Special issue Multicultural marketplaces: new territory for international marketing and cross-cultural consumer research

2013 ◽  
Vol 30 (3) ◽  
Keyword(s):  
Consumer Research ◽  
International Marketing ◽  
Cross Cultural ◽  
Special Issue

Building Cultural Bridges Between China and India

2021 ◽  
pp. 097133362199045
Author(s):  
Dharm P. S. Bhawuk
Keyword(s):  
Cross Cultural Psychology ◽  
Cultural Psychology ◽  
Cross Cultural ◽  
Special Issue ◽  
Multiple Perspectives ◽  
Indian Culture ◽  
Two Cultures ◽  
China And India ◽  
The Two Cultures ◽  
Social Behaviours

Employing one of the established theories from cross-cultural psychology and sociology, first it is shown that both China and India are collectivist cultures. Then the Chinese and Indian worldviews are compared to highlight fundamental similarities between the two cultures. Finally, it is shown how self-cultivation is emphasised in both China and India. Effort is made to show how ideas presented by Confucius and Lao Tsu are captured in the Indian culture and social behaviours. A number of issues are raised for the development of indigenous knowledge from multiple perspectives using various paradigms and methodology. It is hoped that the special issue and this article will stimulate researchers to bridge Chinese and Indian psychologies which may pave the path towards peaceful prosperity.

Utterly fresh perspectives on consumer research and advertising: Introducing the special issue from the 2013 La Londe conference

2014 ◽  
Vol 67 (7) ◽  
pp. 1519-1521
Author(s):  
Luk Warlop ◽  
L.J. Shrum ◽  
Dwight Merunka ◽  
Virginie de Barnier
Keyword(s):  
Consumer Research ◽  
Special Issue

scholarly journals International marketing strategies of emerging market firms

2018 ◽  
Vol 35 (2) ◽  
pp. 202-214 ◽  
Author(s):  
Nathaniel Boso ◽  
Yaw A. Debrah ◽  
Joseph Amankwah-Amoah
Keyword(s):  
Marketing Strategy ◽  
Emerging Market ◽  
International Marketing ◽  
Marketing Strategies ◽  
Future Research ◽  
Special Issue ◽  
Content Type ◽  
Theoretical Perspectives ◽  
International Marketing Strategy ◽  
Emerging Market Firms

Purpose The purpose of this paper is twofold: to publish scholarly works that extend knowledge on the drivers, consequences and boundary conditions of international marketing strategies employed by emerging market firms of all sizes and types; and to advance a narrative for future research on emerging market firms’ international marketing activities. Design/methodology/approach To achieve this agenda, the authors invited scholars to submit quality manuscripts to the special issue. Manuscripts that addressed the special issue theme from varied theoretical perspectives and methodological approaches were invited. Findings Out of 70 manuscripts reviewed, 7 are eventually accepted for inclusion in this special issue. The papers touched on interesting research topics bothering on international marketing practices of emerging market firms using blend of interesting theoretical perspectives and variety of methods. Key theoretical perspectives used include resource-based theory, internationalization theory, institutional theory and corporate visual identity theory. The authors employed unique sets of methods including literature review, surveys, panel data, and process-based qualitative and case-study enquiries. The authors used some of the most advanced analytical techniques to analyze their data. Originality/value This introduction to the special issue provides a review of the extant literature on the international marketing strategy of emerging market firms, focusing on summarizing key empirical contributions on the topic over the last three decades. Subsequently, the authors discuss how each paper included in this special issue helps advance the agenda to develop scholarly knowledge on emerging market firms’ international marketing strategy.

‘Hand-to-hand sports and the struggle for belonging’

Ethnography ◽  
2021 ◽  
pp. 146613812110428
Author(s):  
Dario Nardini ◽  
Giuseppe Scandurra
Keyword(s):  
Social Contexts ◽  
Cross Cultural ◽  
Collective Identities ◽  
Special Issue ◽  
Cultural Contexts ◽  
Contemporary World ◽  
Social Belonging ◽  
Community Belonging ◽  
Different Cultures ◽  
National Local

This special issue on hand-to-hand sports aims to analyse how collective identities and forms of group and community belonging are defined, strengthened, built, imagined or even denied in the sportive and social contexts in which hand-to-hand combat or wrestling disciplines are practised. Considering the wide-ranging cross-cultural distribution of combat and wrestling practices in very different cultures and societies across the contemporary world, this issue intends to provide a (not-exhaustive) comparison of practices originating in highly heterogeneous geographical, social and cultural contexts. Indeed, comparisons focus on specific practices (combat and wrestling activities) and their relationship with belonging. The contributing scholars have studied and reflected on a particular style of wrestling or combat practice and its links to social belonging and identity, whether it be expressed on regional or national, local or global, social or ethnic, institutional or ‘counter-cultural’, symbolic or concrete levels.

scholarly journals Application of Sensory Descriptive Analysis and Consumer Studies to Investigate Traditional and Authentic Foods: A Review

Foods ◽  
2019 ◽  
Vol 8 (2) ◽  
pp. 54 ◽  
Author(s):  
Jiyun Yang ◽  
Jeehyun Lee
Keyword(s):  
Consumer Research ◽  
Descriptive Analysis ◽  
Food Products ◽  
Cross Cultural ◽  
Consumer Acceptance ◽  
Consumer Acceptability ◽  
Sensory Testing ◽  
Preparation Methods ◽  
Product Modification ◽  
Sensory Descriptive Analysis

As globalization progresses, consumers are readily exposed to many foods from various cultures. The need for studying specialty and unique food products, sometimes known as traditional, authentic, ethnic, exotic, or artisanal foods, is increasing to accommodate consumers’ growing demands. However, the number of studies conducted on these types of products with good quality sensory testing is limited. In this review, we analyzed and reviewed sensory and consumer research on specialty and unique food products. Various factors such as manufacturing, processing, or preparation methods of the samples influence the characteristics of food products and their acceptability. Sensory descriptive analysis can be used to distinguish characteristics that highlight these differences, and consumer research is used to identify factors that affect acceptability. Familiarity with product attributes contributes to consumer acceptance. When cross-cultural consumer research is conducted to support product market placement and expansion, sensory descriptive analysis should be conducted in parallel to define product characteristics. This allows better prediction of descriptors that influence consumer acceptability, leading to appropriate product modification and successful introduction.

scholarly journals Indian Ocean Traffic: Introduction

2012 ◽  
Vol 9 (1) ◽  
Author(s):  
Lola Sharon Davidson ◽  
Stephen Muecke
Keyword(s):  
Indian Ocean ◽  
Cross Cultural ◽  
Special Issue ◽  
Trade Routes ◽  
Cultural Contact ◽  
Cultural Implications ◽  
Ocean Region ◽  
The Indian Ocean ◽  
Ancient Times ◽  
Privileged Site

Like the Mediterranean, the Indian Ocean has been a privileged site of cross-cultural contact since ancient times. In this special issue, our contributors track disparate movements of people and ideas around the Indian Ocean region and explore the cultural implications of these contacts and their role in processes that we would come to call transnationalization and globalisation. The nation is a relatively recent phenomenon anywhere on the globe, and in many countries around the Indian Ocean it was a product of colonisation and independence. So the processes of exchange, migration and cultural influence going on there for many centuries were mostly based on the economics of goods and trade routes, rather than on national identity and state policy.

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