How can autonomy improve consumer experience when interacting with smart products?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Laura Lucia-Palacios ◽  
Raúl Pérez-López

PurposeThis paper analyzes the direct and indirect effects of the autonomy of smart home speakers on consumer experience, weighing its benefits and costs in the following areas: usefulness, interactivity, coolness, service failure severity and intrusiveness. Experience value is examined as an antecedent of repurchase intention.Design/methodology/approachStructural equation modeling is applied to data collected from 607 users of smart home speakers. Mediating effects are examined between autonomy and experience value.FindingsAutonomy has no direct effect on experience value, since the positive effect is fully mediated by interactivity, intrusiveness, perceived usefulness and coolness. Failure severity has no mediating effect and has no influence on experience value. Usefulness, coolness and interactivity show positive mediating effects between autonomy and experience value, while intrusiveness has a negative mediating effect. The better the consumer's experience response, the greater the repurchase intention.Practical implicationsCompanies should highlight the benefits (interactivity, usefulness and coolness) and attempt to reduce the costs (intrusiveness) associated with smart device autonomy. Firms can use these aspects to increase the rate of smart-device adoption.Originality/valueThis research contributes to the interactive research literature by empirically examining the mediating effect of interactivity and coolness. Additionally, this research offers evidence of the full mediation effect of usefulness, interactivity, coolness and intrusiveness. Finally, this research shows that failure severity is not always important and that it can be context specific.

Author(s):  
Tien-ming Cheng ◽  
Shu-yun Chang ◽  
Zhong-Ping Dai

Purpose – This study aims to probe into the effect of tourists’ novelty-seeking on situation involvement and satisfaction for the Yanshuei Fireworks Festival in Taiwan. Design/methodology/approach – This study investigated 302 tourists participating in the Fireworks Festival and constructed causal relations among variables by structural equation modeling. Findings – The results suggested that when tourists’ novelty-seeking in fireworks festival is stronger, their situation involvement in the activity will be immediately enhanced. When fireworks festival participants’ situation involvement is higher, their satisfaction is also higher. Situation involvement has a complete mediating effect between novelty-seeking and satisfaction. Research limitations/implications – Because the fireworks festival only lasts for 48 hours, and the subjects must be tourists who have just experienced fireworks, it can only adopt convenience sampling instead of random sampling. However, to avoid homogeneity, in each group, this study only selected one person for the questionnaire survey. Practical implications – First, they should enhance the designed activities to create novelty; for instance, design the instruction and practice of the manufacturing of fireworks. By explanation, they enhance tourists’ learning about the display of fireworks and folk religion to satisfy participants with different degrees of novelty-seeking. Second, they can enhance the construction of situations for playfulness. For instance, upon the condition of security, the units can allow tourists to arrange fireworks independently or by group to have more fun. In addition, every year, they can display fireworks according to the Chinese Zodiac symbols to satisfy tourists’ desire of novelty-seeking and enhance their satisfaction. Originality/value – From the perspective of theoretical development, this study explores and validates the mediating effects of tourists’ situation involvement in festivals between novelty-seeking and satisfaction to fill the gap of previous research.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jaroslav Wagner ◽  
Petr Petera ◽  
Boris Popesko ◽  
Petr Novák ◽  
Karel Šafr

PurposeThis paper contributes to budgeting-related literature by investigating whether the participation of operational managers in budgeting, and budget-based evaluations and the rewarding of operational managers, significantly mediate the relationship between budget use for operational management and the perceived usefulness of the budget.Design/methodology/approachThe paper is based on data gathered from a survey of Czech medium- and large-sized companies from the manufacturing sector. The hypothesised relationships are tested using partial least squares structural equation modelling (PLS-SEM).FindingsOverall usefulness of the budget, as perceived by principals (top managers), is positively influenced by the scope of budget use, but, more importantly, the positive mediating effects of participative budgeting and budget-based evaluation and rewarding on this relationship are significant and strong.Research limitations/implicationsThe subjective perceptions of respondents were investigated with the understanding that they may not represent actual situations in their organisations. Companies with well-functioning budgeting systems were more likely to take part in the research. Regarding satisfaction, the authors studied the perceived usefulness of the budget. Only medium- and large-sized manufacturing companies located in a post-communist country were analysed and generalisations should, therefore, be taken with caution.Practical implicationsThe results in the studied sample indicate that satisfaction with budgeting is positively correlated with the rewarding and evaluation of operational managers, and with enabling the participation of operational managers in preparing and updating their budgets.Originality/valueThis research contributes to prior literature on budgeting by investigating the mediating effects of the participation of operational managers in budgeting, and the budget-based evaluation and rewarding of operational managers on the perceived usefulness of the budget by principals in an integrated model using the PLS-SEM approach.


2018 ◽  
Vol 23 (2) ◽  
pp. 145-162 ◽  
Author(s):  
Hyung Rok Woo

Purpose The purpose of this paper is to discover the antecedents of intrapreneurship. Based on career construction theory and prior personality studies, this study examined the mediating effects of career adaptability on the relation between personality traits and intrapreneurship. Design/methodology/approach A cross-sectional survey was conducted using employees from four Korean companies. The hypothesized research model was tested with 473 data using structural equation modeling. The bootstrap procedure and the phantom model approach were also employed to thoroughly examine the indirect effects of personality traits on intrapreneurship via career adaptability. Findings The results demonstrated that career adaptability mediated the overall relation between personality traits and intrapreneurship. Career adaptability completely mediated the relation between intrapreneurship and both openness and conscientiousness from the Big Five personality dimensions. Regarding extraversion, the mediating effects of career adaptability were not supported by the results, but the direct effects were found to be significant. Practical implications These findings offer new insights into the intrapreneurial talents required of employees in organizations. The application of the identified direct or indirect impact of personality traits through career adaptability may help human resource managers to select and foster potential intrapreneurs and facilitate career coaches in understanding employees’ assets and obstacles in developing intrapreneurial competencies. Originality/value This is the first empirical study to explore the mechanism between personality traits and intrapreneurship by examining the mediating role of career adaptability in the workplace and thereby this study contributes to bridging the gap of different research domains between intrapreneurship and career adaptability.


2020 ◽  
Vol 3 (1) ◽  
pp. 33-56 ◽  
Author(s):  
Meng Xiao ◽  
Qinhai Ma ◽  
Man Li

Purpose Co-creating value with customers is important for companies in order to gain a competitive advantage. Based on resource theory and social interaction theory, the purpose of this paper is to explore the customer participation mechanism in co-creating value and test the effects of different types of customer resources and multi-level customer–firm interaction on customer value. Design/methodology/approach Data were collected from tourism industry. Hypotheses were tested using structural equation modeling. Findings The results indicate that both the customer’s human resource and relationship resource have a significantly positive effect on customers’ utilitarian value and hedonic value through reactive and proactive interactions. Reactive interaction has a full mediating effect on the relationship between relationship resource and proactive interaction, whereas proactive interaction has a full mediating effect on the relationship between reactive interaction and hedonic value. Originality/value This study explores the mediating effects of customer–firm interaction between customer resources and customer value. This paper contributes to the understanding of customers’ motivations for, and the processes of, participating in value co-creation.


2016 ◽  
Vol 40 (7) ◽  
pp. 1090-1110 ◽  
Author(s):  
Jorge Matute ◽  
Yolanda Polo-Redondo ◽  
Ana Utrillas

Purpose With the expansion of internet as a tool for exchanging information, companies include in their websites a virtual space to share information among users. The purpose of this paper is to explore the characteristics of consumers’ reviews (electronic word-of-mouth quantity, credibility and quality) as antecedents of customers’ online repurchase intentions. Specially, it proposes a model where trust on an online seller and perceived usefulness of a website mediate the influence of electronic word-of-mouth (EWOM) characteristics on repurchase intentions. Design/methodology/approach Structural equation modeling was employed on a sample of 252 online customers. An online questionnaire was aimed at internet users who had previously made an online purchase and read online reviews received from the vendor’s website. Findings Results show that only EWOM quality has a positive direct effect on consumers’ repurchase intention while quantity has a negative influence. Perceived usefulness mediates the influence of all EWOM characteristics on online repurchase intention. EWOM credibility and quality also indirectly influence repurchase intentions through trust on the online vendor. Practical implications This paper outlines ways to improve managerial implications by developing mobile applications or websites where the reviews have an appropriate volume and quality of information. Moreover, it suggests general advice to present online reviews in a useful manner to users who visit these websites. Originality/value This study is one of the first to propose an integrative model that studies in depth the three main EWOM characteristics and customer responses for understanding their repurchase behavior.


2019 ◽  
Vol 53 (6) ◽  
pp. 1073-1098 ◽  
Author(s):  
Marco Hubert ◽  
Markus Blut ◽  
Christian Brock ◽  
Ruby Wenjiao Zhang ◽  
Vincent Koch ◽  
...  

Purpose This study aims to develop a comprehensive adoption model that combines constructs from various theories and tests these theories against each other. The study combines a technology acceptance model, innovation diffusion theory and risk theory. It develops this model in a smart home applications context. Design/methodology/approach The study is based on an online survey consisting of 409 participants, and the data are analyzed using structural equation modeling. Findings Each theory provides unique insights into technology acceptance and numerous constructs are interrelated. Predictors from innovation diffusion and risk theory often display indirect effects through technology acceptance variables. The study identifies risk perception as a major inhibitor of use intention, mediated through perceived usefulness. Results reveal that the most important determinants of use intention are compatibility and usefulness of the application. Research limitations/implications Studies which do not examine different theories together may not be able to detect the indirect effects of some predictors and could falsely conclude that these predictors do no matter. The findings emphasize the crucial role of compatibility, perceived usefulness and various risk facets associated with smart homes. Originality/value This study broadens the understanding about the necessity of combining acceptance and adoption drivers from several theories to better understand the usage of complex technological systems such as smart home applications.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ram Singh ◽  
Alok Tewari

PurposeThe study aims to model the factors influencing online learning adoption by Indian students as well as examine the mediating effect of attitude on the proposed relationships.Design/methodology/approachA survey was conducted online using a well-structured questionnaire. The target respondents of the study were students of undergraduate and postgraduate courses in India. Structural equation modeling was employed on a final sample of 402 respondents to test the proposed hypotheses.FindingsThe results reveal that there is a significant impact of the perceived usefulness, perceived ease of use, social influence, peer influence and self-esteem on attitude toward online learning. Further, attitude significantly mediates the impact of these factors on intention to adopt online learning.Originality/valueThe study is one of the initial attempts in the backdrop of the pandemic to examine the mediating role of attitude in affecting intention to adopt online learning by university students in India.


2017 ◽  
Vol 35 (4) ◽  
pp. 558-582 ◽  
Author(s):  
Maruf Gbadebo Salimon ◽  
Rushami Zien Bin Yusoff ◽  
Sany Sanuri Mohd Mokhtar

Purpose The purpose of this paper is to examine the combined roles that perceived usefulness (PU), perceived ease of use, perceived security and hedonic motivation play on the adoption of e-banking. It also aims to determine the ability of hedonic motivation to transfer the effect of other determinants of e-banking adoption. Design/methodology/approach In order to empirically test the conceptual model of this study, data were collected from the users of e-banking in Nigeria. A total of 266 questionnaires were analyzed using partial least square structural equation modeling. Findings The empirical results revealed a significant and positive relationship between PU, perceived security and e-banking adoption. The same result was found to be applicable to the relationship between PU, perceived ease of use, perceived security and hedonic motivation. However, support was not found for the relationship between perceived ease of use and adoption of e-banking. Hedonic motivation plays a mediating role between PU, perceived security and e-banking adoption. The study did not find a mediating effect of hedonic motivation between perceived ease of use and e-banking adoption. Practical implications The results of this study provide insights for banking practitioners to know which aspect of e-banking to improve and to aid with policies that will increase adoption. Furthermore, improvements in hedonic motivation will also significantly increase adoption of e-banking. Originality/value This study is one of the pioneer studies that tests the mediating influence of hedonic motivation.


2019 ◽  
Vol 30 (5) ◽  
pp. 821-839 ◽  
Author(s):  
Haya Fawzi Ayoub ◽  
Ayman Bahjat Abdallah

Purpose The purpose of this paper is to examine the effect of supply chain agility (SCA) on supply chain responsiveness (SCR), supply chain innovativeness (SCI) and export performance (EP) in the industrial sector in Jordan. It also explores the effects of SCR and SCI on EP. In addition, the study investigates the mediating effects of SCR and SCI on the relationship between SCA and EP. Design/methodology/approach A questionnaire was prepared based on the extant literature. Data were gathered from 290 companies representing various types of manufacturing in Jordan. The appropriate tests were employed to ensure the validity of the study constructs and their reliability. Hypotheses were tested using structural equation modeling. Findings SCA was found to directly and positively affect EP. It also positively affected SCR and SCI. In addition, SCR and SCI fully mediated the SCA–EP relationship. Originality/value This study is one of the first to investigate the effect of SCA on EP. Also, it is the first, to the best of the authors knowledge, to highlight the effect of SCA on SCI. Further, this is the first study to examine the mediating effect of SCI on the SCA–EP relationship. Similarly, the mediating effect of SCR on the SCA–EP relationship has rarely been investigated in the literature.


2019 ◽  
Vol 38 (6) ◽  
pp. 760-776 ◽  
Author(s):  
Xin-Jean Lim ◽  
Jun-Hwa Cheah ◽  
David S. Waller ◽  
Hiram Ting ◽  
Siew Imm Ng

Purpose The purpose of this paper is to examine the impact of social commerce (s-commerce) cues (i.e. trust, compatibility, reliability and responsiveness) on repurchase intention in apparel s-commerce along with the mediating effect of customer engagement and the moderating effect of s-commerce navigation. Design/methodology/approach Using the purposive sampling technique, face-to-face survey was administered to Gen-Y social media users in Malaysia. Subsequently, 384 respondents were sampled. Partial least squares-structural equation modeling was used to perform the analyses. Findings S-commerce cues have a positive effect on customer engagement, which in turn leads to repurchase intention of apparel among Gen-Y. Particularly, customer engagement also mediates the relationship between s-commerce cues and repurchase intention. S-commerce navigation is found to moderate the effect of engagement on repurchase intention. Research limitations/implications The findings are derived from the perception of Gen-Y in Malaysia and do not represent the entire population. Future research could investigate the same phenomena across generations and consider heterogeneity issues to provide more insights. Practical implications Apparel s-commerce retailers are suggested to engage with customers more in the e-retail environment to build a lasting relationship. Contextual factors such as ease of navigation should be observed to enhance the desired response of diverse customers today. Originality/value This study adds to the growing body of knowledge on relationship marketing by assessing the impact of customer engagement and navigation on the relationships between s-commerce cues and repurchase intention in the contemporary setting.


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