scholarly journals I hate what you love: brand polarization and negativity towards brands as an opportunity for brand management

2019 ◽  
Vol 28 (5) ◽  
pp. 614-632 ◽  
Author(s):  
Sergio Andrés Osuna Ramírez ◽  
Cleopatra Veloutsou ◽  
Anna Morgan-Thomas
Keyword(s):  
Qualitative Data ◽  
Brand Management ◽  
Polarization Phenomenon ◽  
Multiple Perspectives ◽  
Structured Interviews ◽  
Content Type ◽  
Literature Reviews ◽  
Independent Entity ◽  
Practical Implications ◽  
Potential Opportunity

Purpose Negativity towards a brand is typically conceived as a significant problem for brand managers. This paper aims to show that negativity towards a brand can represent an opportunity for companies when brand polarization occurs. To this end, the paper offers a new conception of the brand polarization phenomenon and reports exploratory findings on the benefits of consumers’ negativity towards brands in the context of brand polarization. Design/methodology/approach To develop a conception of brand polarization, the paper builds on research on polarizing brands and extends it by integrating insights from systematic literature reviews in three bodies of literature: scholarship on brand rivalry and, separately, polarization in political science and social psychology. Using qualitative data from 22 semi-structured interviews, the paper explores possible advantages of brand polarization. Findings This paper defines the brand polarization phenomenon and identifies multiple perspectives on brand polarization. Specifically, the findings highlight three distinct parties that can benefit from brand polarization: the polarizing brand as an independent entity; the brand team behind the polarizing brand; and the passionate consumers involved with the polarizing brand. The data reveal specific advantages of brand polarization associated with the three parties involved. Practical implications Managers of brands with a polarizing nature could benefit from having identified a group of lovers and a group of haters, as this could allow them to improve their focus when developing and implementing the brands’ strategies. Originality/value This exploratory study is the first explicitly focusing on the brand polarization phenomenon and approaches negativity towards brands as a potential opportunity.

scholarly journals A critical investigation of the relationship between masculinity, social justice, religious education and the neo-liberal discourse

2014 ◽  
Vol 56 (7) ◽  
pp. 650-662 ◽  
Author(s):  
Francis Farrell
Keyword(s):  
Social Justice ◽  
Religious Education ◽  
Qualitative Data ◽  
Structured Interviews ◽  
Content Type ◽  
Alternative Discourse ◽  
Policy Context ◽  
Formed Part ◽  
The Relationship ◽  
Practical Implications

Purpose – The purpose of this paper is to critically investigate a group of year 11 boys’ relationship to RE in response to debates about boys’ underachievement in RE. Design/methodology/approach – Qualitative data were collected through observations and semi-structured interviews. Data analysis draws upon pro-feminist and poststructuralist theories of the gendered subject. Findings – The data presented in this paper reveals how RE functioned as a political space for the exploration of social justice issues that formed part of the boys’ daily experiences, serving to increase awareness and understanding of diversity. Research limitations/implications – At a time of curriculum change where RE has been marginalised by exclusion from the DfE's English Baccalaureate this paper also seeks to contribute to debates about education for social justice through critical, pluralistic RE within a neo-liberal policy context. Practical implications – RE is shown to be a potent educational resource for challenging pupils’ negative social practices and producing more reflexive masculine subjects. Social implications – The contribution of RE to ensuring greater understanding and dialogue requires reassertion and protection within the curriculum. Originality/value – The data presented shows that where RE is taken up by masculine subjects it offers an alternative discourse with potential to create community cohesion and interfaith dialogue.

Entrepreneurial women’s networks: the case of D’Uva – Portugal wine girls

2019 ◽  
Vol 25 (2) ◽  
pp. 298-322 ◽  
Author(s):  
Gina Santos ◽  
Carla Susana Marques ◽  
Vanessa Ratten
Keyword(s):  
Qualitative Data ◽  
Practical Case ◽  
Structured Interviews ◽  
Female Entrepreneurship ◽  
Content Type ◽  
Organizational Network ◽  
Network Manager ◽  
Creativity And Innovation ◽  
Women's Networks ◽  
Practical Implications

PurposeThe purpose of this paper is to assess women winemakers’ motivations for and objectives in creating a formal, horizontal, and inter-organizational network in Portugal. To this end, an analysis was carried out of the practical case of a network of women wine producers from some of the main wine regions of Portugal (i.e. D’Uva – Portugal Wine Girls).Design/methodology/approachQualitative data analysis was carried out of in-depth semi-structured interviews with seven wine producers and the network manager. The content analysis of interviews was done with QSR International’s NVivo Version 11 software.FindingsThe results support the conclusion that the D’Uva – Portugal Wine Girls network promotes the creativity and innovation fundamental to communicating unique features to consumers. These are narrated in a feminine, cohesive, and united voice and supported by a passion for winemaking. The network is open to adding other women producers, which could contribute to its growth and further sharing of knowledge, contacts, and experiences.Research limitations/implicationsThe findings provide a better understanding of the processes of internationalization and networking among women winemakers in Portugal.Practical implicationsThe benefits of this network in terms of relationships were examined, showing that the stimulation of better performance and the effects of antecedents were important in the creation and formalization of the network.Originality/valueThis research sought to contribute to the literature on female entrepreneurship and, more specifically, networks of entrepreneurial women. The findings stress that, through the formalization of networks, women can gain more advantages, namely, sharing knowledge and experiences, increasing their level of internationalization, and expanding their networks.

scholarly journals Knowledge sharing: insights from Campaign for Real Ale (CAMRA) Festival volunteers

2014 ◽  
Vol 5 (3) ◽  
pp. 279-296 ◽  
Author(s):  
Gillian Ragsdell ◽  
Allan Jepson
Keyword(s):  
Knowledge Sharing ◽  
Qualitative Data ◽  
Event Management ◽  
Structured Interviews ◽  
Content Type ◽  
Original Contribution ◽  
Technological Barriers ◽  
Funded Project ◽  
Practical Implications

Purpose – The purpose of this paper is to report the findings of a British Academy funded project that investigated the knowledge sharing activities of volunteers within three Campaign for Real Ale (CAMRA) festivals. Design/methodology/approach – Three case study festivals were selected based on factors such as longevity and size. Rich qualitative data were collected using semi-structured interviews with volunteers in key festival roles and focus groups with a range of other volunteers. Findings – A range of inhibitors and enablers to sharing festival knowledge were identified, some of which have not yet featured in the knowledge management (KM) literature. Riege's categorisation of individual, organisational and technological barriers to knowledge sharing was used to frame discussion of the findings. Research limitations/implications – Volunteer-led festivals are a novel context for knowledge sharing research yet the principles of volunteer working and the project-based approach to most festivals means they are a fertile arena for lessons in KM. Practical implications – Insights into knowledge sharing activities were generated from this study which could improve KM practices in festivals. They included the use of the master-apprentice model, raising the value of post-project reviews and designing festival layout with knowledge sharing in mind. Originality/value – The study of knowledge sharing is an original contribution to the field of event management.

Innovation as a booster of rural artisan entrepreneurship: a case study of black pottery

2019 ◽  
Vol 25 (4) ◽  
pp. 753-772 ◽  
Author(s):  
Carla Susana Marques ◽  
Gina Santos ◽  
Vanessa Ratten ◽  
Ana B. Barros
Keyword(s):  
Rural Development ◽  
Qualitative Data ◽  
Pottery Production ◽  
Structured Interviews ◽  
Content Type ◽  
Commercial Activities ◽  
Local Traditions ◽  
Start Ups ◽  
Practical Implications

Purpose Rural entrepreneurship is an emergent field of study, with these start-ups becoming one of the most noticeable ways to promote rural development, but the few studies concerning innovation among artisans have thus far only been exploratory. The purpose of this paper is to examine the entrepreneurial artisan initiatives of young innovators in a peripheral northern area of Portugal where black pottery is produced. Design/methodology/approach Qualitative data analysis was carried out on in-depth semi-structured interviews with three young artisan innovators and entrepreneurs and one individual who functions as a cultural booster. The content analysis was done using QSR International’s NVivo Version 11 software. Findings These young entrepreneurs have developed commercial activities and introduced innovations (i.e. design and process) into black pottery production, while taking advantage of endogenous materials, local culture and traditional knowledge. These individuals have sought not only to generate their own innovations but also to keep their culture and local traditions alive, thereby contributing to rural development by establishing networks with local young artisans. Research limitations/implications Some limitations are linked to the sample’s size and basis in a specific geographic reality. Practical implications The findings provide a fuller understanding of why some rural artisan firms grow, suggesting that artisans’ networks and innovative and entrepreneurial behaviours play a key role. Originality/value This research’s results contribute to the literature on the role that innovation can play as a booster of rural artisanship through networks and entrepreneurship. This paper is among the first to discuss black pottery as a form of artisan entrepreneurship. The results underline the value of innovations and networks, which were found to be the core ingredients in rural artisan entrepreneurship.

Behavioral red flags of fraud: a gender-based ex post analysis

2020 ◽  
Vol 27 (4) ◽  
pp. 1307-1322
Author(s):  
Namrata Sandhu
Keyword(s):  
Qualitative Data ◽  
Western Country ◽  
Employee Behavior ◽  
Red Flags ◽  
Structured Interviews ◽  
Content Type ◽  
Ex Post ◽  
Red Flag ◽  
Gender Based ◽  
Practical Implications

Purpose This study aims to attempt a gender-based ex post examination of behavioral red flags of fraud exhibited by fraud perpetrators. Design/methodology/approach Qualitative data collected from semi-structured interviews were triangulated, quantified and subjected to statistical analysis to calculate the relative risk of exhibition of a behavioral red flag of fraud by a male/female fraud perpetrator. Findings This study reports the percentage of fraud cases in which male and female fraud perpetrators display particular behavioral red flags. The study also enlists the behavioral red flags likely to be more frequently exhibited by female fraud perpetrators relative to male fraud perpetrators and vice-versa. Practical implications Use of the results of this study in anti-fraud training is likely to make organizational fraud more susceptible to observation. Originality/value This study is unique because it is one of the very few studies that examine employee behavior as a potential fraud signal, establish gender distinction in behavioral red flags of fraud, and assess this phenomenon in a country other than a Western country.

Is brand value co-creation actionable? A facilitation perspective

2017 ◽  
Vol 55 (7) ◽  
pp. 1476-1488 ◽  
Author(s):  
Silvia Biraghi ◽  
Rossella Chiara Gambetti
Keyword(s):  
Design Methodology ◽  
Management Practices ◽  
Brand Management ◽  
Decision Makers ◽  
Brand Value ◽  
Structured Interviews ◽  
Content Type ◽  
Purposive Sample ◽  
Practical Implications

Purpose Extant branding literature is dominated by a metaphorical view of value co-creation in which the roles of brand actors remain unspecified. To help provide clarity, the purpose of this paper is to critically appraise how brand professionals understand brand value co-creation and perceive their role in facilitating it, with the aim of questioning its viability in day-to-day brand management practices. Design/methodology/approach Building on brand professionals’ reflexivity, the study develops a qualitative methodological glance via semi-structured interviews based on confrontational techniques with a purposive sample of 28 experienced brand decision-makers. Findings Brand professionals perceive accessibility, reciprocity and citizenship as the gateways provided by the firm for value co-creation to happen. Despite their enthusiastic rhetorical afflatus in making explicit their viewpoints about how firms can facilitate value co-creation, the current translation into practice of the role of the firm does not seem to be able to overcome the sender-biased approach that still resides in brand management. Practical implications To go beyond the limits of rhetorical representations and make brand value facilitation more actionable, the authors provide guidelines on how firms can create and enhance the circumstances for the co-creation of brand value to occur in interactions with consumers and stakeholders. Originality/value This study contributes to the critical actionability of the brand value co-creation by elucidating how firms currently perceive their facilitation role. The paper provides strategic recommendations to put co-creation rhetoric into practice by reframing and expanding the scope and the significance of brand management.

Changing the course of IfATE: healthier higher and degree apprenticeships for regulated healthcare professionals

2020 ◽  
Vol 10 (5) ◽  
pp. 799-813 ◽  
Author(s):  
Finbar Lillis ◽  
Angelo Varetto
Keyword(s):  
Health Professional ◽  
Associate Degree ◽  
Design Methodology ◽  
Healthcare Professionals ◽  
Structured Interviews ◽  
Content Type ◽  
Literature Reviews ◽  
Professional Body ◽  
Professional Registration ◽  
Practical Implications

PurposeThe purpose of this paper is to show how and why government discoursal constraints have obstructed the development of viable degree apprenticeships for regulated healthcare professionals working in England and suggests some ways these constraints can now be managed and overcome.Design/methodology/approachThe study uses an analysis of published literature, reviews of government and health professional body policies and regulations and semi-structured interviews recorded with those leading on the development of degree apprenticeships in healthcare-regulated professions.FindingsOnce created, a bureaucracy tends to look for ways to control discourse, to sustain itself and to extend its reach. In doing so, fault lines may be exposed which undermine the position of that bureaucracy, but it will continue to control discourses to maintain power over those it requires to act. There is no pedagogical need for End Point Assessment (EPA) to measure the competence of regulated healthcare professionals. The paper produces evidence to show how meeting health professional registration requirements is a sufficient metric for measuring successful degree apprenticeship outcomes.Research limitations/implicationsThis paper examined current practices relating to the registered nurse and nursing associate degree apprenticeships only. The validity of EPA for measuring occupational competence should be further investigated.Practical implicationsThe NHS and other public service organisations should use these findings to re-examine and challenge the requirements for EPA in degree apprenticeships for all regulated professions.Originality/valueUnderstanding how “centering” bureaucracies control discourse in their interests can help those in their orbit find ways to challenge and alter the course of policy.

Flexible working and engagement: the importance of choice

2009 ◽  
Vol 8 (2) ◽  
pp. 13-18 ◽  
Author(s):  
Deirdre Anderson ◽  
Clare Kelliher
Keyword(s):  
Employee Engagement ◽  
Mixed Method ◽  
Design Methodology ◽  
Qualitative Data ◽  
Point Of View ◽  
Structured Interviews ◽  
Content Type ◽  
Flexible Working ◽  
The Impact ◽  
Practical Implications

PurposeThe purpose of this article is to report findings from a major study into flexible working and to examine the link with employee engagement.Design/methodology/approachThe study was conducted within seven case organizations using a mixed method of semi‐structured interviews and an electronic questionnaire.FindingsThe findings show that flexible working has an impact on employee engagement through a positive relationship with organizational commitment, job satisfaction and employee discretionary behavior.Practical implicationsAllowing employees a degree of choice over when, where and how much work they do has benefits for the organization. However, for these gains to be realized, support is needed for the implementation of a flexible working policy.Originality/valueThe study included both quantitative and qualitative data and examined the impact of flexible working from the point of view of managers and co‐workers of flexible workers, as well as those who worked flexibly themselves.

scholarly journals Sinabung volcano: how culture shapes community resilience

2019 ◽  
Vol 28 (3) ◽  
pp. 290-303
Author(s):  
Marta Mori ◽  
Ronan McDermott ◽  
Saut Sagala ◽  
Yasmina Wulandari
Keyword(s):  
Structured Interviews ◽  
Content Type ◽  
Aid Dependency ◽  
Relief Operations ◽  
Long Term Impact ◽  
Cultural Experts ◽  
Practical Implications

Purpose The purpose of this paper is to explore how culture, including traditions and social structures, can influence resilience and how culturally sensitive relief operations can put affected people and their context at the core of any interventions. Design/methodology/approach A case study of the Mt Sinabung volcano area in Indonesia was undertaken. As part of the case study, an analysis of interventions was conducted, which was complemented by semi-structured interviews with Karo cultural experts and humanitarian organisations. Findings Culture influences the manner in which the Karo people react to volcano eruptions with varying implications for recovery. In addition, relief organisations which understand people’s actions through a cultural lens have better managed to tailor programs with long-term impact, thereby avoiding aid dependency. Practical implications Practical examples of disaster management activities that adequately account for the beneficiaries’ way of living prior to the eruptions are provided. Aid actors are provided with guidance concerning how to better tailor their activities in line with a cultural lens. Originality/value The study provides empirical grounding for claims concerning the role of culture in planning interventions in Indonesia and other similar contexts.

The deputy principal instructional leadership role and professional learning

2017 ◽  
Vol 55 (1) ◽  
pp. 33-48 ◽  
Author(s):  
Ann Leaf ◽  
George Odhiambo
Keyword(s):  
Instructional Leadership ◽  
Professional Learning ◽  
Ad Hoc ◽  
Team Building ◽  
Leadership Role ◽  
Instructional Leaders ◽  
Structured Interviews ◽  
Content Type ◽  
Practical Implications

Purpose The purpose of this paper is to report on a study examining the perceptions of secondary principals, deputies and teachers, of deputy principal (DP) instructional leadership (IL), as well as deputies’ professional learning (PL) needs. Framed within an interpretivist approach, the specific objectives of this study were: to explore the extent to which DPs are perceived as leaders of learning, to examine the actual responsibilities of these DPs and to explore the PL that support DP roles. Design/methodology/approach The researchers used multiple perspective case studies which included semi-structured interviews and key school document analysis. A thematic content analysis facilitated qualitative descriptions and insights from the perspectives of the principals, DPs and teachers of four high-performing secondary schools in Sydney, Australia. Findings The data revealed that deputies performed a huge range of tasks; all the principals were distributing leadership to their deputies to build leadership capacity and supported their PL in a variety of ways. Across three of the case study schools, most deputies were frequently performing as instructional leaders, improving their school’s performance through distributing leadership, team building and goal setting. Deputy PL was largely dependent on principal mentoring and self-initiated but was often ad hoc. Findings add more validity to the importance of principals building the educational leadership of their deputies. Research limitations/implications This study relied upon responses from four case study schools. Further insight into the key issues discussed may require a longitudinal data that describe perceptions from a substantial number of schools in Australia over time. However, studying only four schools allowed for an in-depth investigation. Practical implications The findings from this study have practical implications for system leaders with responsibilities of framing the deputies’ role as emergent educational leaders rather than as administrators and the need for coherent, integrated, consequential and systematic approaches to DP professional development. Further research is required on the effect of deputy IL on school performance. Originality/value There is a dearth of research-based evidence exploring the range of responsibilities of deputies and perceptions of staff about deputies’ IL role and their PL needs. This is the first published New South Wales, Australian DP study and adds to the growing evidence around perceptions of DPs as instructional leaders by providing an Australian perspective on the phenomenon. The paper raises important concerns about the complexity of the DP’s role on the one hand, and on the other hand, the PL that is perceived to be most appropriate for dealing with this complexity.

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