Understanding microblogging continuance intention

2018 ◽  
Vol 31 (1) ◽  
pp. 215-238 ◽  
Author(s):  
Kristijian Mirkovski ◽  
Yanli Jia ◽  
Libo Liu ◽  
Kun Chen
Keyword(s):  
Social Network ◽  
Social Presence ◽  
Data Sets ◽  
Continuance Intention ◽  
Content Type ◽  
Future Studies ◽  
Past Behavior ◽  
Social Network Structure ◽  
The Social ◽  
Use Behavior

Purpose The purpose of this paper is to explain how individuals form microblogging habits and why they continue to use microblogs from the perspective of direction social networks. Design/methodology/approach Drawing on the social network theory and the social presence theory, the authors develop a theoretical framework to explain how individuals form microblogging habits and why they continue to use microblogs. To test the proposed model and examine its external validity, the authors collected data from two microblogs: Twitter and Sina Weibo. Findings Satisfaction and habit have a significant influence on microblogging continuance intention. Whereas, users’ microblogging habits are developed by two key factors – satisfaction and frequency of past behavior – that are further determined by social presence and social network centrality. Research limitations/implications Larger sample size with diverse populations is highly recommended for future studies. In addition, exploring the distinct technical functionalities of microblogs when conceptualizing habit formation would be of benefit in future studies. Practical implications In this study, it was found that social presence increases both the satisfaction of users and the frequency of past use behavior. Hence, microblog designers should provide users with greater freedom to modify the form and content of their interface, and enable these modifications to be visible in real time to increase the interactivity of microblogs. Originality/value In contrast to past studies that have largely neglected the impacts of the directed social network structure, this study aims to focus on microblogging continuance intention from the directed social network perspective. The results from two independent data sets converge on the conclusion that users’ continuance intention to use is affected by both their conscious evaluations (i.e. satisfaction) and unconscious reactions (i.e. habit).

Understanding the facilitators and inhibitors of individuals’ social network site usage

2017 ◽  
Vol 41 (1) ◽  
pp. 85-101 ◽  
Author(s):  
Hsin-Yi Huang ◽  
Po-Lin Chen ◽  
Yu-Chen Kuo
Keyword(s):  
Social Network ◽  
Social Presence ◽  
Theoretical Perspective ◽  
Network Services ◽  
Research Model ◽  
Continuance Intention ◽  
Content Type ◽  
Privacy Concerns ◽  
Media System ◽  
Media System Dependency

Purpose Focusing on social network services (SNS), the purpose of this paper is to propose a research model to investigate individuals’ SNS usage facilitators and inhibitors from the perspective of individuals’ media system dependency (MSD) and privacy concerns. Design/methodology/approach The research model will be tested with data collected from online users of Facebook. The survey yielded a total of 403 responses for the data analysis which was conducted by measurement and structural models. Findings The findings indicate that SNSs members strive for understanding, orientation, and play dependencies which facilitate their satisfaction and social presence, and subsequently fosters their continuance intention toward the SNS. In addition, the members’ privacy concerns decrease satisfaction and social presence online. Originality/value First, this study has contributed to the authors’ understanding of an individual’s SNS facilitators and inhibitors from the theoretical perspective (i.e. MSD theory and privacy concerns). Second, satisfaction is a strong antecedent of continuance intention and would dilute the effect of social presence on an individual’s SNS continuance intention.

Intention to participate in online commercial experiments by social network’s users

2016 ◽  
Vol 39 (4) ◽  
pp. 378-398 ◽  
Author(s):  
Rebeca Cordero-Gutiérrez ◽  
Libia Santos-Requejo
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Point Of View ◽  
Data Sets ◽  
Content Type ◽  
Gender And Age ◽  
The Social ◽  
Intention To Participate ◽  
Relevant Variables ◽  
Marketing Tool

Purpose The purpose of this paper is to analyze the underlying differences in the intention to participate in online commercial experiments through the social network considering users’ gender and age. Design/methodology/approach The model of this paper uses two relevant variables, trust and attitude, to test the behavioral intention. There were 269 data sets from social network’s users. Factorial analysis and linear regression were used in the analysis of the data obtained to investigate the differences in gender and age in the intention to participate in online commercial experiments. Findings The results of this paper show that there exist differences among women and men, and among youthers and adults. Women and youthers are the most desirable groups to conduct commercial experiments through social networks. Research limitations/implications From the point of view of the academics, this paper increases the knowledge of social network’s possibilities as a marketing tool. Practical implications This study and its conclusions are relevant for entrepreneurs in any field who want to reach their customers through a horizontal social network because they can improve the online experiments’ profit. Entrepreneurs can know and understand their customers better, taking into account their wishes, tastes and interests through when participating in a commercial experiment. Originality/value This paper describes the possibilities that social networks like Facebook offer entrepreneurs to know the intention of users to participate in an online commercial experiment. Moreover, the differences in gender and age allow in adapting the contents of the online commercial experiments to get better results. In addition, this research contributes to the investigation in the possibilities of social networks as marketing tools.

“Please tidy up before leaving”: nudging Airbnb guests toward altruistic behavior

2019 ◽  
Vol 13 (4) ◽  
pp. 524-530 ◽  
Author(s):  
Paul Ranson ◽  
Daniel Guttentag
Keyword(s):  
Social Presence ◽  
Design Methodology ◽  
Field Experiments ◽  
Experimental Results ◽  
Altruistic Behavior ◽  
Content Type ◽  
The Social ◽  
Relationship Model ◽  
Social Market ◽  
Practical Implications

Purpose This study aimed to investigate whether increasing the social presence within an Airbnb lodging environment could nudge guests toward altruistic cleaning behaviors. Design/methodology/approach The study was based around a theoretical framework combining the social-market versus money-market relationship model, nudge theory and social presence theory. A series of three field experiments were conducted, in which social presence was manipulated to test its impact on guest cleaning behaviors prior to departure. Findings The experimental results confirmed the underlying hypothesis that an Airbnb listing’s enhanced social presence can subtly induce guests to help clean their rental units prior to departure. Originality/value This study is the first to examine behavioral nudging in an Airbnb context. It is also one of the first field experiments involving Airbnb. The study findings offer clear theoretical and practical implications.

scholarly journals How social network structure affects decision-making in Drosophila melanogaster

2016 ◽  
Vol 283 (1826) ◽  
pp. 20152954 ◽  
Author(s):  
Cristian Pasquaretta ◽  
Marine Battesti ◽  
Elizabeth Klenschi ◽  
Christophe A. H. Bousquet ◽  
Cedric Sueur ◽  
...  
Keyword(s):  
Decision Making ◽  
Drosophila Melanogaster ◽  
Social Network ◽  
Individual Decision ◽  
Social Network Structure ◽  
The Social ◽  
Survival And Reproduction ◽  
Crucial Information ◽  
Social Encounters ◽  
Selective Information

Animals use a number of different mechanisms to acquire crucial information. During social encounters, animals can pass information from one to another but, ideally, they would only use information that benefits survival and reproduction. Therefore, individuals need to be able to determine the value of the information they receive. One cue can come from the behaviour of other individuals that are already using the information. Using a previous extended dataset, we studied how individual decision-making is influenced by the behaviour of conspecifics in Drosophila melanogaster . We analysed how uninformed flies acquire and later use information about oviposition site choice they learn from informed flies. Our results suggest that uninformed flies adjust their future choices based on how coordinated the behaviours of the informed individuals they encounter are. Following social interaction, uninformed flies tended either to collectively follow the choice of the informed flies or to avoid it. Using social network analysis, we show that this selective information use seems to be based on the level of homogeneity of the social network. In particular, we found that the variance of individual centrality parameters among informed flies was lower in the case of a ‘follow’ outcome compared with the case of an ‘avoid’ outcome.

scholarly journals Formation of raiding parties for intergroup violence is mediated by social network structure

2016 ◽  
Vol 113 (43) ◽  
pp. 12114-12119 ◽  
Author(s):  
Luke Glowacki ◽  
Alexander Isakov ◽  
Richard W. Wrangham ◽  
Rose McDermott ◽  
James H. Fowler ◽  
...  
Keyword(s):  
Social Network ◽  
Network Structure ◽  
Social Dynamics ◽  
Small Scale ◽  
East African ◽  
Nomadic Pastoralists ◽  
Social Network Structure ◽  
The Social ◽  
Total Impact ◽  
Social Network Position

Intergroup violence is common among humans worldwide. To assess how within-group social dynamics contribute to risky, between-group conflict, we conducted a 3-y longitudinal study of the formation of raiding parties among the Nyangatom, a group of East African nomadic pastoralists currently engaged in small-scale warfare. We also mapped the social network structure of potential male raiders. Here, we show that the initiation of raids depends on the presence of specific leaders who tend to participate in many raids, to have more friends, and to occupy more central positions in the network. However, despite the different structural position of raid leaders, raid participants are recruited from the whole population, not just from the direct friends of leaders. An individual’s decision to participate in a raid is strongly associated with the individual’s social network position in relation to other participants. Moreover, nonleaders have a larger total impact on raid participation than leaders, despite leaders’ greater connectivity. Thus, we find that leaders matter more for raid initiation than participant mobilization. Social networks may play a role in supporting risky collective action, amplify the emergence of raiding parties, and hence facilitate intergroup violence in small-scale societies.

How social presence influences impulse buying behavior in live streaming commerce? The role of S-O-R theory

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Junlan Ming ◽  
Zeng Jianqiu ◽  
Muhammad Bilal ◽  
Umair Akram ◽  
Mingyue Fan
Keyword(s):  
Social Presence ◽  
Consumer Trust ◽  
Equation Modeling ◽  
Live Streaming ◽  
Flow State ◽  
Buying Behavior ◽  
Content Type ◽  
The Social ◽  
Impulsive Buying ◽  
Sense Of Power

Purpose This paper aims to examine how presence (the social presence of live streaming platforms, of viewers, of live streamers and telepresence) affects consumer trust and flow state, thus inducing impulsive buying behaviors, personal sense of power as moderator. Design/methodology/approach Drawing on the Stimulus-Organism-Response (S-O-R) framework, the conceptual model covers social presence, telepresence, consumer trust, flow state, personal sense of power and impulsive buying behavior. An online survey was conducted from 405 consumers with the experience of live streaming shopping in China; structural equation modeling (SEM) was used for data analysis. Findings Results find that three dimensions of social presence (the social presence of live streaming platforms, of viewers, of live streamers) and telepresence have a positive and significant influence on consumer trust and flow state, thus triggering consumers’ impulsive buying behavior. Furthermore, consumers’ sense of power moderates the process from consumer trust, flow state to impulsive buying behavior. Practical implications This study will help live streamers and e-retailers to have a further understand on how to stimulate consumers’ buying behavior. Furthermore, it also provides reference for the development of live streaming commerce in other countries. Originality/value This research examines the effect of social presence and telepresence on impulsive buying behavior in live streaming commerce, which is inadequately examined in extant literature.

An empirical investigation of the continuance intention using the bullet curtain

2019 ◽  
Vol 13 (1) ◽  
pp. 235-254 ◽  
Author(s):  
Mengdi Wang ◽  
Dong Li
Keyword(s):  
Social Network ◽  
Structural Equation ◽  
Information Overload ◽  
Self Regulation ◽  
Final Analysis ◽  
Equation Modeling ◽  
Online Video ◽  
Continuance Intention ◽  
Content Type ◽  
Negative Effect

PurposeIn accordance with Bagozzi’s self-regulation theory, the aim of this paper is to explore the enablers and inhibitors of continuance intention from the perspective of bullet curtain, a new form of commentary on online video websites.Design/methodology/approachA total of 350 questionnaires were collected for the final analysis (covering 101 questionnaires for the pilot test) from China’s bullet curtain website. To analyze the model, the authors adopted SmartPLS 3.2, a structural equation modeling software.FindingsAs the results suggest, there is a positive correlation between satisfaction and continuance intention and a negative association between social network fatigue and continuance intention. In addition, synchronicity between the comments and video content, a dimension of synchronicity proposed in this study, improves the satisfaction. Furthermore, information overload significantly intensify social network fatigue.Practical implicationsThe results help bullet curtain providers offer better interactive environment and improve websites’ functions to stimulate users.Originality/valueBy combining positive effect and negative effect of commentary, this study investigates Bagozzi’s theory in a context of bullet curtain. Besides, combinations of these factors help to gain insights in how the bullet curtain works in online video websites. These offer useful guidelines for managers to optimize a better system.

The social network structure of a semi-free roaming European bison herd (Bison bonasus)

2019 ◽  
Vol 158 ◽  
pp. 97-105 ◽  
Author(s):  
Amandine Ramos ◽  
Lola Manizan ◽  
Esther Rodriguez ◽  
Yvonne J.M. Kemp ◽  
Cédric Sueur
Keyword(s):  
Social Network ◽  
Network Structure ◽  
European Bison ◽  
Bison Bonasus ◽  
Social Network Structure ◽  
The Social

scholarly journals The insoluble problems of books: what does Altmetric.com have to offer?

2018 ◽  
Vol 70 (6) ◽  
pp. 691-707 ◽  
Author(s):  
Daniel Torres-Salinas ◽  
Juan Gorraiz ◽  
Nicolas Robinson-Garcia
Keyword(s):  
Special Focus ◽  
Data Sets ◽  
Content Type ◽  
Social Sciences And Humanities ◽  
Promising Tool ◽  
The Social ◽  
Google Books ◽  
Data Source ◽  
Alternative Sources ◽  
The One

Purpose The purpose of this paper is to analyze the capabilities, functionalities and appropriateness of Altmetric.com as a data source for the bibliometric analysis of books in comparison to PlumX. Design/methodology/approach The authors perform an exploratory analysis on the metrics the Altmetric Explorer for Institutions, platform offers for books. The authors use two distinct data sets of books. On the one hand, the authors analyze the Book Collection included in Altmetric.com. On the other hand, the authors use Clarivate’s Master Book List, to analyze Altmetric.com’s capabilities to download and merge data with external databases. Finally, the authors compare the findings with those obtained in a previous study performed in PlumX. Findings Altmetric.com combines and orderly tracks a set of data sources combined by DOI identifiers to retrieve metadata from books, being Google Books its main provider. It also retrieves information from commercial publishers and from some Open Access initiatives, including those led by university libraries, such as Harvard Library. We find issues with linkages between records and mentions or ISBN discrepancies. Furthermore, the authors find that automatic bots affect greatly Wikipedia mentions to books. The comparison with PlumX suggests that none of these tools provide a complete picture of the social attention generated by books and are rather complementary than comparable tools. Practical implications This study targets different audience which can benefit from the findings. First, bibliometricians and researchers who seek for alternative sources to develop bibliometric analyses of books, with a special focus on the Social Sciences and Humanities fields. Second, librarians and research managers who are the main clients to which these tools are directed. Third, Altmetric.com itself as well as other altmetric providers who might get a better understanding of the limitations users encounter and improve this promising tool. Originality/value This is the first study to analyze Altmetric.com’s functionalities and capabilities for providing metric data for books and to compare results from this platform, with those obtained via PlumX.

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