The influence of “Facebook friends” on the intention to join brand pages

2015 ◽  
Vol 24 (6) ◽  
pp. 580-595 ◽  
Author(s):  
Mariola Palazon ◽  
María Sicilia ◽  
Manuela Lopez
Keyword(s):  
Tie Strength ◽  
Weak Ties ◽  
Strong Ties ◽  
Content Type ◽  
Past Behavior ◽  
Low Levels ◽  
The Individual ◽  
Level Of Experience ◽  
Source Of Information

Purpose – This paper aims to examine the role of Facebook friends on the intention to join brand pages in this social network site (SNS). SNSs have grown in both popularity and use. They allow individuals to articulate their social networks by developing a list of other members on the site with whom they share a connection. These platforms also allow companies to create profiles to promote their brands. However, many firms have jumped into SNSs by creating a “brand page” without fully understanding how to spread it successfully. Design/methodology/approach – Two experiments were developed. In the first one, the authors manipulated how the individual comes to know about brand pages. Participants discovered a brand page through a friend with whom they have either a strong tie or a weak tie. In the second experiment (2 × 2), the authors manipulated tie strength (strong vs weak) and the type of recommendation (active vs passive). Findings – Results of the first study show that as the individual has more experience in Facebook (measured in this paper through satisfaction, past behavior of following brands and Facebook intensity), the effect of tie strength on the intention to join a brand page dilutes. The second study confirms Study 1 and shows that strong ties exert more influence than weak ties when the brand page is actively recommended by Facebook friends. Practical implications – This paper shows that the influence of strong ties is particularly important for individuals with low levels of experience in Facebook. As experience in SNSs is expected to continue growing, managers should not forget the role of weak ties as a source of information for their networked friends. Strong ties only remain more influential than weak ties when the information about the brand page is received through an invitation. Originality/value – This paper explores the interpersonal influences in Facebook, asserting that the influence of tie strength depends on the level of experience in the SNS, and on the way, information about the brand page is received.

TIE BREADTH, TIE STRENGTH AND THE LOCATION OF TIES: THE VALUE OF TIES INSIDE AN EMERGING MNC TO TEAM INNOVATION

2016 ◽  
Vol 20 (01) ◽  
pp. 1650006 ◽  
Author(s):  
KEERAN KOWLASER ◽  
HELENA BARNARD
Keyword(s):  
Tie Strength ◽  
Weak Ties ◽  
Specific Context ◽  
Strong Ties ◽  
Trade Off ◽  
Team Innovation ◽  
Novel Technologies ◽  
Relative Contribution ◽  
Strength Of Ties

People differ in terms of the number and strength of ties that they cultivate. Previous literature has tended to focus on either strong ties or many weak ties with a largely unstated assumption that some degree of trade-off exists between the two (underlying trust and novel knowledge, respectively) and their relative contribution to innovation. Within the context of R&D in a SA MNC, this research provided evidence that tie breadth and tie strength are complementary in team innovation. The previously-documented tension between novelty and trust however remains present and becomes evident in the location of ties. Both strong and weak ties contribute most to innovation if they are neither too close (i.e., own team) nor too distant (i.e., outside the MNC). Instead, ties inside the greater R&D unit contributed most to innovation. This role of the location of ties suggests that studies of networks cannot remain limited to tie breadth and strength but has to be rooted in the specific context. This is consistent with prior evidence of innovation within mature and process-driven industries where an in-depth understanding of organisation knowledge is required rather than that of novel technologies. This largely inward orientation has important implications for the competitiveness of emerging MNCs.

Social capital and knowledge integration in interdisciplinary research teams: a multilevel analysis

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Xueyan Zhang ◽  
Xiaohong Wang ◽  
Wei Zhao
Keyword(s):  
Social Capital ◽  
Knowledge Integration ◽  
Tie Strength ◽  
Content Type ◽  
Individual Level ◽  
Individual Social Capital ◽  
Structural Equivalence ◽  
The Individual ◽  
Moderating Role

PurposeEffective knowledge integration is vital for decision making in interdisciplinary research (IDR) teams. However, there is a lack of knowledge about the antecedents of knowledge integration. This study aims to examine how social capital at different levels and their interaction influences knowledge integration in IDR teams. Specifically, this study explores the moderating role of team social capital in the relationship between individual social capital and knowledge integration.Design/methodology/approachA survey on 346 individuals from 46 IDR teams in a research university in China is conducted. A multilevel analysis of the hierarchical linear model is used to process the sociometric data.FindingsResults reveal that team social capital interacts with individual social capital by influencing knowledge integration. At the individual level, tie strength and structural equivalence have a positive influence on knowledge integration. There is an inverted U-shaped relationship between betweenness centrality and knowledge integration. Furthermore, team cohesion negatively moderates the positive effect of tie strength and structural equivalence on knowledge integration. No support is found for the moderating role of team cohesion on the effect of betweenness centrality.Originality/valueFirst, different from previous research on social capital at single levels, this study links the individual-level and the team-level views to explore the effects of social capital on knowledge integration. Second, this study enriches research on inducing factors of knowledge integration. Third, this study extends social capital research and knowledge integration research to the IDR team context.

The role of tie strength in bank credit card referral reward programs with scarcity messages

2019 ◽  
Vol 38 (2) ◽  
pp. 296-309 ◽  
Author(s):  
Chanho Song ◽  
Tuo Wang ◽  
Haakon T. Brown ◽  
Michael Y. Hu
Keyword(s):  
Credit Card ◽  
Linear Models ◽  
Bank Credit ◽  
Tie Strength ◽  
Strong Ties ◽  
Content Type ◽  
Logit Transformation ◽  
Reward Programs ◽  
Amazon's Mechanical Turk

Purpose The purpose of this paper is to investigate how referral reward programs (RRPs) utilizing scarcity messages influence bank credit holders’ referrals to and adoptions by close or distant friends. Design/methodology/approach A 2×2 experiment is implemented with 760 consumers solicited through Amazon’s Mechanical Turk worker panel. Logit transformation and general linear models are used to test the proposed hypotheses. Findings Results showed that offering RRPs with limited available referrals (quantity scarcity) increases the overall number of referrals to and adoptions by close and distant friends. The percent of strong ties also increases with RRPs. As quantity scarcity is relaxed, the percentages of referrals to and adoptions by close friends decrease. Originality/value The inclusion of tie strength with scarcity framing greatly enhances our understanding of the effectiveness of RRPs for bank credit cards. To the authors’ knowledge, this is the first research attempt on this topic.

The impact of uncertain rewards on customers’ recommendation intention in social networks

2018 ◽  
Vol 28 (4) ◽  
pp. 1029-1054 ◽  
Author(s):  
Qi Wang ◽  
Yan Sun ◽  
Ji Zhu ◽  
Xiaohang Zhang
Keyword(s):  
Expected Value ◽  
Mediating Effect ◽  
Tie Strength ◽  
Weak Ties ◽  
Strong Ties ◽  
Content Type ◽  
Exploratory Approach ◽  
Recommendation Intention ◽  
Willingness To Recommend ◽  
The Impact

Purpose The purpose of this paper is to research the effect of uncertain rewards on the recommendation intention in referral reward programs (RRPs) and investigate the interaction of tie strength and reward type on the recommendation intention. Design/methodology/approach The research adopts a quantitative exploratory approach through the use of experiments. Study 1 adopted a 2×2 between-participants design ((reward type: certain reward vs uncertain reward)×(tie strength: strong tie vs weak tie)). Respectively, by manipulating uncertain probabilities and expected value, Studies 2 and 3 further explore the effect of uncertain rewards and tie strength on customers’ referral intention. Findings This paper finds the following: compared to certain rewards, customers’ referral intention under uncertain rewards is higher and positive experience has a mediating effect between reward type and recommendation intention; when only the recommender is rewarded, the tie strength between the recommender and the receiver moderates the effect of reward type on the recommendation intention; for strong ties, customers’ recommendation intention is higher in uncertain reward condition, but for weak ties, customers’ willingness to recommend is almost the same in both reward types; when both the recommender and the receiver are rewarded, although certain rewards have a higher expected value than uncertain and random rewards, for strong ties, the participants have a higher referral intention under random rewards than that under uncertain rewards, which have a higher referral willingness than that under certain rewards. Additionally, for weak ties, the reverse is true. Originality/value The research has both theoretical implications for research on uncertain rewards and tie strength and practical implications for marketing managers designing and implementing RRPs.

Tie Strength and Value Creation in the Buyer-Supplier Context: A U-Shaped Relation Moderated by Dependence Asymmetry

2015 ◽  
Vol 44 (3) ◽  
pp. 1029-1064 ◽  
Author(s):  
Yusoon Kim ◽  
Thomas Y. Choi
Keyword(s):  
Survey Data ◽  
Value Creation ◽  
Moderating Effect ◽  
Tie Strength ◽  
Weak Ties ◽  
Capability Development ◽  
Strong Ties ◽  
Dependence Asymmetry ◽  
Moderating Role

This study integrates two disparate genres within tie-strength literature into one model to investigate the mechanisms for value creation in the buyer-supplier context. This research brings together the opposite ends of the tie-strength continuum: the “weak ties,” which are instrumental in tapping into novel ideas and emerging technologies, and the “strong ties,” which promote joint resource investments and capability development. By doing so, we bring salience to the existence of “intermediate ties” (i.e., the ties of moderate strength) and their implications for value creation. Even though the intermediate ties are likely most common in the buyer-supplier context, they have been given short shrift in the literature. We predict a U-shaped relation, where weak ties and strong ties are more effective than intermediate ties in value creation. Furthermore, we explore the moderating role of dependence asymmetry. Our hypotheses are tested using survey data from a major global automaker and its North American suppliers. The results demonstrate that both the weak and strong buyer-supplier ties lead to higher value creation, whereas intermediate ties do not increase value creation. Also, the study illustrates that, overall, asymmetric buyer-supplier ties show diminished value creation, and this moderating effect is particularly pronounced for intermediate ties.

The Role of Normative Information in Judgments of Others

2019 ◽  
Author(s):  
Katherine H. Rogers
Keyword(s):  
Social Desirability ◽  
Interpersonal Perception ◽  
Future Research ◽  
Average Person ◽  
The Individual ◽  
The Relationship ◽  
Source Of Information

When forming impressions of an other’s personality, people often rely on information not directly related to the individual at hand. One source of information that can influence people’s impressions of others is the personality of the average person (i.e., normative profile). This relationship between the normative profile and an impression is called normative accuracy or normativity. In this chapter, you will learn about the average personality, why it is important, the relationship to social desirability and what it means to have a normative impression, as well as correlates and moderators of normativity. More broadly, you will learn about current research and views regarding the normative profile and normative impressions as well as concrete steps for incorporating this approach into your future research on interpersonal perception.

Community-based disaster communication: how does it become trustworthy?

2016 ◽  
Vol 25 (4) ◽  
pp. 478-491 ◽  
Author(s):  
Dwie Irmawaty Gultom
Keyword(s):  
Disaster Response ◽  
Information Diffusion ◽  
Weak Ties ◽  
Network Ties ◽  
Community Based ◽  
Strong Ties ◽  
Content Type ◽  
Individual Level ◽  
Disaster Communication ◽  
Disaster Information

Purpose – Trust in disaster communication is significant because a lack of trust will prevent the transformation of information into usable knowledge for an effective disaster response. Therefore, the purpose of this paper is to investigate how the culture and network ties of an affected community can encourage trust and participation in disaster communication. Design/methodology/approach – A qualitative case study of Jalin Merapi (JM) was conducted by interviewing 33 research participants in the Mt Merapi surroundings. Findings – The findings indicate that culture-embedded disaster communication plays important roles in increasing the effectiveness of disaster information and encouraging trust in the authenticity of locally based disaster information at the individual level. The findings also identify that strong ties and weak ties play different roles in disaster communication. The strong ties are more effective in facilitating information diffusion and encourage trust and community participation within the affected community. Furthermore, the weak ties are more effective in disseminating information to wider audiences, and have an indirect influence in encouraging trust by extending the offline social network owned by the affected community. Originality/value – Most literature on disaster communication focusses on the construction of disaster messages to encourage effective disaster response. Less attention has been paid to the information receivers regarding how disaster information is considered to be trustworthy by the affected community and how it can increase collective participation in community-based disaster communication.

The economic and financial viability of sheltered employment centres

2019 ◽  
Vol 57 (9) ◽  
pp. 2261-2283
Author(s):  
Vera Gelashvili ◽  
Eva María Aguilar Pastor ◽  
María-Jesús Segovia-Vargas ◽  
Maria-del-Mar Camacho-Miñano
Keyword(s):  
Training Programs ◽  
Similar Response ◽  
Economic Returns ◽  
Content Type ◽  
Strategic Plans ◽  
Low Levels ◽  
The Difference ◽  
Practical Implications ◽  
Very High

Purpose The purpose of this paper is to investigate whether sheltered employment centers (CEEs) which have a higher rate of professionalization of their managers have better economic returns than those that have a lower one. Design/methodology/approach A questionnaire has been drawn up for their managers. After collecting the answers, an index of professionalization classifies the CEEs with managers of high, medium and low levels of professionalism. This index is then correlated with the main financial ratios of companies. Findings The results show that companies with the highest level of managers’ professionalization, on average, have higher economic returns than companies with medium and low rates, although the difference is not very high. This study is an important contribution to academic literature, as it is the first to examine the professionalization of CEE managers. Research limitations/implications Finally, this paper is not short of limitations. The number of responses is small but there are similar studies with similar response rates. Additionally, the scarcity of responses may suggest that there is a lack of interest about the utility of professionalization by some CEEs managers because, perhaps, they do not have the necessary competences to understand its importance in management. Practical implications This study has some main implications for stakeholders: first, CEEs must pay more attention to the professionalization of their management team, because professionalization can lead to meeting its goals and guaranteeing the firm’s growth. Second, training programs in skills and attitudes should be designed to strengthen these competencies. Moreover, managers of social firms should know that the establishment of strategic plans will be useful to identify new opportunities in the market. Social implications Given the important role of these social firms for the employment of people with disabilities, training programs should be promoted by government in order to ensure the professionalization of these companies. Originality/value This research is an important contribution to the literature on this subject because there are no studies about the level of professionalization of CEEs, companies that represent an important value for the economy of a country.

What are the interpersonal antecedents of women’s network satisfaction?

2016 ◽  
Vol 31 (4) ◽  
pp. 266-280
Author(s):  
Maryline Bourdil ◽  
Mickael Géraudel
Keyword(s):  
Women Entrepreneurs ◽  
Design Methodology ◽  
Network Performance ◽  
Strong Ties ◽  
Content Type ◽  
Negative Effect ◽  
Common Interests ◽  
Women's Networks ◽  
Practical Implications

Purpose The purpose of this study is to determine whether women entrepreneurs are satisfied with belonging to a women’s network, as this issue is crucial for network performance and legitimacy. Design/methodology/approach The authors tested the hypotheses on a sample of 127 French women entrepreneurs who belonged to women’s networks using multiple regression analysis. Findings The authors showed that these women entrepreneurs were satisfied when they developed strong ties and when cliques in the network were limited. Education had a negative effect: the higher the educational level, the less satisfaction with their networks the women reported. Research limitations/implications The sample was small and composed only of women entrepreneurs who were members of women’s networks and not women who had left them. Practical implications The survey findings suggest ways that managers can optimize network satisfaction to keep current members while continuing to add new ones: create an environment with no cliques where members can develop strong ties. This means connecting members with similar values or status and common interests, while making sure that cliques do not develop. Originality/value To the authors’ knowledge, satisfaction with professional women’s networks has never been studied. The authors’ highlight the role of strong ties in these networks and identify the contingent effect of cliques.

scholarly journals Understanding coaching efficacy in education through activity systems: privileging the nuances of provision

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Rachel M. Lofthouse ◽  
Anthea Rose ◽  
Ruth Whiteside
Keyword(s):  
Activity Systems ◽  
Content Type ◽  
Coaching Efficacy ◽  
Range Of Functions ◽  
Cultural Historical Activity ◽  
The Individual ◽  
Specific Challenge

PurposeThe research demonstrates the role of activity systems based in Cultural Historical Activity Theory as a means of analysing characteristics and efficacy of specific provisions of coaching in education.Design/methodology/approachThree examples of coaching in education were selected, involving 51 schools in England. The three examples were re-analysed using activity systems. This drew on existing evaluation evidence, gathered through interviews, questionnaires, focus groups and recordings of coaching.FindingsIn each example, the object of the coaching was to address a specific challenge to secure the desired quality of education. Using activity systems it is possible to demonstrate that coaching has a range of functions (both intended and consequential). The individual examples illustrate the potential of coaching to support change in complex and diverse education settings.Research limitations/implicationsThe use of existing data from evaluations means that direct comparisons between examples are not made. While data were collected throughout the duration of each coaching programme no follow-up data was available.Practical implicationsThe analysis of the examples of coaching using activity systems provides evidence of the efficacy of specific coaching provision in achieving individually defined objectives related to sustaining and improving specific educational practices.Originality/valueThe research offers insights into how coaching in education might be better tuned to the specific needs of contexts and the challenges experienced by the individuals working in them. In addition, it demonstrates the value of activity systems as an analytical tool to make sense of coaching efficacy.

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