scholarly journals Relationship between entrepreneurial orientation, marketing capability and business performance in retail supermarkets in Santa Catarina (Brazil)

2018 ◽  
Vol 15 (2) ◽  
pp. 118-136 ◽  
Author(s):  
Ismael Luiz dos Santos ◽  
Sidnei Vieira Marinho

Purpose This study aims to find evidence of a possible relationship between three constructs that are generally investigated separately: entrepreneurial orientation, understood as entrepreneurship on the organizational level; marketing capability, seen as a highly competitive factor for the organization; and business performance, highlighted as a focus of the entire organization. Design/methodology/approach A survey-based quantitative approach was adopted with a cross-sectional temporal perspective. To arrive at results that can be compared, the study uses factor analysis and structural equations modeling techniques, with estimations of maximum likelihood for testing the quality of fit of the measures to the structural models, using SPSS 21 and AMOS 16 software. Data were collected at the 27th EXPOSUPER, which is a trade fair at which 35,000 visitors were present. The data collection instrument used is a questionnaire previously validated by Reis Neto et al. (2013a). The first section covers control variables chosen to profile the firms, the second contains entrepreneurial orientation variables, the third comprises marketing capability variables and the fourth section contains business performance variables, all using seven-point Likert response scales. Findings Tests of the entrepreneurial orientation measurement scale produced interesting results in this application within the retail supermarket industry. The results of exploratory factor analysis indicated that a scale with three dimensions was significant. The relationship between entrepreneurial orientation and marketing capability (H1) is positive, through the intermediate dimensions of innovation, proactiveness and risk-taking, used by firms’ management, contributing to their efforts to research and manage the market, to develop products and services and to offer better prices. Exploratory factor analysis and confirmatory factor analysis showed that four of the scale’s dimensions of the marketing capability were significant: market research, market management, new product development and pricing. Comparison of these results with those of Reis Neto et al. (2013a) reveals a difference, as although their result, achieved using structural equations modeling, also had four factors; the promotion dimension was the most significant and absorbed the other variables. Despite these differences, confirmatory factor analysis and structural equations modeling demonstrated that this construct met the minimum conditions for adequacy, where (H2), formulated to test the relationship between the marketing capability construct, was confirmed. The final construct analyzed in this study was business performance, initially suggested by González-Benito et al. (2009), and also used by Reis Neto et al. (2013a). They used the dimensions profitability, market value and market response, and in the present study, after exploratory factor analysis, confirmatory factor analysis and structural equations modeling, the results were identical to those authors results, in that (H3), formulated with the objective of testing the relationship between the entrepreneurial orientation construct and business performance, was confirmed, and although this was not the most robust of the relationships postulated in the three hypotheses, but was of lower significance. Research limitations/implications Although this study has achieved its objective, one of the study’s limitations relates to the data collection instrument, which was subject to failures in terms of the number of variables to be analyzed in each dimension. This led to elimination of certain dimensions during the analyses. Another limitation is related to the method used in the study. When questionnaires are used as data collection instruments, respondents often may not understand the true meaning of questions, which could lead them to choose any option, thereby stripping the results of credibility. In view of this limitation, it is suggested that future researchers conduct qualitative studies, using the case study method, which could offer greater clarity and increase understanding of the results related to these subjects. Even considering that this study has certain limitations and restrictions affecting generalization, it is hoped that it raises new questions, interests and inspirations, improving and complementing understanding of this strong social and economic sector. Originality/value It is identify the relationship between entrepreneurial orientation and marketing capability, since to date there is no evidence from studies confirming the existence of such a relationship. This statement was based on the results of a bibliographic survey conducted using the ProKnow-C, knowledge development process-constructivist methodology, in which, this originality was positive and significant, offering new studies from this point of view.

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Erny Rachmawati ◽  
Suliyanto ◽  
Agus Suroso

PurposeThis study aims to determine the direct effect of entrepreneurial orientation on family business performance. This study also discusses the role of family involvement as a mediating variable and the role of gender as a moderating variable in the relationship between entrepreneurial orientation and family business performance.Design/methodology/approachA total of 328 hotels in Yogyakarta, Indonesia, were selected as samples by the convenience sampling method. Primary data is collected through structured questionnaires that are delivered by themselves to key people in the hotel such as owners, directors and key staff (HRD, financial, relationship). Hypotheses are tested by structural equation modeling procedures using AMOS 22.0. Sobel test is used to determine the indirect effect of the mediation variable.FindingsThe results showed that entrepreneurial orientation had no significant effect on family business performance. Family involvement acts as a full mediation in the relationship between entrepreneurial orientation and family business performance. Gender acts as a moderating variable that can strengthen the relationship between entrepreneurial orientation and family business performance. The results showed support for previous research.Research limitations/implicationsThe results of the study cannot conclude the national family business because it adopts convenience sampling and the sampling area is limited in Yogyakarta. Future research can use a larger sample. This study only researches hotels managed by family businesses, so it is not feasible to conclude for family businesses in general. Future research may choose to use several types of family businesses so that more varied results can be obtained. Future research could also compare hotels managed by family businesses with non-family businesses. The results also found that in addition to gender roles, respondent heterogeneity was an important component in the study of social identity. Therefore, research examining the influence of different cultures on the relationship between entrepreneurial orientation and family business performance should be an extraordinary topic for future study. Other results from this study also indicate that there is a role for religion in improving hotel performance. Future research is needed to further explore Islamic business modeling for family businesses.Practical implicationsThis finding has significant implications that can help family businesses in developing strategies that are suitable for business management. Entrepreneurial orientation occupies a strategic position in developing sustainable competitive advantage in the family business of the tourism sector especially the hotel business in Yogyakarta for the better. Besides, the results of the study also showed that entrepreneurial orientation had no significant effect on performance. This relationship becomes significant when combined with active family involvement. This finding also shows that entrepreneurial orientation has the potential to have a more beneficial effect because of the active involvement of the family in helping with business management, alleviating business-related problems, and having a significant influence when the family also acts as management.Social implicationsResearch findings indicate the role of gender in strengthening the relationship between entrepreneurial orientation and family business performance. This provides a good position for women in the social environment to show achievement. To place women on the side of gender equality and justice in the family business in Indonesia. By opening wider access for Indonesian women in the realm of business management, expanding women's participation in a family business, increasing the role of control for women, and increasing women's knowledge and skills to increase the benefits in managing family businesses so that they have sustainable resilience in the face of global competition.Originality/valueThe results of this study provide a new model in providing an overview of the direct and indirect roles (mediating and moderating) in the assessment of family business performance. This study uses three variables which are important in performance appraisal, namely entrepreneurial orientation (independent variable), family involvement (mediating variable) and gender (moderating variable). Where research that combines these four variables, directly and indirectly, has never been done before.


Retos ◽  
2021 ◽  
pp. 555-561
Author(s):  
Antonio Hernández Fernández ◽  
Claudia De Barros Camargo

  El presente trabajo tiene como objetivo general analizar la relación entre inclusión, atención a la diversidad y neuroeducación en el ámbito de Educación Física, a través del análisis factorial confirmatorio (AFC) de una escala, creada ad hoc, validada y confirmada. Para la búsqueda de respuestas, se ha realizado un proceso de investigación no experimental, descriptivo y explicativo. El instrumento de recogida de datos ha sido una escala Likert (con número impar de opciones, cinco niveles de respuesta y rango de 1 a 5) que se ha validado en contenido y fiabilidad (alpha de Cronbach, .833) buena. La validez de constructo se ha realizado con un análisis factorial exploratorio (AFE) (KMO: .771, Bartlett: sign.000, determinante: 6.064E-7). La muestra ha sido de 359 estudiantes universitarios que cursan la especialidad de Educación Física. El AFC nos permitió concluir que es posible esta relación, con mayor fuerza entre inclusión y atención a la diversidad, y entre esta última y neuroeducación, y con menor fuerza entre inclusión y neuroeducación. (X2/gl (3.09). IAA: GFI (.85), RMSEA (.076), NCP (437.63), SRMR (.44), RMS (.061), ECVI (2.31). IAI: AGFI (.79), IFI (.96), NFI (.94), TLI O NNFI (.94), RFI (.92), CFI (.96). IP: PNFI (.71), PGFI (.60), AGFI (.79)). Abstract. The general objective of this work is to analyze the relationship between inclusion, attention to diversity and neuroeducation in the field of Physical Education, through the confirmatory factor analysis (CFA) of a scale, created ad hoc, validated and confirmed. For the search for answers, a non-experimental, descriptive and explanatory research process has been carried out. The data collection instrument was a Likert scale (with an odd number of options, five response levels and a range from 1 to 5) that was validated for content and reliability (Cronbach's alpha, .833). The construct validity has been carried out with an exploratory factor analysis (EFA) (KMO: .771, Bartlett: sign.000, determinant: 6.064E-7). The sample consisted of 359 university students majoring in Physical Education. The CFA allowed us to conclude that this relationship is possible, with greater strength between inclusion and attention to diversity, and between the latter and neuroeducation, and with lesser strength between inclusion and neuroeducation. (X2/gl (3.09). IAA: GFI (.85), RMSEA (.076), NCP (437.63), SRMR (.44), RMS (.061), ECVI (2.31). IAI: AGFI (.79), IFI (.96), NFI (.94), TLI OR NNFI (.94), RFI (.92), CFI (.96). IP: PNFI (.71), PGFI (.60), AGFI (.79)).


2019 ◽  
Vol 57 (12) ◽  
pp. 3364-3386 ◽  
Author(s):  
Francisco Javier Alvarez-Torres ◽  
Gabriela Citlalli Lopez-Torres ◽  
Giovanni Schiuma

Purpose The purpose of this paper is to measure the relationship between entrepreneurial orientation (EO) and performance of small- and medium-sized enterprises (SMEs). The aim is to contribute to the extant literature about the role of EO for SMEs development, and more specifically to identify implications that can inform knowledge-based initiatives of entrepreneurship universities focussing on the development and diffusion of the entrepreneurial culture and capacity. Design/methodology/approach This research paper adopts a quantitative approach to investigate a conceptual framework linking EO to SME’s performance. The central postulated hypothesis is that EO positively affects performance of SMEs. This hypothesis has been tested by using a system of partial least squares of structural equations modelling, adopting the SmartPLS® 3.0 software (Ringle et al., 2015). The empirical context analysed 170 SMEs operating in the Bajio Region (México) in the leather–footwear sector. Findings The results provide evidence that Mexican companies that manifest EO have a positive effect on their firm performance. Similarly, findings emphasise that both risk taking and innovativeness are currently the central axes of EO for the analysed companies. Accordingly, entrepreneurial universities should be engaged in the development of EO of students, academic staff and companies by focussing on knowledge-based actions that can foster the improvement of some specific features of the EO. Practical implications The results provide insights about the relationships between EO and the performance of SMEs indicating that potentials initiatives of entrepreneurship universities aiming to support the development capacity of SMEs as well as of students and academic staff should be focussed on the critical dimensions characterising EO. Originality/value This paper provides insights into the role of EO for SMEs performance. It provides three main contributions. First, derived from literature research, it proposes a working definition of EO. Second, the empirical research findings support an understanding of the relationship between EO and Mexican SMEs performance and propose a multiple and reflective dimension of EO’s model. Moreover, finally, this research provides some implications for entrepreneurship universities aiming to create and diffuse an entrepreneurial culture and capabilities by fostering the development of the EO.


2017 ◽  
Vol 7 (4) ◽  
pp. 6-13
Author(s):  
María del Carmen Martínez Serna ◽  
Javier Eduardo Vega Martínez ◽  
Neftalí Párga Párga Montoya

The issue of agribusiness represents at the present a challenge for management due to the evolution of technology, the market and particularly the changing needs of consumers. Entrepreneurial orientation is a strategy that positively influences the performance of business, however in the study of this relationship, the results are still inconsistent since a group of scholars in the subject noted that the strength of the relationship changes according to the context is empirically evaluated. The study contributes to evaluate the strength of the relation of entrepreneurial orientation and business performance in the context of 81 small and medium agribusinesses of Aguascalientes, México. The data are analyzed by structural equations and the results indicate that entrepreneurial orientation has a strong positive relationship in the performance of agribusiness.


2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Rose Boitumelo Mathafena ◽  
Jabulile Msimango-Galawe

Purpose The study aims to investigate the extent to which interfunctional coordination (IFC) moderates the relationship between entrepreneurial orientation (EO), market orientation (MO) and organisational opportunity exploitation (OE) and business performance (BP); second, to examine the impact of EO, MO and organisational OE on the BP. Design/methodology/approach The study used a cross-sectional design approach, with the research framework tested on a sample of 203 cases of employees mostly at skilled, professional and management levels in Gauteng Province. Data was analysed through correlation, regression and moderation analysis. Findings The results indicated that EO, MO and OE account for BP. Furthermore, IFC significantly moderates only the relationship between MO and BP (financial) and OE and BP (non-financial). While the relationship between EO and BP is not significantly moderated. Practical implications The study highlights that IFC is not yet embedded in organisational practice and culture. Scaling interventions to promote IFC as a performance enabler, particularly in conjunction with the entrepreneurial, market-oriented and OE activities, is essential in the South African corporate entrepreneurial environment. Originality/value Although EO, MO and OE are widely recognised as performance enablers, very little is known about the potential moderating role of IFC towards these identified complementary strategic capabilities within the South African corporate context. The empirical research strengthens awareness about the need and criticality of IFC in improving organisational performance in emerging economies.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Francisco Fermín Mallén-Broch ◽  
Emilio Domínguez-Escrig

PurposeThere is general agreement on the importance of innovation to improve business performance and competitiveness. In recent years, many studies have sought to unravel what conditions are conducive to innovation. Following this trend, the present study seeks to broaden the understanding of the antecedents of radical innovation. To this end, and drawing on positive organizational psychology, the study focuses on the role of leaders and the importance of improving working conditions within companies, favoring innovation in more respectful and prosocial organizations.Design/methodology/approachThe study provides, through structural equations, empirical evidence of the relationship between leader's forgiveness and radical innovation, using altruism as an explanatory variable. The study was conducted in a population of 11,594 Spanish companies. A sample frame of 554 questionnaires from 277 different firms was obtained.FindingsResults confirm the hypotheses proposed in the model. Forgiveness, analyzed as a leader behavior, promotes altruism within companies and, in turn, radical innovation.Originality/valueThis is one of the few empirical studies that analyzes the consequences of leader's forgiveness in the organizational context.


2019 ◽  
Vol 32 (1) ◽  
pp. 4-25 ◽  
Author(s):  
Fellipe Silva Martins ◽  
Wagner Cezar Lucato ◽  
Leonardo Vils ◽  
Fernando Antonio Ribeiro Serra

Purpose This study aims to explore the effect of crises on multinational companies’ (MNC) subsidiaries’ performance. It is hypothesized that crisis-led business underperformance will lead subsidiaries to choose market oriented or entrepreneurial oriented strategies (or both, “ambiorientation”). Finally, this study explores the idea that subsidiaries address market orientation (MO)-based strategies will address both exploration and exploitation outcomes, whereas those that choose entrepreneurial orientation (EO)-based strategies will focus on exploration only. Design/methodology/approach Partial-least square structural equation modelling was used to test the hypotheses. Data collection consisted of 280 full answers regarding MNC subsidiaries in Brazil. Findings The data provide evidence that crisis perception affects firms’ business performance. MNC subsidiaries in emerging economies, when confronting crises, take two different paths and use both market orientation, as well as entrepreneurial orientation (what the authors call “ambiorientation”). MO-based strategies cause both exploration and exploitation outcomes, and their combined result is comparable to EO-based strategies that focus only on exploration. Research limitations/implications Data collection was performed only in MNC subsidiaries in Brazil, and the results may differ depending on the area and the origin of the multinationals. Second, the sample concentrated on industrial activities, where there is space for both exploration and exploitation strategies. Originality/value This paper contributes to the literature by discussing the role of crises in shaping the possible strategic reactions multinational companies’ subsidiaries may undertake in emerging countries and their possible outcomes.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
M.M. Sulphey ◽  
Ansa Salim

Purpose Social entrepreneurial orientation (SEO) is an evolving concept. Though adequate literature has been accumulated about the concept, there is a lack of appropriate tool to measure individual SEO. The tools presently available mostly measure organizational SEO. The purpose of this study is to develop and validate a tool to measure the concept of individual SEO. Design/methodology/approach Data for the study was collected using a questionnaire, from 342 randomly collected samples. Various time-tested methods and statistical techniques, including exploratory and confirmatory factor analysis, were used to scientifically construct and validate the scale. Findings In tune with the purpose of this study, a 4-factor, 13-item SEO scale has been developed and scientifically validated through various acceptable and proven techniques. The developed tool is ideal to measure the orientation toward social entrepreneurship. Originality/value A review of literature revealed that there is paucity of a scientific tool to measure individual SEO. The study has succeeded in bridging this gap by constructing and validating a scale to measure SEO. This tool, it is expected, will help social scientists, academicians and researchers in conducting empirical examinations about SEO.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Preeti Dwivedi ◽  
Vijit Chaturvedi ◽  
Jugal Kishore Vashist

Purpose This paper aims to estimate the influence of HR practices and theories on organizational sustainability. The research also examines the role of innovation as a mediator among the relationship of HR practices and theories and organizational sustainability. Design/methodology/approach The research is based on the survey conducted among 386 employees of logistics firms across India. Exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) approaches were used for analysis. Approach proposed by Baron and Kenny (1986) was used to test the mediating effect. Findings The study finds that HR practices and theories have positive and significant influence on organizational sustainability. The research also reveals that after introducing innovation as a construct, it partially mediated the association of HR practices and theories and organizational sustainability. Originality/value The study inspects the extent to which innovation can acts as a mediator between the relationship of HR practices and theories and organizational sustainability in logistics sector in India, which has not been established in past studies.


Author(s):  
Gangaram Biswakarma

This study focuses on measuring tourist satisfaction towards home stay. This paper emphasized to identify the variables that are related to tourist satisfaction during tourist homestay. It is also focused on analyzing the relationship and impact of these latent construct of factors to overall tourist satisfaction towards home stay. In an attempt to visualize the purpose, tourists satisfaction in a homestay in Nepal has taken into as a case, with an aim to identify the underlying dimensions of tourist satisfaction during tourist homestay. Twenty six (26) manifest variables of homestay has been formulated to understand the dimensions. Likewise, for a conforming the latent construct (1) statement as dependent variable of overall satisfaction was developed for the purpose of the primary data collection. The manifest variables are basically focused on aspects of home stay attributes namely cultural attraction, hospitality, amenities and safety & security at the home stay destination. Post Exploratory Factor Analysis indicates factor loading for twenty two (22) items manifest variables as significant, loaded with five (5) factors of home stay attributes named as Amenities & Safety, Reception, Local Cuisine & Accommodation, Local Life style & Costumes, and Cultural Performance. This study contributes to the development of survey instrument for exploring tourist satisfaction for Home stay for future researchers.


Sign in / Sign up

Export Citation Format

Share Document