What is the relationship between marketing of library sources and services and social media? A literature review paper

2020 ◽  
Vol 37 (3) ◽  
pp. 1-5
Author(s):  
Muhammad Anwar ◽  
Tang Zhiwei
Keyword(s):  
Social Media ◽  
Information Science ◽  
Library And Information Science ◽  
Content Type ◽  
Related Literature ◽  
Close Relationship ◽  
The Relationship ◽  
Massive Information ◽  
Library Marketing ◽  
Practical Implications

Purpose The aim of this study is to determine the relationship between social media and libraries in terms of marketing. The present research is to find out the factors and impact as well as the issues related to libraries and marketing using social media. This study will give massive information regarding social media use for the marketing of library sources and services. Design/methodology/approach This study so far has been taken into account to review all the related literature of social media and library marketing. All the related literature studies were reviewed according to the suggested objectives of the study. Findings The present study reveals after reviewing literature that there is a great impact of social media on libraries. The literature shows that social media is the biggest change in the twenty-firstst century for library professionals and librarians. The reviewed literature studies have discovered that the libraries are facing too many challenges and issues to the adoption of social media for the marketing of library sources and services. The collected and analyzed works of the literature indicated that social media would be the best tool to promote library sources and services. Research limitations/implications This research or study can serve the LIS professionals and librarians in the field of library and information science and librarianships that they are looking for the adoption and application of social media in the marketing of library sources and services to the targeted customers. Practical implications This research or study can serve the LIS professionals and Librarians in the field of library and information science and librarianships that they are looking for the adoption and application of social media in the marketing of library sources and services to the targeted customers. Originality/value To the best of the authors’ knowledge, this study is one of the first among those researches that is to disclose the close relationship between social media and libraries in terms of marketing of library sources and services.

A secondary analysis of the library profession’s self-reported competence and comfort in working with patrons with disabilities

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
JJ Pionke
Keyword(s):  
Graduate School ◽  
Information Science ◽  
Secondary Analysis ◽  
Assistive Technologies ◽  
Library And Information Science ◽  
Published Data ◽  
Content Type ◽  
Current State ◽  
Practical Implications ◽  
The Continuum

PurposeThis article presents a secondary analysis of previously published data in order to drive discussion of the library profession’s current state of preparedness in working with patrons with disabilities.Design/methodology/approachThis article used a secondary analysis of survey data that have been previously published to determine what the continuum of data said about the current state of preparedness in the profession when working with people with disabilities.FindingsA comparison of the data from both surveys reveals that there are not only gaps in library graduate school education related to disability and accessibility but also that those gaps are not being addressed through professional development and staff training after students enter the workforce.Research limitations/implicationsThis was a secondary analysis of data, so no new data could be added. There was also no representation from library graduate school administration.Practical implicationsAn awareness is built that there needs to be more instruction for library graduate students and library employees on topics related to disability, accessibility and assistive technologies.Originality/valueThe topic has never been studied before in this kind of continuum of data, and the use of the secondary analysis of data with the library and information science profession is exceedingly rare.

Leading with love and hospitality: applying a radical pedagogy to LIS

2019 ◽  
Vol 120 (1/2) ◽  
pp. 119-132 ◽  
Author(s):  
Nicole A. Cooke
Keyword(s):  
Classroom Management ◽  
Teaching And Learning ◽  
Information Science ◽  
Library And Information Science ◽  
Ethnographic Case Study ◽  
Radical Pedagogy ◽  
Content Type ◽  
Information Professionals ◽  
Practical Implications

Purpose This paper aims to suggest that classroom instructors should reflect and revise their pedagogy to lead a classroom designed to produce future information professionals who will be prepared to serve their communities in a radical way. Design/methodology/approach The paper reviews the literature related to radical and humanizing pedagogies and then features an auto ethnographic case study which details how the author implemented some of the strategies. Findings Formal study of pedagogy can improve the library and information science (LIS) teaching and learning process. Practical implications Examining pedagogy in a formal way yields concrete suggestions for improving classroom management and content delivery. Social implications Using a radical pedagogy can improve relationships between teachers and learners, and learners will be able to model the classroom strategies in their own professional practice. Originality/value The study builds upon current examples of radical practice in the field and examines how such practices can be instilled even earlier in LIS graduate classrooms.

Information activities as serious leisure within the fanfiction community

2017 ◽  
Vol 73 (5) ◽  
pp. 843-857 ◽  
Author(s):  
Heather Hill ◽  
Jen J.L. Pecoskie
Keyword(s):  
Peer Review ◽  
Design Methodology ◽  
Information Science ◽  
Library And Information Science ◽  
Serious Leisure ◽  
Significant Information ◽  
Cultural Products ◽  
Content Type ◽  
Digital Heritage ◽  
Practical Implications

Purpose Fanfiction communities are actively engaged in creating cultural products. These large online communities have created and developed conventions that guide their solutions to gathering and presenting their work. The purpose of this paper is to investigate those conventions looking for evidence of information-related pursuits as serious leisure (SL) (Stebbins, 2007). Design/methodology/approach A diverse collection of fanfiction publishing platforms, blogs, and associated websites were subject to a qualitative inductive analysis (Lincoln and Guba, 1985). Platforms included both generalist sites like Archive of Our Own and more focused sites such as Teen Wolf Fic Finder. Findings Findings show significant information-related activities around collecting, wayfinding, and organizing. Collecting centers on platform policies focused on scope. Wayfinding relates to peer review as well as various reference-like work including reader’s advisory, reference questioning, and the creation of pathfinders. Organizing looks to the unique organizational schema created and used by the fanfiction communities. Research limitations/implications The authors explore implications of these activities in reference to the fanfiction community and the library and information science (LIS) discipline. The fanfiction community is shifting out of an ephemeral existence and into one of a more permanent digital heritage. Fanfiction is an SL pursuit that also has much to offer for consideration to the LIS discipline. Practical implications With respect to the wayfinding and organizing conventions of fanfiction communities, these activities provide librarianship with the opportunity to consider traditional activities in new ways. Originality/value Fanfiction is a little studied phenomenon in SL and in LIS. This research provides connections to both areas.

Exploring academic libraries’ use of Twitter: a content analysis

2015 ◽  
Vol 33 (6) ◽  
pp. 1002-1015 ◽  
Author(s):  
Sultan M. Al-Daihani ◽  
Suha A. AlAwadhi
Keyword(s):  
Content Analysis ◽  
Academic Libraries ◽  
Information Science ◽  
Descriptive Analysis ◽  
Academic Library ◽  
Library And Information Science ◽  
Science Literature ◽  
Content Type ◽  
Patterns Of Communication ◽  
Library Marketing

Purpose – This research aims to analyze academic libraries’ Twitter content and present a categorization framework for the study of their tweets. Design/methodology/approach – The research adopted a statistical descriptive analysis in addition to a content analysis of the tweets. Consequently, many categories and subcategories were created to classify the tweets according to different aspects. A total of 17 academic library accounts were examined. Findings – The findings show that academic libraries used Twitter as a multifaceted tool. “News and announcements” received the highest score as the type of information most often posted on Twitter by libraries, followed by “library collections” and “library services”. The subcategories that received the highest scores were “library marketing and news”, “answers and referrals” and “books”. Academic libraries showed a penchant for posting links more often than other content. Other results show different patterns of communication and interaction between libraries and their Twitter followers. Practical implications – The categorization of tweets provides a framework for understanding how academic libraries use Twitter. Originality/value – As little research can be found in the library and information science literature on Twitter content analysis, this research is expected to contribute significantly. It will also support academic libraries and librarians in using Twitter more efficiently and effectively.

Decision-making experiences of public library CEOs

2015 ◽  
Vol 36 (8/9) ◽  
pp. 644-652 ◽  
Author(s):  
Cheryl Stenstrom
Keyword(s):  
Decision Making ◽  
Information Science ◽  
Public Library ◽  
Library And Information Science ◽  
Evidence Based ◽  
Interpersonal Influence ◽  
Sources Of Information ◽  
Multiple Sources ◽  
Content Type ◽  
The Relationship

Purpose – The purpose of this paper is to explore and describe the decision-making practices of public library managers in the context of interpersonal influence and evidence-based information sources, and to investigate the relationship between models of evidence-based practice and interpersonal influence in the decision-making process of public library managers. Design/methodology/approach – Data were collected through short audio blog posts participants made about their everyday decisions and coded considering the facets of three existing evidence-based library and information practice (EBLIP) models as well as the facets of interpersonal influence. Findings – The findings show that public library CEOs decision-making behaviours reflect the use of a variety of practices from analytical to intuitive as is expected of managers in any sector; however, a stronger reliance on gathering objective information may be present than in other sectors. Seeking multiple sources of information and a tendency towards rationalism may indicate a more sophisticated approach to decision making, but be less indicative of the practices employed more broadly. A possible outcome of these tendencies may result in discordance with external partners and collaborators. Practical implications – The findings from this study may inform the work of associations, library and information science (LIS) educators, and library managers in developing strategic directions and instructional strategies within their organisations. It is also the first study to jointly examine models of interpersonal influence and evidence-based decision-making practices in any field. Originality/value – While the study of the decision-making practices of various groups is growing, little previous research has been conducted with public library managers, and none has been undertaken in Canada.

Coverage of academic citation databases compared with coverage of scientific social media

2015 ◽  
Vol 39 (2) ◽  
pp. 255-264 ◽  
Author(s):  
Fee Hilbert ◽  
Julia Barth ◽  
Julia Gremm ◽  
Daniel Gros ◽  
Jessica Haiter ◽  
...  
Keyword(s):  
Social Media ◽  
Information Science ◽  
Web Of Science ◽  
Information Services ◽  
Google Scholar ◽  
Content Type ◽  
Calibration Parameter ◽  
German Speaking ◽  
Citation Databases ◽  
Practical Implications

Purpose – The purpose of this paper is to show how the coverage of publications is represented in information services. Academic citation databases (Web of Science, Scopus, Google Scholar) and scientific social media (Mendeley, CiteULike, BibSonomy) were analyzed by applying a new method: the use of personal publication lists of scientists. Design/methodology/approach – Personal publication lists of scientists of the field of information science were analyzed. All data were taken in collaboration with the scientists in order to guarantee complete publication lists. Findings – The demonstrated calibration parameter shows the coverage of information services in the field of information science. None of the investigated databases reached a coverage of 100 percent. However Google Scholar covers a greater amount of publications than other academic citation databases and scientific social media. Research limitations/implications – Results were limited to the publications of scientists working at an information science department from 2003 to 2012 at German-speaking universities. Practical implications – Scientists of the field of information science are encouraged to review their publication strategy in case of quality and quantity. Originality/value – The paper confirms the usefulness of personal publication lists as a calibration parameter for measuring coverage of information services.

Demystifying congruence effects in Instagram in-feed native ads: the role of media-based and self-based congruence

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jing Yang ◽  
Mengtian Jiang
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Behavioral Engagement ◽  
Content Type ◽  
Advertising Appeals ◽  
Consumer Experiences ◽  
Subject Experiment ◽  
The Relationship ◽  
Practical Implications

Purpose The purpose of this study is to examine the kinds of ad appeals and brand types that contribute to perceived ad–media congruence on Instagram and how such congruence influences consumers’ engagement intentions via the interaction of self-related congruence constructs. Additionally, ad intrusiveness was studied as a mediator of the relationship between ad–media congruence and consumers’ behavioral engagement intention. Design/methodology/approach An online 2 (Ad appeal: hedonic vs utilitarian) × 2 (Brand type: hedonic vs utilitarian) between-subject experiment was conducted with four versions of mock-up Instagram in-feed native ads. Findings Results showed that hedonic advertising appeals contributed to ad–media congruence on Instagram, which yielded a lower level of ad intrusiveness and further resulted in higher consumer behavioral engagement intentions. The brand type did not significantly influence participants’ perceptions of ad–media congruence. Moreover, the findings indicate individuals’ brand-self congruence and ad-self congruence were significant moderators in interactions with ad–media congruence in influencing consumers’ behavioral engagement intentions. Practical implications Both brand managers and social media providers can leverage this study’s findings to improve ad effectiveness and consumer experiences in their respective social media landscapes. Specifically, knowing what kind of ad is more congruent and less intrusive, as well as how to better tailor targeting strategies in digital media spaces by building higher ad self- and brand self-congruence, can help them achieve persuasive effects when complying with the Federal Trade Commission disclosure guideline. Originality/value The current study advances extant literature on native advertising by examining the core characteristic of ad–media congruence and its relation to the key metric of social media marketing success – consumer engagement intentions. The findings also extend the congruence theory by examining the interaction effect of media- and self-related congruence constructs.

Collaborative information seeking environments benefiting from holistic ergonomics

2015 ◽  
Vol 33 (3) ◽  
pp. 439-459 ◽  
Author(s):  
Anika Meyer ◽  
Ina Fourie
Keyword(s):  
Content Analysis ◽  
Information Seeking ◽  
Information Science ◽  
Library And Information Science ◽  
Research Approach ◽  
Science Literature ◽  
Content Type ◽  
Social Perspectives ◽  
Collaborative Information Seeking ◽  
Practical Implications

Purpose – The purpose of this paper is to explore the value of utilising a holistic ergonomic approach, covering engineering, cognitive and social perspectives, to cultivate beneficial and productive collaborative information seeking (CIS) systems and environments, specifically with regard to three main CIS pillars (control, communication and awareness). Design/methodology/approach – A qualitative research approach, based on a selective corpus of CIS literature, was utilised to perform a content analysis to note if terms and concepts normally associated with engineering, cognitive and social ergonomics can be used to eliminate terms reflecting issues related to three CIS pillars (control, communication and awareness) that can benefit from a holistic ergonomic approach. Findings – The content analysis revealed that a fairly extensive amount of holistic ergonomic terminology is prominent within the CIS literature, therefore establishing a connection between the two disciplines: CIS and ergonomics. This suggests that CIS system issues could benefit from the insights of a holistic ergonomic approach. Research limitations/implications – Since this is an exploratory study the scope of CIS literature utilised in the content analysis was limited to a selection considered most important by the authors; this should be supplemented by further research. Practical implications – Intended to instigate interest in further exploration of the beneficial and productive implications and practical application of holistic ergonomics in designing CIS systems and environments. Originality/value – This is the first research paper in the Library and Information Science literature that explores the potential of utilising holistic ergonomics to cultivate CIS systems and environments.

Realizable value of the MLIS: insights from a new professional

2016 ◽  
Vol 29 (3) ◽  
pp. 142-150
Author(s):  
Philip Bradley White
Keyword(s):  
Job Performance ◽  
Design Methodology ◽  
Information Science ◽  
Practical Experience ◽  
Library And Information Science ◽  
Content Type ◽  
Science Degree ◽  
Academic Librarian ◽  
Points Of View ◽  
Practical Implications

Purpose This paper aims to discuss the value of the Master of Library and Information Science degree from the perspective of a recent graduate and practicing academic librarian. Design/methodology/approach The paper is a viewpoint supported by current literature and practical experience. Findings The author presents ideas for integrating theory into skills-based education and advocates for greater emphasis on technical skill development in Library and Information Science (LIS) education. Practical implications LIS educators may benefit from a recent graduate’s evaluation of LIS education because it relates to hireability and job performance. Originality/value The paper represents the author’s points of view.

Social media influence on the B2B buying process

2019 ◽  
Vol 34 (7) ◽  
pp. 1482-1496 ◽  
Author(s):  
Hoda Diba ◽  
Joseph M. Vella ◽  
Russell Abratt
Keyword(s):  
Social Media ◽  
Design Methodology ◽  
Media Influence ◽  
Content Type ◽  
Exploratory Approach ◽  
Functional Blocks ◽  
Use Of Social Media ◽  
The Relationship ◽  
Business To Business ◽  
Practical Implications

Purpose This study aims to explore if and how business-to-business (B2B) companies can use social media to influence the buying process. Design/methodology/approach The study uses an exploratory approach into the existing literature related to the B2B buying process and its relationship with social media. Findings The study shows that companies in a B2B context can use social media as a means of influencing the stages of the buying process by means of using one or more of the seven functional blocks of social media. Research limitations/implications The findings demonstrate the relation that exists between each stage of the buyer process in a B2B organization and the functional blocks of social media. This study opens the door for further research into the influence of each of these blocks on the buying process stages and the roles involved. Practical implications This study identifies how social media’s blocks influence the different stages and how organizations can use that to their benefit. Originality/value Few studies have investigated the use of social media in a B2B context. However, not many have looked into the influence of social media in the B2B buying process and buying center. This study looks into the relationship between the buying process stages and social media’s functional blocks as related to the different roles of the buying center.

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