Artistic creative social entrepreneurs and business model innovation

2019 ◽  
Vol 21 (2) ◽  
pp. 149-162 ◽  
Author(s):  
Noel James Pearse ◽  
Judita Peterlin
Keyword(s):  
Business Model ◽  
Identity Theory ◽  
Role Identity ◽  
Business Model Innovation ◽  
Social Entrepreneur ◽  
Social Entrepreneurs ◽  
Content Type ◽  
Study Approach ◽  
Role Identity Theory

Purpose From the perspective of role identity theory, the purpose of this paper is to explain how an artistic creative entrepreneur has set up and operates a business that incorporates a component of social responsibility into the business model. Design/methodology/approach An explanatory case study approach was followed in analysing the case of Alenka Repic, the founder and creative director of the company Kaaita, which operates from Slovenia. Data were collected through documentation and interviews and content analysis was used to analyse the data. Findings Kaaita has adopted an innovative and socially responsible business model as an artistic creative enterprise. The case study firstly introduces Kaaita and its innovative business model. Thereafter, it describes and discusses the defining roles of Alenka Repic as an entrepreneur and how these roles have shaped what Kaaita does and how it operates. Research limitations/implications This explanatory case study has presented the unique case of an artistic creative social entrepreneur, and the innovative business model that has been adopted. However, because only one case has been presented here, it is recommended that additional case studies be conducted. It is also recommended that additional research be conducted in the area of sustainable business model innovation. Practical implications The case illustrates how a more deliberate consideration of their role identity could assist entrepreneurs in aligning their personal values and beliefs with how they create, operate and develop their enterprise. It also serves as a reminder to both scholars and aspiring entrepreneurs that the essence of entrepreneurship is to have the passion and courage to be innovative and disruptive and that educators should focus on cultivating skills that are related to identifying and exploiting opportunities for innovative disruption. Originality/value The study draws on role identity theory to gain insight into the roles that are exercised in developing an innovative business model that combines diverse types of entrepreneurship.

Dedicated business model innovation units: do they work? A case study from Germany

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Gina Rennings ◽  
Michael Wustmans ◽  
Martin Kupp
Keyword(s):  
Business Model ◽  
Process Model ◽  
Business Models ◽  
Business Model Innovation ◽  
Case Study Approach ◽  
Content Type ◽  
Study Approach ◽  
Corporate Context ◽  
Starting Point

Purpose Business model innovation (BMI) provides enormous opportunities to multinational corporations (MNCs). Consequently, some MNCs have created dedicated BMI units. Yet, research only provides limited guidance and lacks empirical evidence on the implementation of BMI processes in a corporate environment through dedicated units. Accordingly, the main goal of the research is to shed light on understanding the role (s) of a dedicated BMI unit and how it interacts with the existing businesses to help them identify, evaluate or implement new business models. Design/methodology/approach This work adopts a case study approach as a research design (Yin, 2015). In particular, the study is set up as a single in-depth case study in a holistic design (Yin, 2013). The data consists of a total of nine extensive interviews with employees of Bosch’s BMI unit, as well as project team members the unit has worked with. Of the nine interviewees, six are working within the BMI unit (internal perspective) and three are members of two project teams, i.e. customers of the BMI unit (external perspective). Archival records serve as an additional source of evidence aimed at enhancing internal validity. Findings This research is the first work to determine the explicit roles of an MNC’s dedicated BMI unit throughout the BMI process. Through derivation of roles from the tasks and responsibilities of Bosch’s BMI unit in each process phase, six overarching roles have been identified, namely, process owner, executor, enabler, challenger, networker and connector. Simultaneously, this work has suggested the existence of process-independent roles, namely, knowledge intermediary and trainer. Research limitations/implications The case study approach underlying this work allowed an in-depth investigation of the BMI process and the BMI unit of Bosch but the results are still based on a single case study. In this regard, limitations that occur for qualitative case study approaches are also relevant for this study, i.e. although careful analysis to reveal the stage-gate such as the design of BMI processes or the roles of a dedicated BMI unit was performed, a certain degree of subjectivity remains. Practical implications The results underline that a dedicated BMI unit within an MNC constitutes a way to allow for managing the cross-functional and complex tasks of BMI by giving projects the necessary flexibility to develop while remaining aligned and benefitting from the organizational setting. This paper further observes that a dedicated BMI unit expresses an opportunity to define responsibilities for corporate BMI processes that are described in the literature (Geissdoerfer et al., 2017; Tesch, 2019; Wirtz and Daiser, 2018). Thus, the results may be used by practitioners working in MNCs to understand some of the issues related to the implementation of BMI processes in a corporate context, i.e. how to organize and structure BMI (Geissdoerfer et al., 2017; Winterhalter et al., 2017) or where to locate and how to interlink BMI with existing corporate functions (Chesbrough and Rosenbloom, 2002; Cortimiglia et al., 2016). Originality/value The outcomes of this work are twofold. First, building on existing literature, a process model for BMI through dedicated BMI units is proposed. Second, based on findings from the in-depth case study, eight overarching roles a BMI unit can hold have been identified. Thereby, this work constitutes a starting point for intensified research on the value and the implications of dedicated BMI units in the context of BMI and BMI processes.

scholarly journals Driving internationalization through business model innovation

2019 ◽  
Vol 28 (2) ◽  
pp. 201-220 ◽  
Author(s):  
Angelo Cavallo ◽  
Antonio Ghezzi ◽  
Bertha Viviana Ruales Guzmán
Keyword(s):  
Business Model ◽  
Design Methodology ◽  
Business Models ◽  
International Entrepreneurship ◽  
Single Case ◽  
Business Model Innovation ◽  
Content Type ◽  
A Company ◽  
North Western

Purpose This paper aims to investigate how a firm may innovate its business model to internationalize. Design/methodology/approach Owing to its novelty and to the depth of the investigation required to grasp the mechanisms and logics of business model innovation aiming at internationalization, a single case study has been performed related to a company located in North-Western Colombia. Findings The study provides detailed empirical evidences over the mutual connection and complementarities among value mechanisms of business models. Moreover, this study suggests that BMI fosters internationalization to scale, which, in turn, will require additional changes to match new customer needs as they emerge. Also, the study shows an extension of the action–space of lean startup approaches, intended as scientific approaches to international entrepreneurship. Originality/value This study connects business model innovation and internationalization as few studies have done before.

Business model innovation: coffee triumphs for Nespresso

2013 ◽  
Vol 34 (2) ◽  
pp. 30-37 ◽  
Author(s):  
Kurt Matzler ◽  
Franz Bailom ◽  
Stephan Friedrich von den Eichen ◽  
Thomas Kohler
Keyword(s):  
Business Model ◽  
Value Creation ◽  
Design Methodology ◽  
Business Model Innovation ◽  
Successful Implementation ◽  
Content Type ◽  
Sales And Marketing ◽  
Service Logic ◽  
Theoretical Conceptualization

PurposeThis article aims to examine the concept of business model innovation and to discuss the design of the key elements. Based on a detailed case study of Nespresso, it seeks to outline how business model innovation can be implemented successfully.Design/methodology/approachBased on a theoretical conceptualization of a business model, the authors conduct an in‐depth case study to draw conclusions for a successful implementation of a business model innovation.FindingsA business model innovation comprises five components: an innovative, unique positioning, a consistent product and service logic, an appropriate value creation architecture, an effective sales and marketing logic and a profit formula that works. Success is based upon a unique, innovative and coherent design of the business model's components.Originality/valueBased on Nespresso's business model, this paper illustrates what a business model innovation is, what its components are and how they should be designed to create and capture value.

scholarly journals Business Model Innovation and Its Implications for Indonesian Batik’s Start-up Development

2020 ◽  
Vol 7 (9) ◽  
pp. 370
Author(s):  
Inthannia Elvaretha Wijaya ◽  
Perminas Pangeran
Keyword(s):  
Business Model ◽  
Social Impact ◽  
Evaluation Research ◽  
Model Development ◽  
Business Model Innovation ◽  
Study Approach ◽  
Business Model Canvas ◽  
Start Up ◽  
Depth Interviews

Business Model Innovation is the key to develop and improve the company's strategy to survive and sustain. Nevertheless, the existing Batik communities often find it difficult to innovate their business model. The purpose of this study was to evaluate the nine components of the business model canvas, in Batik communities, Giriloyo and Kricak Kidul village, Yogyakarta. Second, develop an innovation on business model, Ruby Batik start-up. The evaluation research method used was descriptive qualitative case study approach. The data were collected through questionnaires and in-depth interviews. The analytical model used the CIPP (Context, Input, Process, Product). The results showed that nine components of the business model canvas of the batik communities, Giriloyo and Kricak Kidul, Yogyakarta were still less and need improvement and innovation. Innovation of the business model canvas component became the development basis of social entrepreneurship business model, Rubi Batik start-up. The startup business model development, Rubi Batik, was directed to the commercial mission and social impact mission.

Tourism to serve culture: the evolution of an Aboriginal tourism business model in Australia

2020 ◽  
Vol 75 (4) ◽  
pp. 663-680
Author(s):  
Pascal Scherrer
Keyword(s):  
Business Model ◽  
Business Models ◽  
Intergenerational Learning ◽  
Market Demand ◽  
Case Study Methodology ◽  
Content Type ◽  
Study Approach ◽  
Start Up ◽  
Indigenous Tourism

Purpose This paper aims to track the evolution of an innovative Aboriginal tourism business model with deliberate social and community enterprise objectives in a remote setting. Design/methodology/approach It adopts an in-depth exploratory case study approach to discover key characteristics of an emerging tourism enterprise. The qualitative data sources include publically available planning, promotional and organizational materials, in-depth interviews with key informants and on-site observations. Yunus et al.’s (2010) social business model provides the framework for the case analysis. Findings Findings highlight the gradual deepening of Indigenous engagement – from simply providing a place for a non-Indigenous tourism business – to running a fully Indigenous-controlled, staffed and themed on-country tourism business. Complementing existing non-Indigenous tourism experiences reduced the need for start-up infrastructure and market recognition, thus reducing business risk for the Traditional Owners. Despite substantial changes in the business structure in response to political and maturation factors, the core motivations seemed to remain strong. The business model facilitates value creation to stakeholders in varying ways. Research limitations/implications The contextual nature of Indigenous tourism reflects limitations of qualitative case study methodology. Practical implications The resulting business model provides a contextually appropriate structure to engage in tourism for achieving cultural and societal goals. It mitigates against the identified risk of low market demand for Indigenous tourism experiences by connecting with established non-Indigenous tourism products, while also allowing for product offering independent thereof. Social implications Social benefits are high and have potential for replication in similar contexts elsewhere. Originality/value The paper contributes to the emerging research on culturally appropriate business models in Indigenous tourism contexts and validates a strategy to overcome low demand. It offers a model that for the tourist facilitates a sustainable experience which enables co-production while for the hosts fosters community resilience, intergenerational learning and improved livelihoods. The case highlights opportunities for further research into the interrelationship, dependencies and thresholds between the social and economic profit equations, particularly in the context of the culture conservation economy.

Principles of frugal innovation and its application by social entrepreneurs in times of adversity: an inductive single-case approach

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Oly Mishra
Keyword(s):  
Social Entrepreneurship ◽  
Single Case ◽  
Research Paper ◽  
Social Entrepreneur ◽  
Practical Application ◽  
Social Entrepreneurs ◽  
Frugal Innovation ◽  
Content Type ◽  
The Social

Purpose This study aims to focus on implementing frugal innovation and its principles by social entrepreneurs to face the challenges during the COVID-19 pandemic. The research paper discusses the case of an Indian social entrepreneur who works for menstrual health and hygiene of unprivileged and rural women in India. The social entrepreneur’s constant endeavor is to create an ecosystem to ensure rural women’s economic and social upliftment through financial inclusion and livelihood training. When faced with the COVID-19 pandemic, the social entrepreneur re-purposed the manufacturing process to produce masks that were the need of the hour. Design/methodology/approach The research paper is qualitative and follows an inductive case study approach. The underlying principles of frugal innovation are established through content analysis of the social entrepreneur’s interviews and her team members. Findings The study discusses how adversity can be an opportunity for social entrepreneurs by implementing frugal innovation principles, i.e. re-use, re-purpose, re-combine and rapidity, in times of crisis. Research limitations/implications One of the major limitations of this study is that it is based on a single case study, as, in the current scenario, this case appeared to be the most suitable one. There is no way to generalize the assumptions of this model. Researchers will have to study the phenomena of frugal innovation in adversity across multiple cases in the future. Also, the study is based on a single emerging economy, i.e. India. Further research may be carried out with such cases from other countries. Practical implications The proposition of this research paper will help new and established social entrepreneurs understand that the four principles of frugal innovation and their practical application by a social entrepreneur. This will act as a guiding light for the present and future entrepreneurs regarding how one can respond to a crisis. This will also help advance our understanding of the distinct ways in which social entrepreneurs’ activities can help society in times of crisis. The findings of this research paper provide timely implications for social entrepreneurs. To respond efficiently to various crises, it is important to consider its effect on social entrepreneurship. Social implications The research paper shows that the social enterprise has implemented frugal innovation principles to manufacture the COVID-19 protection items supplied through existing supply chain networks. Also, a social entrepreneur is not intimidated by the sudden changes in the business environment; instead, they look at the situation as an opportunity to do something new. They are always willing to take the risk to innovate a solution that will address people’s problems. frugal innovation, due to its highly collaborative nature and its ability to make the most from limited resources, is the only way social entrepreneurs can create an inclusive, secure and sustainable future. Originality/value There are several challenges in social entrepreneurship, especially in emerging economies like India. During the pandemic, availability of resources was the major challenge, due to which social entrepreneurs had to find solutions through frugal innovation. This paper provides the practical application of the four principles of frugal innovation implemented by a social enterprise to manufacture and supply Covid protection items. It also presents the practical and managerial implications of the principles of frugal innovation by social entrepreneurs in low resource settings.

ISPO business model innovation: redefining the relationship between exhibition organizers and their customers

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Linyan Liu ◽  
Yilei Wang
Keyword(s):  
Business Model ◽  
Single Case ◽  
Business Model Innovation ◽  
Internet Technology ◽  
The Internet ◽  
Content Type ◽  
Starting Point ◽  
The Impact ◽  
The Relationship

Purpose This paper aims to take International SPOrt (ISPO) as a typical case to study how exhibition organizers can reshape their relationship with users through business model innovation to answer the question that how enterprises can help the exhibition industry to upgrade and develop through business model innovation in the internet environment. Design/methodology/approach Faced with the development of internet technology, the impact of online platforms, the relationship between exhibition organizers and their customers are facing unprecedented challenges. On the basis of the literature review, this study analyzed the innovation of exhibitors’ business model from three modules: value proposition, revenue logic and cost base and how to reshape their interaction with users through innovation. This study systematically analyzed the innovation of the ISPO business model and the process of reshaping its relationship with users and dynamic interaction with a single case study method. Findings The main conclusions are as follows: the starting point of reshaping the relationship between exhibition organizer and users in the internet era is to re-understand the needs of customers, the key point of reshaping the relationship is to further cultivate the industrial value and the sustainability of the relationship lies in the customer life cycle management. Originality/value From the perspective of exhibition organizers filling the gap of case study in the field of the exhibition. In the area of the exhibition, previous studies rarely started from the perspective of exhibition organizers, but, this paper discusses the interaction between exhibition organizers, exhibitors and visitors from this perspective in this study.

scholarly journals Analysis of business models innovation – a multiple case study

2019 ◽  
Vol 16 (1) ◽  
pp. 17-35 ◽  
Author(s):  
Moema Pereira Nunes ◽  
Ana Paola Russo
Keyword(s):  
Business Model ◽  
Business Models ◽  
Multiple Case Study ◽  
Business Model Innovation ◽  
Manufacturing Companies ◽  
Content Type ◽  
Analysis Technique ◽  
New Business ◽  
Multiple Case

Purpose This paper aims to analyze the business model innovation in medium and large Brazilian manufacturing companies located in Rio do Sul State. Design/methodology/approach A holistic multiple case study in five companies was developed. Data were collected through interviews and analyzed according to the content analysis technique. Findings The main motivation to business model innovation was the innovation in products and services, while the difficulties were the factors relating to the cost. The most common practice among cases was innovation in value proposition and the most widely used method was learning-by-searching. While part of the theory was demonstrated in the case studies, new motivations and practices were identified. The investigation of the learning process on business models’ innovation is pioneered in this study. Further studies on this subject are required. Originality/value New business models are likely to provide new opportunities to better address customer needs, generating differentiating itself from its competitors. It is a subject little investigated in the international context, and there are no studies to investigate the experience of Brazilian companies.

scholarly journals Real estate business model innovation and the impact of ego network structure

2017 ◽  
Vol 40 (6) ◽  
pp. 648-670
Author(s):  
Åsa Yderfält ◽  
Tommy Roxenhall
Keyword(s):  
Real Estate ◽  
Business Model ◽  
Network Structure ◽  
Business Model Innovation ◽  
Innovative Development ◽  
Content Type ◽  
The Real ◽  
The Real Estate ◽  
The Impact

PurposeThis paper aims to analyze how a real estate business model innovation developed in a real estate network, with a special focus on the relationship between ego network structure and the innovative development of the business model. Design/methodology/approachThe paper is a single case study of a Swedish real estate network of 38 actors. The data were collected at the individual actor level using multiple sources: 12 semi-structured in-depth interviews, 94 min of meetings and 28 written contracts. The empirical findings resulted in four propositions. FindingsThis study demonstrates that it was primarily the building user who was behind the innovative development of the real estate business model innovation, whereas the real estate company acted as a network hub and network resource coordinator. The ego network structures significantly affected the outcome. Practical implicationsReal estate companies should act as hubs, coordinating all the network actor resources the building user needs in the value-creation process. To be effective hubs, the representatives of real estate companies must create extensive personal and open ego networks to acquire central network positions. Originality/valueFew studies examine business model innovation, particularly in the real estate context. Though large real estate businesses usually operate in the networks of various actors, analyses based on the network perspective are also lacking. This case study builds a valuable understanding of how network processes in real estate networks can be used as tools to foster real estate business model innovation, which in turn can lead to more competitive real estate companies and building users.

Creating change through social entrepreneurship: the case of girls’ school dropouts in Uganda

2021 ◽  
Vol 11 (4) ◽  
pp. 1-18
Author(s):  
Isa Nsereko ◽  
Alex Bignotti ◽  
Mohamed Farhoud
Keyword(s):  
Business Model ◽  
Social Entrepreneurship ◽  
Social Entrepreneur ◽  
Social Business ◽  
Social Entrepreneurs ◽  
School Dropouts ◽  
Content Type ◽  
Personal Initiative ◽  
Business Model Canvas ◽  
The Social

Subject area This case focusses on social innovation and social entrepreneurship in Africa, specifically looking at behavioural characteristics of social entrepreneurs, their motivations to create social value and the application of personal initiative theory. The case discusses the self-starting proactiveness and innovation traits of the social entrepreneur. The social business model canvas will be used to analyse the social enterprise’s business model. Study level/applicability Students of social entrepreneurship, development studies, sustainable livelihoods and asset-based development. It is useful for customised or short programmes on social entrepreneurship or for students with a background in business wanting to understand social enterprise as a vehicle for social and economic change. As such, this case is written for Business Management and Entrepreneurship undergraduates or students of elective courses in social entrepreneurship (“understanding” and “remembering” learning activities under Bloom’s taxonomy). When personal initiative theory is used, the case provides an initial understanding of social entrepreneurship in a less developed context for post-graduate students and may be used for higher-order learning activities (“analysing” and “applying”). Case overview The case tells the story of Dr Engr Moses Musaazi, who is a Social Entrepreneur and Managing Director of Technology for Tomorrow (T4T). Troubled with the persistent social problems in his country. Musaazi, through T4T, strived for social innovations to reduce school dropouts of Ugandan girls. While exploring Moses’ journey for solving persistent social problems through social innovations, students will be able to understand, remember, analyse and apply Dees’ (2001) social entrepreneurial behaviours and Santos’ (2012) theory of social entrepreneurship. The case discusses what motivates African social entrepreneurs to start a social venture (Ghalwash, Tolba, & Ismail, 2017). Students will apply personal initiative theory to identify the social entrepreneurial behaviours displayed in the creation of social ventures. To exemplify and analyse the different components of social ventures’ business model, the social business model canvas by Sparviero (2019) will be introduced. Expected learning outcomes The teaching objectives are Objective 1. Students are able to remember, understand, identify and apply the social entrepreneurial behaviours as defined by Dees (2001) and the elements of Santos’ (2012) theory of social entrepreneurship to Dr Moses Musaazi’s case as a social entrepreneur. Objective 2. Students remember, understand and identify what motivates social entrepreneurs in less developed economies to create social value (Ghalwash et al., 2017). Objective 3. Early-stage postgraduate students are able to apply and analyse (also evaluate and create for higher-level post-graduates) personal initiative theory to explain the emergence of social entrepreneurial behaviour and especially how innovation, self-starting and proactiveness may lead to social entrepreneurial venture start-up (Frese, Kring, Soose, & Zempel, 1996). Objective 4. Students use the social business model canvas (Sparviero, 2019) as a tool to understand, analyse and improve a social-enterprise business model. Supplementary materials Supplementary learning materials are provided in the Teaching Note (Table 1). Table1, which includes videos and their description. Also, a link to Uganda’s sustainable development index is provided (the focus is sustainable development goals [SDGs] 3: Good health and well-being, SDG 4: Quality Education, SDG 5: Gender equality, SDG 10: Reduced inequalities). Subject code CSS 3: Entrepreneurship.

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