Understanding the social media interactivity paradox: the effects of social media interactivity on communication quality, work interruptions and job performance

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Xiangyu Liu ◽  
Bowen Zheng ◽  
Hefu Liu
Keyword(s):  
Social Media ◽  
Job Performance ◽  
Organizational Outcomes ◽  
Survey Study ◽  
Communication Quality ◽  
Media Dependency ◽  
Content Type ◽  
Work Interruptions ◽  
The Social ◽  
Use Of Social Media

PurposeAlthough social media is widely used for organizational communication, studies have begun to show its controversial effects on job performance in the workplace. To investigate these effects, this study developed a conceptual framework for how social media interactivity affects communication quality and work interruption, as well as how such effects impact job performance.Design/methodology/approachThe proposed theoretical model was empirically validated through a survey study of 556 employees in China.FindingsThe results verified a social media interactivity paradox that indicated social media interactivity increased both communication quality and work interruptions. The results further showed that high levels of social media dependency were a detriment to organizations.Originality/valueThis study verified the existence of a social media interactivity paradox in the use of social media for workplace communication. Moreover, results revealed that the effect of social media interactivity on organizational outcomes depends on its respective dimensions.

Antecedents and consequences of social media marketing use: an empirical study of the UK exporting B2B SMEs

2019 ◽  
Vol 35 (2) ◽  
pp. 284-305 ◽  
Author(s):  
Riyad Eid ◽  
Ziad Abdelmoety ◽  
Gomaa Agag
Keyword(s):  
Social Media ◽  
Media Use ◽  
Export Performance ◽  
Empirical Evaluation ◽  
Equation Modeling ◽  
Social Media Use ◽  
Content Type ◽  
The Social ◽  
Antecedents And Consequences ◽  
Use Of Social Media

Purpose The social media have enabled companies to reach out to global markets and provided them with the opportunity to customize their strategies and offerings in an unprecedented way. Given the scant empirical evaluation of social media use in the small- and medium-sized enterprises (SMEs) business-to-business (B-to-B) context, this paper aims to offer a comprehensive description of the antecedents and consequences of social media use in international B-to-B SMEs and the way in which this use affects their export performance. Design/methodology/approach This study uses a sample of 277 British B-to-B SMEs and uses positivist research with a quantitative approach, adopting a survey strategy through questionnaires and structural equation modeling. Findings The results reveal that the use of social media influences export performance through the quality of international business contacts – understanding customers’ views and preferences, brand awareness and knowledge of the competition in various international markets. This study contributes to the emerging literature on B-to-B SMEs digital marketing by determining the mechanism through which B-to-B SMEs may benefit from using the social media in their efforts to export. Originality/value Despite the promising potential of the social media, especially for export-oriented companies, very limited attention has hitherto been paid to the relationship between the use of social media and export performance. This study attempts to fill the gap by investigating the extent to which actual use of social media impacts on the performance of exporting firms.

Delhi traffic police: social media for better traffic management

2016 ◽  
Vol 6 (1) ◽  
pp. 1-17
Author(s):  
Anjali Singh
Keyword(s):  
Social Media ◽  
Learning Outcomes ◽  
Traffic Management ◽  
New Technology ◽  
Subject Area ◽  
Content Type ◽  
Traffic Police ◽  
The Social ◽  
Use Of Social Media

Subject area Social media. Study level/applicability Under graduate/Easy. Case overview The case study presents a discussion on how the Delhi Traffic Police has used social media, Facebook in particular, to collaborate with the commuters on Delhi road to improve its traffic management. This case study can be as an example to illustrate the use of social media by a government department, to address operational and resources limitations. The case traces the start and evolution of the Delhi Traffic Police’s journey on the social media as the department responds to the inputs from the commuters on its Facebook page. Expected learning outcomes The case study is an illustration of a non-traditional application of a new technology by a non-business organization, the challenges it faces in its adoption and the solutions it provides. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code CSS 8: Marketing

Use and measurement of social media for SMEs

2015 ◽  
Vol 22 (2) ◽  
pp. 273-287 ◽  
Author(s):  
Margaret McCann ◽  
Alexis Barlow
Keyword(s):  
Social Media ◽  
Economic Value ◽  
Content Type ◽  
Academic Literature ◽  
True Value ◽  
Current Thinking ◽  
The Social ◽  
Use Of Social Media ◽  
Media Applications ◽  
Goals And Objectives

Purpose – The purpose of this paper is to investigate why small- and medium-sized enterprises (SMEs) are using social media and how they should measure its return on investment (ROI). The measurement of economic value associated with the use of social media by business is discussed in order to construct a model designed for analysing the ROI of social media for SMEs. The importance of a planned entry into the social media arena, formulation of measurable goals and objectives and understanding the business process are presented as vital pre-cursors to measuring, and indeed attaining, ROI. Design/methodology/approach – A literature review was compiled to explore the current thinking that exists on business use and measurement of social media in mainstream academic literature and other business-oriented publications. Primary research in the form of a survey was conducted with SMEs to determine the usefulness of social media and how SMEs measure its ROI. Findings – SMEs find some social media applications more valuable than others but 65 per cent of the companies surveyed did not measure the ROI. An overarching framework, aimed at SMEs, is presented which advocates that SMEs should take a strategic focus and plan their use of social media, and draw insight from both quantitative and qualitative data when measuring ROI. Originality/value – Most existing research on social media is related to large organisations and tends to focus on technical and commercial use rather than examining the value and ROI gained from social media from an SME perspective. This paper offers a simple framework to help SMEs plan their use of social media as well as measure its true value.

scholarly journals THE IMPLICATIONS OF SOCIAL MEDIA USE ON EMPLOYEE PERFORMANCE

2020 ◽  
Vol 3 (11) ◽  
pp. 22-33
Author(s):  
Ishak Abd Rahman ◽  
Abdullah Sanusi Othman ◽  
Marina Cruz Nelson Cruz ◽  
Azmi Aziz
Keyword(s):  
Social Media ◽  
Knowledge Transfer ◽  
Job Performance ◽  
Media Use ◽  
Employee Performance ◽  
Survey Study ◽  
Social Media Use ◽  
Use Of Social Media ◽  
Media Experience ◽  
The Impact

Social media has become one of the media that has various advantages compared to other media. Accordingly, this study was conducted to examine the impact of social media use on employee performance among private employees. The impact of the use of social media is studied in 6 levels of literacy namely trust, sharing views, network relationships, knowledge transfer, job performance, social media experience among private employees. This survey study uses questionnaire instruments among 111 private employees in Malaysia. The results reveal that social media can encourage the formation of social capital employees represented by network relationships, share shared views and beliefs, which in turn, can facilitate knowledge transfer. Sharing views and the transfer of shared knowledge positively affects job performance. Although network relationships and trust do not have a direct impact on job performance, such influence is part of knowledge transfer. All variables of the study have a normal relationship that is the use of social media in the workplace, Beliefs, Sharing views, Network relationships, Knowledge transfer, Job performance, Social media experience. This may be due to the understanding of the respondents who provided good cooperation while responding to the survey questions honestly.

Internal or external social media? The effects of work-related and social-related use of social media on improving employee performance

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Xiayu Chen ◽  
Carol Xiaojuan Ou ◽  
Robert M. Davison
Keyword(s):  
Social Media ◽  
Job Performance ◽  
Media Use ◽  
Employee Performance ◽  
Business Value ◽  
Social Media Use ◽  
Content Type ◽  
Work Related ◽  
Use Of Social Media ◽  
Internal Social Media

PurposeThis study investigates how employees' work- and social-related use of social media can individually and interactively render different impacts on employees' performance in the context of internal or external social media.Design/methodology/approachTo test the research model in these two different contexts, the authors collected data from 392 internal social media users and 302 external social media users in the workplace.FindingsThe data suggest that the respondents' job performance can be enhanced when using internal social media for work-related purposes and using external social media for social-related purposes. Meanwhile, the interaction of work- and social-related use is positive for external social media but negative for internal social media on job performance. These findings highlight the significant distinction of social media use in the workplace.Originality/valueFirst, this study contributes to the literature on the business value of IT by providing theoretical arguments on how companies can capitalize efforts to consider work-related use in combination with social-related use to create business value. Second, this research theorizes two distinct yet interacting views of social media use. The authors offer a more granular insight of the paths from work- and social-related use to employee performance instead of encapsulating social media use in a unitary concept and linking it simply and broadly to employee performance. Third, this research considers the interdependent effects of work- and social-related use on employee performance, and thus goes beyond the independent roles of these two types of social media use. Fourth, the authors find that the links from employees' work- and social-related use of social media to job performance vary in different contexts.

scholarly journals Reshaping traditional marketing mix to include social media participation

2019 ◽  
Vol 31 (2) ◽  
pp. 162-178 ◽  
Author(s):  
Eleonora Pantano ◽  
Constantinos-Vasilios Priporas ◽  
Giuseppe Migliano
Keyword(s):  
Social Media ◽  
Marketing Mix ◽  
Small Enterprises ◽  
Content Type ◽  
Additional Tool ◽  
Actual Usage ◽  
The Social ◽  
Food And Beverage ◽  
Traditional Marketing ◽  
Use Of Social Media

Purpose Due to the emergent use of social media for marketing purposes, and the limited number of studies focusing on the use of social media by firms, the purpose of this paper is to explore the inclusion of social networks in the traditional marketing mix models. Design/methodology/approach A sample of 20 small and large Italian liquor producers was used, and their Facebook profiles were content analyzed. Findings The results provide evidence about the emerging shift from the use of social media for communication purposes through static advertising (characterized by pictures and slogans), to its use as an interactive channel that can influence consumers’ purchasing behaviour through multimedia tools (i.e. games and interactive applications able to solicit users’ interest), by emphasizing the extent to which a higher level of participation by a firm involves a higher level of consumer interaction. The findings also suggest that the firm’s participation should be considered as a new element of the traditional marketing mix model and as an additional tool for efficient market sizing and sensing. Originality/value The study offers findings on actual usage of Facebook as part of marketing mix strategies based on large and small enterprises operating in the food and beverage sector, where a dearth of studies is observed. The study enhances and advances the social media and marketing literatures.

scholarly journals Investigation of the Effect of Social Media Addiction on Adults with Depression

Healthcare ◽  
2021 ◽  
Vol 9 (4) ◽  
pp. 450
Author(s):  
Serdar Aydin ◽  
Orhan Koçak ◽  
Thomas A. Shaw ◽  
Betul Buber ◽  
Esra Zeynep Akpinar ◽  
...  
Keyword(s):  
Social Media ◽  
Sample Population ◽  
Media Dependency ◽  
Social Media Addiction ◽  
Number Of Children ◽  
The Social ◽  
Significant Difference ◽  
Questionnaire Form ◽  
Dependence Scale ◽  
Use Of Social Media

This study aimed to investigate the effects of social media addiction on depression in adult individuals. For this purpose, the researchers analyzed whether social media dependence had differing impacts according to various variables (age, gender, the highest level of education, duration of daily use of social media, frequency of social media use, etc.). A sample population of 419 people who live in different provinces in Turkey between 18 and 62 years of age participated in the research. The questionnaire form was developed to obtain the Social Media Dependence Scale (SMDS), Beck Depression Inventory scores, and demographic information from the participants. The research was conducted according to the general screening model. Significant differences were found between depression and social media dependency in variables such as the number of children, age, and income. As a result of the study, when social media addiction was examined in terms of gender among socio-demographic variables, no significant difference was found.

Excessive social media use at work

2018 ◽  
Vol 31 (6) ◽  
pp. 1091-1112 ◽  
Author(s):  
Lingling Yu ◽  
Xiongfei Cao ◽  
Zhiying Liu ◽  
Junkai Wang
Keyword(s):  
Social Media ◽  
Job Performance ◽  
Online Survey ◽  
Media Use ◽  
Survey Study ◽  
Research Model ◽  
Information Communication ◽  
Initial Attempt ◽  
Social Media Use ◽  
Content Type

PurposeThe purpose of this paper is to explore the effects of excessive social media use on individual job performance and its exact mechanism. An extended stressor–strain–outcome research model is proposed to explain how excessive social media use at work influences individual job performance.Design/methodology/approachThe research model was empirically tested with an online survey study of 230 working professionals who use social media in organizations.FindingsThe results revealed that excessive social media use was a determinant of three types of social media overload (i.e. information, communication and social overload). Information and communication overload were significant stressors that influence social media exhaustion, while social overload was not a significant predictor of exhaustion. Furthermore, social media exhaustion significantly reduces individual job performance.Originality/valueTheory-driven investigation of the effects of excessive social media use on individual job performance is still relatively scarce, underscoring the need for theoretically-based research of excessive social media use at work. This paper enriches social media research by presenting an extended stressor–strain–outcome model to explore the exact mechanism of excessive use of social media at work, and identifying three components of social media-related overload, including information, communication and social overload. It is an initial attempt to systematically validate the casual relationships among excessive usage experience, overload, exhaustion and individual job performance based on the transactional theory of stress and coping.

The content disseminated on social media by public secondary school libraries as a reflection of society

2019 ◽  
Vol 37 (1) ◽  
pp. 16-34
Author(s):  
Cristina Faba-Pérez ◽  
Lara María Infante-Fernández
Keyword(s):  
Social Media ◽  
Secondary Schools ◽  
School Libraries ◽  
University Libraries ◽  
Or Education ◽  
Content Type ◽  
Public Secondary School ◽  
The Social ◽  
Social Media Platforms ◽  
Use Of Social Media

Purpose The purpose of this paper is to analyze the type of content disseminated by school libraries through social media and what topics are the most commonly used, to discover if, in addition to topics concerning libraries, information with a wide social scope is also disseminated. Design/methodology/approach This paper reviews the use of social media as well as the implementation of a content analysis on the most used 2.0 platforms, to locate which content is the most relevant in the school libraries of public secondary schools in Extremadura. Findings In the Extremadura region of Spain, the results of the 752 publications posted during the period 2014-2017 by the libraries of the 86 public secondary schools on six selected social media platforms generated a total of 4 categories and 14 subcategories, and point to a predominance of topics related to encouraging and promoting reading and writing, and to the library’s support function for both the classroom and the school. However, shortcomings are detected in content related to social aspects of special interest, such as bullying or education in equality. Originality/value The originality of this paper lies in the fact that although there are some works on the analysis of the content of the social web of libraries in general, especially university libraries, the same does not apply to the evaluation of social media in school libraries, and much less about the analysis of social media content in these types of libraries.

Social media marketing and customers’ passion for brands

2019 ◽  
Vol 38 (4) ◽  
pp. 509-522 ◽  
Author(s):  
Kaustav Mukherjee
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Structural Equation ◽  
Model Building ◽  
Sampling Procedure ◽  
Social Media Marketing ◽  
Customer Engagement ◽  
Content Type ◽  
The Social ◽  
Use Of Social Media

Purpose The modern-day digital marketers use social media as a tool for brand awareness and customer engagement. However, whether social media marketing can actually impact deeper into the users’ emotional level and instigate purchase intention is a popular moot point. The purpose of this paper is to investigate as to whether social media marketing is effective in inciting a sense of arousal or passion for the advertised brands and finally generate a purchase intention in the minds of the social media users. Design/methodology/approach A convenient sampling procedure was followed to collect relevant data using a structured questionnaire. The technique of structural equation modelling was used for model building using the software, AMOS 18. Findings The study reveals that efficient use of social media for marketing communications can generate a passion for the advertised brands in the social media users’ minds, as well as instigate a brand purchase intention. Research limitations/implications The study has been restricted to Indian smartphone customers who also spend a substantial amount of time on social media. Practical implications The use of social media for online customer engagement is a smart strategy that can be employed by digital marketers in order to emotionally connect the advertised brand with the users of social media. Originality/value This study is probably the first to investigate the direct impact of social media marketing on users’ brand passion.

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