Impact of social commerce constructs and social support on social commerce intentions

PurposeThe purpose of this paper is to investigate the influence of social commerce constructs (SCCs), social support and relationship quality on social commerce intentions, which lead to use behaviour of social networking sites for social commerce.Design/methodology/approachData were collected from 343 users of social networking sites in Pakistan. The data analysis was conducted using PLS-SEM.FindingsThe results show that SCCs have empowered consumers through the existence of virtual groups, ratings and reviews and recommendations and referrals, thereby having a significant impact on social commerce intentions. The relationship quality with social networking sites, measured through commitment, satisfaction and trust, also proved to be a leading forecaster of social commerce intentions. The impact of social support could not positively influence the relationship quality with the social networking site. However, social support influences the social commerce intentions significantly.Research limitations/implicationsFuture research should enrich model with some moderating variables and data may be collected from actual online shoppers only.Practical implicationsThis study provides valuable insights to retailers to formulate their social commerce strategies as per decision factors results to have maximum engagement of consumers in social commerce.Originality/valueThe study proposes the unique model for finding the social commerce intentions and use behaviour using social support theory, relationship marketing theory and information systems literature.

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PENGARUH DUKUNGAN DAN HUBUNGAN SOSIAL TERHADAP NIAT MEMBELI PRODUK PADA SOCIAL COMMERCE

Jurnal Sistem Informasi ◽

10.21609/jsi.v13i1.507 ◽

2017 ◽

Vol 13 (1) ◽

pp. 21

Author(s):

Puji Rahayu ◽

Nur Fitriah Ayuning Budi ◽

Dana Indra Sensuse

Keyword(s):

Social Support ◽

Social Media ◽

Social Networking ◽

Relationship Quality ◽

Social Networking Sites ◽

Social Networking Site ◽

Social Commerce ◽

New Paradigm ◽

Commercial World ◽

The Relationship

The emergence of social networking sites, particularly Facebook, encouraging the emergence of a new paradigm in e-commerce, known as social commerce (s-commerce). S-commerce business model is currently a trend in the commercial world. Based on literature studies that have been done, we obtained two factors in the behavior and interaction of social networking site Facebook users that affect a person's intention to make purchases through social media, there is social support and relationship quality. This study aims to conduct research on the relationship between social commerce intention, social support, and relationship quality, through a questionnaire survey conducted online to Facebook users by using purposive sampling method. Data results of the questionnaire that has been collected, then analyzed quantitatively by using PLS. From the analysis and quantitative testing can be concluded that social commerce intention on Facebook as a medium s-commerce is affected by relationship quality on social media itself (in this case Facebook), and are not directly affected by the social support that occurred on social media Facebook . However, it is known that social support on Facebook has a direct influence on the quality of the relationship quality between the user and Facebook as a medium of s-commerce.

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Social networking sites and customers’ attitude towards advertisements

Journal of Research in Interactive Marketing ◽

10.1108/jrim-06-2018-0081 ◽

2019 ◽

Vol 13 (4) ◽

pp. 477-491 ◽

Cited By ~ 3

Author(s):

Kaustav Mukherjee ◽

Neelotpaul Banerjee

Keyword(s):

Social Media ◽

Social Networking ◽

Social Networking Sites ◽

Purchase Intention ◽

Positive Attitude ◽

Social Networking Site ◽

Customer Engagement ◽

Content Type ◽

The Social ◽

The Impact

Purpose The study aims to demonstrate the impact of social media users’ positive attitude towards the social networking sites (SNS) on the generation of a positive attitude towards social networking advertisements (SNA). A favourable attitude towards the SNA thus generated can positively influence brand attitude and purchase intention. Design/methodology/approach An online survey was conducted to collect relevant data using a structured questionnaire. Structural equation modelling was conducted using the statistical software AMOS 18. Findings Empirical analysis revealed the importance of brand advertisements on the social networks in inciting a positive attitude as well as a purchase intention for the brand in the SNS users’ minds. Research limitations/implications The study has been conducted in the Indian context using Facebook as a model social networking site. Practical implications Social media being one of the most popular and user-friendly platforms for regular communications, marketers are suggested to allocate a sizeable share of the advertising budget for social media advertisements and customer engagement so as to help build a positive attitude towards the advertised brand in the SNS users’ minds. Originality/value To the best of the authors’ knowledge, the impact of users’ positive evaluation of SNS as an effective communication medium, on the generation of a positive attitude towards the SNA, has been dealt for the first time here.

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Understanding Chinese consumer engagement in social commerce

Internet Research ◽

10.1108/intr-11-2016-0349 ◽

2018 ◽

Vol 28 (1) ◽

pp. 2-22 ◽

Cited By ~ 37

Author(s):

Jiabao Lin ◽

Lei Li ◽

Yanmei Yan ◽

Ofir Turel

Keyword(s):

Social Support ◽

Theoretical Model ◽

Relationship Quality ◽

Future Research ◽

Social Commerce ◽

Content Type ◽

User Behaviors ◽

The Social ◽

Chinese Consumer ◽

The Relationship

Purpose Building on the Chinese guanxi perspective, the purpose of this paper is to develop a theoretical model that explains the indirect effects of social support from friends on social commerce intentions, as mediated through the relational aspects that potential buyers develop with sellers. Design/methodology/approach Hypotheses are tested with partial least squares (PLS)-graph applied to data collected via a survey of social media users (n=511). SPSS and PLS-graph are the statistical analysis tools used in this study. Findings Relationship exists in social commerce interactions and its quality can be captured by swift guanxi and trust. These swift relationships matter as they drive users’ behavioral intentions on social commerce sites. The informational and social support people receive from friends helps in improving the relationship quality and can indirectly influence user behaviors on these sites. Research limitations/implications This study has relied on a convenient sampling and this may limit the generalizability of the findings. Future research should employ broader and more random sampling techniques to re-validate and extend the findings. Originality/value The interpersonal aspect of relationship quality has received little attention in the social commerce literature. This study develops a theoretical model that explains consumers’ intention in social commerce. The findings reveal the mechanisms through which different types of social support indirectly influence social commerce intentions. They provide a unique glimpse into consumer behavior in Chinese settings, in which the guanxi aspect of relationship quality highly matters.

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The impact of Facebook on libraries and librarians: a review of the literature

Program electronic library and information systems ◽

10.1108/prog-03-2013-0011 ◽

2014 ◽

Vol 48 (3) ◽

pp. 226-245 ◽

Cited By ~ 17

Author(s):

Evgenia Vassilakaki ◽

Emmanouel Garoufallou

Keyword(s):

Social Networking ◽

Social Networking Sites ◽

Relevant Literature ◽

Lessons Learned ◽

Social Networking Site ◽

Library Science ◽

Main Body ◽

Content Type ◽

Selective Review ◽

The Impact

Purpose – Social networking sites are becoming more and more popular triggering an increase in published research and impacting different aspects of daily life. One such aspect concerns libraries and librarians and the way they have adopted social networking sites. The purpose of this paper is to present a selective review on libraries’ adoption and use of a specific social networking site such as Facebook in order to promote their services. Design/methodology/approach – The method of selective review is employed to identify, document and present the relevant literature in a structured and annotated way. More specifically, all types of documents published between 2006 and 2012 are considered. In addition, the papers are assigned based on their expressed aim/s to emerged themes and sub-themes. Findings – It was found that the main body of the reported literature focused on reporting experiences, problems and lessons learned from building a presence on Facebook. A few studies aimed to explore users’ and librarians’ perspectives towards social networking sites whereas there is a strong need for specific guidelines to assist libraries and librarians in adopting Facebook. Research limitations/implications – This systematic literature review consists of articles published between 2006 and 2012. Originality/value – This paper contributes to identifying, collecting and presenting research regarding the use of Facebook in the field of library science. In addition, it identifies and summarises the main problems and challenges libraries and librarians are faced with when employing Facebook.

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The Impact of the Social Networking Sites on the Research Activity of University Students

Sukkur IBA Journal of Management and Business ◽

10.30537/sijmb.v5i2.342 ◽

2019 ◽

Vol 5 (2) ◽

pp. 62

Author(s):

Asif Mahmood

Keyword(s):

University Students ◽

Social Networking ◽

Social Networking Sites ◽

Social Networking Site ◽

Research Activity ◽

Experimental Proof ◽

The Social ◽

Evaluation Point ◽

The Impact

Despite the widespread utilization of online networking by students and its expanded use by teachers, almost no experimental proof is accessible concerning the effect of social networking use on learner, learning and engagement. This paper investigates the impact of social Networking Sites on the research activity of university students. The sample is composed of 200 students from the PU, Lahore and UET, Lahore, out of which 87 male (43.5%) and 113 females (56.5%) responded the questionnaire of survey. The finding reveals that Facebook was utilized for different sorts of scholastic also co-curricular talks. The ANOVA results demonstrated that the trial gathering had an altogether more noteworthy expand in engagement than the control bunch, and additionally higher semester evaluation point midpoints. This research also demonstrates that the motivation behind joining a social networking site differs among the students, however, the reason for being is to stay connected with the group to further impart learning to others. Presentation to late information, abilities and innovation in their general vicinity of specialization started things out.

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How Social Commerce Emerged

Advances in Marketing, Customer Relationship Management, and E-Services - Handbook of Research on Integrating Social Media into Strategic Marketing ◽

10.4018/978-1-4666-8353-2.ch001 ◽

2015 ◽

pp. 1-16 ◽

Cited By ~ 2

Author(s):

Nick Hajli

Keyword(s):

Social Support ◽

Social Media ◽

Social Networking ◽

Social Networking Sites ◽

Word Of Mouth ◽

Social Climate ◽

The Internet ◽

Social Commerce ◽

Business Context ◽

The Social

Individuals perform social interaction with others through online communities, which support their decision behaviour on the Internet. These abilities are mostly due to the rise of social networking sites through the recent development in Web 2.0 technologies such as social media. The increasing popularity of social media and social networking sites has developed e-commerce to social commerce. Social commerce is a new stream in e-commerce, in which consumers use social media in their purchasing journey. In this social climate, the social commerce era, consumers provide social support for the network by not only persuading consumers to have more interconnectivity with their peers, but also by giving a number of unique opportunities to firms. In this chapter, the author discusses the way social commerce has been emerged. As social word of mouth is one of the key constructs of social commerce, social word of mouth as well as the applications of social commerce and social support theory in business context have been explained in detail in chapter.

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Mediating effect of online social support on the relationship between stress and mental well-being

Mental Health and Social Inclusion ◽

10.1108/mhsi-07-2018-0022 ◽

2018 ◽

Vol 22 (4) ◽

pp. 178-186 ◽

Cited By ~ 3

Author(s):

Naveenraj Xavier ◽

Reeves Wesley J.

Keyword(s):

Social Support ◽

Social Networking ◽

Well Being ◽

Social Networking Site ◽

Mediating Effect ◽

Mental Wellbeing ◽

Equation Modeling ◽

Content Type ◽

Online Social Support ◽

The Relationship

Purpose Workplace stress is on the rise and progressive organizations devise their own mechanisms to mitigate it and enhance mental wellbeing (MWB). Of late, the workforce is increasingly dependent on social networking sites (SNS) for social exchanges and debate is well documented if SNS could be used to mediate the relationship between stress and MWB. The purpose of this paper is to investigate this relationship. Design/methodology/approach This study is based on a survey of 269 employees, on the following constructs: stress, online social support (OSS) and MWB. The authors’ proposed framework was investigated using structural equation modeling. Findings Results indicated that stress has a significant negative effect on MWB and subsequently, OSS partially mediates the relationship between stress and MWB. The results suggest that organizations allow the use of social networking site in a controlled setting so that employees could use this as a mechanism to control stress and enhance MWB. Originality/value To the best of the authors’ knowledge, this is the first study on OSS role in mediating the relationship between stress and MWB.

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How Social Commerce Emerged

Social Entrepreneurship ◽

10.4018/978-1-5225-8182-6.ch067 ◽

2019 ◽

pp. 1307-1322

Author(s):

Nick Hajli

Keyword(s):

Social Support ◽

Social Media ◽

Social Networking ◽

Social Networking Sites ◽

Word Of Mouth ◽

Social Climate ◽

The Internet ◽

Social Commerce ◽

Business Context ◽

The Social

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The Perceived Impact of Social Networking Sites and Apps on the Social Capital of Saudi Postgraduate Students: A Case Study

Future Internet ◽

10.3390/fi13010020 ◽

2021 ◽

Vol 13 (1) ◽

pp. 20

Author(s):

Abdulelah A. Alghamdi ◽

Margaret Plunkett

Keyword(s):

Social Capital ◽

Life Satisfaction ◽

Social Networking ◽

Social Networking Sites ◽

Civic Participation ◽

Social Trust ◽

Political Engagement ◽

Postgraduate Students ◽

The Social ◽

The Impact

With the increased use of Social Networking Sites and Apps (SNSAs) in Saudi Arabia, it is important to consider the impact of this on the social lives of tertiary students, who are heavy users of such technology. A mixed methods study exploring the effect of SNSAs use on the social capital of Saudi postgraduate students was conducted using a multidimensional construct of social capital, which included the components of life satisfaction, social trust, civic participation, and political engagement. Data were collected through surveys and interviews involving 313 male and 293 female postgraduate students from Umm Al-Qura University (UQU) in Makkah. Findings show that male and female participants perceived SNSAs use impacting all components of social capital at a moderate and mainly positive level. Correlational analysis demonstrated medium to large positive correlations among components of social capital. Gender differences were not evident in the life satisfaction and social trust components; however, females reported more involvement with SNSAs for the purposes of political engagement while males reported more use for civic participation, which is an interesting finding, in light of the norms and traditional culture of Saudi society.

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#SocialMedia: Exploring the Relationship of Social Networking Sites on Body Image, Self-Esteem, and Eating Disorders

Social Media + Society ◽

10.1177/2056305117704407 ◽

2017 ◽

Vol 3 (2) ◽

pp. 205630511770440 ◽

Cited By ~ 8

Author(s):

Sara Santarossa ◽

Sarah J. Woodruff

Keyword(s):

Body Image ◽

Eating Disorder ◽

Social Networking ◽

Social Networking Sites ◽

Online Survey ◽

Self Esteem ◽

Social Networking Site ◽

Dependent Relationship ◽

Relationship Of ◽

The Relationship

The aim of this study was to investigate whether problematic social networking site (SNS) use (i.e., degree of dependent relationship with SNSs), total SNS time/day, total SNS friends, and specific SNS activities were related to body image (BI), self-esteem (SE), and eating disorder (ED) symptoms/concerns. A sample of young adults ( N = 147) completed an online survey which measured SNS usage, problematic SNS use, BI, SE, and ED symptom/concerns. The findings revealed that females and males spent 4.1 ± 3.9 and 2.9 ± 2.8 hr on SNS, respectively, with the majority of time spent lurking (i.e., looking at another users’ profile but not actually communicating with them). Furthermore, problematic SNS use was found to be related to BI, SE, and ED symptoms/concerns. Moreover, SNS activities, such as lurking and posting comments on others’ profiles, were found to be related to BI, whereas SNS total time was found to be related to ED symptoms/concerns. Overall, this study demonstrates the possible correlational influence of SNSs on BI, SE, and ED symptoms/concerns.

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