Facebook in the low-cost fashion sector: the case of Primark

2017 ◽  
Vol 21 (4) ◽  
pp. 512-522 ◽  
Author(s):  
Josep Lluis Del Olmo Arriaga ◽  
David Andreu Domingo ◽  
Vanesa Berlanga Silvente
Keyword(s):  
Social Network ◽  
Low Cost ◽  
Social Network Sites ◽  
User Interaction ◽  
User Interactions ◽  
Content Type ◽  
Fashion Brand ◽  
The Social ◽  
The Relationship

Purpose The purpose of this paper is to analyse the interaction between fashion brands and consumers on social network sites. More precisely, the goal is to assess the relationship that is established between the low-cost fashion company Primark and followers of the brand on the Facebook social network in Spain, and to evaluate the brand’s use of consumer passion through this social network. Design/methodology/approach The fieldwork for this research was conducted over September-October 2015, which coincided with the final stages in the sales and the start of the autumn-winter 2015 season. The methodology was based on a daily study of all Primark publications and user interactions with the brand on Facebook. Findings The results of this study show that there is some engagement between Facebook users and Primark. However, the company does not respond to this user interaction, thereby missing opportunities in the field of consumer passion. Originality/value Until now, research into the interaction of fashion brands with users of the social networks has focused mainly on the luxury sector. This study makes an important contribution to research into the interaction between a low-cost fashion brand and users of social network sites. Primark was chosen as the focus of this case study because the brand has become a model since it broke into the mature Spanish fashion market.

scholarly journals The method of calculating the protection of information from the interaction of users in social networks

2021 ◽  
Vol 45 (1) ◽  
Author(s):  
V. A. Savchenko ◽  
◽  
V. M. Akhramovych ◽  
T. M. Dzyuba ◽  
S. O. Laptіev ◽  
...  
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Harmonic Oscillator ◽  
Nonlinear Function ◽  
User Interaction ◽  
Protection System ◽  
Time Interval ◽  
Information Protection ◽  
User Interactions ◽  
The Social

The elements of user interaction in social networks are considered: it is shown that the method of analysis of user interactions is based on assumptions when the magnitude of the influence depends on the centrality of users in the social network; the greater the consonance, the higher the nature of the influence, the interaction is a nonlinear function; it is indicated that interaction is a process that has a time interval, the linear model of protection of the information protection system from user interaction is considered; the obtained equations of protection are the equation of a harmonic oscillator with damping amplitude, the iteration of oscillations of the protection system in the pre-resonant, resonant and post-resonant zones is shown.

Facebook and luxury fashion brands: self-congruent posts and purchase intentions

2020 ◽  
Vol 24 (4) ◽  
pp. 571-588 ◽  
Author(s):  
Elaine Wallace ◽  
Isabel Buil ◽  
Sara Catalán
Keyword(s):  
Purchase Intention ◽  
Self Esteem ◽  
Social Medium ◽  
Purchase Intentions ◽  
Ideal Self ◽  
Self Monitoring ◽  
Content Type ◽  
Fashion Brand ◽  
The Social ◽  
The Relationship

PurposeThis study explores consumers' self-congruence with luxury fashion brands they mention on Facebook. It investigates the extent to which those brands are congruent with the actual self (ASC) or the ideal self (ISC), and whether ASC or ISC of luxury fashion brands on Facebook predicts purchase intention. It also examines trait antecedents of both ASC and ISC Facebook mentions of luxury fashion brands, specifically materialism, self-monitoring and self-esteem.Design/methodology/approachFindings are presented from a survey of Facebook users who mention luxury fashion brands on the social medium.FindingsSelf-esteem was revealed as an antecedent of ASC luxury fashion brands mentioned on Facebook, while materialism and high self-monitoring predicted ISC luxury fashion brands. Only ASC luxury fashion brands mentioned online were positively associated with purchase intention.Research limitations/implicationsResults are exploratory, and they are limited to those who are active Facebook users and who mention a luxury fashion brand on Facebook.Practical implicationsThe study offers implications for managers of luxury fashion brands seeking to utilise Facebook to enhance the purchase intention for their brands or to increase the idealisation of the brand.Originality/valueThe paper provides new insights into the relationship between self-congruent mentions of luxury fashion brands on Facebook and purchase intention of those brands, distinguishing between ISC and ASC. This research also offers valuable and useful insights into ISC and ASC antecedents.

scholarly journals The Effectiveness of Facebook as a Marketing Tool (Saudi Arabia case study)

2014 ◽  
Vol 10 (2) ◽  
pp. 1815-1827 ◽  
Author(s):  
Nora Al-Hadban ◽  
Hadeel AL-Ghamdi ◽  
Thekra Al-Hassoun ◽  
Prof. Randa Hamdi
Keyword(s):  
Saudi Arabia ◽  
Social Network ◽  
New Media ◽  
Social Network Sites ◽  
Global Scale ◽  
The Social ◽  
Rules And Principles ◽  
Marketing Tool ◽  
The Impact

This research was written to discover the future trends in new media and social networking .The researchers have taken a personal interest in the developments of Web 2.0 platforms after noticing the impact they have made on society on a global scale as well as in our own daily life. The advances in this technology have altered the way individual users and organizations can communicate with each other. In this study of the social network sites we will concentrate on Facebook and its effectiveness as a tool of marketing in the Saudi population because recently it gained enormous popularity for marketing communications. Facebook especially describes itself as the perfect marketing tool because its developers have created an advertising system which allows businesses to use the information of each Facebook user for targeted advertising. Facebook provides the ideal platform for direct communication between organizations and customers. Marketing on social network sites has to follow new rules and principles and each organization has to clearly determine if social media marketing is appropriate for them or not. Through extensive research and analysis, the researchers intended to find if the Facebook is an effective marketing tool in Saudi Arabia where marketers can reach and influence targeted consumers.

Impact of empathy, perceived social impact, social worth and social network on the social entrepreneurial intention in socio-economic projects

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sumaiya Usman ◽  
Fazeelat Masood ◽  
Mubashir Ali Khan ◽  
Naveed ur Rehman Khan
Keyword(s):  
Social Network ◽  
Social Impact ◽  
Partial Least Square ◽  
Entrepreneurial Intentions ◽  
Equation Modeling ◽  
Content Type ◽  
The Social ◽  
Social Worth ◽  
Relationship Of ◽  
The Relationship

Purpose This paper aims to address essential questions regarding social entrepreneurial intentions. Do traits such as perceived social impact, social worth and social network influence, social entrepreneurial intentions among the young populous generation of Pakistan? To get a deeper insight, this paper further raises questions regarding the relationship of these predictors and social entrepreneurial intentions with empathy which is considered as a key determinant and a distinguishing trait to become a social entrepreneur. Design/methodology/approach This paper involves a quantitative research design using a partial least square structural equation modeling approach to measure the effects of the structural model. For this, a cross-sectional survey was conducted with a purposive sample of 247 university students from Pakistan. Findings Results showed a positive relationship between antecedents and social entrepreneurial intentions. Overall analysis exhibited social worth as a dominant trait and social network as the least influencing trait to impact social entrepreneurial intentions. Practical implications It will help micro and macro-level policymakers including government officials and NGOs and educators to create awareness and provide support and encouragement to individuals who aim to initiate social enterprise. Originality/value The present study makes significant contributions to the social entrepreneurship literature, as it is one of the first academic studies on social entrepreneurial intentions in Pakistan. This paper enriches the theoretical foundation by assessing the influence of perceived social impact, social worth and social network on social entrepreneurial intentions. Also, the relationship of Empathy with each of these antecedents is examined for the first time in the social entrepreneurial intentions context which is a valuable contribution both theoretically and practically.

Pathways to political (dis-)engagement: motivations behind social media use and the role of incidental and intentional exposure modes in adolescents’ political engagement

2020 ◽  
Vol 45 (s1) ◽  
pp. 671-693 ◽  
Author(s):  
Raffael Heiss ◽  
Johannes Knoll ◽  
Jörg Matthes
Keyword(s):  
Social Media ◽  
Social Network ◽  
Information Seeking ◽  
Social Network Sites ◽  
Political Engagement ◽  
Online Engagement ◽  
The Social ◽  
Intentional Mode ◽  
The Relationship

AbstractBased on the Social Media Political Participation Model (SMPPM), this study investigates the relationship between four key motivations behind the use of Social Network Sites (SNS) and political engagement among adolescents. We collected our data in a paper-pencil survey with 15- to 20-year-old adolescents (N=294), a highly underexplored group, which is most active on social media. We theorize that adolescents’ user motivations are related to political engagement via two modes of exposure: The intentional mode, which is related to active information seeking, and the incidental mode, in which adolescents run into politics only by accident. We found that political information and self-expression motivations were positively related to political engagement via the intentional mode. By contrast, entertainment motivations were negatively related to offline, but not to online engagement via the incidental mode.

Work relationships: counteracting the negative effects of conflict

2016 ◽  
Vol 27 (2) ◽  
pp. 225-248 ◽  
Author(s):  
Martijn Jungst ◽  
Boris Blumberg
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Job Engagement ◽  
Content Type ◽  
Moderated Mediation Model ◽  
The Social ◽  
Network Quality ◽  
And Performance ◽  
The Relationship

Purpose Guided by social resource theory, this study aims to examine the influence of conflict (i.e. task and relationship) on performance. The authors investigated whether job engagement mediates this relationship and whether social network quality moderates the relationship between conflict, job engagement and performance. Design/methodology/approach The authors built and tested a moderated mediation model, using data from 217 graduate students. Findings Results showed that job engagement operates as a mediating mechanism between task conflict and performance. The authors also found that the indirect effect of job engagement depended upon the quality of the social networks. When the quality of the social network was high, both the task and relationship conflict did not negatively influence the association between job engagement and performance. Research limitations/implications These findings provide new insights into how social embeddedness in the form of social network quality can create a social context in which conflict works out less detrimental. Practical implications Given that employees are interdependent and coworkers are likely to differ in their personal values and opinions, the authors conclude that managers should facilitate the development of meaningful relationships at work. Originality/value Whereas prior research has found conflict (i.e. task and relationship) to negatively associate with performance, the authors show that social networks do affect the strength of the relationship between conflict (i.e. task and relationship) and performance.

Countervailing the liability of newness by bringing in active initial investors: the case of Facebook

2017 ◽  
Vol 33 (8) ◽  
pp. 1-3
Author(s):  
Matteo Cristofaro
Keyword(s):  
Social Network ◽  
Design Methodology ◽  
Case Study Method ◽  
Content Type ◽  
Strategic Direction ◽  
The Social

Purpose This paper aims to present how Facebook overcame its liability of newness period, helping the interpretation of the same initial financial and organizational troubles faced by current unicorns. Design/methodology/approach In this study, the case study method has been used. Findings This story shows how the inclusion of active initial investors in the strategic team is pivotal for a firm’s survival. This case study depicts in depth the first years of life of the social network Facebook, focusing on the initial investors’ role for the survival of the firm. Originality/value This paper shows how an initial strategic team (especially the inexperienced) may benefit from the inclusion of active initial investors in terms of financed capital, and of further financing and refocusing of the strategic direction.

scholarly journals Unexplored aspects of the social licence for SMEs

2015 ◽  
Vol 15 (5) ◽  
pp. 577-589 ◽  
Author(s):  
Gary Lynch-Wood ◽  
David Williamson
Keyword(s):  
Public Interest ◽  
Small Firms ◽  
Low Cost ◽  
Business Practices ◽  
Environmental Behaviour ◽  
Content Type ◽  
The Social ◽  
Self Interest ◽  
The Relationship ◽  
Compliance Behaviour

Purpose – This paper aims to examine social licence in the context of small and medium-sized enterprises (SMEs). Social and economic actors can assist in protecting the environment by granting firms a social licence. The social licence is regarded as a regulatory trigger, which some claim can improve organisational practices and possibly induce beyond compliance behaviour. Design/methodology/approach – The paper uses data from interviews with the owners and managers of 110 manufacturing SMEs. Findings – Social licence pressures are generally weak, while traditional regulation remains essential for encouraging and sustaining environmental activity. That said, the data show important differences across firms, for some SMEs are influenced by and responsive to social licence pressures. Typically, these pressures derive from stakeholders who pursue a relatively narrow self-interest (rather than public interest) mandate, and focus on particular issues rather than broader objectives of environmental responsibility. When responding to pressures, SMEs are likely to take specific and focused actions that address specific stakeholder concerns. Research limitations/implications – Fresh insights are provided into the social licence and smaller firms. Contrary to previous views, there are circumstances where the social licence provides a limited and tailored regulatory tool for initiating change, and it typically leads to firms making alterations to business practices that tend to be low-cost and easy to implement. The social licence can provide a consensual micro-social contract and limited public interest service, and, subject to supporting circumstances, it may be extendable to other types of smaller firms. Social implications – The paper presents fresh insights into the relationship between SMEs and social and economic stakeholders. Originality/value – The paper provides new insights into how relevant stakeholders can influence the environmental behaviour of small firms.

scholarly journals Digital authorship and social media: French digital authors’ attitudes towards Facebook

2019 ◽  
Vol 30 (2) ◽  
pp. 121-137
Author(s):  
Erika Fülöp
Keyword(s):  
Social Network ◽  
Public Sphere ◽  
World Wide ◽  
The Public ◽  
The Social ◽  
The World ◽  
The Public Sphere ◽  
Different Response ◽  
The Relationship

Social networks have changed our relationship to the world wide web and the ways in which we communicate. This applies to the relationship between authors and readers and affects the ways in which authors can and need to be present in the public sphere and enact their authorship. Digital authors experience this particularly acutely, and the present article proposes an overview of the three main types of attitude they have chosen facing the largest social network, Facebook: using, refusing and abusing, each presented through a case study. François Bon embraces the platform and encourages authors to take advantage of the tools it offers in order to reach readers, network with authors, and become independent of traditional infrastructures. After years of almost addictive use, Neil Jomunsi came to quit the network and explained his decision, but also the dilemma upon his return, until eventually leaving again. Jean-Pierre Balpe’s ‘digital installation’ ‘Un Monde Uncertain’, finally, abuses the website by circumventing its terms and conditions and animating a series of fictional author profiles whose Facebook statuses are created by Balpe’s text generator software. Each of the three approaches represents a different response to the constraints and opportunities offered by the social network in light of the author’s situation, their political stance regarding Facebook, and objectives as an author.

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