More descriptive norms, fewer diversions

2019 ◽  
Vol 37 (1) ◽  
pp. 72-87 ◽  
Author(s):  
Wenzhi Zheng ◽  
Yenchun Jim Wu ◽  
Yue Lv
Keyword(s):  
Social Media ◽  
Academic Performance ◽  
Academic Research ◽  
Working Environment ◽  
Robust Test ◽  
Content Type ◽  
Resources Management ◽  
University Level ◽  
The Relationship ◽  
Practical Implications

Purpose The purpose of this paper is to analyze the relationship between researchers’ social media (SM) behavior and their academic performance. Design/methodology/approach A sample of 362 researchers was recruited from the colleges of management of 52 Chinese universities. A factor analysis of eight indices retrieved from the 362 data items was conducted. A total of 24 Chinese researchers were interviewed and given a robust test. Findings The results indicate that Chinese general social media (GSM) is insufficient to support academic research and it is difficult for scholars to enhance the visibility of their academic performance using GSM platforms, which can actually induce addiction. University resources, management systems, and working environment affect how scholars apply SM. Research limitations/implications The authors examined the researchers’ SM behavior by giving them a questionnaire and interview; however, this approach proved inadequate. The academic performance of researchers is affected by numerous factors, but the authors only considered SM behavior. Practical implications It is suggested that universities apply academic social media (ASM) indicators to measure researchers’ contributions so that they self-regulate their SM usage attitudes. Also, universities should also promote ASM platforms. Originality/value This study analyzed scholars’ GSM usage and academic performance, and the moderating effect of university level on the relationship between need for competence and relatedness and need for autonomy. This comprehensive analysis contributes to the scholarly SM usage literature.

Toward better theory on the relationship between commitment, participation and leadership in unions

2012 ◽  
Vol 33 (8) ◽  
pp. 715-731 ◽  
Author(s):  
Gregor Gall ◽  
Jack Fiorito
Keyword(s):  
Design Methodology ◽  
Academic Research ◽  
Critical Assessment ◽  
Future Research ◽  
Research Needs ◽  
Union Commitment ◽  
Content Type ◽  
Extant Literature ◽  
The Relationship ◽  
Practical Implications

PurposeThe aim of this paper is to give a critique of the extant literature on union commitment and participation in order to develop remedies to identified weaknessesDesign/methodology/approachThe paper uses a critical assessment of extant literature.FindingsA number of critical deficiencies exist in the literature to which remedies are proposed.Research limitations/implicationsThe remedies need testing through empirical research.Practical implicationsFuture research needs to have different research foci and questions.Social implicationsWith a reorientation of future research on union commitment, participation and leadership, unions may be better able to benefit from academic research in the area.Originality/valueThe paper suggests that a reorientation of future research on union commitment, participation and leadership will allow more incisive and more robust contributions to be made to understanding unions as complex social organisms.

Social media and student performance: the moderating role of ICT knowledge

2019 ◽  
Vol 18 (2) ◽  
pp. 197-219
Author(s):  
Robert Kwame Dzogbenuku ◽  
George Kofi Amoako ◽  
Desmond K. Kumi
Keyword(s):  
Social Media ◽  
Academic Performance ◽  
Student Performance ◽  
Computer Technology ◽  
Knowledge Generation ◽  
Future Research ◽  
Content Type ◽  
Media Usage ◽  
Technology Knowledge ◽  
The Relationship

Purpose This study aims to determine the impact of social media usage on university student’s academic performance in Ghana. Design/methodology/approach A quantitative research method was used for the study. With the aid of a simple random sampling technique, quantitative data were obtained from 373 out of 400 respondents representing 93 per cent of volunteered participants. Data collected was analysed using structural equation modelling to establish the relationship among social media information, social media entertainment, social media innovation, social media knowledge generation and student performance. Findings The findings of this study indicate that social media information, social media innovation and social media entertainment all had a significant positive influence on social media knowledge generation, which has wide learning and knowledge management implications. Also, the study indicated that information computer technology knowledge moderates the relationship between social media and student performance. Research limitations/implications The sample taken was mainly cross-sectional in nature rendering the inference of causal relationships between the variables impossible. Future researchers should adopt a longitudinal research design to examine causality. Finally, the study was limited to only university students in Accra, Ghana. Future research can extend to a bigger student population and to other West African and African countries. Practical implications This paper will serve as a profitable source of information for managers and researchers who may embark on future research on social media and academic performance. The findings that social media information, innovation and entertainment can likewise enhance social media knowledge generation can help managers and university teachers to use the vehicle of innovation and entertainment to communicate knowledge. Social implications The findings of this study will help policymakers in education and other industries that engage the youth to realise the important factors that can make them get the best in the social media space. Originality/value Social media usage in academic performance is increasingly prevalent. However, little is known about how social media knowledge generation mediates between social media usage and academic performance and, furthermore, whether the information computer technology knowledge level of students moderates the relationship between social media knowledge generation and academic performance of university students in sub-Saharan Africa, particularly Ghana. Theoretically, the findings of this study provide clear research evidence to guide various investigations that can be done on the relationships of the variables under social media usage, knowledge generation and university student performance, which advances the diffusion of new knowledge.

What is the relationship between marketing of library sources and services and social media? A literature review paper

2020 ◽  
Vol 37 (3) ◽  
pp. 1-5
Author(s):  
Muhammad Anwar ◽  
Tang Zhiwei
Keyword(s):  
Social Media ◽  
Information Science ◽  
Library And Information Science ◽  
Content Type ◽  
Related Literature ◽  
Close Relationship ◽  
The Relationship ◽  
Massive Information ◽  
Library Marketing ◽  
Practical Implications

Purpose The aim of this study is to determine the relationship between social media and libraries in terms of marketing. The present research is to find out the factors and impact as well as the issues related to libraries and marketing using social media. This study will give massive information regarding social media use for the marketing of library sources and services. Design/methodology/approach This study so far has been taken into account to review all the related literature of social media and library marketing. All the related literature studies were reviewed according to the suggested objectives of the study. Findings The present study reveals after reviewing literature that there is a great impact of social media on libraries. The literature shows that social media is the biggest change in the twenty-firstst century for library professionals and librarians. The reviewed literature studies have discovered that the libraries are facing too many challenges and issues to the adoption of social media for the marketing of library sources and services. The collected and analyzed works of the literature indicated that social media would be the best tool to promote library sources and services. Research limitations/implications This research or study can serve the LIS professionals and librarians in the field of library and information science and librarianships that they are looking for the adoption and application of social media in the marketing of library sources and services to the targeted customers. Practical implications This research or study can serve the LIS professionals and Librarians in the field of library and information science and librarianships that they are looking for the adoption and application of social media in the marketing of library sources and services to the targeted customers. Originality/value To the best of the authors’ knowledge, this study is one of the first among those researches that is to disclose the close relationship between social media and libraries in terms of marketing of library sources and services.

Effect of religiosity on luxury consumer behavior: the case of the Tunisian Muslim

2017 ◽  
Vol 8 (1) ◽  
pp. 74-94 ◽  
Author(s):  
Fawzi Dekhil ◽  
Hajer Boulebech ◽  
Neji Bouslama
Keyword(s):  
Geographical Area ◽  
Research Work ◽  
Academic Research ◽  
Luxury Brands ◽  
Content Type ◽  
Repurchase Intentions ◽  
Luxury Brand ◽  
Personal Orientation ◽  
The Relationship ◽  
Practical Implications

Purpose The purpose of this paper is to describe the effects of religiosity on attitude and personal orientation toward luxury brands and on purchase and repurchase intentions. Determining the effects of religiosity on the consumers’ behavior toward luxury has proved to be a crucial matter. As far as the authors know, academic research on this topic is almost non-existent. This is an exploratory study at the level of the direct effects of religiosity. Following a literature review, a model was constructed to represent the various interrelationships between the variables investigated in this research. Design/methodology/approach A quantitative study was conducted among 227 individuals having varying levels of religiosity. The authors verified, before, that those interviewed have purchased a luxury brand. Findings The findings show that religiosity does not hinder the consumption of luxury brands. Indeed, the authors detected a positive relationship between attitude and personal orientation toward luxury brands and the level of religiosity. The effect of religiosity on attitude and personal orientation is stronger for persons having higher incomes. Moreover, this effect is slight more marked among women. Research limitations/implications Just as for all other research work, it is important to identify the limitations of this study. The authors need only to acknowledge its exploratory nature for these relationships to be identified as preliminary ones and as the first elements of proof rather than as a conclusive demonstration. This research suffers from certain other limitations, especially concerning its convenience sampling and the fact that it covered only a limited geographical area, namely, the capital, Tunis, and its adjacent suburbs. Practical implications This research has shown that whatever the level of religiosity, its effect is stronger among persons having a high income. Therefore, Muslims, whatever their religiosity, can be a target for marketers and luxury brand. Social implications Islam is not against luxury brand but against ostentation. Originality/value It is the first research, as the authors know, that study the relationship between religiosity and consumer luxury behavior, especially among Muslims.

Demystifying congruence effects in Instagram in-feed native ads: the role of media-based and self-based congruence

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jing Yang ◽  
Mengtian Jiang
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Behavioral Engagement ◽  
Content Type ◽  
Advertising Appeals ◽  
Consumer Experiences ◽  
Subject Experiment ◽  
The Relationship ◽  
Practical Implications

Purpose The purpose of this study is to examine the kinds of ad appeals and brand types that contribute to perceived ad–media congruence on Instagram and how such congruence influences consumers’ engagement intentions via the interaction of self-related congruence constructs. Additionally, ad intrusiveness was studied as a mediator of the relationship between ad–media congruence and consumers’ behavioral engagement intention. Design/methodology/approach An online 2 (Ad appeal: hedonic vs utilitarian) × 2 (Brand type: hedonic vs utilitarian) between-subject experiment was conducted with four versions of mock-up Instagram in-feed native ads. Findings Results showed that hedonic advertising appeals contributed to ad–media congruence on Instagram, which yielded a lower level of ad intrusiveness and further resulted in higher consumer behavioral engagement intentions. The brand type did not significantly influence participants’ perceptions of ad–media congruence. Moreover, the findings indicate individuals’ brand-self congruence and ad-self congruence were significant moderators in interactions with ad–media congruence in influencing consumers’ behavioral engagement intentions. Practical implications Both brand managers and social media providers can leverage this study’s findings to improve ad effectiveness and consumer experiences in their respective social media landscapes. Specifically, knowing what kind of ad is more congruent and less intrusive, as well as how to better tailor targeting strategies in digital media spaces by building higher ad self- and brand self-congruence, can help them achieve persuasive effects when complying with the Federal Trade Commission disclosure guideline. Originality/value The current study advances extant literature on native advertising by examining the core characteristic of ad–media congruence and its relation to the key metric of social media marketing success – consumer engagement intentions. The findings also extend the congruence theory by examining the interaction effect of media- and self-related congruence constructs.

Mediating effect of student engagement on social network sites and academic performance of medical students

2019 ◽  
Vol 39 (9/10) ◽  
pp. 899-910
Author(s):  
Ishfaq Hussain Bhat ◽  
Shilpi Gupta
Keyword(s):  
Social Media ◽  
Academic Performance ◽  
Student Engagement ◽  
Medical Students ◽  
Structural Equation ◽  
Cognitive Engagement ◽  
Mediating Effect ◽  
Content Type ◽  
The Social ◽  
The Relationship

Purpose In the recent times social media is considered as the most popular tool of communication among the students in India. Based on the assumption that the usage of social media is going to reinforce the academic performance among the medical students, the purpose of this paper is to investigate the mediating effect of student engagement on the use of SM and AP of medical students of India. Design/methodology/approach The students were selected from the top three public-funded medical colleges of India. Almost 250 medical students took part in the survey. A self-administered structured questionnaire was used for the collection of the data. Structural equation modelling was used for the analysis of the final data. Findings The results of the study show that student engagement is a multi-dimensional construct. It was found that the behavioural and emotional engagement did not mediate the relationship between usage of social media and academic performance, whereas, the cognitive engagement did mediate the relationship. The outcome of the study depicts that the usage of the social media has a potential impact on the learning environment and enhances the cognitive engagement among the medical students and eventually their academic performance. Research limitations/implications This paper contributes to the existing body of knowledge on the effectiveness of social media in higher education learning among medical students. Furthermore, the study also looks at the mediating effect of Student engagement between usage of social media and academic performance. This will be helpful for the educator to know how social media can be useful for conducive learning. Originality/value The usage of the social media is claimed to enhance learning among the students but there is hardly any empirical evidence of the same. Therefore, the present paper looks at the combined effect of two distinct sets of literature, i.e., the influence of usage of social media on student engagement, and student engagement and academic performance. Linking the two studies the present paper looks at the usage of the social media, student engagement and academic performance among the medical students of India.

Social media influence on the B2B buying process

2019 ◽  
Vol 34 (7) ◽  
pp. 1482-1496 ◽  
Author(s):  
Hoda Diba ◽  
Joseph M. Vella ◽  
Russell Abratt
Keyword(s):  
Social Media ◽  
Design Methodology ◽  
Media Influence ◽  
Content Type ◽  
Exploratory Approach ◽  
Functional Blocks ◽  
Use Of Social Media ◽  
The Relationship ◽  
Business To Business ◽  
Practical Implications

Purpose This study aims to explore if and how business-to-business (B2B) companies can use social media to influence the buying process. Design/methodology/approach The study uses an exploratory approach into the existing literature related to the B2B buying process and its relationship with social media. Findings The study shows that companies in a B2B context can use social media as a means of influencing the stages of the buying process by means of using one or more of the seven functional blocks of social media. Research limitations/implications The findings demonstrate the relation that exists between each stage of the buyer process in a B2B organization and the functional blocks of social media. This study opens the door for further research into the influence of each of these blocks on the buying process stages and the roles involved. Practical implications This study identifies how social media’s blocks influence the different stages and how organizations can use that to their benefit. Originality/value Few studies have investigated the use of social media in a B2B context. However, not many have looked into the influence of social media in the B2B buying process and buying center. This study looks into the relationship between the buying process stages and social media’s functional blocks as related to the different roles of the buying center.

scholarly journals Analysis of Learning and Academic Performance of Education Students Before and During the Coronavirus Disease Pandemic

2021 ◽  
Vol 10 (4) ◽  
pp. 1953-1962
Author(s):  
Andie Tangonan
Keyword(s):  
Social Media ◽  
Academic Performance ◽  
Random Sampling ◽  
Education Students ◽  
Significant Difference ◽  
Use Of Social Media ◽  
The Relationship ◽  
Academic Year ◽  
Correlation Design ◽  
Practical Implications

<p style="text-align: justify;">The study focused on education students' learning experiences and the differences in their activities before and during the pandemic. This research was carried out at the NEUST Gabaldon Campus during the academic year 2020-2021 vacation. A study design that combines descriptive-comparative and descriptive-correlational elements. The descriptive-comparative design was used to compare the number of hours students spent sleeping, studying, using social media, and academic performance before and during the pandemic. The descriptive-correlation design, on the other hand, was used to determine the relationship between a student's academic performance (GPA) and the number of hours spent sleeping, studying, and using social media during the pandemic. The 171 education students who participated in the study were chosen through stratified random sampling. The findings revealed that there is a significant difference in the number of hours spent sleeping, studying, and using social media before and during the pandemic. However, there is no significant difference in students' academic performance before and during the pandemic. The study also discovered a highly significant link between the number of hours spent studying and academic performance and between the number of hours spent in social media and the number of hours spent studying. Nonetheless, there is no statistically significant relationship between students' academic performance and the number of hours they sleep and the use of social media during the pandemic. In addition, there is no link between the number of hours they sleep and the amount of time they spend studying and using social media. The students agree that there are benefits and drawbacks to flexible learning. The study's theoretical and practical implications were also discussed.</p>

scholarly journals An empirical study on entrepreneurial traits and their impact on enterprise success

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sthitaprajnya Pattanayak ◽  
Munindra Kakati
Keyword(s):  
Personality Traits ◽  
Design Methodology ◽  
Small And Medium Enterprises ◽  
Academic Research ◽  
Content Type ◽  
Medium Enterprises ◽  
Enterprise Success ◽  
Behavioural Aspects ◽  
The Relationship ◽  
Practical Implications

Purpose Enterprise success is driven by enterprise actions, which, in turn, is influenced by entrepreneurial behaviours. Behaviours are guided by traits. Hence, it is highly likely that personality traits of entrepreneur are critical to enterprise success. This paper aims at finding the relationship between entrepreneurial traits and enterprise success, identify underlying construct and examine how successful and unsuccessful entrepreneurs differ across traits. It also attempts enterprise profiling based on these traits and test predictive validity of entrepreneurial traits on enterprise success. Design/methodology/approach In this study, 396 micro, small and medium enterprises comprising both successful and unsuccessful ones are studied together across 11 personality traits. Data was analysed using various statistical techniques like co-relation, t-test, factor analysis, cluster analysis and regression to test hypothesis and arrive at given findings. Findings This study finds there is strong positive co-relations between traits and enterprise success. It establishes that successful and unsuccessful enterprises display distinct traits and significantly differ from each other. Entrepreneurial traits affect enterprise success, and the former has significant predictive value on the later (R-squared = 0.866). Practical implications The findings have implications to entrepreneurs in relation to enriching the existing traits and inculcating new ones. Financial institutions like banks can peruse the findings and include traits and behavioural aspects in borrower selection, credit appraisal, evaluation and credit decisioning, to make it more holistic. It also generates scope for further academic research. Originality/value This study contributes to existing literature and validates existing findings. It also finds that traits are contagious in nature, together of which can be grouped to build an entrepreneurs’ traits index which exerts strong influence on enterprise success.

Effects of Halal social media and customer engagement on brand satisfaction of Muslim customer

2019 ◽  
Vol 11 (6) ◽  
pp. 1671-1689 ◽  
Author(s):  
Syed Alamdar Ali Shah ◽  
Raditya Sukmana ◽  
Bayu Arie Fianto ◽  
Muhammad Ali Ahmad ◽  
Indrianawati Usman Usman ◽  
...  
Keyword(s):  
Social Media ◽  
Design Methodology ◽  
Customer Engagement ◽  
Hierarchical Regression ◽  
Content Type ◽  
Google Docs ◽  
Moderation Effects ◽  
The Relationship ◽  
Practical Implications ◽  
Brand Satisfaction

Purpose The purpose of this research is to examine the factors that affect brand satisfaction of a Muslim customer who is making purchases from selling outlets on social media. Design/methodology/approach The study used a new mechanism of sampling for research studies relating to social media which. Further, we used hierarchical regression to analyze the moderation effects of religiosity. Findings The authors’ findings suggest that religiosity has moderation effects on the relationship between halal social media and brand satisfaction of a Muslim customer and even higher moderation effects on relationship between customer engagement and brand satisfaction of a Muslim customer. Research limitations/implications The respondents of this research are completely unknown as the data has been collected from google-docs link sharing arrangement. Practical implications This study identifies factors that need to be focused on winning the brand loyalty of a Muslim customer. Originality/value This study provides a new sampling methodology to be used for the purpose of studies related to social media, which has been labeled as “social-media disguised snow ball sampling”. Further, this study is one of the few studies in the area of “halal social media”.

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