scholarly journals The role of sports marketing in attracting audiences towards less popular sports

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Dalia Sedky ◽  
Wael Kortam ◽  
Ehab AbouAish
Keyword(s):  
Sports Marketing ◽  
Hierarchical Regression ◽  
Online Questionnaire ◽  
Content Type ◽  
Sports Media ◽  
Confirmatory Factor ◽  
Marketing Activities ◽  
Definition Of ◽  
First Time

Purpose The purpose of this study is to examine how sports marketing can attract audiences towards less popular sports. Design/methodology/approach A total of 22 interviews were conducted first to explore the opinions of sports professionals about how audiences can be attracted towards less popular sports. Then 479 responses to an online questionnaire were collected. The online questionnaire includes a pretest-posttest experiment in which each respondent has watched a video. Confirmatory factor analysis, reliability test and hierarchical regression analysis have been performed. Findings The elements of sports marketing that can help to attract audiences towards less popular sports are sports media, sports advertising, star athlete and sports sponsorship. The performance of national teams moderates the relationship between sports advertising and attraction towards less popular sports. Originality/value To the best of the authors’ knowledge, a definition of sustainable sports marketing is introduced for the first time. Sustainable sports marketing can be defined as the continuous implementation of marketing activities in the sports context to ensure the continuous existence of the sports themselves (all types of sports) and the prosperity of future generations. Elements that can attract audiences towards less popular sports have been examined for the first time.

Embracing supply base complexity: the contingency role of strategic purchasing

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Melek Akın Ateş ◽  
Huriye Memiş
Keyword(s):  
Performance Criteria ◽  
Measurement Properties ◽  
Hierarchical Regression ◽  
Structured Interviews ◽  
Negative Effects ◽  
Content Type ◽  
Strategic Purchasing ◽  
Positive Effects ◽  
Confirmatory Factor

PurposeThis paper aims to empirically examine the moderating role of strategic purchasing on the relationship between supply base complexity (SBC) and purchasing performance.Design/methodology/approachSurvey data were collected from 209 firms listed in the Capital Top 500 Firms of Turkey. Measurement properties were assessed via confirmatory factor analysis, and the conceptual model was tested via hierarchical regression analysis. A supplementary analysis based on 14 semi-structured interviews was conducted to provide further insights on the survey findings.FindingsRegarding structural SBC, the results suggest that horizontal complexity and supplier interaction improve purchasing performance, but only in firms with high strategic purchasing. By contrast, spatial complexity reduces purchasing performance in firms with high strategic purchasing, while supplier differentiation does not have any effect. Regarding dynamic SBC, the results show that both delivery complexity and supplier instability reduce purchasing performance when firms have low strategic purchasing. Interviews further suggest that firms with high strategic purchasing leverage the positive effects and mitigate the negative effects of SBC by having a long-term focus, considering multiple performance criteria and adopting advanced purchasing practices.Practical implicationsIn contrast to what is widely posited in the existing literature, the nuanced findings of this study reveal that complexity is not always detrimental. The results suggest that practitioners should aim for high levels of strategic purchasing to suppress the negative effects of SBC while leveraging its benefits.Originality/valueBy investigating the contingency role of strategic purchasing, this study provides novel insights into the under-investigated issue of how to best “manage” SBC.

Participative project management as a comprehensive response to postmodernism criticisms

2018 ◽  
Vol 11 (4) ◽  
pp. 935-959 ◽  
Author(s):  
Mehrdad Sarhadi ◽  
Saied Yousefi ◽  
Amin Zamani
Keyword(s):  
Project Management ◽  
Action Theory ◽  
Communicative Action ◽  
Content Type ◽  
Social Theories ◽  
Postmodern Philosophy ◽  
Paradigmatic Change ◽  
Definition Of ◽  
First Time

PurposeThe purpose of this paper is to understand the philosophical changes which underpin research and practices in project management. This study is an attempt to challenge previous studies that have tried to explain this change in order to provide a better explanation.Design/methodology/approachThe authors adopt a critical review research method to challenge previous explanations of the paradigm change and definition of communication. For this purpose, philosophical and social theories and concepts have been used.FindingsThis paper proposed changing the paradigm from modernism to postmodernism and the paradigm shift, which happens from postmodernism to participation, as a better explanation for the paradigmatic change in project management. Furthermore, the important role of communication has been illustrated in the participation paradigm.Originality/valueFor the first time in project management, the authors attempt to clarify the role of power in this paradigmatic shift, especially because this concept is an axial concept in postmodern philosophy and a neglected concept in project management literature. In addition, communicative action theory has been used with the aim of pursuing the influence of informal power in the participation paradigm and paving the way for confronting its emerging challenges in future studies.

Authentic leadership for teacher’s academic optimism

2016 ◽  
Vol 40 (5) ◽  
pp. 321-344 ◽  
Author(s):  
Anugamini Priya Srivastava ◽  
Rajib Lochan Dhar
Keyword(s):  
Authentic Leadership ◽  
Affective Commitment ◽  
Academic Optimism ◽  
Hierarchical Regression ◽  
Content Type ◽  
Mediating Role ◽  
Indian Schools ◽  
Confirmatory Factor ◽  
The Impact

Purpose This study aims to analyse the impact of authentic leadership (AL) on academic optimism (AO) through the mediating role of affective commitment (AC). As this study also examines the moderating role of training comprehensiveness (TC) in strengthening the relation between AC and AO. Design/methodology/approach Data were collected from school teachers and their immediate principal and were further analysed through confirmatory factor analysis and hierarchical regression analysis. Findings Data analysis provided significant support to the hypotheses presented in the study. AC partially mediated the link between AL and AO, and TC moderated the linkage between AC and AO significantly. Originality/value This study provides novel basis to improve the overall functioning of schools and teachers’ performance. It provides ways to improve the overall AO in Indian schools.

Effect of supplier development activities on performance outcomes: an empirical study

2018 ◽  
Vol 25 (2) ◽  
pp. 489-516 ◽  
Author(s):  
Manojkumar Vithalrao Dalvi ◽  
Ravi Kant
Keyword(s):  
Performance Outcomes ◽  
Point Of View ◽  
Hierarchical Regression ◽  
Supplier Development ◽  
Significant Information ◽  
Content Type ◽  
Additional Information ◽  
First Time ◽  
The Relationship

Purpose The purpose of this paper is to examine the role of supplier development activities (SDAs) in the context of three major performance outcomes (POs), i.e. supplier performance improvement (SPI), buyer’s competitive advantage improvement (BCAI) and buyer-supplier relationship improvement (BSRI). Design/methodology/approach A survey was conducted of 214 manufacturing organizations and the data were analyzed using factor analysis, correlation analysis and multiple hierarchical regression analysis. Findings This paper categorizes the identified 28 SDAs and 33 POs into five and three major categories of SDAs and POs, respectively. The results indicate a significant relationship between each aspect of SDAs and POs, except investment. The effect of each category of SDA is determined through a developed framework. Research limitations/implications This present study analyzes the SDAs and POs from the buyer’s point of view. A paired buyer and supplier data may provide some additional information about the relationship between SDAs and POs. Practical implications The outcome of this study will provide significant information for managers and academicians who are involved in outsourcing. Originality/value For the first time, the relationship and effect of each category of SDAs was analyzed in combination with three major POs, i.e. SPI, BSRI and BCAI.

The role of the industry's cultural-cognitive elements on actors' intention to adopt BIM: an empirical study in Peru

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Danny Murguia ◽  
Peter Demian ◽  
Robby Soetanto
Keyword(s):  
Structural Equation ◽  
Building Information Modelling ◽  
Content Type ◽  
Intention To Adopt ◽  
Collaborative Processes ◽  
Use Of Technology ◽  
Confirmatory Factor ◽  
Building Information ◽  
Definition Of

PurposeThe current understanding of building information modelling (BIM) adoption often neglects the industry context in which BIM is deployed. This is particularly problematic when policymakers are planning to enact top-down policies to promote BIM adoption in public-funded construction. Therefore, the aim of this study is to establish the industry-level factors that constraint or enable actors' intention to adopt BIM.Design/methodology/approachUsing institutional theory with an emphasis on the cultural-cognitive elements, the authors aim to complement the understanding of BIM adoption by incorporating institutional elements into the unified theory of acceptance and use of technology (UTAUT). The cultural-cognitive elements were extracted from focus groups and interviews with architecture, construction and engineering (AEC) professionals in Peru. A modified UTAUT was empirically tested using confirmatory factor analysis (CFA) and structural equation modelling (SEM) with a dataset from 171 questionnaire responses.FindingsThe industry characteristics, standardisation, affordability and technology/methodology definition of BIM were found to be the cultural-cognitive elements having direct effects on individual reactions to BIM. These findings suggest that BIM adoption policies should focus on designing incentives schemes, training/educating professionals on BIM collaborative processes and developing/adapting applicable standards. However, a BIM adoption mandate would require policymakers to create collaborative procurement environments in tandem with information management and process standards.Practical implicationsFindings can be used by policymakers to significantly promote BIM adoption in contexts without a government mandate for public sector construction.Originality/valueThe study of institutional elements on BIM adoption is still limited. This study provides empirical evidence on how the cultural-cognitive elements of the industry context are associated with actors' intention to adopt BIM. Therefore, this study bridges industry and individual levels of analysis. Furthermore, this study enables policymakers to initiate actions that significantly encourage BIM adoption.

A “Learning from Action” workshop in Japan

2019 ◽  
Vol 40 (2) ◽  
pp. 77-83
Author(s):  
Robert Douglas Hinshelwood ◽  
Luca Mingarelli ◽  
Simona Masnata
Keyword(s):  
Far East ◽  
Opportunity To Learn ◽  
Content Type ◽  
Work Activities ◽  
Defensive Role ◽  
Feedback Data ◽  
Experiential Workshop ◽  
First Time ◽  
Practical Implications

Purpose Many people in severe mentally disturbed states do not use language or other symbolic media well or coherently. Therefore, the non-verbal medium needs to be understood by workers with such people. The “Learning from Action” experiential workshop was developed in order to provide an opportunity to learn about hidden messages in the relationships and roles occurring in activities. In August 2017, a workshop was run for the first time in Japan. The purpose of this paper is to report the experience and dynamics observed by the three consultants, who are here the authors of this paper. Design/methodology/approach After the workshop all the staff and members, including interpreters, were invited to give feedback. Findings Analysis of the feedback data showed certain important dynamics, concerning especially dependence, cultural defences and the defensive role of activity in a multicultural context. Research limitations/implications This is an initial experience to be followed up by later feedback and further workshops. Practical implications Workers awareness of non-verbal communication within the roles of work activities is a training possibility. It faces various resistances including the mental health assumptions of meaninglessness of any communication outside the verbal. Originality/value This is a method of training not widely used even in European countries, and is the first in a country in the far east.

Volition to transfer: mastering obstacles in training transfer

2017 ◽  
Vol 46 (4) ◽  
pp. 809-823 ◽  
Author(s):  
Christian Seiberling ◽  
Simone Kauffeld
Keyword(s):  
Structural Equation ◽  
Transfer Of Training ◽  
Structural Equation Models ◽  
Training Transfer ◽  
Bootstrap Analysis ◽  
Content Type ◽  
Confirmatory Factor ◽  
Motivation To Transfer ◽  
Practical Implications

Purpose The purpose of this paper is to seek a better understanding of the role of volition in the learning transfer system beyond the well-established concept of motivation to transfer. Design/methodology/approach Participants of a two-day leadership training were asked to complete two online questionnaires (t1 directly after training, t2 eight weeks after training). In total, 891 managers answered the first questionnaire, 465 the second. Findings Confirmatory factor analysis suggests that motivation and volition to transfer are perceived as two different constructs. Hierarchical linear regression shows that additional variance in training transfer can be explained when volition to transfer is taken into account. Structural equation models and bootstrap analysis suggest that both motivation and volition to transfer mediate effects of supervisor support and trainer performance on training transfer. Research limitations/implications The results imply that besides motivation to transfer, volition to transfer may be a relevant construct in the transfer of training. It remains to be tested how far these findings can be generalized to other training settings beside leadership trainings. Practical implications Organizations aiming at improving training transfer should focus on enhancing the participants’ motivation and volition to transfer. Both trainers and supervisors seem to promote transfer of training by influencing a trainee’s motivation to transfer and volition to transfer. Originality/value To the authors’ knowledge, this is the first study to systematically examine the role of volition in training transfer.

Seeking attention: an eye tracking study of in-store merchandise displays

2015 ◽  
Vol 43 (6) ◽  
pp. 561-574 ◽  
Author(s):  
Patricia Huddleston ◽  
Bridget K. Behe ◽  
Stella Minahan ◽  
R. Thomas Fernandez
Keyword(s):  
Visual Attention ◽  
Eye Tracking ◽  
Purchase Intention ◽  
Product Information ◽  
Product Category ◽  
Practical Significance ◽  
Content Type ◽  
First Time ◽  
Tracking Technology

Purpose – The purpose of this paper is to elucidate the role that visual measures of attention to product and information and price display signage have on purchase intention. The authors assessed the effect of visual attention to the product, information or price sign on purchase intention, as measured by likelihood to buy. Design/methodology/approach – The authors used eye-tracking technology to collect data from Australian and US garden centre customers, who viewed eight plant displays in which the signs had been altered to show either price or supplemental information (16 images total). The authors compared the role of visual attention to price and information sign, and the role of visual attention to the product when either sign was present on likelihood to buy. Findings – Overall, providing product information on a sign without price elicited higher likelihood to buy than providing a sign with price. The authors found a positive relationship between visual attention to price on the display sign and likelihood to buy, but an inverse relationship between visual attention to information and likelihood to buy. Research limitations/implications – An understanding of the attention-capturing power of merchandise display elements, especially signs, has practical significance. The findings will assist retailers in creating more effective and efficient display signage content, for example, featuring the product information more prominently than the price. The study was conducted on a minimally packaged product, live plants, which may reduce the ability to generalize findings to other product types. Practical implications – The findings will assist retailers in creating more effective and efficient display signage content. The study used only one product category (plants) which may reduce the ability to generalize findings to other product types. Originality/value – The study is one of the first to use eye-tracking in a macro-level, holistic investigation of the attention-capturing value of display signage information and its relationship to likelihood to buy. Researchers, for the first time, now have the ability to empirically test the degree to which attention and decision-making are linked.

Psychological impact of home confinement due to coronavirus disease on medical students and its relationship with cognitive emotion regulation

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Bochra Nourhene Saguem ◽  
Amel Braham ◽  
Islem Romdhane ◽  
Selma Ben Nasr
Keyword(s):  
Emotion Regulation ◽  
Medical Students ◽  
Psychological Impact ◽  
Cognitive Strategies ◽  
Hierarchical Regression ◽  
Emotion Regulation Strategies ◽  
Cognitive Emotion Regulation ◽  
Online Questionnaire ◽  
Content Type ◽  
Regulation Strategies

Purpose This paper aims to assess the psychological impact of home confinement in Tunisian medical students and analyze the relationship between psychopathology and cognitive emotion regulation strategies. Design/methodology/approach In total, 251 medical students who have been in home confinement accepted to participate in an online questionnaire survey. They completed depression, anxiety and stress scale, beck hopelessness scale and cognitive emotion regulation questionnaire. Findings Moderate to extremely severe levels of depression, anxiety and stress were reported by 57.4%, 51.0% and 31.4% of medical students, respectively. Based on the cut-off value of nine, 31.1% of the participants showed high levels of hopelessness. Hierarchical regression analysis identified four cognitive emotion regulation strategies as significant independent contributors to psychopathology above and beyond home confinement related variables. Self-blame positively predicted stress. Catastrophizing positively predicted anxiety and hopelessness. Refocusing on planning negatively predicted anxiety. Positive reappraisal negatively predicted hopelessness. Practical implications Cognitive emotion regulation strategies may constitute a valuable target of preventive and interventional measures to improve medical students’ mental health. Originality/value A unique feature of this study is the demonstration of the important role played by cognitive emotion regulation strategies in predicting anxiety, stress and hopelessness in medical students. In the context of mandatory home confinement, these cognitive strategies were significant predictors of psychopathology above and beyond home confinement related variables.

When and why does a “poker face” facilitate workplace creativity?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Weiyi Chen ◽  
Xinmei Liu ◽  
Xiaojie Zhang
Keyword(s):  
Design Methodology ◽  
Positive Relationship ◽  
Time Pressure ◽  
Hierarchical Regression ◽  
Conservation Of Resources ◽  
Regression Analyses ◽  
Expressive Suppression ◽  
Content Type ◽  
Workplace Creativity

PurposeThe authors investigate when and why a subordinate's expressive suppression facilitates workplace creativity, building on the conservation of resources theory and considering the effect of the supervisor's expressive suppression and time pressure as boundary conditions.Design/methodology/approachMultisource data were collected from 132 teams in northwestern China, including 132 supervisors and 648 subordinates. Hierarchical regression analyses were used to test the effects.FindingsThe subordinate’s expressive suppression was positively related to their workplace creativity. Challenge time pressure was positively related to workplace creativity, and the subordinate’s expressive suppression was positively related to workplace creativity when challenge time pressure was lower and the supervisor's expressive suppression was higher. Hindrance time pressure was negatively related to workplace creativity, and a positive relationship between a subordinate's expressive suppression and workplace creativity was also found with less hindrance time pressure and greater expressive suppression by their supervisor.Originality/valueBy examining the role of the supervisor as a source of downward spillovers in various time pressure contexts, the study explains why a subordinate’s suppression facilitates workplace creativity from the conservation of resources perspective.

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