scholarly journals Creating a service platform – how to co-create value in a remote service context

2018 ◽  
Vol 33 (6) ◽  
pp. 768-780 ◽  
Author(s):  
Nina Löfberg ◽  
Maria Åkesson

Purpose The purpose of this paper is to further develop the construct of service platform and to clarify the definition of service platform in an industrial context. To do so, an understanding of the foundations for service platforms, based on a service perspective, is created. Design/methodology/approach The study has adopted a qualitative case study approach and builds on in-depth interviews with remote service teams in two multinational firms: one in the food processing and packaging industry and the other in the pulp and paper industry. Findings The foundations for successful service platforms consist of modularising resources, integrations and service processes to create value propositions. The value propositions could result in variations of a service or in variations of different services. When defining the concept service platform, the perspective of service needs to be made evident; therefore, the authors define service platform as: value proposition(s) consisting of a modular structure that invites to and facilitates value co-creation between resources, through integration opportunities in a continuous service process. Research limitations/implications The results are based on the perspective of two suppliers in similar industries; only remote services were studied. Firms from different types of industries and other types of services could add to the research on service modularity according to a service perspective. Moreover, information about customers and other actors’ involvement on the platform was gathered from the firms studied, no customers or other actors were interviewed. Practical implications This study shows the importance of a firm involving itself in the value creation of the customer, that is, focusing on value co-creation. This implies a close cooperation between the manufacturer and its customer – not only at a given point in time but also over a longer period of cooperation. Through the different types of modules building up the service platform, value co-creation can take place in various ways. Originality/value This study offers original empirical contributions on platforms from a service perspective. The study contributes to servitisation, service modularity and service (dominant) logic research by developing an understanding of the foundations for service platforms based on a service perspective. It also contributes to platform research more specifically by developing a definition of service platform in an industrial context.

2015 ◽  
Vol 33 (4/5) ◽  
pp. 337-353 ◽  
Author(s):  
Carmo Gonçalves de Carvalho ◽  
Inês Flores-Colen ◽  
Paulina Faria

Purpose – The purpose of this paper is to present a proposal for a methodology to support the rehabilitation project of renders of old buildings. Design/methodology/approach – To achieve the objective it was considered essential to define the main types of participants and aspects to integrate the proposal. The research methodology consists in an inquiry presented to several professional participants in rehabilitation, a market study of materials and products available in Portugal, the design of a methodology proposal and its application to a case study. The inquiry sample totals 24 answers from the targeted professionals. A sequence of relevant supporting procedures consists in the proposal, which aims to provide a supporting methodology to decide and project in this context and also to be tested with its application to the building. This proposal was applied to an old building with load-bearing stone masonry walls and air-lime-based renders. Findings – It was concluded that the assessment of the building and ex+ternal renderings’ condition, its diagnosis and of the supporting walls, the definition of intervention, the specification of materials to be used and performance requirements to comply, and also plans for conservation and periodic maintenance, are crucial. From the inquiry, compatibility between materials and complementary roles and points of view of different types of participants in rehabilitation must be highlighted. Originality/value – A proposal for a methodology to support the project could provide useful guidance particularly for architects and construction engineers, and improve the understanding of direct participants on site, therefore contributing for the correct implementation of the intervention.


2014 ◽  
Vol 24 (3) ◽  
pp. 206-229 ◽  
Author(s):  
Christian Grönroos ◽  
Johanna Gummerus

Purpose – The purpose of this conceptual paper is to analyse the implications generated by a service perspective. Design/methodology/approach – A conceptual analysis of two approaches to understanding service perspectives, service logic (SL) and service-dominant logic (SDL), reveals direct and indirect marketing implications. Findings – The SDL is based on a metaphorical view of co-creation and value co-creation, in which the firm, customers and other actors participate in the process that leads to value for customers. The approach is firm-driven; the service provider drives value creation. The managerial implications are not service perspective-based, and co-creation may be imprisoned by its metaphor. In contrast, SL takes an analytical approach, with co-creation concepts that can significantly reinvent marketing from a service perspective. Value gets created in customer processes, and value creation is customer driven. Ten managerial SL principles derived from these analyses offer theoretical and practical conclusions with the potential to reinvent marketing. Research limitations/implications – The SDL can direct researchers’ and managers’ views towards complex value-generation processes. The SL can analyse this process on a managerial level, to derive customer-centric, service perspective-based opportunities to reinvent marketing. Practical implications – The analysis and principles help marketing break free from offering only value propositions and become an organisation-wide responsibility. Firms must organise service-influenced marketing and create a customer focus among all employees, beyond conventional marketing. Originality/value – A service perspective on business has key managerial implications and enables researchers and managers to find new, customer-centric, service-influenced marketing approaches.


Author(s):  
Kenneth J. Petersen ◽  
Jeffrey A. Ogden ◽  
Phillip L. Carter

PurposeThe purpose of this article is to develop a typology of e‐marketplace functionality and then link the typology to the associated value creation potential of differing types of e‐marketplaces.Design/methodology/approachIn‐depth interviews with the executives of 50 e‐marketplaces, a web/mail‐based survey of another 350 e‐marketplaces and interviews with several e‐marketplace customers were conducted.FindingsB2B e‐marketplaces offer a variety of different value propositions. Leading e‐marketplaces have a well‐developed strategy for reaching a particular segment of the buying community, based on service needs. Developing e‐marketplaces do not demonstrate the same focus. On one hand, only a few e‐marketplaces had developed the same winning constellations of services, while on the other hand, most were planning a roll‐out of a wide variety of services that would carry them far beyond a focused strategy. The success of this approach seems problematic.Practical implicationsThe prudent customer of an e‐marketplace should weigh their requirements against the functionality found across the broad set of e‐marketplaces as well as against the constellations of functionality (and value creation potential) developed in this research. Only after a careful assessment of needs, can companies make rational decisions about how to effectively use e‐marketplaces.Originality/valueThis research employs a strong research method to create a unique typology of e‐marketplace functionality. This research also links the typology of e‐marketplace functionality to its value creating potential.


2019 ◽  
Vol 14 (3) ◽  
pp. 346-369 ◽  
Author(s):  
Lara Agostini ◽  
Anna Nosella ◽  
Mehari Beyene Teshome

Purpose The purpose of this paper is to provide a reconceptualization of existing constructs within the inter-organizational relationship (IOR) domain to face two main issues: the proliferation of constructs emerged because of a fast-growing body of literature, and the interchangeable and ambiguous use of constructs. Design/methodology/approach First, the authors surveyed the literature regarding IORs using a structured process supported by the use of bibliometric technique, and then the authors organized an expert panel process that contributes to refine the reconceptualization of the constructs. Findings The results of the analyses allow a further confirmation of the inconsistency in the definition of IOR constructs and provide a clear reconceptualization of the inter-organizational network and alliance constructs, recognized as the most relevant in this domain. Originality/value Being the first attempt to deal with the issue of construct reconceptualization in the IOR domain practically, and considering that clear construct definitions serve as a necessary basis for theory building, this paper has relevant implications for the development of theory related to the different types of IORs.


Author(s):  
Mehmet Chakkol ◽  
Mark Johnson ◽  
Jawwad Raja ◽  
Anna Raffoni

Purpose – This paper aims to adopt service-dominant logic (SDL) to empirically explore network configurations resulting from the provision of goods, goods and services, and solutions. Design/methodology/approach – This paper uses a single, in-depth, exploratory case study in a truck manufacturer and its supply network. An abductive approach is adopted. In total, 54 semi-structured interviews were conducted. Findings – Three value propositions are clearly discernible within the truck provider. These range from a truck to a “solution”. These propositions have different supply network configurations: dyadic, triadic and tetradic. The extent to which different network actors contribute to value co-creation varies across the offerings. Research limitations/implications – This paper is based on a single, in-depth case study developed in one industrial context. Whilst this represents an appropriate approach given the exploratory nature of the study, further empirical investigation is needed across different industries. Originality/value – This paper is one of the first to empirically examine supply networks using SDL. A rich understanding of the challenges faced by a truck manufacturer in providing different value propositions and the resulting network configurations are discussed. In so doing, evidence is provided of a more complex, tetradic network configuration for solutions, with varying degrees of interplay between actors in the flow of operand and operant resources to create value.


2015 ◽  
Vol 22 (2) ◽  
pp. 151-168 ◽  
Author(s):  
Mohammed Alharbi ◽  
Stephen Emmitt ◽  
Peter Demian

Purpose – The purpose of this paper is to provide a pragmatic definition of architectural management (AM) derived from systematic research. Design/methodology/approach – A triangulated approach to data collection was employed, comprising a number of sequential stages. First, a literature review was carried out to analyse the previous attempts to define the term. Then, a preliminary survey was conducted (online questionnaire) to capture the current interpretations of the term. After that, a new definition was formulated based on analysing and synthesising the collected data. The fourth stage was focused on examining the consistency of the new definition through the perspectives of architectural researchers and practitioners. The final stage was refining the definition based on the feedback. Findings – After following a pragmatic approach for constructing a new definition of AM; and based on the results of the several testing stages, it was found that AM is associated with the strategic management of the architectural office and its individual projects; and it is responsible for value design and delivery for its adopter and for the different types of stakeholders. Research limitations/implications – Although there was some quantitative testing in addition to the qualitative data the response rate was low in terms of the population of UK architectural practices. Originality/value – The outcome is the first definition of AM grounded in research. The research is unique in terms of reviewing the scope and limitations of the previous definitions of AM. Based on the research findings, the new definition of AM was found to offer an accepted description of AM that can be used by both researchers, educators and practising architects. The definition provides a common understanding (vocabulary) for those working in the area of AM.


2020 ◽  
Vol 16 (4) ◽  
pp. 403-429
Author(s):  
Eun-Jeong Ko ◽  
Kihwan Kim

Purpose Despite recent advances in research on antecedents of social entrepreneurial intentions, founder social identity has rarely been part of the research effort. This paper aims to investigate how different types of founder social identity affect social entrepreneurial intentions (SE intentions). Design/methodology/approach This study investigates how different types of founder social identity, such as Darwinians, Communitarians and Missionaries, affect SE intentions. Specifically, this study predicts that entrepreneurs with Darwinian identity would be less likely to form SE intentions, while those with Missionary and Communitarian identities would be more prone to form SE intentions. The hypotheses are tested on a sample of 725 individuals recruited using Amazon Mechanical Turk. Most of the hypotheses, except for Communitarian identity, are supported by the data analysis. The results contribute to the literature on founder social identity and SE intentions and demonstrate that founder social identity is one of the important antecedents of social entrepreneurial intentions. Findings Two of the hypotheses were supported by the results. Specifically, this study found a positive relation between Missionary founder social identity (its locus of self-definition is “Impersonal-We”) and social entrepreneurial intentions. This research also confirms that Darwinian founder social identity (its locus of self-definition is “I”) has a negative impact on social entrepreneurial intentions. Originality/value First, a person’s social identity has been largely overlooked in social entrepreneurship intention literature (Bacq and Alt, 2018; Hockerts, 2017; Zaremohzzabieh et al, 2019). The findings provide the empirical evidence that individual-level antecedents, especially one’s membership in a social group (i.e. social identity), exert a significant impact on the formation of SE intentions. Second, among the two types of founder social identity predicted to have a positive influence on SE intentions, only Missionary identity was found to have such a positive impact. The typical Communitarian locus of self-definition of “Personal We,” is less influential than the self-definition of the typical Missionary locus of “Impersonal We.” This might imply that not all types of feelings of belonging to a community have a positive impact on the formation and development of social entrepreneurial intentions. Finally, this study found that Darwinians are less likely to pursue social entrepreneurship although the definition of Darwinians is close to the definition of traditional entrepreneurs (e.g. profit/opportunity seekers). This may signify that the traditional concept of entrepreneurship may not be enough to explain different types of entrepreneurial motivations (e.g. social vs commercial entrepreneurship).


1986 ◽  
Vol 18 (4-5) ◽  
pp. 15-26 ◽  
Author(s):  
D. A. Segar ◽  
E. Stamman

Most historical marine pollution monitoring has proven useless in a management context. A strategy for development of effective marine pollution monitoring programs is outlined. This strategy is based on the following steps: 1) systematic evaluation of the management information needs, 2) identification of the hypothetical impacts associated with those management concerns, and 3) investigation of the feasibility of monitoring those effects such that the existence, or absence, of a specified level of effects can be established in a statistically-valid manner. There are two fundamentally different types of monitoring program: site-specific and regional. These two types of program differ markedly in scope and approach when designed through application of this strategy. The strategy requires development of null hypotheses which address management concerns and which are amenable to scientific testing. In order for the program to be successful, the null hypotheses selected for inclusion in a marine pollution monitoring program must address levels of effect which are predefined to be environmentally significant. The definition of environmentally significant effect levels is a difficult process which must be primarily the responsibility of the managerial community.


2019 ◽  
Vol 25 (3) ◽  
pp. 378-396 ◽  
Author(s):  
Arian Razmi-Farooji ◽  
Hanna Kropsu-Vehkaperä ◽  
Janne Härkönen ◽  
Harri Haapasalo

Purpose The purpose of this paper is twofold: first, to understand data management challenges in e-maintenance systems from a holistically viewpoint through summarizing the earlier scattered research in the field, and second, to present a conceptual approach for addressing these challenges in practice. Design/methodology/approach The study is realized as a combination of a literature review and by the means of analyzing the practices on an industry leader in manufacturing and maintenance services. Findings This research provides a general understanding over data management challenges in e-maintenance and summarizes their associated proposed solutions. In addition, this paper lists and exemplifies different types and sources of data which can be collected in e-maintenance, across different organizational levels. Analyzing the data management practices of an e-maintenance industry leader provides a conceptual approach to address identified challenges in practice. Research limitations/implications Since this paper is based on studying the practices of a single company, it might be limited to generalize the results. Future research topics can focus on each of mentioned data management challenges and also validate the applicability of presented model in other companies and industries. Practical implications Understanding the e-maintenance-related challenges helps maintenance managers and other involved stakeholders in e-maintenance systems to better solve the challenges. Originality/value The so-far literature on e-maintenance has been studied with narrow focus to data and data management in e-maintenance appears as one of the less studied topics in the literature. This research paper contributes to e-maintenance by highlighting the deficiencies of the discussion surrounding the perspectives of data management in e-maintenance by studying all common data management challenges and listing different types of data which need to be acquired in e-maintenance systems.


2019 ◽  
Vol 46 (10) ◽  
pp. 1234-1246
Author(s):  
Lambert K. Engelbrecht ◽  
Abigail Ornellas

Purpose Within a neoliberal environment, financial vulnerability of households has become an increasing challenge and there is a requirement of financial literacy education, a necessary activity to facilitate sustainable development and well-being. However, this is seldom a mainstream discourse in social work deliberations. The paper aims to discuss these issues. Design/methodology/approach First, introducing the neoliberal impact on financial well-being and capability for vulnerable households, the authors’ postulation is substantiated on a seven-point argument. The contexts of financially vulnerable households are sketched. Second, a conceptualisation of financial literacy is offered, and third, perspectives on and approaches to financial literacy as a fundamental capability are presented. This is followed by a theoretical foundation of community education as a practice model in social work to develop financial capabilities. In the fifth place, prevailing practices of Financial Capabilities Development (FCD) programmes are offered. Subsequently, the implications of a neoliberal environment for social work practice are examined. Findings The revised global definition of social work encourages the profession to understand and address the structural causes of social problems through collective interventions. As a response, it is argued that community education towards FCD of vulnerable households within a neoliberal environment should be an essential discourse in social development. Originality/value The authors reflect on the significance of FCD, highlighting its contribution towards human security and sustainable development. Although this paper draws on Southern African contexts, the discourse finds resonance in other contexts across the world.


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