Understanding users’ behavioral intention to use voice assistants on smartphones through the integrated model of user satisfaction and technology acceptance: a survey approach

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mine Bertan Yılmaz ◽  
Kerem Rızvanoğlu

Purpose This study aims to determine system quality (SQ) and information quality (IQ) characteristics of voice assistants (VA) on smartphones that are affecting users’ satisfaction and technology acceptance, and how these affect behavioral intention (BI) to use. Design/methodology/approach This study uses the integrated model of user satisfaction and technology acceptance to evaluate users’ behavioral intention to use VAs on smartphones. The model represents a causal chain from the key characteristics of SQ and IQ to beliefs and attitudes that ultimately affect use. An online survey was conducted with 75 university students, and the data was analyzed using multivariate analysis: Simple linear regression analysis and multiple regression analysis. Findings While SQ and IQ of VAs had stronger effects on perceived ease of use (PEU), information satisfaction and PEU showed significant influences on perceived usefulness (PU). The results supported the influence of PEU, PU, and attitude on BI to use but with lesser effect than what PU and attitude together had on BI. Research limitations/implications The sample was drawn from a population of students at a single and small university. Although this study received 160 responses, only 75 were appropriate for analysis. Originality/value There is no research, which adopts technology acceptance and user satisfaction approaches to VAs. To measure the causal effects, this study determined system and information characteristics that could explain SQ and IQ of the current VAs on smartphones. This study tested the proposed framework within the scope of the integrated approach.

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Gayathri Giri ◽  
Hansa Lysander Manohar

Purpose Drawing inspiration from the organizational information processing theory, the technology acceptance model (TAM) and the theory of motivation, this study aims to examine the acceptance of private and public blockchain technology-based collaboration among supply chain practitioners. Design/methodology/approach A total of 257 samples were collected through a survey from supply chain practitioners. The study used parallel mediators of perceived usefulness (extrinsic motivation) and perceived ease of use (intrinsic motivation) to measure behavioral intention to use. Findings The results reveal that partial mediation exists between blockchain-based collaboration (private and public) and behavioral intention to use. For perceived usefulness, a stronger mediating effect was found between private blockchain-based collaboration and behavioral intention to use. For perceived ease of use, a stronger mediating effect was found between public blockchain-based collaboration and behavioral intention to use. Originality/value By integrating insights from the organizational information processing theory, the TAM and the theory of motivation, this study provides an in-depth understanding of how the distinct features of information processing in blockchain technology-based collaboration influence the supply chain practitioners’ to accept it. The novelty and results of the study expand the existing literature and pave the way for future research.


2021 ◽  
Author(s):  
Rurid Dwi Anggraeny ◽  
Imam Baihaqi

The e-commerce industry has the potential to be one of the drivers of the domestic economy. One of the impacts of the advancement of e-commerce is the emergence of many online-based marketplaces or so-called e-marketplaces. However, a lot of these online marketplaces sell 90% imported products. In addition, the outbreak of Covid-19 in Indonesia has prompted the government to establish several policies that have significantly reduced MSME performance by up to 70-100%. This study aimed to provide an empirical analysis of the influence of factors based on the Technology of Acceptance Model (TAM) approach, namely e-marketplace self-efficacy, complexity, perceived usefulness, perceived ease of use, attitude towards using, behavioral intention to use, and actual technology use in e-marketplaces. The sample consisted of MSMEs in East Java, especially those engaged in the food and beverage industry sector with ready-to-eat processed food products whose business activities use the Shopee e-marketplace application platform. This is an online shopping marketplace focused on mobile platforms. There were 150 respondents. The Structural Equation Model (SEM) was used. E-marketplace self-efficacy, complexity, perceived usefulness, perceived ease of use, attitude towards using, behavioral intention to use, and actual technology use in e-marketplaces all had positive effects on each other. This showed that a system that offers convenience will improve behavior, habits, and performance for MSMEs in using e-marketplace activities. The theoretical and methodological implications and opportunities for further research are discussed. Keywords: MSMEs, e-marketplace, technology acceptance model


2021 ◽  
Vol 4 (1) ◽  
pp. 11-16
Author(s):  
Imam Ali Khumaidi ◽  
Rinda Hesti Kusumaningtyas

Dompet Dhuafa Enterprise System (DESI) is a system created in 2015. Initially it was created to replace the Fundrising Administration System (SANDRA) because SANDRA is a desktop-based application. Nowadays DESI is only used for budgeting functions and “Tebar Hewan Kurban” (THK) its a sacrificial animal stocking functions. DESI which has daily functions such as budgeting and seasonal functions in THK. In its implementation, DESI which is a web-based system sometimes becomes difficult to access when the system has a problem. This certainly makes the budgeting function that is used in daily activities become not implemented. THK's function in DESI was also inseparable from problems, one of which was the presence of volunteers who did not directly enter the data of prospective victims into DESI during the THK implementation. New data entered into DESI on the first Tasyrik day, for example, will increase work in other divisions. It would be different if it had been done before the sacrificial feast. This study aims to determine the factors that influence the acceptance behavior of DESI users. In this quantitative study using the Technology Acceptance Model (TAM) model. Sampling in this study using purposive sampling and accidental sampling. This study uses PLS-SEM for data processing and uses the application of SmartPLS version 3. There are 6 variables examined in this study, namely perceived usefulness, perceived easy of use, format, attitude using, behavioral intention to use, and actual system usage. From 7 hypotheses proposed there is one hypothesis that is rejected, namely the path attitude toward using the behavioral intention to use.


2020 ◽  
Vol 16 (4) ◽  
pp. 14-34
Author(s):  
Ibtehal Mahmoud Aburezeq ◽  
Fawzi Fayez Ishtaiwa-Dweikat ◽  
Marielle Patronis

This study aimed to qualitatively investigate the factors that influence teachers' behavioral intention to use mobile technology (BIU) for language teaching employing the original technology acceptance model (TAM) as a framework. Semi-structured interviews were conducted with 28 Arabic and English teachers. The study results revealed that there were several external variables influencing teachers' behavioral intention to use mobile technology. It was also found that participants had mixed levels of perceived ease of use (PEOU), perceived usefulness (PU), and attitude toward use (ATU). Moreover, it was concluded that ATU had a direct impact on BIU and PU was the responsible factor for participants who had a mixed ATU.


Author(s):  
Lim Wen Ying ◽  
Chew Yuin Xian ◽  
Chan Cyn Ye ◽  
Leow Shyir Khie ◽  
Siti Badriyah Mohamad Rozlan ◽  
...  

YouTube is reshaping teaching and learning across the world and is becoming a preferred platform for students' procedural learning to acquire relevant skills and knowledge in implementing any tasks. The aims of this research are to assess factors influencing student intention to use YouTube for procedural learning. In addition, the technology acceptance model (TAM) was applied as the underpinning theory. Data was analyzed to examine the hypothesized relationships. Results revealed that content richness, task-technology fit, YouTube self-efficacy, and vividness significantly affect students' behavioral intention to use YouTube for procedural learning. Results infer that YouTube enlarges its function as a mass-oriented means for procedural learning as students develop positive perceived usefulness of YouTube to influence their behavioral intention to use YouTube. This study integrated TAM and assessed factors influencing student intention to use YouTube for procedural learning. Future research directions are also put forward.


2013 ◽  
Vol 65 (4) ◽  
pp. 358-375 ◽  
Author(s):  
Noa Aharony

PurposeThe purpose of this paper is to explore whether librarians are familiar with technological innovations and are ready to accept them. The objectives are: to what extent does the Technology Acceptance Model (TAM) explain librarians' perceptions of mobile services (m‐services); and to what extent do differences in gender, age, workplace, role, and smart phone use explain librarians' perceptions of m‐services?Design/methodology/approachThe research was conducted in Israel during the first semester of the 2012 academic year. It encompassed three groups of Israeli librarians: academic, public, and special. Researchers used two questionnaires to gather data: a personal details questionnaire, and a mobile technology questionnaire.FindingsThis study supported the two core variables model (perceived ease of use and usefulness) of TAM that may predict librarians' behavioral intention to use m‐services in the library. However, it added two more components to the model: personal innovativeness and smart phone usage.Practical implicationsLibrary directors may try to implement more m‐services on their web sites. These services should be simple, attractive, and efficient. They should also try to expose librarians to the benefits and ease of use of m‐services.Originality/valueThe findings emphasize the importance of the TAM that may predict librarians' behavioral intention to use m‐services in the library and may lead to further research in this field.


Electronics ◽  
2021 ◽  
Vol 10 (11) ◽  
pp. 1286
Author(s):  
Alejandro Álvarez-Marín ◽  
J. Ángel Velázquez-Iturbide ◽  
Mauricio Castillo-Vergara

In this study, we aim to establish the factors that explain the technology acceptance of augmented reality (AR) in students’ engineering education. Technology acceptance of AR apps has been insufficiently investigated. We conceive a theoretical model to explain technology acceptance by relating behavioral intention to use with the variables subjective norm, technology optimism, technology innovativeness, perceived ease of use, perceived usefulness, and attitude toward using. An interactive AR app on electrical circuits was designed to assist students to overcome their difficulties in understanding how electricity works. A theoretical model was hypothesized and tested using structural equation modeling. The study was conducted using a sample of 190 engineering students. The results demonstrate the positive effect of technology optimism and technology innovativeness on perceived usefulness and attitude toward using, respectively. Furthermore, they suggest that attitude toward using is influenced by perceived usefulness but not directly by perceived ease of use. This could mean that students would be willing to use this app if they find it useful and not just easy to use. Finally, the results illustrate that attitude toward using firmly explains behavioral intention to use, which is consistent with the findings in previous studies. These results could guide how academics and higher education centers should approach the incorporation of these technologies in classrooms.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shaizatulaqma Kamalul Ariffin ◽  
Mohamad Fakhrul Reza Abd Rahman ◽  
Ali Mughal Muhammad ◽  
Qi Zhang

Purpose The purpose of this paper is to investigate the key factors that explain intention to use e-wallet services (perceived usefulness, perceived ease of use, attitude, subjective norm, positive disconfirmation and perceived behavioral control). The moderating role of perceived value in the relationship between satisfaction and their intention to continue using the e-wallet is also examined. Methodology A total of 257 e-wallet users participated in an online survey and hypotheses were tested with SPSS/PLS-SEM. Findings The constructs technology acceptance model (TAM), theory of planned behavior (TPB) and user satisfaction affect intention to use. However, perceived value does not strengthen the relationship between user satisfaction and e-wallet usage intention. Practical implications The TAM, TPB and expectancy disconfirmation model (EDM) constructs help explain the use of e-wallet services. These results will help the providers of these services to understand user behavior and to design their marketing strategies more appropriately to ensure consumer satisfaction and their intention to use e-wallet services. Originality This study adopts a holistic and integrative approach to explain the continued use of e-wallet services. The model integrates three basic adoption theories: TAM, TPB and EDM.


TEMATIK ◽  
2016 ◽  
Vol 3 (2) ◽  
pp. 51-60
Author(s):  
Yuyun Tresnawati, M.Kom

Abstrak : Penelitian ini bertujuan untuk memberikan bukti empiris tentang pengaruh sistem pembelajaran berbasis  edmodo terhadap motivasi dan  hasil belajar peserta didik di SMK Negeri 4 Bandung dengan menggunakan TAM (Technologi Acceptance Model).  Penggunaan model TAM didasarkan pada kenyataan bahwa sejauh ini TAM merupakan sebuah konsep yang dianggap paling baik dalam menjelaskan perilaku pengguna terhadap sistem teknologi informasi baru. Penelitian ini berjudul “Analisis Penerimaan Sistem Pembelajaran Berbasis Edmodo Bagi Peserta Didik Dengan Menggunakan Technology Acceptance Model  (Study Kasus  Pada SMKN  4 Bandung)”. Populasi penelitian ini adalah siswa SMK Negeri 4 Bandung kelas XI dan XII rumpun Teknik Informatika. Metode sampling yang digunakan dalam penelitian ini adalah purposive sampling, yang mengambil metode pengambilan sampel dengan didasarkan pada kriteria tertentu. Kriteria sampel penelitian ini adalah siswa yang aktif pada semester ganjil tahun pembelajaran 2015/2016. Analisis multivariat yang dilakukan menggunakan Structural Equation Modeling (SEM) dengan software AMOS (Analysis Of Moment Structure), Hasil penelitian ini membuktikan hanya 5 hipotesis diterima dari total 9 hipotesis yang diajukan. Hanya pada hubungan berikut yang terbukti mempunyai pengaruh positif : a)  Perceived Ease of Use (PEOU) terhadap  Perceived Usefulness (PU),  b) Attitude Toward Using ( ATU) terhadap  Perceived Enjoyment (PE),c) Attitude Toward Using (ATU) terhadap Perceived Usefulness (PU),d) Attitude Toward Using (ATU) terhadap  Perceived Ease of Use (PEOU) e) Attitude Toward Using ( ATU) terhadap   Behavioral Intention to Use (BITU), f) Actual Usage (AU)  terhadap  Behavioral Intention to Use (BITU). Hal ini membuktikan bahwa penggunaan sistem pembelajaran berbasis aplikasi edmodo tidak sepenuhnya dapat dijelaskan oleh Technologi Acceptance Model.


2021 ◽  
Vol 8 (8) ◽  
pp. 641-643
Author(s):  
Omran Alharbi ◽  
Nada Alsheehri

Several researchers have adopted theoretical framework such as Technology Acceptance Model (TAM) in order to gent in depth information about the phenomenon that under investigation. This literature review will focus on the papers that adopted TAM framework in their studies in order to understanding which are the most factors that affected behavioral intention to use technology by users. The results of this literature review find out that Perceived Eas of Use and Perceived Usefulness are the most elements that influenced the behavioral intention to use technology.


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