose This study aims at investigating the effect of psychological empowerment on job burnout and competitive advantage with the mediating role of organizational commitment and creativity. Design/methodology/approach The statistical population included all the managers and staffs of Tooka Company in Iran, and for data analysis, 120 completed questionnaires were used. Data analysis was carried out by SPSS 18 and Amos 20 software and structural equation modeling method. To test the mediating relationships, bootstrap method was used. Findings The findings showed that psychological empowerment has a significant direct effect on job burnout and competitive advantage. Also, psychological empowerment has a significant indirect effect on job burnout through the mediating role of organizational commitment. In addition, psychological empowerment has a significant indirect effect on competitive advantage through the mediating role of organizational creativity. Originality/value This study is among the first to investigate the relationship between psychological empowerment, job burnout, competitive advantage, organizational commitment and creativity.

scholarly journals The antecedents of Muslim customers’ intention to invest in an Islamic bank’s term deposits: evidence from a Muslim majority country

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sri Rahayu Hijrah Hati ◽  
Sigit Sulistiyo Wibowo ◽  
Anya Safira
Keyword(s):  
Perceived Risk ◽  
Online Survey ◽  
Perceived Value ◽  
Perceived Quality ◽  
Equation Modeling ◽  
Product Knowledge ◽  
Islamic Banks ◽  
Content Type ◽  
Islamic Bank

Purpose The purpose of this study is to examine the impacts of product knowledge, perceived quality, perceived risk and perceived value on customers’ intention to invest in Islamic Banks. This study specifically examines an Islamic bank’s term deposits. Design/methodology/approach Structural equation modeling was used to analyze the data collected from 217 customers of an Islamic bank in Indonesia using an online survey. Findings This study highlights the central and dual roles of perceived risk as both the independent and the intervening variable that mediates the relationship between product knowledge and Muslim customer intention to invest in an Islamic bank’s term deposits. Research limitations/implications This study only investigates term deposits as one type of investment in Islamic banks. This study contributes to the literature by examining the role of product knowledge, perceived quality, perceived risk and perceived value on Muslim customer intention to invest in Islamic term deposits. Practical implications The results of this study highlight the requirement for Islamic banks to educate customers to improve the depositors’ product knowledge because Muslim customers’ risk and value perception and intention are strongly influenced by product knowledge. Originality/value The investigation of perceived risk is particularly relevant for Islamic financial products because of the inherent nature of risk sharing in Islamic finance. This study investigates the role of product knowledge in influencing the Muslim customers’ perception of risk, quality, value and their intention to invest in Islamic bank term deposits. Ideally, the profit loss sharing concept (PLS) should be applied; however, in this context, revenue sharing is applied because of Indonesia’s central bank regulation.

Comprehending a knowledge framework as a source of dynamic capabilities in IJVs through PLS-SEM

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Madhavi Kapoor ◽  
Vijita Aggarwal
Keyword(s):  
Knowledge Transfer ◽  
Absorptive Capacity ◽  
Structural Equation ◽  
Dynamic Capabilities ◽  
Global Market ◽  
Innovation Performance ◽  
International Joint Ventures ◽  
Mediation Effect ◽  
Equation Modeling ◽  
Content Type

Purpose This study aims to investigate the relationship among knowledge transfer enablers, knowledge transfer process, absorptive capacity and innovation performance in the context of Indian international joint ventures (IJVs). These elements are woven with the thread of dynamic capabilities theory (DCT) into an integrated framework. Design/methodology/approach Data analysis is conducted on a quantitative survey of 196 IJVs with partial least squares structural equation modeling as the statistical technique. Findings Co-learning strategy, collaborative trust culture, information technology-based resources and systems and organizational structural design are found to be significant knowledge transfer enablers. Absorptive capacity has a complementary partial mediation effect on the positive relationship between knowledge transfer and innovation performance of Indian IJVs. Research limitations/implications The study has pioneered in explicating the criticality of IJV’s internal dynamics to cope with the global market dynamism in a much needed Indian context. Practitioners must focus on building dynamic capabilities in IJVs to make them sustainably competitive, as proposed and evaluated by this study. Further, IJV managers need to strategize their resources, routines and structure dynamically to foster knowledge transfer and innovativeness. Originality/value The comprehensive model on DCT offered by this study is rare to match in literature with a completely new context, which is the need of the hour.

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