An investigation of factors influencing intercultural communication competence of the international students from a higher education institute in Malaysia

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Muhammad Umar Nadeem ◽  
Rosli Mohammed ◽  
Syarizan Dalib ◽  
Samavia Mumtaz
Keyword(s):  
Higher Education ◽  
International Students ◽  
Intercultural Communication ◽  
Sensation Seeking ◽  
Structural Equation ◽  
Quantitative Research ◽  
Communication Competence ◽  
Equation Modeling ◽  
Content Type ◽  
Intercultural Communication Competence

PurposeThe purpose of this study is to highlight the importance of intercultural communication competence (ICC) of international students living in Malaysia. This study considered the culture-general factors of integrated model of ICC (IMICC) established from the West with an addition of empathy and further addressed these influencers on the international students from a Malaysian university. It is proposed that empathy, sensation seeking, ethnocentrism, attitude and motivation have a direct influence on ICC.Design/methodology/approachA quantitative research methodology was considered to address the relationship between the variables of this study. Data were collected through a survey by visiting different parts of the university campus. A total of 388 international students took part in the study voluntarily. Data were analysed using statistical package for social sciences (SPSS) and structural equation modeling-analysis of a moment structures (SEM-AMOS).FindingsThe findings revealed that empathy, sensation seeking and attitude are the antecedents of ICC. However, ethnocentrism and motivation do not influence ICC significantly.Originality/valueThrough the findings of this study, a series of training sessions can be conducted by Malaysia (host country training) and sender countries (home country training) to educate international students regarding ICC. Furthermore, ministry of higher education (MoHE) Malaysia and higher education institutes (HEIs) can improve their infrastructure and services in terms of hosting and accommodating more international students by considering the findings of this study. These approaches could help international students to adjust in a new cultural setting of Malaysia.

Intercultural communication competence and preferred public relations practices

2015 ◽  
Vol 19 (2) ◽  
pp. 167-183 ◽  
Author(s):  
Lan Ni ◽  
Qi Wang ◽  
Maria De la Flor
Keyword(s):  
Public Relations ◽  
Intercultural Communication ◽  
Direct Effect ◽  
Communication Competence ◽  
Self Report ◽  
Equation Modeling ◽  
Future Research ◽  
Content Type ◽  
Intercultural Communication Competence ◽  
Positive Direct

Purpose – The purpose of this paper is to examine how individual-level intercultural communication competence (ICC) represented by cultural empathy, open-mindedness, and flexibility predicts preferred use of symmetrical, two-way, conservation, and ethical public relations practices (PRPs) among public relations (PRs) students. Design/methodology/approach – Structural equation modeling was used to analyze self-report data from 268 PRs students surveyed at a southern university. Findings – Results indicated that empathy, open-mindedness, and flexibility together significantly predicted the preferred use of all four PRPs. The three ICC variables each had a positive direct effect on symmetrical and ethical PRPs. Empathy and flexibility each had a positive direct effect on two-way and conservation PRPs. Research limitations/implications – This study provides evidence that the PRPs resulted from Excellence Theory, despite controversies over their practicality, are closely and positively related with ICC qualities such as empathy, open-mindedness, and flexibility among future practitioners. Future research should overcome the limitations in this study by examining current practitioners instead of PR students who are the future practitioners, investigating the PRP instruments’ criterion-related and construct validity, as well as exploring different levels and types of ICC. Originality/value – This study is new in bridging the gap between preferred PRPs and the qualities needed for those PRPs, thereby addressing two limitations in the current intercultural PRs research.

scholarly journals International Students' Intercultural Sensitivity and Intercultural Communication Competence in Malaysia

2020 ◽  
Author(s):  
IMRAN SSEMUDDU
Keyword(s):  
International Students ◽  
Intercultural Communication ◽  
Significant Relationship ◽  
Quantitative Research ◽  
Intercultural Sensitivity ◽  
Communication Competence ◽  
Survey Method ◽  
Intercultural Communication Competence ◽  
The Relationship ◽  
Uncertainty Management Theory

<div> <div> <div> <p> </p><div> <div> <div> <p> </p><div> <div> <div> <p>This study is set out to understand intercultural communication competence and sensitivity among International students in Malaysia. In the discipline of communication, intercultural communication competence (ICC) has been a subject of study for more than five decades. Over this time, many have identified a number of variables that contribute to intercultural communication (ICC). This paper examines significant relationship between international students’ intercultural communication competence and their intercultural sensitivity as per their everyday situations in Malaysia. Anxiety uncertainty management theory is applied to the study to explain the relationship between intercultural communication competence and intercultural sensitivity among international students studying in Malaysia. Gudykunst (2005) described seven factors that envisage a person’s uncertainty and anxiety levels while communicating with unfamiliar persons: motivation to interact with strangers, self-concept, reactions to strangers, social categorization of strangers, situational processes, ethical interactions and connections with strangers. These help reduce other people’s anxiety as well as their uncertainty. The study employed a quantitative research design using the survey method where a self-administered questionnaire was employed and respondents were recruited using non-random sampling to generate the data. 300 international students from international Islamic university Malaysia (IIUM) who have studies in Malaysia for over a year participated in the study. Findings show, that there is a significant relationship between students with intercultural sensitivity and intercultural communication competence. The study recommends, that further research should be done to examine whether a single mediating factor such as change in anxiety and uncertainty can affect the level of intercultural sensitivity and intercultural communication competence. The theory is also supported in the study.</p><p> </p> </div> </div> </div> </div> </div> </div> </div> </div> </div>

Investigating student–university identification

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Dima Dajani ◽  
Saad Yaseen ◽  
Dina Abu Baker
Keyword(s):  
Higher Education ◽  
Social Identity Theory ◽  
Structural Equation ◽  
Quantitative Research ◽  
Equation Modeling ◽  
Research Model ◽  
Content Type ◽  
Brand Knowledge ◽  
Antecedents And Consequences ◽  
University Brand

PurposeThe present research builds upon the social identity theory and Balaji et al.’s (2016) research model to investigate student–university identification. The purpose of this paper is to examine the antecedents of university identification, namely, university brand knowledge, university brand personality and university identity. Furthermore, consequences of university identification, such as advocacy intentions, suggestion for improvements, university affiliation and strength of attachment, are examined.Design/methodology/approachA quantitative research design was used, collecting data from students in private and government universities in Jordan. Structural equation modeling using SmartPLS 2.0 is employed to test the proposed research hypotheses.FindingsThe results revealed that all the antecedents and consequences suggested in the research model have positive significant relationships with university identification in the Jordanian higher education sector.Originality/valueUniversity identification has been less precisely conceptualized and empirically tested in the higher education context in developing countries. The results improve our understanding of the antecedents and consequences of university identification for students in higher education. In addition, the constructs of university identification and strength of attachment are incorporated in the research conceptual model and have not been tested before.

scholarly journals International Students' Intercultural Sensitivity and Intercultural Communication Competence in Malaysia

2020 ◽  
Author(s):  
IMRAN SSEMUDDU
Keyword(s):  
International Students ◽  
Intercultural Communication ◽  
Significant Relationship ◽  
Quantitative Research ◽  
Intercultural Sensitivity ◽  
Communication Competence ◽  
Survey Method ◽  
Intercultural Communication Competence ◽  
The Relationship ◽  
Uncertainty Management Theory

<div> <div> <div> <p> </p><div> <div> <div> <p> </p><div> <div> <div> <p>This study is set out to understand intercultural communication competence and sensitivity among International students in Malaysia. In the discipline of communication, intercultural communication competence (ICC) has been a subject of study for more than five decades. Over this time, many have identified a number of variables that contribute to intercultural communication (ICC). This paper examines significant relationship between international students’ intercultural communication competence and their intercultural sensitivity as per their everyday situations in Malaysia. Anxiety uncertainty management theory is applied to the study to explain the relationship between intercultural communication competence and intercultural sensitivity among international students studying in Malaysia. Gudykunst (2005) described seven factors that envisage a person’s uncertainty and anxiety levels while communicating with unfamiliar persons: motivation to interact with strangers, self-concept, reactions to strangers, social categorization of strangers, situational processes, ethical interactions and connections with strangers. These help reduce other people’s anxiety as well as their uncertainty. The study employed a quantitative research design using the survey method where a self-administered questionnaire was employed and respondents were recruited using non-random sampling to generate the data. 300 international students from international Islamic university Malaysia (IIUM) who have studies in Malaysia for over a year participated in the study. Findings show, that there is a significant relationship between students with intercultural sensitivity and intercultural communication competence. The study recommends, that further research should be done to examine whether a single mediating factor such as change in anxiety and uncertainty can affect the level of intercultural sensitivity and intercultural communication competence. The theory is also supported in the study.</p><p> </p> </div> </div> </div> </div> </div> </div> </div> </div> </div>

A strategy tripod perspective on merger effectiveness in the higher education industry: the mediating role of future foresight

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Zahraa Sameer Sajwani ◽  
Joe Hazzam ◽  
Abdelmounaim Lahrech ◽  
Muna Alnuaimi
Keyword(s):  
Higher Education ◽  
Structural Equation ◽  
Government Support ◽  
Equation Modeling ◽  
Survey Method ◽  
Content Type ◽  
Mediating Role ◽  
Education Industry ◽  
Higher Education Industry

PurposeThe purpose of the study is to investigate the role of the strategy tripod premises, mediated by future foresight and its effect on merger effectiveness in the higher education industry.Design/methodology/approachA quantitative survey method was implemented, with the data provided by senior managers of 14 universities that went through a merger from the years 2013–2016. The proposed model was tested using partial least squares (PLS) of structural equation modeling (SEM).FindingsThe results indicate that government support, competitive intensity and knowledge creation capability relate positivity to merger effectiveness, and these relationships are mediated by future foresight competence.Originality/valueThe study provides a better understanding of merger effectiveness in the higher education industry by identifying the role of future foresight competence in the application of strategy tripod and its contribution on merger effectiveness. Results indicate that future foresight competence contributes to the merger effectiveness and enables the effective implementation of the strategy tripod dimensions in higher education mergers.

Predicting sustainable consumption of package-free bath products among students in higher education institutions

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Alvin Patrick M. Valentin
Keyword(s):  
Higher Education ◽  
Structural Equation ◽  
Environmental Behavior ◽  
Higher Education Institutions ◽  
The Philippines ◽  
Integrative Model ◽  
Purchase Behavior ◽  
Equation Modeling ◽  
Content Type ◽  
Intention To Purchase

Purpose This study aims to examine the applicability of an extended version of the theory of planned behavior (TPB) in predicting pro-environmental behavior, specifically the purchase behavior (PB) of package-free bath products, among students in higher education institutions (HEIs). Design/methodology/approach Using a non-experimental survey research design, this study empirically tested an extended TPB model through structural equation modeling. The dataset was obtained through a survey of undergraduate students in three HEIs in the Philippines. Findings Environmental knowledge (EK) predicted attitudes toward purchasing package-free bath products. Attitudes, subjective norms and pro-environmental self-identity (PSI) predicted intention to purchase package-free bath products. Furthermore, the intention to purchase package-free bath products and perceived behavioral control predicted PB of the said item. Research limitations/implications The results imply that the addition of EK and PSI to the TPB is applicable in predicting pro-environmental behavior, specifically the purchase of package-free bath products. Practical implications The results showed how HEIs can encourage their students to purchase package-free bath products. Social implications The results highlight how social and economic factors play a role in promoting or inhibiting pro-environmental behavior among HEI students. Originality/value The findings support the inclusion of EK and PSI to the TPB for an integrative model that aims to improve the prediction of the purchase of package-free bath products.

Consumer behaviour towards willingness to pay for Halal products

2019 ◽  
Vol 121 (2) ◽  
pp. 492-504 ◽  
Author(s):  
Waqar Ahmed ◽  
Arsalan Najmi ◽  
Hafiz Muhammad Faizan ◽  
Shaharyar Ahmed
Keyword(s):  
Willingness To Pay ◽  
Structural Equation ◽  
Quantitative Research ◽  
Reasoned Action ◽  
Raw Material ◽  
Equation Modeling ◽  
Muslim Country ◽  
Policy Makers ◽  
Content Type ◽  
Factors Affecting

PurposeThe purpose of this paper is to empirically analyze the factors affecting Muslim consumers’ willingness to pay (WTP) for Halal food, products and operations by employing theory of reasoned action.Design/methodology/approachThis study has used quantitative research methodology and collected data from 350 questionnaires from a densely populated city of Pakistan. Partial least squares-structural equation modeling was used to analyze the data.FindingsThe results show that the concerns about Halal, religiosity, perception of usefulness of Halal and product ingredients have a significant impact on WTP for Halal foods, while attitude has an insignificant impact on WTP. Moreover, the extent of demand for Halal certification is significantly affected by WTP.Originality/valueThe study highlighted the concerns of the Muslim consumers with respect to Halalness of the products and operations despite living in a Muslim country. It is recommended that the policy makers, food authorities and health institutions should conduct regular inspections of foods, products and producers’/manufacturers’ operations to ensure that all the procedures from manufacturing of the raw material till the finished goods follow Islamic principles to make them completely Halal.

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