Intercultural communication competence and preferred public relations practices

2015 ◽  
Vol 19 (2) ◽  
pp. 167-183 ◽  
Author(s):  
Lan Ni ◽  
Qi Wang ◽  
Maria De la Flor
Keyword(s):  
Public Relations ◽  
Intercultural Communication ◽  
Direct Effect ◽  
Communication Competence ◽  
Self Report ◽  
Equation Modeling ◽  
Future Research ◽  
Content Type ◽  
Intercultural Communication Competence ◽  
Positive Direct

Purpose – The purpose of this paper is to examine how individual-level intercultural communication competence (ICC) represented by cultural empathy, open-mindedness, and flexibility predicts preferred use of symmetrical, two-way, conservation, and ethical public relations practices (PRPs) among public relations (PRs) students. Design/methodology/approach – Structural equation modeling was used to analyze self-report data from 268 PRs students surveyed at a southern university. Findings – Results indicated that empathy, open-mindedness, and flexibility together significantly predicted the preferred use of all four PRPs. The three ICC variables each had a positive direct effect on symmetrical and ethical PRPs. Empathy and flexibility each had a positive direct effect on two-way and conservation PRPs. Research limitations/implications – This study provides evidence that the PRPs resulted from Excellence Theory, despite controversies over their practicality, are closely and positively related with ICC qualities such as empathy, open-mindedness, and flexibility among future practitioners. Future research should overcome the limitations in this study by examining current practitioners instead of PR students who are the future practitioners, investigating the PRP instruments’ criterion-related and construct validity, as well as exploring different levels and types of ICC. Originality/value – This study is new in bridging the gap between preferred PRPs and the qualities needed for those PRPs, thereby addressing two limitations in the current intercultural PRs research.

An investigation of factors influencing intercultural communication competence of the international students from a higher education institute in Malaysia

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Muhammad Umar Nadeem ◽  
Rosli Mohammed ◽  
Syarizan Dalib ◽  
Samavia Mumtaz
Keyword(s):  
Higher Education ◽  
International Students ◽  
Intercultural Communication ◽  
Sensation Seeking ◽  
Structural Equation ◽  
Quantitative Research ◽  
Communication Competence ◽  
Equation Modeling ◽  
Content Type ◽  
Intercultural Communication Competence

PurposeThe purpose of this study is to highlight the importance of intercultural communication competence (ICC) of international students living in Malaysia. This study considered the culture-general factors of integrated model of ICC (IMICC) established from the West with an addition of empathy and further addressed these influencers on the international students from a Malaysian university. It is proposed that empathy, sensation seeking, ethnocentrism, attitude and motivation have a direct influence on ICC.Design/methodology/approachA quantitative research methodology was considered to address the relationship between the variables of this study. Data were collected through a survey by visiting different parts of the university campus. A total of 388 international students took part in the study voluntarily. Data were analysed using statistical package for social sciences (SPSS) and structural equation modeling-analysis of a moment structures (SEM-AMOS).FindingsThe findings revealed that empathy, sensation seeking and attitude are the antecedents of ICC. However, ethnocentrism and motivation do not influence ICC significantly.Originality/valueThrough the findings of this study, a series of training sessions can be conducted by Malaysia (host country training) and sender countries (home country training) to educate international students regarding ICC. Furthermore, ministry of higher education (MoHE) Malaysia and higher education institutes (HEIs) can improve their infrastructure and services in terms of hosting and accommodating more international students by considering the findings of this study. These approaches could help international students to adjust in a new cultural setting of Malaysia.

Determinants of continuance intention to use mobile self-scanning applications in retail

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Andreia Ferreira ◽  
Graça Miranda Silva ◽  
Álvaro Lopes Dias
Keyword(s):  
Technology Acceptance ◽  
Direct Effect ◽  
Emerging Market ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Intention To Use ◽  
Continuance Intention ◽  
Content Type ◽  
Positive Direct

PurposeRetailers are increasingly using self-service technologies to improve customer experience and reduce costs. The purpose of this study is to identify factors that could explain the level of continuance intention of mobile self-scanning applications in retail. Based on previous theoretical streams, the present study integrates technology readiness (TR) and service quality into the technology acceptance model.Design/methodology/approachUsing data collected through an online survey of 217 users of a mobile self-scanning application of a large supermarket chain operating in Portugal, the study uses partial least squares structural equation modeling to test the proposed hypotheses.FindingsThe results indicate that the continuance usage of the self-scanning apps is directly driven by users' satisfaction and perceived usefulness. Findings also show that TR has a positive and significant impact on ease of use and perceived usefulness. Ease of use has a positive impact on users' satisfaction and perceived usefulness but has no direct effect on the continuance intention to use the application. Perceived quality has a positive direct effect on satisfaction and a positive indirect effect on continuance intention. Finally, need for interaction has a negative effect on TR.Originality/valueThis work contributes to a better understanding of the emerging market for mobile self-scanning applications in retail applications, particularly relevant in a digital transition context.

When love becomes hate: how different consumer-brand relationships interact with crises to influence consumers' reactions

2020 ◽  
Vol 25 (3) ◽  
pp. 357-375 ◽  
Author(s):  
Liang Ma
Keyword(s):  
Public Relations ◽  
Crisis Communication ◽  
Behavioral Intentions ◽  
Structural Equation ◽  
Equation Modeling ◽  
Future Research ◽  
Brand Relationships ◽  
Content Type ◽  
Different Types ◽  
Buffering Effects

PurposeA well-accepted proposition in the literature of corporate strategic communication and public relations is that consumer-brand relationships (CBRs) affect corporate crisis communication. However, it is inconclusive whether CBRs protect or work against brands, because both buffering effects and love-becomes-hate effects have been found. This study attempts to explain and bridge the seemingly inconsistent findings by clarifying the effects of different types of CBRs in different brand transgressions.Design/methodology/approachRe-conceptualizing CBRs into non-identifying relationships and identifying relationships, this study examined the possible interaction effects of CBRs and crises on consumers' attitudes and emotions, which then influence their behavioral intentions. A three-step multi-group structural equation modeling (SEM) was used to analyze the data collected from an online experiment with nearly 900 consumers of two brands.FindingsAlthough non-identifying relationships offer buffering effects, identifying relationships primarily offer love-becomes-hate effects by intensifying negative emotions such as anger and disappointment, which in turn affect consumers' behavioral intentions. Such patterns hold regardless of whether a crisis directly threatens the core meaning of the brand.Originality/valueThis study clarifies the effects of different types of CBRs in crises and shows that deep psychological connections (i.e. identifying relationships) offer love-becomes-hate effects. It suggests that one promising future research direction for crisis communication and public relations scholars is to examine how to mitigate such love-becomes-hate effects so that brands can keep their loyal consumers.

Career competencies and job crafting

2016 ◽  
Vol 21 (6) ◽  
pp. 587-602 ◽  
Author(s):  
Judith Plomp ◽  
Maria Tims ◽  
Jos Akkermans ◽  
Svetlana N. Khapova ◽  
Paul G.W. Jansen ◽  
...  
Keyword(s):  
Well Being ◽  
Proactive Personality ◽  
Self Report ◽  
Job Crafting ◽  
Survey Study ◽  
Equation Modeling ◽  
Future Research ◽  
Content Type ◽  
Job Redesign ◽  
Career Competencies

Purpose The purpose of this paper is to bring together job design and career theory in the examination of how proactive employees optimize their well-being (i.e. job satisfaction and perceived health) through job crafting and career competencies. This study offers an integrated account of the pathway from proactive personality to well-being. Design/methodology/approach Data were collected by a cross-sectional self-report survey study among 574 employees working in various organizations. Findings The results of structural equation modeling analyses supported the proposed double mediation model: job crafting and career competencies both mediated the positive relationship between proactive personality and well-being. The findings suggest that proactive employees can enhance their well-being both through proactive job redesign and the development of career-related skills and abilities. Research limitations/implications This study precludes causal explanations. Future research should further investigate the role of employee proactivity related to contemporary work topics, including temporary contracts and self-employment. Practical implications Managers and HR practitioners can optimize employee well-being by focusing on HR policies related to job redesign, as well as investing in training and development of career competencies. Originality/value This paper integrates two research domains by exploring how proactive employees take a proactive stance toward their job as well as their career, and investigates how this proactive approach contributes to their well-being. In addition, the authors demonstrated a link between the development of career competencies and employee health.

Muslim customer’s shopping experiences in multicultural retail environment

2019 ◽  
Vol 10 (1) ◽  
pp. 336-356 ◽  
Author(s):  
Ali Ihtiyar
Keyword(s):  
Intercultural Communication ◽  
Social Environment ◽  
Structural Equation ◽  
Business Environment ◽  
Future Research ◽  
Service Encounters ◽  
Content Type ◽  
Intercultural Communication Competence ◽  
Post Purchase ◽  
The Impact

PurposeThis study aims to understand better the impact of intercultural communication, social environment and personality on customer satisfaction and post-purchase stage in retailing from Muslim customers’ perspective. In this endeavour, this study illustrates the unique context of intercultural communication to highlight several improvements contributing towards the advancement of intercultural communication literature.Design/methodology/approachThis research adopted a survey approach where 450 questionnaires were obtained among selected grocery retailers in Klang Valley, Malaysia. The measurement of the constructs and their interrelationships were examined based on partial least squares structural equation modelling (PLS-SEM).FindingsThe findings partially validated the proposed framework with statistically significant relationships among all constructs. Furthermore, it exposed additional insights into some practical and conceptual solutions for addressing intercultural communication of religiously and culturally diverse service encounters in the Malaysian grocery retail industry. These contributions postulated an impetus for future research in various service settings.Originality/valueBased on the theories, this study assessed the role of the social environment and personality of grocery retail customers on intercultural communication competence (ICC). It also examined the impacts of ICC on inter-role congruence and interaction comfort. It is anticipated that by filling this knowledge gap, the research assisted in strengthening retail communication strategies, which require intercultural communication adjustments in a multicultural business environment. ICC is expected to improve the retail industry’s competitiveness when it positively influences inter-role congruence and interaction comfort among customers.

Candidates' integration of individual psychological assessment feedback

2014 ◽  
Vol 29 (3) ◽  
pp. 341-359 ◽  
Author(s):  
Jean-Sébastien Boudrias ◽  
Jean-Luc Bernaud ◽  
Patrick Plunier
Keyword(s):  
Psychological Assessment ◽  
Structural Equation ◽  
Source Credibility ◽  
Self Report ◽  
Face Validity ◽  
Equation Modeling ◽  
Future Research ◽  
Feedback Session ◽  
Content Type ◽  
Assessment Feedback

Purpose – The purpose of this paper is to empirically verify a theoretical model of candidates' feedback integration in the context of individual psychological assessment (IPA). Design/methodology/approach – Structural equation modeling analyses were conducted in a two-wave longitudinal study. A total of 97 candidates completed questionnaires immediately after their feedback session as well as three months later. Findings – Results indicate that candidates' motivational intention to act on IPA feedback is a pivotal variable linking feedback perceptions and post-feedback behaviors. Source credibility, assessment face validity, as well as perception that the feedback helped increase candidate's awareness were related to motivational intention. Conversely, feedback acceptance was not related to candidates' motivation to act on feedback and post-feedback behaviors. Research limitations/implications – Because the authors relied on self-report questionnaires, future studies would benefit from including externally assessed behavioral outcomes. Future research efforts should continue distinguishing candidates' acceptance and awareness based on their distinctive contributions in the feedback integration process. Practical implications – The results indicate that motivation created during the feedback session is a stronger predictor of day-to-day behavioral changes than it is of involvement in specific developmental activities. Originality/value – This research fills a gap in IPA literature by highlighting some IPA benefits and the processes involved in increasing feedback value for the participant.

scholarly journals What drives millennials and zillennials continuously using instant messaging? Perspective from Indonesia

2022 ◽  
Vol 6 (1) ◽  
pp. 17-26 ◽  
Author(s):  
Putu Laksmita Dewi Rahmayanti ◽  
Ida Bagus Agung Dharmanegara ◽  
Ni Nyoman Kerti Yasa ◽  
I Putu Gde Sukaatmadja ◽  
Komang Agus Satria Pramudana ◽  
...  
Keyword(s):  
Direct Effect ◽  
Perceived Risk ◽  
Instant Messaging ◽  
Perceived Value ◽  
Subjective Norm ◽  
Equation Modeling ◽  
Future Research ◽  
Direct Impact ◽  
Continuous Usage Intention ◽  
Positive Direct

This study proposes to explore the relationship between perceived risk, subjective norm, perceived value, and continuous usage intention via trust as a mediating variable. This research applied a survey which involved 320 IM users (160 from millennials and 160 from Zillennial) in Indonesia. The literature’s existing scales were used to operationalize the constructs proposed in this study. The analyses were conducted using partial least squares structural equation modeling (PLS-SEM) to test hypotheses. The results of the study show that there are differences in the results of the influence of perceived risk on continuous usage intention in the Millennial and Zillennial generations. The results of the study found that continuous usage intention received negative direct impact from perceived risk, positive direct effect from subjective norm, perceived value, and trust on Millennial. In addition, continuous usage intention received negative and not significant direct impact from perceived risk, positive direct effect from subjective norm, perceived value, and trust on Zillennial. The results are useful for instant messaging management into formulating strategies to retain their users in Indonesia. These findings provided theoretical and managerial contributions as well as future research directions.

Servitization of manufacturing: the effect of economic context

2017 ◽  
Vol 28 (8) ◽  
pp. 1011-1034 ◽  
Author(s):  
Levente Szász ◽  
Krisztina Demeter ◽  
Harry Boer ◽  
Yang Cheng
Keyword(s):  
Direct Effect ◽  
Service Provision ◽  
Structural Equation ◽  
Negative Impact ◽  
Strategic Decision ◽  
Equation Modeling ◽  
Firm Level ◽  
Content Type ◽  
Economic Context ◽  
Positive Direct

Purpose Following the identified need for more explicit contextual studies in servitization research, the purpose of this paper is to investigate the relationships between and among economic context, service provision and service return, including the service paradox. Design/methodology/approach Firm-level and macroeconomic (country competitiveness) data are combined to operationalize the constructs considered in the study. Structural equation modeling and cluster analysis are used to investigate the direct relationships between economic context, service provision and service return, and the negative association between the development of economic context and the service paradox. Findings The analyses confirm the general assumption that service provision has a positive direct effect on service return. Economic context seems to have no direct effect on service return and, contrary to what was expected, it has a negative impact on the intensity of service provision. Thus, service provision fully mediates the negative impact of context on service return. Finally, the service paradox occurs more frequently in less-developed economic contexts, where the probability of a relatively low service return coupled with high service provision is significantly higher. Practical implications The study identifies five key elements of economic context that have to be incorporated into the strategic decision-making process regarding product-related services offered by manufacturers. Originality/value The paper contributes to the contextual research of services offered by manufacturers. Subject to future empirical testing, it is proposed that a more favorable economic context offers more possibilities for manufacturers to cooperate with other business actors to provide services.

Interaction of intercultural service encounters

2018 ◽  
Vol 30 (1) ◽  
pp. 2-22 ◽  
Author(s):  
Ali Ihtiyar
Keyword(s):  
Intercultural Communication ◽  
Structural Equation ◽  
Business Environment ◽  
Partial Least Square ◽  
Least Square ◽  
Retail Industry ◽  
Future Research ◽  
Content Type ◽  
Intercultural Communication Competence ◽  
The Impact

Purpose The purpose of this paper is to better understand the impact of intercultural communication and personality on customer satisfaction and loyalty in grocery retailing. In this endeavour, this study illustrates the unique context of intercultural communication to highlight several improvements in the literature and to encourage the advancement of the intercultural communication in the literature. Design/methodology/approach To initiate the research, a survey approach was taken. In total, 681 questionnaires were returned out of 1,100 that were distributed within selected grocery retailers in Klang Valley, Malaysia. The measurement of the constructs and their interrelationships is examined based on partial least square-structural equation modelling. Findings The findings validate the proposed framework with statistically significant relationships among all constructs. Furthermore, it exposes additional insights into some practical and conceptual solutions for addressing the intercultural communication of culturally diverse encounters in the Malaysian grocery retail industry. These contributions postulate an impetus for future research in various service settings. Originality/value Based on role, interdependence and cognitive consistency theory, this study assesses the role of the personality of grocery retail consumers on intercultural communication competence (ICC) and its impact on inter-role congruence (IRC) and interaction comfort (IAC). It is anticipated that by filling this knowledge gap, the research will assist in strengthening retail communication strategies, which require intercultural communication adjustments in a multicultural business environment. The ICC is expected to improve the retail industry competitiveness when it positively influences IRC and IAC among customers.

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