What drives smartwatch adoption intention? Comparing Apple and non-Apple watches

2017 ◽  
Vol 35 (1) ◽  
pp. 186-206 ◽  
Author(s):  
Kuo-Lun Hsiao
Keyword(s):  
Online Survey ◽  
Diffusion Theory ◽  
Relative Advantage ◽  
Growth Strategies ◽  
New Product Adoption ◽  
Content Type ◽  
Innovation Diffusion Theory ◽  
Intention To Adopt ◽  
Further Development ◽  
Adoption Intention

Purpose The purpose of this study is twofold. First, an integrated model will be developed based on task-technology fit, innovation diffusion theory and the new product adoption model in order to explore the factors that affect smartwatch adoption. Second, the differences in the factors that affect users’ intention to adopt the Apple Watch and other smartwatches will be examined. Design/methodology/approach The data for this study were collected via an online survey questionnaire. The responses of 341 potential adopters of smartwatches were used to test the hypotheses in the research model. The casual model was assessed using partial least squares techniques. Findings The model can account for more than 50 percent of the variance in adoption intention. The research results affirm prior findings that perceived product attributes have relatively strong influence on adoption intention. Among these attributes, relative advantage has the strongest effect. Moreover, this study revealed differences between the antecedents of Apple watches and those of non-Apple watches. Practical implications The insights provided by this study can help smartwatch providers formulate better growth strategies. The findings also provide some directions for further development. Originality/value This study provides a better understanding of how the factors in the theories influence the adoption intentions of Apple watches and non-Apple watches.

Applying innovation attributes to predict purchase intention for the eco-labeled products

2019 ◽  
Vol 11 (4) ◽  
pp. 583-599
Author(s):  
Sahar Hosseinikhah Choshaly
Keyword(s):  
Innovation Diffusion ◽  
Purchase Intention ◽  
Structural Model ◽  
Diffusion Theory ◽  
Measurement Model ◽  
Shopping Mall ◽  
Relative Advantage ◽  
Content Type ◽  
Innovation Diffusion Theory ◽  
Context Specific

Purpose This paper aims to make use of the innovation diffusion theory to predict the purchase intention for eco-labeled products. Design/methodology/approach Data are collected from 180 individuals in the Mid Valley shopping mall area in Malaysia. It is then analyzed using SPSS and Smart PLS. The measurement model is analyzed using composite reliability, convergent and discriminate validity, while the structural model is used to predict the relationships between variables. Findings Results indicate that the relative advantage, trialability and observability are positively related to eco-labeled products purchase intention, while the complexity is negatively related to eco-labeled products purchase intention. However, compatibility is not positively related to eco-labeled products purchase intention. Practical implications Marketers should enhance the observability of eco-labeled as it is the most influential attribute affecting eco-labeled products purchase intention. Relative advantages of eco-labeled products are also important to stimulate purchase intention. Marketers could best relate the innovation to context-specific use situations enabling consumers to evaluate the use consequences of the innovation, and therefore, may assess its particular benefits. Originality/value It explores the potential of a theoretical framework based on innovation diffusion theory to explain eco-labeled products purchase intention.

scholarly journals Innovation attributes and their linkages to behavioral drivers of farmers’ intention to adopt True Shallot Seed

2021 ◽  
Vol 316 ◽  
pp. 02003
Author(s):  
Witono Adiyoga
Keyword(s):  
Behavioral Control ◽  
Diffusion Theory ◽  
Detailed Examination ◽  
Relative Advantage ◽  
Adoption Studies ◽  
Innovation Diffusion Theory ◽  
Intention To Adopt ◽  
Behavioral Preferences ◽  
Innovation Attributes

True Shallot Seed (TSS) has been promoted as an alternative solution to overcome shallot yield problems in Indonesia. A case study method was employed to assess perceptions of innovation attributes and their linkages to behavioral drivers of farmers’ intention to adopt TSS. Respondents were shallot farmers in Cirebon and Brebes involved in participatory on-farm trials. All innovation attributes, i.e. relative advantage, compatibility, complexity, triability and observability are perceived as positive by farmers. Farmers’ attitudes toward TSS suggest a favorable evaluation of TSS innovation. Concerning subjective norms, farmers believe that researchers/extension workers encourage their behavior to adopt TSS. In terms of behavioral control, farmers perceive the ease of performing TSS adoption. Meanwhile, farmers also indicate a high intention to perform the behavior of adopting TSS. This pre-adoption case study has generated some hypotheses for further detailed examination and test. Those hypotheses address important research needs, such as understanding TSS innovation attributes as perceived by farmers, the antecedents of farmers’ attitudes toward TSS, and the role of farmers’ behavioral preferences toward intentions to adopt TSS. It is recommended to integrate the innovation diffusion theory with the theory of planned behavior as the framework for future adoption studies using survey research method.

Investigating the customers’ drivers of Islamic credit card loyalty and word of mouth

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Dariyoush Jamshidi ◽  
Laura Kuanova
Keyword(s):  
Credit Card ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Diffusion Theory ◽  
Relative Advantage ◽  
Equation Modeling ◽  
Related Factors ◽  
Content Type ◽  
Innovation Diffusion Theory ◽  
Using Data

Purpose Because of the huge advantages of Islamic credit cards for both banks and customers, the purpose of this study is to examine the main factors that influence consumers to use an Islamic credit card (ICC). Design/methodology/approach Accordingly, the innovation diffusion theory, customer awareness and loyalty concept are considered because of their ability to predict behavior and also to provide valuable information. The proposed research model of the study was empirically validated using data collected from 397 bank customers in Kish Island, Iran. Partial least squares-structural equation modeling was used to analyze the collected data from respondents. Findings The results indicated that relative advantage and compatibility have a significant direct effect on ICC loyalty. The significant connection between ICC loyalty by bank customers and their decision to have positive word of mouth was also confirmed. Originality/value This study represents a basis for further refinement of individual ICC acceptance and loyalty models for researchers. For practitioners, organizations and banks would be able to redesign and manage-related factors, which, in turn, would increase the probability of ICC acceptance and usage success by bank customers.

Innovation diffusion theory and customers’ behavioral intention for Islamic credit card

2019 ◽  
Vol 11 (6) ◽  
pp. 1245-1275
Author(s):  
Dariyoush Jamshidi ◽  
Fazlollah Kazemi
Keyword(s):  
Innovation Diffusion ◽  
Credit Card ◽  
Resistance To Change ◽  
Diffusion Theory ◽  
Relative Advantage ◽  
Equation Modeling ◽  
Theoretical Understanding ◽  
Content Type ◽  
Innovation Diffusion Theory ◽  
Main Challenge

Purpose One of the main challenge when launching new banking services is to overcome resistance to change so as to accelerate market acceptance. This is the case of an Islamic credit card (ICC). Grounded in innovation diffusion theory (IDT) and theory of reasoned action (TRA), this paper aims to study the purposes and empirically tests an integrated model to explore, which factors influence of ICC. Design/methodology/approach Partial least squares and structural equation modeling was used to assess the hypotheses. Accordingly, the empirical results, obtained in a sample of 762 bank customers. Findings Intentions to use of ICC are mostly determined by relative advantage, compatibility, customer awareness, satisfaction and attitude. The combination of IDT and TRA significantly explain the ICC adoption. Originality/value This research has provided a theoretical understanding of the ICC adoption determinants with the intent of promoting a more in-depth understanding of various elements influencing acceptance and usage of this Islamic banking service.

Consumer attitudes on mobile payment services – results from a proof of concept test

2014 ◽  
Vol 32 (2) ◽  
pp. 150-170 ◽  
Author(s):  
Niklas Arvidsson
Keyword(s):  
Diffusion Of Innovation ◽  
Diffusion Theory ◽  
Ease Of Use ◽  
Relative Advantage ◽  
Mobile Payment ◽  
Proof Of Concept ◽  
Content Type ◽  
Innovation Diffusion Theory ◽  
Tam Model ◽  
Payment Services

Purpose – A society's potential economic gains from replacing cash-based payments with electronic payments are large, and mobile payments may help this transition. The purpose of this paper is to understand consumers’ attitudes on start using mobile payment services. Design/methodology/approach – The study builds on quantitative data from a proof of concept test of a mobile payment service that was done in Sweden in 2011. The theoretical foundation rests on technology adoption models (TAM) and diffusion of innovation theories. Findings – The study finds that the most important factor explaining whether consumers are likely to use a mobile payment service is ease of use. In addition, relative advantage, high trust, low perceived security risks, higher age and lower income were associated with a positive view on adopting the service. Research limitations/implications – The results leads to the conclusion that studies of innovation in the payment industry cannot rely on TAM and innovation diffusion theory alone. Theories on learning, network economies and value-creation must also be included if change processes in payment systems are to be fully understood. Practical implications – Companies aiming to launch mobile payment services must understand that consumers’ put high importance on reliability of such services and that trust in services is built via learning process. If consumers learn to use the service, the probability they also start to trust it increases. This means that the launch of services must be designed as learning processes for consumers and merchants. Originality/value – The newness in this paper is, first, that the TAM model is tested quantitatively in a regression analysis using data from Sweden, and, second, that the traditional theories used to explain consumers’ use of new types of payment services are discussed and suggestions for additional, complementary theories are proposed.

Apps within apps: predicting government WeChat mini-program adoption from trust–risk perspective and innovation diffusion theory

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Zhenya Tang ◽  
Zhongyun Zhou ◽  
Feng Xu ◽  
Merrill Warkentin
Keyword(s):  
Structural Equation ◽  
Online Survey ◽  
Diffusion Theory ◽  
Electronic Government ◽  
Equation Modeling ◽  
Content Type ◽  
Government Services ◽  
Innovation Diffusion Theory ◽  
User Adoption ◽  
New Business

PurposeThe WeChat mini-program is a new channel for the delivery of online and mobile services, including electronic government services. Given the distinguishing characteristics and new business model of WeChat mini-programs, additional studies of mini-program-based government services are warranted. The purpose of this paper is to identify the factors that determine user adoption and usage of government WeChat mini-programs (GWMPs).Design/methodology/approachAn empirical study was conducted through an online survey of Chinese GWMPs users. The proposed model was tested by analyzing the collected data using the covariance-based structural equation modeling approach.FindingsThe findings show that trust in government, trust in WeChat, trust in GWMPs and perceived convenience have significant effects on the usage of GWMPs.Originality/valueThis study contributes to the understanding of the GWMPs and mini-program-based government phenomenon. Theoretical implications for future e-government research as well as practical suggestions for GWMPs operators are also discussed.

Exploring blockchain adoption intentions in the supply chain: perspectives from innovation diffusion and institutional theory

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Janet L. Hartley ◽  
William Sawaya ◽  
David Dobrzykowski
Keyword(s):  
Supply Chain ◽  
Institutional Theory ◽  
Innovation Diffusion ◽  
Diffusion Theory ◽  
Third Party ◽  
Relative Advantage ◽  
Future Research ◽  
Content Type ◽  
Supply Chain Networks ◽  
Intention To Adopt

PurposeDespite blockchain's potential supply chain benefits, few organizations have moved beyond pilot projects. The paper aims to explore blockchain adoption intentions for supply chain applications using two theoretical perspectives: innovation diffusion theory (IDT) and institutional theory (IT).Design/methodology/approachBased on theory, five propositions were developed addressing the intention to adopt blockchain. The propositions were tested using scenario-based experiments with supply chain professionals. To provide additional insights, interviews with 21 supply chain professionals in 15 organizations representing 8 industries were content analyzed.FindingsExperiments suggest that the intention to adopt blockchain is higher when there are government regulations regarding product origin, organizations are using updated cloud-based information systems and organizations are working with third-party consultants. The content analysis suggests that organizations that face normative pressures to adopt blockchain supply chain applications and recognize blockchain's relative advantage, compatibility and complexity are more likely to be actively seeking information about and adopting blockchain supply chain applications. The authors synthesize findings and provide new propositions to guide future research.Originality/valueUsing a multi-method approach, the study provides an important window into supply chain managers' perceptions of the necessary conditions to support organization-level blockchain adoption. The findings also indicate key characteristics present in supply chain networks poised for blockchain adoption.

Intention to adopt cryptocurrency: a robust contribution of trust and the theory of planned behavior

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Bahadur Ali Soomro ◽  
Naimatullah Shah ◽  
Nadia A. Abdelmegeed Abdelwahed
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Online Survey ◽  
Behavioral Control ◽  
Perceived Behavioral Control ◽  
Cross Sectional ◽  
Content Type ◽  
Intention To Adopt ◽  
Positive Effect ◽  
Practical Implications

PurposeAt present, the adoption of cryptocurrency investment has brought consideration to the globe. The present paper attempts to investigate the intention to adopt cryptocurrency (IACR) among the potential investors of Pakistan.Design/methodology/approachThe theory of planned behavior (TPB) is applied to underpin the conceptual framework. The study uses a quantitative approach. The study collects cross-sectional data through an online survey questionnaire. In the last, the authors utilized 334 samples for outcomes.FindingsFindings of the SEM reveal a significant positive effect of attitude, subjective norms (SNs), perceived behavioral control (PBC) and trust on IACR.Practical implicationsThe outcomes of an investigation would develop further intention and trust towards cryptocurrency adoption. The results would support developing favorable policies regarding the reduction of the ban on cryptocurrency in Pakistan to make easier transactions of the investors further. Possibly, it brings several opportunities in all segments of society in making the digital transaction modes through cryptocurrency. Finally, the findings would further validate the TPB in the context of cryptocurrency.Originality/valueThe study provides a better understanding of cryptocurrency and investors IACR. The empirical evidence further develops the other individuals' intentions towards cryptocurrency usage.

DETERMINAN MINAT INDIVIDU MENGGUNAKAN LAYANAN FINANCIAL TECHNOLOGY LINKAJA DENGAN KERANGKA INNOVATION DIFFUSION THEORY

2020 ◽  
Vol 4 (6) ◽  
pp. 951-966
Author(s):  
Brigitta Priscilla DivinaRianti ◽  
Brady Rikumahu
Keyword(s):  
Innovation Diffusion ◽  
Diffusion Theory ◽  
Relative Advantage ◽  
Probability Sampling ◽  
Innovation Diffusion Theory ◽  
Financial Technology

Determinan Minat Individu Menggunakan Layanan Financial Technology LinkAja dengan Kerangka Innovation Diffusion Theory. Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi minat individu menggunakan atau mengadopsi layanan fintech LinkAja dengan kerangka Innovation Diffusion Theory (IDT). Penelitian ini merupakan penelitian kuantitatif dengan menggunakan sampel penelitian sebanyak 400 pengguna layanan fintech LinkAja di Indonesia yang diperoleh dengan teknik probability sampling. Analisis data dengan menggunakan aplikasi IBM SPSS statistics 20. Hasil penelitian ini menunjukkan bahwa faktor relative advantage, compatibility, trialability, dan observability berpengaruh secara signifikan terhadap niat mengadopsi layanan financial technology LinkAja, sedangkan complexity tidak memiliki pengaruh yang signifikan terhadap niat mengadopsi LinkAja.

E-retailer cognitive and emotional relationship quality: their experiential antecedents and differential impact on brand evangelism

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ibrahim Al Nawas ◽  
Shadi Altarifi ◽  
Nabil Ghantous
Keyword(s):  
Relationship Quality ◽  
Social Presence ◽  
Structural Equation ◽  
Online Survey ◽  
Word Of Mouth ◽  
Equation Modeling ◽  
Growth Strategies ◽  
Content Type ◽  
The Difference ◽  
Brand Evangelism

PurposeLimited knowledge exists on the difference in the antecedents and outcomes of relationship quality's cognitive and emotional aspects for e-retailers. This research tests how utilitarian and hedonic shopping values differentially affect “cognitive and emotional” relationship quality components and how the latter differentially affects word-of-mouth and brand evangelism.Design/methodology/approachOnline survey data were collected from 450 Jordanian online shoppers. Structural equation modeling (AMOS 24.0) was employed to analyze the data.FindingsFirst, e-retailer's informativeness and transaction convenience (i.e. utilitarian values), drive more strongly cognitive than emotional relationship quality, whereas e-retailer's escapism and social presence (i.e. hedonic values) drive more strongly emotional than cognitive relationship quality. Second, emotional relationship quality has a strong significant effect on brand evangelism, whereas cognitive relationship quality's effect is insignificant. Third, there are no statistically significant differences concerning the effect of cognitive and emotional relationship quality on word-of-mouth.Originality/valueThe findings of our research are expected to enhance our understanding of e-retailer relationship quality, its emergence and consequences. They would also provide e-retailers with guidance on how to execute growth strategies by focusing on specific types of brand relationship quality, on the other hand.

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