scholarly journals Improving relevance in B2B research: analysis and recommendations

2014 ◽  
Vol 29 (7/8) ◽  
pp. 601-609 ◽  
Author(s):  
Ross Brennan ◽  
Nektarios Tzempelikos ◽  
Jonathan Wilson
Keyword(s):  
Doctoral Students ◽  
New Technologies ◽  
Academic Career ◽  
Qualitative Interviews ◽  
Academic Research ◽  
Marketing Research ◽  
Academic Journals ◽  
Content Type ◽  
B2b Marketing ◽  
Critical Aspects

Purpose – The purpose of the study is to identify and discuss critical aspects of the academic/practitioner gap and suggest how to make marketing research more relevant. Design/Methodology/Approach – The study uses data from an earlier study of eight qualitative interviews conducted with business-to-business (B2B) marketing practitioners and from an earlier quantitative study among 128 academics and 510 marketing research practitioners. The data are re-analyzed for this article. Findings – Results show that academics and practitioners agree that academic research should be of more practical value. However, their priorities differ. For academics, publishing in refereed journals is the first priority and influencing practice is of much lower priority, while practitioners are not interested in the methodological and theoretical advances of marketing research; their priority is to satisfy day-to-day practical needs. Hence, practitioners have no interest in academic journals. The academic reward system tends to reinforce this divide because academic career progression depends substantially on the production of refereed journal articles. Research limitations/implications – Much prior consideration has been given to how academic journals can be made more relevant to practitioners, which is a desirable goal. However, a more fruitful approach for B2B academics would be to embrace new technologies such as blogging and social media to reach practitioners through their preferred channels. If greater relevance is to be achieved, then consideration needs to be given to the views of doctoral students, and to doctoral training processes in B2B marketing. Practical implications – The study provides academics with guidance concerning how marketing research can have a greater effect on the practice of marketing. Social implications – Originality/value – The study contributes to the research base by identifying and discussing critical aspects of the academic/practitioner gap. The study also offers insights into how managerial relevance in marketing research can, practically, be improved.

Reading routines: strategies of recall in graduate education

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Gary Alan Fine ◽  
Hannah Wohl ◽  
Simone Ispa-Landa
Keyword(s):  
Social Sciences ◽  
Graduate Students ◽  
Doctoral Students ◽  
Graduate Program ◽  
Graduate Training ◽  
Qualitative Interviews ◽  
Doctoral Program ◽  
Note Taking ◽  
Content Type ◽  
The Social

Purpose This study aims to explore how graduate students in the social sciences develop reading and note-taking routines. Design/methodology/approach Using a professional socialization framework drawing on grounded theory, this study draws on a snowball sample of 36 graduate students in the social sciences at US universities. Qualitative interviews were conducted to learn about graduate students’ reading and note-taking techniques. Findings This study uncovered how doctoral students experienced the shift from undergraduate to graduate training. Graduate school requires students to adopt new modes of reading and note-taking. However, students lacked explicit mentorship in these skills. Once they realized that the goal was to enter an academic conversation to produce knowledge, they developed new reading and note-taking routines by soliciting and implementing suggestions from advanced doctoral students and faculty mentors. Research limitations/implications The specific requirements of the individual graduate program shape students’ goals for reading and note-taking. Further examination of the relationship between graduate students’ reading and note-taking and institutional requirements is warranted with a larger sample of universities, including non-American institutions. Practical implications Graduate students benefit from explicit mentoring in reading and note-taking skills from doctoral faculty and advanced graduate students. Originality/value This study uncovers the perspectives of graduate students in the social sciences as they transition from undergraduate coursework in a doctoral program of study. This empirical, interview-based research highlights the centrality of reading and note-taking in doctoral studies.

Guided heritage walks as a tool for inclusive heritage education: case study of New Delhi

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ekta Chauhan ◽  
Sanjana Anand
Keyword(s):  
Inclusive Education ◽  
Participant Observation ◽  
Qualitative Interviews ◽  
Academic Research ◽  
Heritage Management ◽  
New Delhi ◽  
Content Type ◽  
Study Approach ◽  
Heritage Education

PurposeThis paper studies the role of heritage walks and tours in promoting inclusive education. It assesses if these walks are an effective method of exhibiting culture and facilitating inclusive heritage learning. The purpose of this paper is to attempt to establish that walks can play an imperative role in creating greater sensitivity towards heritage and conservation.Design/methodology/approachThe study uses a case study approach using mixed methods. Participants for qualitative interviews were chosen using purposive sampling and six interview schedules were sent to walk leaders. Walk participant data were collected through participant observation and standardised survey with randomly selected participants of the case walks. Surveys were sent to participants electronically.FindingsHeritage walks play a crucial role in not only imparting knowledge about history and heritage but also as a tool for learning other crucial skills, competencies, values, attitudes, etc. This paper attempts to highlight that walks are an effective and inclusive way to shed light on the alternative and forgotten stories. As an educational tool these walks can not only encourage the development of historical knowledge and appreciation but also assist in the development of competency to “de-construct” mainstream “grand narratives”, questioning and learning about the forgotten.Research limitations/implicationsThis paper has limited itself to the study of select cases in New Delhi. Since the study has followed a case study design, it does not produce a largely generalizable result, but rather examines and understands the dynamics of particular walks and produces insights that may well be applicable in other contexts. Whilst this paper makes an attempt to understand the changes in perception and attitudes, it does not study behavioural changes.Social implicationsIn the long run, walks allow for meaningful citizen engagement with tangible heritage such as monuments as well as intangible heritage such as practices and festivals. This allows for appreciation for the value of heritage resources and leads to a demand for better conservation and preservation from the authorities. In a few cases, local citizens themselves lead heritage management and development activities in a bid to promote their local culture. This paper has shown that heritage walks can be helpful tools in giving “forgotten” voices and stories recognition in contemporary society.Originality/valueAs heritage walks have recently gained popularity, there has been very limited research in the field especially linking heritage walks to heritage education. This is especially true for India. Even a city like New Delhi, which boasts of a robust heritage and is one of the tourism hubs of the country, heritage walks have been a very recent phenomenon. This research aims to address this lacuna in academic research and contribute meaningfully to the field of heritage education and conservation by studying how heritage walks support and promote inclusive heritage education.

Branding’s academic–practitioner gap: managers’ views

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Frank Alpert ◽  
Mark Brown ◽  
Elizabeth Ferrier ◽  
Claudia Fernanda Gonzalez-Arcos ◽  
Rico Piehler
Keyword(s):  
Brand Management ◽  
Qualitative Interviews ◽  
Academic Research ◽  
Third Party ◽  
Content Type ◽  
Building Relationships ◽  
Marketing Managers ◽  
Wide Range ◽  
Branding Strategies ◽  
Practical Implications

Purpose This study aims to investigate marketing managers’ views on the existence and nature of the academic–practitioner gap in the branding domain. Design/methodology/approach Using a purposive sampling method, the researchers conduct semi-structured qualitative interviews with 20 experienced marketing managers from a wide range of industries and organisations, whose roles are focussed on the planning, implementation and management of broad marketing and branding strategies. Findings Branding practitioners have little or no contact with academics and their theories-in-use with regard to brand management suggest they do not consider academic research relevant to their work. Research limitations/implications The process of describing and explaining the gap provides valuable insights into bridging the gap; it provides actionable branding strategies that include raising awareness, building relationships, improving the benefits offer and communicating more effectively. Practical implications This research has practical implications for branding academics. The interviewed practitioners confirm the gap, viewing it as academics’ (not practitioners’) problem and responsibility. They characterise it as a branding problem that academics can overcome using branding strategies, to establish themselves as credible sources of branding expertise for practitioners. Key areas for increasing collaboration stem from practitioners’ desire for independent, credible, ethical and timely third-party advice on branding issues; relevant, timely and shorter professional branding education across their organisations; and closer connections with universities to identify new branding talent and ideas. Originality/value To the best of the authors’ knowledge, this paper is the first to empirically examine and recommend solutions to the academic-practitioner gap in the branding domain by studying marketing professionals with branding responsibilities, using in-depth interviews.

scholarly journals Academic research in emerging knowledge-based economies

2018 ◽  
Vol 8 (4) ◽  
pp. 415-428 ◽  
Author(s):  
Chandanie Hadiwattege ◽  
Sepani Senaratne ◽  
Yasangika Sandanayake ◽  
Nirodha Gayani Fernando
Keyword(s):  
Construction Industry ◽  
Qualitative Interviews ◽  
Academic Research ◽  
Knowledge Dissemination ◽  
Sri Lankan ◽  
Content Type ◽  
Knowledge Based ◽  
Research Collaborations ◽  
Knowledge Based Economy

Purpose Knowledge-based economies are popular in the present world. Simultaneously, universities are becoming more responsible for leading economic development through research. As a key contributor to the national economy, it is vital for the construction industry to move beyond outdated practices, and hence, reviewing the role of academic research in empowering the construction industry with knowledge is essential. The purpose of this paper is to focus on how relevant theories conceptualise the expected role of academic research in the innovative development of an industry and the specific location in the Sri Lankan construction industry. Design/methodology/approach Following a comprehensive literature review, empirical data were collected from the Sri Lankan context with a mixed approach informed by a pragmatist philosophical stance. The perspective of academia and industry practitioners were deductively obtained through surveys and inductively explored through qualitative interviews. Findings This study provides evidence that academic research in Sri Lanka does not contribute effectively to innovative construction management. Due to the absence of industry-focussed knowledge dissemination strategies, the academic–industry relationships are mostly non-research based. The industry lacks in research-informed-decision making, leading to lesser innovations. Research limitations/implications The research conclusions are more applicable to the developing country construction industry contexts. Practical implications The research urges the need for improved academic–industry research collaborations and strategic knowledge dissemination movements. Originality/value The research confirms that academic research is a major integral part of the developing construction industry in a knowledge-based economy. In establishing the expected role of academic research, the research revealed the current practice to be under-located. Hence, the research prescribes the necessary actions; research collaborations in major and subsequent requirements.

Research in the gap between the obvious and the improbable

2017 ◽  
Vol 9 (3) ◽  
pp. 302-318
Author(s):  
Robin Wensley
Keyword(s):  
Doctoral Students ◽  
Design Methodology ◽  
Academic Career ◽  
Value Added ◽  
Significant Degree ◽  
Content Type ◽  
Academic Administration ◽  
Academic History ◽  
General Terms ◽  
Research Activities

Purpose In considering my academic history as a professor both in marketing and management, I hope to demonstrate that it is possible to research challenging and interesting topics in a variety of guises. Design/methodology/approach The presentation is primarily chronological but also, to some degree, selective. I have focused on my research activities but not forgotten the importance, at least to me, of both academic administration and indeed a broader set of interests in more general terms. Findings While there is inevitably a significant degree of path dependency in my academic career, I have also been quite keen to explore more broadly both the boundaries of my subjects and the application of various different research methods. I have been particularly fortunate to have worked with some excellent academic colleagues and stimulating doctoral students. Research limitations/implications I believe there are a twin set of implications for other academics; however, I would emphasise that there is no single right way. For me it has been important to pick topics which are of interest to others and at the same time try and demonstrate some distinctive value added in my approach. Originality/value I hope that those who are earlier in their career will take heart from two principles, one being to do one’s best to be in interesting places and the other to work closely with colleagues who have challenging and different perspectives.

Assembling lines in research education

2019 ◽  
Vol 10 (2) ◽  
pp. 142-154 ◽  
Author(s):  
Petra Angervall ◽  
Eva Silfver
Keyword(s):  
Doctoral Students ◽  
Academic Career ◽  
Border Crossings ◽  
Academic Institutions ◽  
Content Type ◽  
Research Education ◽  
Career Trajectories ◽  
The Everyday ◽  
Present Context ◽  
Molecular Lines

Purpose The higher education sector in Sweden has, over decades, faced increasing demands in terms of efficiency rates in research, as well as increasing demands in the international competition for external revenue. These demands have influenced academic career trajectories and postdoctoral tracks as well as the everyday work of doctoral students. The purpose of this paper is to investigate how doctoral students express and challenge subjectivity in the present context of research education. Design/methodology/approach The authors depart from the overall understanding that doctoral students’ lines of actions in research education depend on and form assemblages and, thus, define an academic institution. By re-analysing eight in-depth interviews, they illustrate how doctoral students from different milieus not only comply but also challenge, use border-crossings and change directions in research education. Findings The results show that some of these doctoral students try to act as loyal and satisfied, especially in regard to their supervisors, whereas others use coping strategies and resistance. It is illustrated that when some of the students use “unsecure” molecular lines, they appear more open to redefining possibilities and change, in comparison with those on more stable molar lines. Those acting on molar lines sometimes express a lack of emotional (productive) engagement, even though this particular group tend to more often get access to rewarded assemblages. These patterns are partly gender-related. Social implications The tension between finding more stable lines and spaces for change is apparent in doctoral students’ subjectivity, but also how this tension is related to gender. The women doctoral students appear not only more mobile but also in a sense more alert than their men peers. This offers insights in how actions define and redefine not only academic institutions but also different subjectivities. Originality/value In the present, given the manifold demands on academic institutions, new insights and methodological approaches are necessary to illustrate how contemporary changes affect research education and the everyday life of doctoral students.

Preparing for PhD: exploring doctoral students’ preparation strategy

2020 ◽  
Vol 11 (1) ◽  
pp. 89-106 ◽  
Author(s):  
Ahmad Thamrini Fadzlin Syed Mohamed ◽  
Ahmad Fahimi Amir ◽  
Nur Khadirah Ab. Rahman ◽  
Emily Abd Rahman ◽  
Afifah Quraishah Abdul Nasir
Keyword(s):  
Doctoral Students ◽  
Academic Career ◽  
Future Research ◽  
Small Scale ◽  
Content Type ◽  
Preparation Phase ◽  
Personal Level ◽  
Preparation Strategy ◽  
Professional Doctorates ◽  
The Impact

Purpose The purpose of this paper is to give insight on the important preparation task needed to be considered by prospective PhD candidates prior to the start of their study. As pursuing and obtaining a higher degree qualification is becoming more eminent for those who want to advance their academic career, crucial preparation is needed before embarking on the doctoral quest. Design/methodology/approach A small-scale study of the PhD experience was carried out in a public university in Malaysia using semi-structured in-depth interviews with eight successful doctoral students representing three different faculties to assess respondents’ experiences concerning the preparation aspect, challenges faced and strategies used to overcome the problem. Findings From the interview data, three overarching themes emerged: motives, task and financial and health as important dominators that could influence a successful venture of a PhD journey. Research limitations/implications As the present research respondents were few, further research with bigger number of respondents may shed better light in identifying other important aspect in preparation for PhD. The authors are unable, in the space of this paper, to fully explore the implications of the data, and the work of others that it builds on, for the future of professional doctorates or other types of PhD awards. As professional doctorates are fully concentrated on their professional endeavour, i.e. nursing and education, the preparation needed may include different groundwork. In addition, this study was carried out in Malaysia, where the system may not necessarily share the same characteristics to other doctoral systems in other countries. Cultural differences, the impact of age, gender and race, were other variables that could be weighed by future research in the same area. Practical implications The university’s graduate office should line-up courses to inform future doctoral candidates on the aspect of preparation at personal level that the students need to carry out. Social implications The study provides new views where potential doctoral students should be helped and guided to become more consciously aware of their decision in pursuing a higher degree. This paper provides suggestions on the guidelines of the initial preparation needed before embarking on a PhD journey and managing their own learning. Originality/value The paper establishes the important aspect of the preparation phase needed to be considered by future doctoral students before pursuing their doctoral quest.

Conjunctionitis: a call for clarity in construct definitions

2020 ◽  
Vol 54 (5) ◽  
pp. 1147-1159
Author(s):  
Kevin E. Voss ◽  
Alex R. Zablah ◽  
Yu-Shan (Sandy) Huang ◽  
Goutam Chakraborty
Keyword(s):  
Consumer Research ◽  
Design Methodology ◽  
Academic Research ◽  
Marketing Research ◽  
Content Type ◽  
Step Process ◽  
Significant Percentage ◽  
Construct Definition ◽  
Academic Fields ◽  
Practical Implications

Purpose This study aims to determine the extent to which the use of coordinating conjunctions enhances or impairs definitional clarity. Design/methodology/approach In two studies, a sample of 736 construct definitions from the Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research over a 30-year period was judged for ambiguity and vagueness by both academic and lay judges. Findings The authors demonstrate that constructing definitions using both “and” and “or” increases the ambiguity and vagueness of the construct’s meaning. The most frequently used conjunction is “and” which appeared in 42 per cent of the definitions. A significant percentage (26 per cent) contain the conjunction “or.” Research limitations/implications A framework for understanding alternative interpretations of “and” or “or” is developed. Five recommendations are proposed for evaluating the use of “and” and “or” in construct definitions. Theorists in all academic fields should not use both “and” and “or” in the same construct definition. Practical implications A five-step process is proposed for evaluating the use of “and” and “or” in construct definitions. Theorists should not use both “and” and “or” in the same construct definition. Originality/value This is the first exploration of how specific wording patterns used in construct definitions in academic research affect the clarity of the definition.

Examining the use of fsQCA in B2B marketing research: benefits, current state and agenda for future research

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
David Marius Gligor ◽  
Ismail Golgeci ◽  
Carla Rego ◽  
Ivan Russo ◽  
Sıddık Bozkurt ◽  
...  
Keyword(s):  
Qualitative Comparative Analysis ◽  
Marketing Research ◽  
Future Research ◽  
New Developments ◽  
Content Type ◽  
B2b Marketing ◽  
Future Research Agenda ◽  
Current State ◽  
B2b Relationships ◽  
Business To Business

Purpose The purpose of this paper is to build on recent efforts occurring within business-to-business (B2B) marketing research to advance methodological developments. As phenomena within B2B relationships have become increasingly complex, marketing scholars have begun to point out the limitations associated with correlation-based methodological approaches and highlight the need for new developments in this area. One such development is the fuzzy set qualitative comparative analysis (fsQCA). Design/methodology/approach This study uses a literature review to examine the use of fsQCA in B2B marketing research. Findings First, the current manuscript presents the benefits that the application of fsQCA can offer to market researchers investigating B2B phenomena. Second, the paper presents the current state of fsQCA use within B2B marketing. Third, it suggests possible marketing B2B research topics that can be explored using fsQCA. Originality/value The study highlights the benefits of fsQCA, presents the current state of fsQCA use within B2B marketing and offers a rich future research agenda for B2B marketing scholars. This agenda can also help spur additional method developments in the discipline.

scholarly journals Examining hedonic and utilitarian motivations for m-commerce fashion retail app engagement

2016 ◽  
Vol 20 (4) ◽  
pp. 487-506 ◽  
Author(s):  
Christopher J. Parker ◽  
Huchen Wang
Keyword(s):  
Qualitative Interviews ◽  
Academic Research ◽  
Consumer Engagement ◽  
Content Type ◽  
Consumer Motivation ◽  
Economic Significance ◽  
Utilitarian Value ◽  
Fashion Retail ◽  
Original Insight ◽  
Motivating Factor

Purpose The purpose of this paper is to explore the motivations of consumers engage with fashion retail applications (apps) from a consumer motivation perspective to inform the design for fashion retail apps. This is an area with increasing economic significance, yet of limited academic research to date. Design/methodology/approach Through 18 in-depth qualitative interviews, utilitarian stimuli was identified as primary motivating factor to attract customers to shop for fashion garments through m-commerce retail apps. Findings Results from thematic analysis identified that the utilitarian elements of “efficiency” and “convenience” were two of the most important motivators for engagement, with “personalized services”, and “convenient operation process” also dominant functions to attract customers to shop on m-commerce retail apps. While “Social” shopping was shown to be a motivating factor for consumer behaviour, participants showed greater preference to interpersonal communications channels than to social media. Research limitations/implications Findings from this study reveal the utilitarian focus of fashion retail apps within an industry often focussed on experiential interactions, and provide a focus for fashion retail m-commerce app designers to tailor their products for higher consumer engagement. Future apps should be designed specifically with this in mind to increase the chance of consumer engagement. Originality/value This paper provides original insight into the hedonic and utilitarian value motivations most prevalent to users of m-commerce fashion retail apps. This is distinct from previous research that has focussed on physical retail environments or general e-commerce interactions (e.g. non-fashion web stores accessed through a PC/laptop).

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