Managing brand identity strategy: how professional football wins the game

2017 ◽  
Vol 38 (6) ◽  
pp. 31-37 ◽  
Author(s):  
Jens Blumrodt ◽  
Nell C. Huang-Horowitz
Keyword(s):  
Brand Identity ◽  
Professional Football ◽  
Mixed Methods Design ◽  
Web Based ◽  
Content Type ◽  
Key Stakeholders ◽  
Family Friendly ◽  
Practical Implications ◽  
Insight Into

Purpose While research on brand identity is abundant, an area that is less explored is whether an organisation’s communication about itself directly translates to key stakeholders’ perception of that organisation. The purpose of this study is to explore whether certain Web-based communication strategies are more effective in aligning organisations’ communicated identity (CI) with their perceived identity (PI). Design/methodology/approach This study uses a mixed-methods design in the context of professional football league clubs. The CI was determined through an analysis of the clubs websites (n = 20), and PI was investigated through interviews with spectators (n = 244). Both CI and PI were operationalised using image categories. Findings Three main strategies of identity communication are observed. The results show that the strategy focusing on product-related categories leads to discrepancy. WBC with non-product related categories and benefits shows better CI-PI alignment. The study also found that clubs emphasising their CI as local, engaged in community and family-friendly are more likely to achieve greater alignment. Practical implications The quality of the brand identity depends on the discrepancy or congruence of brand image categories. Best practices are observed for brands having largely updated WBC of all categories, attitudes and engagement in the community. Originality/value The interrelated nature of brand identity communication and perception makes it necessary to empirically test how the two may be bridged with one. The developed concepts provide insight into which strategies better contribute to a consistent, coherent brand identity.

The utility of relationships in the creation and maintenance of an event portfolio

2018 ◽  
Vol 36 (2) ◽  
pp. 260-275 ◽  
Author(s):  
Donna M. Kelly ◽  
Sheranne Fairley
Keyword(s):  
Process Model ◽  
Structured Interviews ◽  
Content Type ◽  
Key Stakeholders ◽  
Strategic Goals ◽  
The Creation ◽  
Practical Implications ◽  
Insight Into

Purpose Event portfolios promote synergies among events and stakeholders within a destination in order to maximise resources. The purpose of this paper is to examine the role of relationships in the creation and maintenance of an event portfolio using the four stages of Parvatiyar and Sheth’s (2000) process model of relationship marketing: formation, management and governance, performance evaluation, and evolution. Design/methodology/approach Nine semi-structured interviews were conducted with tourism and government stakeholders involved in the creation and maintenance of an event portfolio within a single destination. Findings The destination outlined clear strategic goals through an event strategy. An Events Board was established to bring together key stakeholders from tourism, events, and government to oversee the development of an event portfolio. The Events Board gave advice to relevant tourism and government stakeholders on which events they should provide funding. Developing relationships was not a stated objective, but the Events Board realised the importance of relationships to create and maintain the destination’s event portfolio. Long-term funding contracts were used as a mechanism to establish relationships and were an impetus for interaction. Relationships were also maintained through dedicated staff who managed the relationships between the destination stakeholders and the events. Practical implications Understanding factors that contribute to the successful creation and maintenance of event portfolios can inform destination stakeholders who are responsible for generating tourism through events. Originality/value Limited research has examined the creation and maintenance of event portfolios. This study provides insight into the central importance of relationships in creating and maintaining an event portfolio.

Overseas financial investigation of organised crime

2015 ◽  
Vol 18 (3) ◽  
pp. 371-381 ◽  
Author(s):  
Rick Brown ◽  
Samantha Gillespie
Keyword(s):  
Design Methodology ◽  
Effective Means ◽  
Secondary Analysis ◽  
Organised Crime ◽  
Quality Of Information ◽  
Content Type ◽  
Practical Implications ◽  
Insight Into

Purpose – The purpose of this paper is to explore the problems that arise when undertaking a financial investigation that involves tracing assets in foreign jurisdictions. Design/methodology/approach – The paper is based on a secondary analysis of data collected as part of a qualitative study of the role of financial investigation in tackling organised crime. This was based on interviews with investigating officers, financial investigators and Crown Prosecution Service representatives associated with 60 cases. Of the 60 cases, 36 were found to have an international dimension. Findings – The study found a number of problems with undertaking overseas financial investigations. These included problems with the letter of request process, difficulties tracking assets in some countries and problems with tracing funds transferred through money service bureaux. Informal contact on a police-to-police basis was generally considered an effective means of improving the quality of information received. Research limitations/implications – This study is based on just 60 cases of organised crime in which financial investigation was used. The extent to which these findings can be generalised to other cases is unclear. Practical implications – The study highlights the most common obstacles to overseas financial investigation that should be addressed. In addition, the importance of informal contact with overseas police jurisdictions may highlight a means of improving requests for assistance. Originality/value – This paper provides an important insight into the views of operational staff undertaking overseas financial investigations and as such highlights the particular difficulties in this work.

Dissecting George Town’s human capital challenges in built heritage

2019 ◽  
Vol 9 (3) ◽  
pp. 376-393
Author(s):  
Suet Leng Khoo ◽  
Yoke Mui Lim
Keyword(s):  
Human Capital ◽  
Real Life ◽  
Research Approach ◽  
Content Type ◽  
Built Heritage ◽  
Key Stakeholders ◽  
Life Issues ◽  
Historic City ◽  
Practical Implications

Purpose The purpose of this paper is to identify, dissect and unravel real-life contextual human capital issues related to George Town’s built heritage from the perspectives of key stakeholders in the heritage arena. Design/methodology/approach The paper opted for an exploratory study using qualitative techniques like in-depth interviews and focus group discussions to gather insights and to listen to the voices from key stakeholders pertaining to issues related to human capital in built heritage. The data were supplemented and complemented by secondary resources such as technical reports, conservation guidelines, by-laws and case studies from other countries. Findings The paper provides empirical insights about real-life issues, barriers and challenges pertaining to human capital in George Town’s built heritage. The key findings from this study revealed that the quantity of professionals and builders is still insufficient and their quality of work has room for improvement. Research limitations/implications Due to the selected research approach, the research results may lack generalisability. Thus, researchers are encouraged to further test the proposed propositions by enlarging the number of respondents or administering this similar study in another locality/historic city (i.e. Malacca ‒ George Town’s twin historic city). Practical implications The paper provides practical implications for the development of the right quantity and quality of human capital for George Town’s built heritage. The findings from this study are also useful for urban managers, policymakers and conservation practitioners. Originality/value This paper fulfils an identified need to examine the real-life issues of human capital in built heritage for George Town.

Polarized words: discourse on the boycott of Israel, social justice and conflict resolution

2017 ◽  
Vol 28 (3) ◽  
pp. 270-294 ◽  
Author(s):  
Julia Chaitin ◽  
Shoshana Steinberg ◽  
Sharon Steinberg
Keyword(s):  
Social Justice ◽  
Conflict Resolution ◽  
Ethnic Origin ◽  
New Approach ◽  
Content Type ◽  
Different Types ◽  
Youtube Videos ◽  
Practical Implications ◽  
Insight Into

Purpose The study aimed to investigate how Israelis and Palestinians, Jews and others from around the world present their views on boycott, divestment and sanctions (BDS) and the Palestinian Academic and Cultural Boycott of Israel (PACBI). The quality of discourse was examined along with the implications of the rhetoric for social-justice and conflict resolution frameworks. Design/methodology/approach This qualitative study analyzed 257 texts (newspaper articles, opinion pieces, YouTube videos, emails. Facebook posts, Twitter tweets, campaigns and websites) for content and quality of discourse and for their implications for social-justice and conflict resolution work. Findings Most texts divided into those in favor of the boycott and those opposed. The content was also polarized − most pro-BDS texts saw Israel as a settler-colonial enterprise, and emphasized issues of social-justice, whereas opponents perceived Israel as a legitimate nation and were skeptical of the human rights angle. The main types of discourse discerned included: ethnocentric talk, attack and intellectual discussion, regardless of national/ethnic origin of the writer or stance toward the boycott. Research limitations/implications Different types of texts were analyzed, which did not always fit easily into the discourse categories. Because this was the first study of its kind and looked at limited years, results should be approached with this in mind. Practical implications The rhetoric leaves little place for dialogue between those in favor and those opposed. Specific suggestions for combining social-justice work and conflict resolution work are offered. Social implications BDS discourse in its present form hampers finding a solution to the conflict and abuse of Palestinian rights. A new approach is needed to try to resolve these issues. Originality/value Because there are few systematic studies on BDS, this article provides insight into how people discuss the strategy and how it connects to frameworks for resolving conflicts.

Home owners and developers relationships: exploring the cordiality factor

2015 ◽  
Vol 33 (3) ◽  
pp. 278-292 ◽  
Author(s):  
Funmilayo Ebun Rotimi ◽  
John Edward Tookey ◽  
James Olabode Bamidele Rotimi
Keyword(s):  
Performance Standards ◽  
Construction Sector ◽  
Content Type ◽  
Continuous Performance Improvement ◽  
The Relationship ◽  
House Building ◽  
Practical Implications ◽  
Insight Into ◽  
Significant Factors

Purpose – The cordiality of the relationship between home owners and house developers is significant in the house building sector. This plays a key role in meeting needs, expectations and overall satisfaction. Home owners’ satisfactions are very often dependent on their encounters and experiences with the building organisations they deal with. The purpose of this paper is to explore home owners’ satisfaction to the quality of their new homes by investigating the relationships between them and their house developers when they take possession of their properties. Design/methodology/approach – Two distinct lines of investigation were conducted, with the first utilising mail questionnaires administered to new home owners. The second involved interviews with house building developers. Both investigations cover five main regions in New Zealand. However, this study reports the mail questionnaire survey. The data analysis is based on 216 new home owners, and the results presented using descriptive and correlation analysis. Findings – This research found that the higher the home owner’s satisfaction with the services provided by the developers, the better the relationship that could exist between them. In addition, the longer it takes for developers to rectify defects that are reported by home owners, the lesser the cordiality of their relationship with their developers. It is also evident from this study that home owners’ relationships with their house developers could be sensitive to the extent of defects in their homes. While it is apparent from this research that new home owners satisfaction level is high, some improvement opportunities exist, which the study highlights for continuous performance improvement. This will enable the residential construction sector to establish more aggressive and pro-active measures of monitoring to the satisfaction of home owners. Practical implications – This research provides insight into significant factors that could influence the relationship between home owners and their house developers. The study provides information on changes required in the quality culture that could enable house developers do it once and do it right. Originality/value – The originality of this research lies in the provision of a wealth of information on cordiality as a key determinant of home owners and house developers’ relationships. This will enable house developers to set realistic performance standards and focus efforts where they are most needed so that home owners derive satisfaction from the quality of service offered by them.

“Guilty with explanation”: rethinking the destiny of landfills in a Millennium City in Ghana

2014 ◽  
Vol 25 (2) ◽  
pp. 200-215 ◽  
Author(s):  
Martin Oteng-Ababio
Keyword(s):  
Waste Disposal ◽  
Health Hazard ◽  
Content Type ◽  
Key Stakeholders ◽  
Depth Interview ◽  
Close Proximity ◽  
Disposal Option ◽  
Long Time ◽  
Practical Implications ◽  
Insight Into

Purpose – The purpose of this paper is to interrogate the fate of landfills as waste disposal option in Accra. This becomes imperative since for a long time, efficient disposal of waste remains a neglected issue and potential source environmental hazard. Design/methodology/approach – The study adopted content analysis of literature, in-depth interview schedules with key stakeholders and direct field observations. Findings – Landfills in Accra are in a state of ambivalence due to mismanagement. Improper designing and siting of dumpsites, often in close proximity to water sources and human settlements have created aesthetic and odour nuisances and increase health risks, attracting the wrath, disaffection and distrust of residents. Research limitations/implications – The study provides an insight into broader issues of landfills and demonstrates Accra's vulnerability to health hazard due to improper waste disposal, which becomes apparent with the least downpour and the subsequent flooding which exposes most drains as de facto receptacles for waste. Practical implications – From all indications, Accra appears to be on the brink of a landfill void. Though this issue has been an open secret since 2000, it remains unattended to till date and calls for an immediate, well-planned and concerted attention. Originality/value – This paper adopts qualitative research techniques to delve into a subject matter whose implication has citywide consequences. The method allows for in-depth assessment of the intent and commitment of all key stakeholders, which brings to the fore that landfills will no longer be the cheapest or simplest waste disposal option.

Emerging from the swamp: an autoethnography on the legitimacy of action research

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Natalie Smith
Keyword(s):  
Action Research ◽  
Academic Community ◽  
Legitimacy Theory ◽  
Content Type ◽  
Theoretical Contribution ◽  
Theory To Practice ◽  
Societal Problems ◽  
Practical Implications ◽  
Insight Into

PurposeThe pressure on the academic community to demonstrate impact, bridge theory to practice and solve practical problems is persistent. Action research has the potential for bridging the rigour–relevance gap, but has struggled for legitimacy. The purpose of this paper is to better understand the impediments to action research legitimacy.Design/methodology/approachAn analytic autoethnography of a PhD candidature, utilising legitimacy theory.FindingsThe study finds that a self-perpetuating cycle is hampering the quality of action research and provides a comprehensive list of impediments to action research legitimacy. It predicts that legitimacy can be improved through differentiating and improving guidance to theoretical contribution and considering a broader range of stakeholders for research funding and execution.Research limitations/implicationsProvides a more comprehensive understanding of the type and form of legitimacy issues for action research, which informs the actions likely to improve legitimacy. Provides clarity into limitations and variants in legitimacy theory. As the perspective of one PhD candidate, the study has the potential for bias and limitations to generalisability.Practical implicationsImproving the legitimacy of action research helps practice-based disciplines. The findings assist practitioners contemplating an academic pursuit to solve intractable business problems.Social implicationsResearch that is both rigorous and relevant contributes to one’s ability to solve complex societal problems. This study provides insights into how research rigour and relevance could be improved.Originality/valueThis research provides unique perspective and insight into the reasons action research continues to struggle for legitimacy

Web-based financial reporting disclosure by Islamic banks in Oman: level of compliance

2020 ◽  
Vol 21 (2/3) ◽  
pp. 77-83
Author(s):  
Adel Sarea ◽  
Ugi Suharto ◽  
Iqbal Thonse Hawaldar ◽  
Abdulhadi Ibrahim ◽  
Zakir Hossen Shaikh
Keyword(s):  
Financial Reporting ◽  
Design Methodology ◽  
Practical Implication ◽  
Descriptive Analysis ◽  
Islamic Banking ◽  
Online Information ◽  
Web Based ◽  
Content Type ◽  
Practical Implications

Purpose The purpose of this paper is to examine the level of web-based Online Financial Reporting Disclosure (OFRD) in Islamic banking in Oman. Design/methodology/approach A checklist was developed to measure the level of Web-based Online Financial Reporting Disclosure in Islamic banking consist of 70 items (Appendix). The sample of the study consists of Islamic banking in Oman. Findings The findings of the descriptive analysis indicated that the overall level of web-based online financial reporting disclosure was 69%. Practical implications The practical implication of the results are helping the authorities to put more efforts toward the quality of web-based online information to satisfy all parties. Originality/value To the best of the author’s knowledge, there is no similar research done to explore the level of web-based online financial reporting Disclosure (OFRD) in Islamic banking in Oman

‘Folk’ understandings of quality in UK higher hospitality education

2015 ◽  
Vol 23 (4) ◽  
pp. 326-338 ◽  
Author(s):  
Roy Wood
Keyword(s):  
Design Methodology ◽  
Subject Area ◽  
Future Trends ◽  
Content Type ◽  
Hospitality Education ◽  
The Past ◽  
The Subject ◽  
Practical Implications ◽  
Insight Into

Purpose – The purpose of this paper is to provide an overview of the evolution of “folk” understandings of quality in higher hospitality education and the consequent implications of these understandings for current quality concerns in the field. Design/methodology/approach – The paper combines a historical survey of the stated topic together with an analysis of how the evolution of higher hospitality education provides insight into current issues and problems in the subject area. Findings – The paper suggests that only by thoroughly comprehending the past development of higher hospitality education is it possible to accurately map the field’s current travails and diagnose likely future trends. Practical implications – The paper outlines the implications of current understandings of quality in hospitality education for its future development and provision. Originality/value – The originality and value of this paper lie in its identification of the principal trends that contribute to understanding of current perceptions of the quality of higher hospitality education.

Searching for a consistent brand identity

2018 ◽  
Vol 34 (3) ◽  
pp. 10-12
Keyword(s):  
Design Methodology ◽  
Reading Time ◽  
Local Community ◽  
Brand Identity ◽  
Web Based ◽  
Content Type ◽  
Pertinent Information ◽  
Sporting Activities ◽  
Practical Implications ◽  
Brand Consistency

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Football club brands in France face a considerable challenge in ensuring the identity conveyed by the club aligns with the perceptions that stakeholders hold about the brand. Clubs can achieve brand consistency by adapting their Web-based communications so that the information relayed meets supporter requirements. This might involve incorporating key non-sporting activities such as club history and its involvement in the local community. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

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