Mindfulness Training Intervention to Manage Stress and Burnout : A Bibliometric Review

Purpose-Mindfulness training is an emerging area in the field of research. There has been increased interest in this area on account of its usefulness to manage stress and prevent burnout. Yet there is limited research in the said area. Most research has either empirically examined the relationship of mindfulness training and burnout with other variables or it is a systematic review of literature in a sub-domain in that area. In this study, bibliometric analysis of Scopus listed publications is used to visualize the relationships between mindfulness training and burnout. Bibliographic coupling using VoSViewer was performed on the 87 Scopus publications obtained by using the keywords "mindfulness training" and "burnout". The application of bibliographic coupling resulted in 6 clusters. The themes of these 6 clusters as well as details of the top publications are examined in detail to understand the state of research in the area. Purpose: Mindfulness as a concept emerges from Buddhist principles. Mindfulness training is an emerging area of research, particularly in the context of its usefulness in managingstress and also in preventing burnout. In this research paper, the authors aim to systematically present the research in the field of mindfulness training and burnout with reference to most cited publications, countries, journals that are contributing the most to said area of research. Design/Methodology: This study analyses bibliometrically the links between mindfulness training and burnout for the listed publications in Scopus. For this research paper, the open software VOSviewer (van Eck and Waltman, 2010) was used to analyse the coupling of research papers in the area of mindfulness training and burnout to visualize the publications in this area in terms of the authorship. In this case, bibliographic coupling was carried out using VoSViewer with the sample of 87 Scopus publications obtained by using the keywords "mindfulness training" and "burnout". Findings/Conclusion: The bibliographic coupling analysis revealed six clusters. The overall structure of the cluster are: Cluster 2 ( 760), Cluster 1(462), Cluster 3 (300), Cluster 4 (296), Cluster 5 (159) and Cluster 6 (25). The critical papers that link the clusters are Roeser et al., (2013), Mackenzie , Poulin, Seidman-Carlson (2006a), Fortney et al., (2013, p.412), Dobkin, Hutchinson (2013), Moody et al., (2013) and O'Mahony et al., (2017). The application of bibliographic coupling resulted in 6 clusters. The themes of these 6 clusters are - Mindfulness Training Formats, Stress management & well-being, Mindfulness Training and work outcomes, Mindfulness training for Medical professionals and students and Facilitators of Mindfulness Training and end user benefits. Originality/Contribution/Value: This technique can be useful in understanding the evolution of research in the area. Given that this is an emerging area of research this paper can be useful to future researchers to visualize current research in the area and to identify areas of future research.

The Impact of Social Media Marketing on Consumer based brand Equity for White Goods brands in India

Purpose-Social Media has become an integral part of today's life. The business world has seen numerous opportunities in its application, and it has added new dimensions to the marketing function. This paper studies the impact of social media marketing (SMM) functionalities on the brand equity elements for the white goods brands in India. Design/Methodology/ Approach-The study approaches social media functionalities and brand equity as developed by the ISMBE model (Babac,2011) and explores the impact of social media marketing (SMM) variables on the brand equity of the white goods brands in India. The researcher has drawn from past studies on social media marketing and study of brand equity to develop a standardized questionnaire which was administered on a random sample of 150 respondents using Google forms. Various tests of reliability and validity were applied to test the variables, data was analyzed using linear and multiple regression, and finally regressions equations were established to understand the impact of dependent and independent variables. Findings-The study is effective in determining that social media marketing is helpful in building brand equity. The study stresses that white goods brands should consider social media marketing to access consumers in a cost-effective way to build and strengthen brand equity. The findings of the research corroborate with the framework suggested in the ISMBE model. Originality / Value-There is very little research done in the areas of social media marketing and its impact on consumer-based brand equity. While past research has dealt with some categories of brands like mobiles, fashion, malls etc. but there is no study on impact of social media variables on the brand equity of white goods brands in India therefore to that extent it contributes to a fresh understanding on this category in India.

Evaluating Health System Efficiency using Data Envelopment Analysis: A case of Indian Healthcare System

Purpose-With increased demand and restricted healthcare resources, it becomes important to take a step back and evaluate the efficiency of healthcare delivery. The present study aims to evaluate the health system efficiency of India by benchmarking it against its peers in BRICS countries and against OECD countries. Design/Methodology/Approach: The input and output variables required for measuring the efficiency of healthcare system were identified. A Data Envelopment Analysis (DEA) approach was used and efficiency frontier identified with the rankings of the BRICS and OECD countries. India is thus benchmarked against its peers (BRICS) and against OECD countries. Finding: India was found to operate at the efficiency frontier along with China, Russia, Brazil, and South Africa, however it ranked fourth. When benchmarked against OECD countries, India operates on the efficiency frontier along with Canada, Greece, Japan, Korea, Mexico, Spain, Sweden, Switzerland, Turkey, Great Britain, Chile and Israel. Countries like Germany, United States of America, Czech Republic, Slovakia and Lithuania operate at a lower healthcare efficiency and need to use their resources wisely. Practical/Research Implications: Developing countries like India can look to improve its healthcare system delivery by replicating best practices of healthcare systems from its peers and the top 10 OECD countries. Majority of the OECD countries in the top 10 have implemented universal health coverage, have higher physician and nurse density and higher hospital bed ratios. They are inclined towards branded drugs vis-à-vis generics and have follow evidence based medicine. From a theoretical perspective, it adds to the body of literature of DEA and health system efficiency. Originality/Value: This is a pioneer study that benchmarks India against its peers and against OECD countries drawing unique insights about healthcare efficiency

Marketing in the New Era: Investigating the Personality Antecedents of Materialism, Consumer Insecurity, and Consumer Loneliness

Purpose-By investigating the impact of personality antecedents on marketing influenced surface traits (i.e., Materialism, Consumer Loneliness and Consumer Insecurity), the current research tries to take a step forward in understanding the real impact marketing activities have, on these surface traits. Design/Methodology/Approach: Following a descriptive research methodology, data for the current study were collected from 174 respondents using standardized scales and hypotheses were tested using CFA and SEM analysis (AMOS (v23)). Findings: Results confirm the existence of a significant relationship between surface traits and personality traits, substantiating the theory that certain personality traits are inherent to the risk of being associated with these surface traits, and therefore the real impact of marketing activities might be much lower. Originality/Value: With marketing activities being criticized because of its negative impact on the society (which has been proved in the literature immensely), the current paper tries to give the debate a new perspective by studying the other antecedents (personality) of these 'negative consequences', in order to better understand the real affect of marketing activities. Implications: Marketers can take into consideration the results of the current study and incorporate them while making advertising decisions so that marketing actions elicit a more positive reaction than negative ones.

Role of Internal Marketing in Determining Academic Staff Job Satisfaction in Higher Education

Purpose-The purpose of the present study is to examine the influence of internal marketing (IM) dimensions (i.e. academic staff development, rewards, internal communication and empowerment) on academic job satisfaction (AJS) in higher education. Design/Methodology/Approach - A survey of 236 faculty members of Jammu division from the UT of J&K higher education institutions was done. To analyse the data SEM has been used. Findings - The results of the study indicated that all the four dimensions of internal marketing significantly influence academic job satisfaction. Empowerment plays the foremost critical part in determining AJS, there after internal communication, academic staff development and rewards. Practical Implications - By highlighting the influence of these four dimensions of IM on AJS, this study offers valuable experiences into the fundamental forms through which job satisfaction among the staff can be improved. The results of this study will demonstrate to be of incredible assistance to academicians and policymakers. They can give their energies and assets towards devising strategies pointed at maximizing faculty satisfaction level through the proper implementation of IM practices. Originality/Value -This study includes to the exceptionally little number of researches that have explored the individual influence of the above mentioned four dimensions of IM in determining AJS.

A Study on the Prevalence of Psychological Impact During the COVID19 Pandemic

Purpose-COVID-19 caused a great deal of anxiety across the world. In addition to the apparent clinical effects in patients contaminated with it, general mental wellbeing has been severely affected. India implemented a lockdown, like other nations, to control and restrict spread of corona virus. Current research aims to address the psychological impact among Indians caused due to preventive measures suggested by WHO. Design/methodology/approach- An online based survey of questions on psychological impact has been carried out among two thousands adult populations. A multi-criteria decision making approach along with statistical analysis have been used to evaluate the data. Findings- Despite the current situation, stress, anxiety, and depression were found to be in normal ranges for mental health among the individuals highlighting their capabilities to remain normal in times of COVID-19. Limitations/implications- Firstly, the sample size was very limited in some categories. Secondly, online Google-forms is used by researchers to gather data that avoids a wider segment of the population, that have no internet, and also particularly underprivileged people. Practical implications- Taking the results of this study into account, it is necessary to develop time-based strategies and enforce national surveillance plans that will better control the outbreak and encourage public mental health in the face of COVID-19 induced psychological difficulties. Originality/value- This article is amongst the first to focus on the link between the multicriteria decision making and statistical analysis

RELATIONSHIP BETWEEN BRAND IMAGE AND STORE IMAGE AS DRIVERS OF REPURCHASE INTENTION IN APPAREL STORES

Purpose-In a competitive business environment, repurchasing determines the success rate and growth of an organization. The managers of the organizations are continuously making efforts to establish the name of their brands in the market. Most business organizations consider a brand image as a powerful asset for their growth. This research was conducted to study the importance of brand image and store image on repurchase intention. Design/methodology/approach-The current study is causal. Data was collected from 500 respondents using a questionnaire on a 5-point Likert scale. A nonprobability purposive sampling technique was used to collect the data. Consistency was of data evaluated using reliability and the model was tested using SEM through SPSS AMOS 18. Findings-The findings revealed that brand image does influence repurchase intention in the readymade garment stores (P <0.05). But on the other hand, the study revealed that store image does not affect repurchase intention directly (P?0.05). The model fit indices like ?2/DF were 1.25, GFI was 0.995, AGFI value was 0.982 indicating high acceptability of the model. PGFI was 0.284; CFI, NFI, TLI, and RMSEA were within threshold limits. Research Implications-As per the finding, Indian customers have higher repurchased when they have a higher evaluation of the brand image. It shows that brand image is a necessary factor to build a successful repurchase intention. The study has a strong implication for store brands to have more focus on the brand image as it affects repurchase intention directly and gets affected by store image. Originality value-This research supplies the unique learning to the retail store manager, brand manager and marketing managers to understand the perception of customers towards the brand image and store image and its impact on repurchase intention. It delivers comprehensions of the branding issue and compares to collected works, therefore contributing a thorough and detailed analysis to comprehend the phenomenon under investigation valuable for the retail sector.

Authentic Leaders for an Engaged and Satisfied Workforce: An Evidence from India

Purpose-Although there has been a considerable increase in studies undertaken on the issues and impact of authentic leadership, the limited focus has been given to such studies in Asia (in particular, India). The study inspects the influence that authentic leaders command on the engagement levels and job satisfaction of the Indian workforce. Design/Methodology/Approach - 213 restaurant employees from north India were included in the study. Structured questionnaires were distributed, and hierarchical regression was administered for higher-order analysis of the data obtained. Findings - Results indicate a healthy and favorable relationship among the three variables authentic leadership style, job satisfaction, and employee engagement for the Indian restaurant employees. Implications -The findings of the current study will help Indian organizations enhance engagement levels and increase the employees' job satisfaction. Positivity in a leader may also affect the retention of talented workforce for an organization. Originality/Value - The study explores the possibility of authentic leadership in India. It explains the contribution of authentic leadership towards having an engaged workforce and towards enhancing their job satisfaction.

Consequences of COVID-19 on Imports and Exports of China with Forecasted Error and Future Trends

Purpose- The primary motivation behind this paper is to break down results of Coronavirus on imports and fares of China with anticipated mistake and future patterns. Design/methodology/approach - The paper depends on an Auto Backward Coordinated Moving Normal model with explicit suggestion of Box and Jenkins approach each year complete assessment of imports and fares of China as of the year 1950-2016 through supportive quantifiable programming R. It is found that ARIMA (0, 2, 2) and ARIMA (0, 2, 1) model appear to be to be sensible to measure full scale yearly imports and fares of China independently. Findings - After the control of COVID plague Chinese imports and fares will extend a tiny bit at a time and after the skirmish of three years get the figure (153609.6) in 2022, it will get the figure (153096.8) of 2019. After 2022, the advancement movement of Chinese imports and fares will be extended in a reliably close about a comparative rate before the attack of novel COVID. Research limitations/implications - The foremost restriction of the research work it is merely support on secondary data. Practical implications - The scientist can utilize these models for determining yearly imports and fares of China. Any way it ought to be refreshed opportunity to time with a consolidation of current information. It is most significant that the scientist ought to consistently follow the guideline of stinginess and attempt to fit straightforward model rather than model with enormous boundaries. Originality/value - The uniqueness of this article is that it features the select models for gauging import and fare of China. It was discovered that AIC based model determination methods provided ARIMA models with request (0, 2, 2) and request (0, 2, 1) for imports and fares of China separately were proper and helps in advancing money related incorporation with brings about higher monetary development and unfamiliar financial specialists.

The Role of Marketing Resources and Marketing Dynamic Capabilities in Improving Business Performance of Insurance Firms in Iran

Purpose - This study aims to investigate the effect of marketing resources and marketing dynamic capabilities on the business performance of insurance companies. Design/methodology/approach - The population consists of all employees of the insurance firms in Ardabil and among them a sample of 177 people was selected using non-random convenience method. A standard questionnaire was used to measure variables. The hypotheses were analyzed using structural equation modeling method with use of SmartPLS software. Findings - The results show that marketing resources have a positive impact on marketing dynamic capabilities. Also, marketing dynamic capabilities have a positive impact on customer performance and market performance. Finally, the positive impact of market performance and customer performance on financial performance was also confirmed. Originality/value - There is lack of research explaining the role of marketing resources and marketing dynamic capabilities in improving business performance in service industries, especially in important insurance industry. This study attempts to reduce this gap in the literature, as its main goal is to assess the impact of marketing dynamic capabilities in improving business performance of insurance firms.