Pathways to political (dis-)engagement: motivations behind social media use and the role of incidental and intentional exposure modes in adolescents’ political engagement

2020 ◽  
Vol 45 (s1) ◽  
pp. 671-693 ◽  
Author(s):  
Raffael Heiss ◽  
Johannes Knoll ◽  
Jörg Matthes
Keyword(s):  
Social Media ◽  
Social Network ◽  
Information Seeking ◽  
Social Network Sites ◽  
Political Engagement ◽  
Online Engagement ◽  
The Social ◽  
Intentional Mode ◽  
The Relationship

AbstractBased on the Social Media Political Participation Model (SMPPM), this study investigates the relationship between four key motivations behind the use of Social Network Sites (SNS) and political engagement among adolescents. We collected our data in a paper-pencil survey with 15- to 20-year-old adolescents (N=294), a highly underexplored group, which is most active on social media. We theorize that adolescents’ user motivations are related to political engagement via two modes of exposure: The intentional mode, which is related to active information seeking, and the incidental mode, in which adolescents run into politics only by accident. We found that political information and self-expression motivations were positively related to political engagement via the intentional mode. By contrast, entertainment motivations were negatively related to offline, but not to online engagement via the incidental mode.

scholarly journals Social Media Use and Political Polarization: Political Engagement as a Mediator

2020 ◽  
pp. 804-810
Author(s):  
Kinza Amjad ◽  
Muzammil Saeed ◽  
Farahat Ali ◽  
Muhammad Awais
Keyword(s):  
Social Media ◽  
Media Use ◽  
Political Engagement ◽  
Private University ◽  
Political Polarization ◽  
Social Media Use ◽  
Political Discourses ◽  
The Social ◽  
The Relationship

Social media, in the new millennium, has become a very effective tool of communication, information, and propagation regarding all social, religious, and political discourses that further lead towards ideological divisions. In the contemporary democratic world, the role of social media for political opinion building is obvious which is done by opinion leaders through political information and debates. The purpose of this study is to explore the social media use and political polarization among social media users. The survey research method was used to examine social media use for political engagement and political polarization. Private university students were selected as participants (n=350). The result was found positive which means that social media use is responsible for political polarization. Moreover, social media use is also a significant predictor of political engagement. In addition to this, the results show that political engagement is a mediator between the relationship between social media use and political polarization. The practical implications of the study have been discussed.

scholarly journals Impact of social media on e-commerce

2018 ◽  
Vol 7 (2.30) ◽  
pp. 21 ◽  
Author(s):  
Dr Manohar Singh ◽  
Gobindbir Singh
Keyword(s):  
Social Media ◽  
Social Network ◽  
Marketing Strategy ◽  
Large Population ◽  
Social Network Sites ◽  
Social Networking Site ◽  
Brand Names ◽  
Social Media Marketing ◽  
The Relationship

Social network has gained remarkable attention in the last decade and as the evolution take place, accessing social network sites such as Twitter, Facebook, LinkedIn, Instagram and YouTube have become very affordable. As a large population uses one or the other social networking site, it has become very convenient for companies to reach their consumers through these sites. The main objective of this project is to identify the role of social media marketing strategy and evaluate its importance over traditional marketing strategy in building brand names and consumer behavior. The dataset on which the study has been carried out consists of a sample of tweets on @SamsungMobile, the quar-terly sales of @Samsung Mobile and the information of its followers on Twitter. The analysis and findings of the study highlighted the geo-graphical distribution of the followers of @Samsung Mobile, the market outreach of the brand, and the relationship between the increase in followers and the quarterly sales of @Samsung Mobile.  

New Democracy in Digital Era through Social Media and News Online

Humaniora ◽  
2020 ◽  
Vol 11 (1) ◽  
pp. 13
Author(s):  
Abitassha Az Zahra ◽  
Eko Priyo Purnomo ◽  
Aulia Nur Kasiwi
Keyword(s):  
Social Media ◽  
Social Network ◽  
Communication Networks ◽  
Social Communication ◽  
Development Policy ◽  
Online News ◽  
Digital Era ◽  
The Social ◽  
New Democracy

The research aimed to explain the pattern of social communication on the issue of rejection of the PLTU Batang development policy. It used data on Twitter accounts involved in the rejection of the PLTU Batang development policy. In analyzing existing data, qualitative methods and social analysis networks were used. To see social networks in the rejection of the PLTU Batang development policy, the research used the NodeXL application to find out the patterns of social communication networks in #TolakPLTUBatang. From the results, it can be seen that in the dissemination of social networking information, the @praditya_wibby account is the most central account in the social network and has a strong influence on the social network. The @praditya_wibby account has a role in moving the community through Twitter to make a critical social movement. This means that in the current digital era, democracy enters a new form through the movement of public opinion delivery through social media. Besides, by encouraging the role of online news, the distribution of information becomes faster to form new perceptions of an issue. This is evident from the correlation network where the @praditya_wibby account has correlations with several compass online media accounts, tirto.id, okezonenews, vice, antaranews, BBCIndonesia, and CNN Indonesia.

Study of Consumer Brand Following Intention on Instagram

2021 ◽  
Vol 11 (2) ◽  
pp. 32-51
Author(s):  
Simran Kaur Madan ◽  
Payal S. Kapoor
Keyword(s):  
Social Media ◽  
Consumer Motivation ◽  
Media Usage ◽  
Consumer Skepticism ◽  
Consumption Decisions ◽  
The Social ◽  
Media Platform ◽  
Relationship Of ◽  
The Relationship

The research, based on uses and gratifications theory, identifies consumer motivation and factors that influence consumers' intention to follow brands on the social media platform of Instagram. Accordingly, this study empirically examines the role of need for self-enhancement, the need for entertainment, and deal-seeking behaviour on the intention to follow brands on Instagram. Further, the study investigates the mediation of social media usage behaviour for consumption decisions on eliciting brand following behaviour. Moderation of consumer skepticism on the relationship of deal-seeking behaviour, and intention to follow brands is also investigated. Findings reveal a significant direct effect of need for self-enhancement, need for entertainment, and deal-seeking behaviour on intention to follow brands. Indirect effect of social media usage behaviour for consumption decisions was also significant; however, moderation of consumer skepticism was not found to be significant. The study will help marketers create engaging content that enables consumer-brand interactions.

Brand and influencer strategies in social media marketing of luxury brands in African cities

2021 ◽  
Vol 7 (1) ◽  
pp. 105-121 ◽  
Author(s):  
Mehita Iqani
Keyword(s):  
Social Media ◽  
Luxury Brands ◽  
African Cities ◽  
Global Brands ◽  
Global Brand ◽  
Critical Theories ◽  
The Social ◽  
The Relationship ◽  
Depth Interviews

This article explores the role of social media promotions in the marketing of luxury, from the perspectives of both representatives of global brands and the local influencers contracted to promote them online. It provides insights into role of social media in marketing luxury in ‘new’ markets (African cities) and the complexities attendant to the relationship between brand representatives and influencers. It reports on in-depth interviews with brand representatives and social media influencers working in the luxury sector in large anglophone African cities. Empirical findings show the role of social media in how luxury is promoted by those working in the industry. Three key complexities to do with value, trust and authenticity were evident in how global brand representatives and local influencers discussed social media. In terms of value, influencers emphasize strategies for monetizing visibility, while brand managers emphasize the need to get their money’s worth. Regarding trust, influencers express caution about brands trying to exploit them, while brands express scepticism about the extent of influencer’s abilities. On the topic of authenticity, influencers emphasize how the integrity of their personal brands is paramount, while brand representatives are mostly concerned with how genuine the social media posts seem. The article provides original empirical details about the relationships between brand managers and social media influencers, as well as to the nuances of social media luxury marketing in African cities. It contributes to critical theories of branding practice in media economies of the global south.

The Role of Social Media in Adolescent Loneliness and Mental Health Problems: Current Evidence and Suggestions for Future Work

2021 ◽  
Author(s):  
Warner Myntti ◽  
Jensen Spicer ◽  
Carol Janney ◽  
Stacey Armstrong ◽  
Sarah Domoff
Keyword(s):  
Mental Health ◽  
Social Media ◽  
Mental Health Problems ◽  
Media Use ◽  
Current Evidence ◽  
Social Media Use ◽  
The Social ◽  
Future Work ◽  
The Relationship

Adolescents are spending more time interacting with peers online than in person, evidencing the need to examine this shift’s implications for adolescent loneliness and mental health. The current review examines research documenting an association between social media use and mental health, and highlights several specific areas that should be further explored as mechanisms within this relationship. Overall, it appears that frequency of social media use, the kind of social media use, the social environment, the platform used, and the potential for adverse events are especially important in understanding the relationship between social media use and adolescent mental health.

The Role of Social Media Strategies in Competitive Banking Operations Worldwide

2014 ◽  
pp. 304-340
Author(s):  
Nurdan Oncel Taskiran ◽  
Recep Yilmaz ◽  
Nursel Bolat
Keyword(s):  
Social Media ◽  
Banking Sector ◽  
Concept Development ◽  
Economic Capital ◽  
The Social ◽  
The Relationship ◽  
Banking Operations

Social media has rapidly taken its place among the important phenomenons of today. It has an important role in institutionalization and companies’ financial effectivness in many fields. This chapter discusses concept, development of social media, investigations about social media in different continents, its relation with institutionalization, and its role in the banking sector in the process of globalisation. In this study, social media strategies of a global bank on different continents are empirically analysed. Obtained data sheds light on the relationship between the social and economic capital in today’s world in an interdisciplinary platform.

When Our Changing Society Meets the Social Media Era

2014 ◽  
pp. 1102-1112
Author(s):  
Efi A. Nisiforou ◽  
Andrew Laghos
Keyword(s):  
Social Media ◽  
Social Network ◽  
Technology Use ◽  
Social Network Sites ◽  
International Literature ◽  
Future Directions ◽  
The Social ◽  
Media Services ◽  
Media Research ◽  
Social Media Research

The rapid growth and the popularity of Social Network Sites (SNSs) are increasingly attracting the attention of millions of students for many different purposes. The chapter reviews the background of the current social media research in relation to the international literature and tackles the most important findings. The practical part of the chapter outlines the results of a survey on social media services. The findings provide real research evidence on online social technology use amongst university students. The chapter has educational and theoretical significance and shapes future directions for research on this issue. A compendium of terms, definitions, and explanations of concepts is clearly explained.

The Role of Social Media Strategies in Competitive Banking Operations Worldwide

2015 ◽  
pp. 180-217
Author(s):  
Nurdan Oncel Taskiran ◽  
Recep Yilmaz ◽  
Nursel Bolat
Keyword(s):  
Social Media ◽  
Banking Sector ◽  
Concept Development ◽  
Economic Capital ◽  
The Social ◽  
The Relationship ◽  
Banking Operations

Social media has rapidly taken its place among the important phenomenons of today. It has an important role in institutionalization and companies' financial effectivness in many fields. This chapter discusses concept, development of social media, investigations about social media in different continents, its relation with institutionalization, and its role in the banking sector in the process of globalisation. In this study, social media strategies of a global bank on different continents are empirically analysed. Obtained data sheds light on the relationship between the social and economic capital in today's world in an interdisciplinary platform.

scholarly journals Information Re-Sharing on Social Network Sites in the Age of Fake News

10.28945/3871 ◽  
2017 ◽  
Vol 20 ◽  
pp. 215-235 ◽  
Author(s):  
Mehrdad Koohikamali ◽  
Anna Sidorova
Keyword(s):  
Social Media ◽  
Social Network ◽  
Information Quality ◽  
Social Network Sites ◽  
Research Model ◽  
Fake News ◽  
Quality Of Information ◽  
Sharing Behavior

Aim/Purpose: In the light of the recent attention to the role of social media in the dissemination of fake news, it is important to understand the relationship between the characteristics of the social media content and re-sharing behavior. This study seeks to examine individual level antecedents of information re-sharing behavior including individual beliefs about the quality of information available on social network sites (SNSs), attitude towards SNS use and risk perceptions and attitudes. Methodology: Testing the research model by data collected through surveys that were adminis-tered to test the research model. Data was collected from undergraduate students in a public university in the US. Contribution: This study contributes to theory in Information Systems by addressing the issue of information quality in the context of information re-sharing on social media. This study has important practical implications for SNS users and providers alike. Ensuring that information available on SNS is of high quality is critical to maintaining a healthy user base. Findings: Results indicate that attitude toward using SNSs and intention to re-share infor-mation on SNSs is influenced by perceived information quality (enjoyment, rele-vance, and reliability). Also, risk-taking propensity and enjoyment influence the intention to re-share information on SNSs in a positive direction. Future Research: In the dynamic context of SNSs, the role played by quality of information is changing. Understanding changes in quality of information by conducting longitudinal studies and experiments and including the role of habits is necessary.

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