Predictors of third-person perceptions about media's influence on vaccination against COVID-19

Kybernetes ◽  
2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Raluca Buturoiu ◽  
Loredana Vladu ◽  
Flavia Durach ◽  
Alexandru Dumitrache
Keyword(s):  
Social Networking Sites ◽  
Perceived Usefulness ◽  
Fake News ◽  
Conspiracy Theories ◽  
Content Type ◽  
Third Person Effect ◽  
Online Panel ◽  
Third Person ◽  
The Media ◽  
The Third Person

PurposeThe present study aims to unveil the main predictors of perceived media influence (the third-person effect (TPE)) on people's opinions towards COVID-19 vaccination. While the TPE has been researched before in medical contexts, predictors of TPE on the topic of vaccination against COVID-19 are understudied.Design/methodology/approachThis study employs a national survey using an online panel (N = 945) representative for the online population of Romania aged 18 or higher; data were collected during 1–9 April 2021.FindingsResults indicate that people perceive both close and distant others to be more influenced by media information related to COVID-19 vaccination topics. TPE perception is correlated with belief in conspiracy theories about vaccines/vaccination, perceived incidence of fake news about COVID-19 vaccines/vaccination, perceived usefulness of social networking sites and critical thinking.Originality/valueResults from this study might explain the success rate of some communication strategies employed with the help of the media. Key findings could be used as starting points for understanding the profile of those who underestimate the media's impact on themselves with respect to COVID-19 immunization and for designing more successful media strategies.

scholarly journals Reluctant to Share: How Third Person Perceptions of Fake News Discourage News Readers From Sharing “Real News” on Social Media

2020 ◽  
Vol 6 (3) ◽  
pp. 205630512095517
Author(s):  
Fan Yang ◽  
Michael Horning
Keyword(s):  
Social Media ◽  
Behavioral Intentions ◽  
Online Survey ◽  
Fake News ◽  
Third Person Effect ◽  
The Third ◽  
Third Person ◽  
The Third Person ◽  
Significant Attention

Rampant fake news on social media has drawn significant attention. Yet, much remains unknown as to how such imbalanced evaluations of self versus others could shape social media users’ perceptions and their subsequent attitudes and behavioral intentions regarding social media news. An online survey ( N = 335) was conducted to examine the third person effect (TPE) in fake news on social media and suggested that users perceived a greater influence of fake news on others than on themselves. However, although users evaluated fake news as socially undesirable, they were still unsupportive of government censorship as a remedy. In addition, the perceived prevalence of fake news leads audiences to reported significantly less willingness to share all news on social media either online or offline.

scholarly journals Fake news, information overload, and the third-person effect in China

2021 ◽  
pp. 205943642110473
Author(s):  
Shuo Tang ◽  
Lars Willnat ◽  
Hongzhong Zhang
Keyword(s):  
National Survey ◽  
Information Overload ◽  
Fake News ◽  
Third Person Effect ◽  
The Third ◽  
Third Person ◽  
The Third Person

Based on a national survey of 1111 Chinese citizens, this study analyzes how exposure to fake news and perceptions of information overload are associated with the third-person effect. The findings indicate that fake news exposure correlates with perceived information overload and third-person perceptions of fake news. Respondents with higher levels of perceived information overload also report stronger third-person perceptions. In addition, Chinese respondents who believe that fake news affects others more than themselves are less likely to support stricter controls of fake news.

Managing the COVID-19 pandemic: predictors of trust in institutions in Romania

Kybernetes ◽  
2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Alina Bârgăoanu ◽  
Nicoleta Corbu ◽  
Raluca Buturoiu ◽  
Flavia Durach
Keyword(s):  
Design Methodology ◽  
Eastern European ◽  
Panel Survey ◽  
Fake News ◽  
Conspiracy Theories ◽  
Content Type ◽  
Online Panel ◽  
Key Stakeholders ◽  
Trust In Institutions ◽  
Key Factor

PurposeThe paper discusses the predictors of trust in the institutions and people involved in crisis management at the beginning of the COVID-19 pandemic in Romania. Trust in institutions might be a key factor in the way countries affected by the COVID-19 pandemic deal with the crisis as people might be more willing to accept the restrictions and rules imposed if they trust the key institutions and people involved in managing the pandemic. The paper provides recommendations for key stakeholders to increase trust in people and institutions in times of crisis.Design/methodology/approachThe authors draw evidence from a national online panel survey (N = 1,160) to investigate the main predictors of trust in this context.FindingsThe main results indicate that trust in institutions is positively correlated with news consumption and personal discussions about the pandemic, perceived incidence of COVID-19 fake news, belief in conspiracy theories and uncertainty about the future of the country.Originality/valueTo the best of the knowledge, this study is one of the few papers investigating the predictors of trust in the institutions and people involved in managing the current pandemic in a country in the Central and Eastern European region.

Fake News and the Third-Person Effect: They are More Influenced than Me and You

2018 ◽  
Vol 11 (3(32)) ◽  
pp. 5-23 ◽  
Author(s):  
Oana Ștefăniță ◽  
◽  
Nicoleta Corbu ◽  
Raluca Buturoiu ◽  
◽  
...  
Keyword(s):  
Fake News ◽  
Third Person Effect ◽  
The Third ◽  
Third Person ◽  
The Third Person

‘They can’t fool me, but they can fool the others!’ Third person effect and fake news detection

2020 ◽  
Vol 35 (2) ◽  
pp. 165-180 ◽  
Author(s):  
Nicoleta Corbu ◽  
Denisa-Adriana Oprea ◽  
Elena Negrea-Busuioc ◽  
Loredana Radu
Keyword(s):  
Empirical Evidence ◽  
Presidential Elections ◽  
Fake News ◽  
Scholarly Literature ◽  
Third Person Effect ◽  
The Third ◽  
Growing Body ◽  
Third Person ◽  
Close Relatives ◽  
The Third Person

The aftermath of the 2016 US Presidential Elections and the Brexit campaign in Europe have opened the floor to heated debates about fake news and the dangers that these phenomena pose to elections and to democracy, in general. Despite a growing body of scholarly literature on fake news and its close relatives misinformation, disinformation or, more encompassing, communication and information disorders, few studies have so far attempted to empirically account for the effects that fake news might have, especially with respect to what communication scholars call the third person effect. This study aims to provide empirical evidence for the third person effect in the case of people’s self-perceived ability to detect fake news and of their perception of others’ ability to detect it. Based on a survey run in August 2018 and comprising a national, diverse sample of Romanian adults ( N = 813), this research reveals that there is a significant third person effect regarding people’s self-reported ability to spot fake news and that this effect is stronger when people compare their fake news detection literacy to that of distant others than to that close others. Furthermore, this study shows that the most important predictors of third person effect related to fake news detection are education, income, interest in politics, Facebook dependency and confirmation bias, with age being a non-significant predictor.

Perceived effect of the mass media on self vs. other

2004 ◽  
Vol 14 (2) ◽  
pp. 299-318 ◽  
Author(s):  
Hyunyi Cho ◽  
Miejeong Han
Keyword(s):  
Mass Media ◽  
Television News ◽  
Media Effect ◽  
Third Person Effect ◽  
The Third ◽  
Third Person ◽  
The Media ◽  
The Difference ◽  
Effect Hypothesis ◽  
The Third Person

This study represents the first cross-cultural investigation of the third person effect hypothesis, which states that individuals overestimate mass media effect on others (Davidson, 1983). It is predicted that the difference between perceived effects of the media on self vs. other will be greater in an individualistic than collectivistic culture, because in the latter self and other are not as separate and the motivation for self-enhancement is not as salient as in the former. Survey data were collected from 671 South Korean (n=351) and U.S. (n=320) college students regarding their perceptions about the effects of beer commercials, liquor advertisements, television news about AIDS, and television news about the effects of smoking. The third person effect of undesirable media content emerged from both American and Korean samples, but the size was consistently greater among Americans compared to Koreans. Likewise, the first person effect was greater among Americans rather than Koreans.

Introduction

2021 ◽  
pp. 1-17
Author(s):  
Sharon Coen ◽  
Peter Bull
Keyword(s):  
Psychological Constructs ◽  
Third Person Effect ◽  
The Third ◽  
Theoretical Approaches ◽  
Economic Threat ◽  
Third Person ◽  
The Media ◽  
Parasocial Interactions ◽  
The Third Person

In contemporary Western societies, journalism often comes under fire. This is due in part to the increased economic threat posed to the profession by a steady decline in the consumption of news but also to increasing scepticism in the value of news and the media in general. This introductory chapter summarizes the theoretical approaches taken in this book, highlighting the unique contributions that a media psychological approach can make to our understanding of news-making and the construction of meaning. The chapter presents an overview of how psychology can contribute to our understanding of news, and it describes in relation to journalism uniquely media psychological constructs (parasocial interactions and the third-person effect). The chapter concludes with a chapter-by-chapter summary of the rest of the book.

Does valence of product review matter?

2019 ◽  
Vol 13 (1) ◽  
pp. 79-95 ◽  
Author(s):  
Nicky Chang Bi ◽  
Ruonan Zhang ◽  
Louisa Ha
Keyword(s):  
Personal Experience ◽  
Product Review ◽  
Content Type ◽  
Third Person Effect ◽  
Mediating Role ◽  
The Social ◽  
Third Person ◽  
The Third Person ◽  
Practical Implications

Purpose As YouTubers began to create videos about their personal experience of using products, these video testimonials have become a powerful form of electronic word-of-mouth (eWOM). This study aims to investigate the mediating role of self-effect and third-person effect in the relationships between eWOM seeking and passing along YouTube product review videos (video-based eWOM – vWOM) as a specific form of eWOM. Design/methodology/approach The paper used a survey to interview a total of 282 respondents at a public university in the Midwest USA with about 18,000 students. Findings The results show that perceived third-person effect leads to sharing more positive vWOM, while perceived self-effect results in a high likelihood of passing along negative vWOM. The general eWOM consumption does not have a direct effect on the sharing of vWOM. In addition, the YouTube sharing habit contributes to sharing vWOM regardless of valence. Practical implications The results provide marketers’ insights on how to utilize the social media such as YouTube to improve the visibility of promotional brand messages. Sharing of positive vWOM is due to perceived third-person effect (presumed influence), but sharing negative vWOM is due to perceived self-effect. It also suggests marketers take immediate remedial measures to avoid spreading of negative reviews to other users because if viewers are persuaded to think it could happen to themselves as well, they will spread the video. Originality/value The paper has theoretical implications. It contributes to the third-person effect and presumed influence literature by exploring its role in spreading the word for products. It also fills the gap in effects of eWOM literature by examining the mediating role of the valence of video-based eWOM in the spread of eWOM.

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