Exploring potential cruisers behavior based on a preference model: the Japanese cruise market

2020 ◽  
Vol 5 (4) ◽  
pp. 391-407
Author(s):  
Tomoya Kawasaki ◽  
Yui-yip Lau
Keyword(s):  
Stated Preference ◽  
Behavioral Model ◽  
Cruise Ship ◽  
Related Services ◽  
Content Type ◽  
Working People ◽  
Cruise Tourism ◽  
Panel Effects ◽  
Intentions To Participate ◽  
Cruise Lines

Purpose The purpose of this study is to analyze the preferences of potential Japanese cruise ship tourists and identify the factors influencing their participation in cruise ship tourism. In the analysis, preference for cruise ports in East Asia is also examined. Design/methodology/approach The behavioral model of potential cruiser is developed through a mixed ordered logit approach. The data are collected by means of the stated preference method with the application of a Web-based questionnaire. Multiple answers are collected from each respondent. Hence, panel effects between answers are considered so as to obtain a robust model. Findings The results show that Nagasaki and Hong Kong ports are preferred, and other domestic ports, namely, Kobe, Kagoshima, and Naha are also relatively popular places to visit. However, potential Japanese cruisers are reluctant to visit two South Korean destinations which are frequently selected as cruise lines by avoiding Cabotage rule. Besides, shorter cruise duration and lower prices increase the possibility of participation in cruise tourism, particularly for working people. Retirees tend to have less interest in cruise tourism. However, Japanese-related services will increase retirees’ intentions to participate in cruise tourism. Research limitations/implications This study attempts to analyze potential cruisers’ behavior toward cruise ship tourism in Japan and discusses how to increase the number of cruisers participating in cruise ship tourism. In this vein, repeat behavior should also be analyzed. Repeat behavior contributes to the maintenance and increase in cruisers in Japan. Originality/value There is no study on potential cruiser’s behavior analysis in Japan which is the emerging country as cruise market. Thus, the number of potential cruisers is expected to be high. This study reveals that potential cruisers’ preferences on cruise ship services (e.g. duration, price, on board services, etc.), which are separately analysed for working ages and retirees. Besides, preferences on port of calls in East Asian context are revealed. These results are useful for cruise ship industries, especially for cruise lines.

scholarly journals Apocalypse Now or Overreaction to Coronavirus: The Global Cruise Tourism Industry Crisis

2020 ◽  
Vol 12 (17) ◽  
pp. 6968 ◽  
Author(s):  
Aleksandar Radic ◽  
Rob Law ◽  
Michael Lück ◽  
Haesang Kang ◽  
Antonio Ariza-Montes ◽  
...  
Keyword(s):  
Tourism Industry ◽  
Qualitative Approach ◽  
Cruise Ship ◽  
Cruise Industry ◽  
Cruise Ships ◽  
Cruise Tourism ◽  
Health Related ◽  
Managerial Implications ◽  
Systematic Failure ◽  
Cruise Lines

The current COVID-19 cruise tourism crisis has evolved to epic proportions and placed some of the cruise lines on the verge of bankruptcy. This research aimed to gain a deeper understanding of the crisis. Using an inductive qualitative approach, interviews were conducted with eight frequent cruisers who were at home and eight cruise ship employees who were employed by various cruise companies and who were working on cruise ships during the COVID-19 cruise tourism crisis. The findings revealed a systematic failure within the cruise industry management to understand the COVID-19 pandemic. Results of this study highlight the importance of health-related perceived risks on the nature and impact of the COVID-19 cruise tourism crisis. This study supports the overall theory of cruise tourism and crisis management by extending the chaos theory and its principals on the COVID-19 cruise tourism crisis. The managerial implications for cruise lines are outlined.

Cruise tourism: social media content and network structures

2018 ◽  
Vol 73 (4) ◽  
pp. 433-447 ◽  
Author(s):  
Flávio Tiago ◽  
João Couto ◽  
Sandra Faria ◽  
Teresa Borges-Tiago
Keyword(s):  
Social Media ◽  
Assessment Tool ◽  
Reaction Model ◽  
Network Structures ◽  
Star Model ◽  
Content Type ◽  
Cruise Tourism ◽  
Internet Presence ◽  
Cruise Line ◽  
Cruise Lines

Purpose The purpose of this paper is to present knowledge acquired through examining three cruise lines’ social media strategies over a three-year period, analyzing the network structures involved and demonstrating the value of the STAR (storytelling, triggers, amusement and reaction) model for enhancing social media activity. Design/methodology/approach This study gathered data from three cruise lines’ official websites and Facebook and Twitter accounts, examining variables such as internet presence, engagement and fans/followers. Furthermore, the work also addresses several issues that researchers encounter when using the STAR model. Findings Digital activity was found to vary significantly between the three cruise lines’ websites and Facebook and Twitter accounts, with the companies adopting different approaches and obtaining different results. Each company tended to have its own base of fans and followers, who shared a common language, reflected in the hashtags they used. The results show that cruise lines wishing to develop a content-oriented strategy that maximizes engagement in social media should share rich multimedia content that supports storytelling values and can be used on multiple platforms. Originality/value This work can be of interest to practitioners aiming to use a comparison and assessment tool for their digital activity. It could also assist future researchers focusing on cruise line activity, as few researchers have analyzed the online content strategies of cruise lines, particularly on Facebook and Twitter.

scholarly journals Sustainable Cruise Tourism in Marine World Heritage Sites

2020 ◽  
Vol 12 (2) ◽  
pp. 611 ◽  
Author(s):  
Lee K. Cerveny ◽  
Anna Miller ◽  
Scott Gende
Keyword(s):  
Online Survey ◽  
World Heritage ◽  
Air Emissions ◽  
Cruise Ship ◽  
World Heritage Sites ◽  
Heritage Sites ◽  
Cruise Ships ◽  
Cruise Tourism ◽  
Industry Sectors ◽  
Cruise Lines

Cruise-ship tourism is one of the fastest growing industry sectors, with itineraries that regularly visit marine parks and protected areas. UNESCO Marine World Heritage (MWH) Sites feature some of the world’s most exceptional ecosystems, resulting in some cruise lines targeting these sites. To understand the extent of cruise ship visitation and determine perceptions of cruise ship sustainability within and across environmental, economic, and sociocultural dimensions, we conducted an online survey of 45 (out of 50) sites. The survey included responses about the characteristics of cruise ship visitation, strategies for sustainably managing ships, and ideas for encouraging sustainable practices. Among the 45 respondents, 30 (67%) indicated that their MWH site hosts cruise ships or cruise ship passengers, and 25 sites have cruise ships that enter the protected area marine waters. Most sites (62%) indicated an increase in cruise visitation over the last three years. While most sites regulate ballast water (73%) and wastewater (73%) discharge, common concerns focused on ship air emissions and wildlife interactions. Lack of funds generated by cruise ships toward community infrastructure was noted. MWH site managers expressed interest in developing site networks to facilitate sharing of ideas as a first step for increasing sustainability across all sites.

The future of tourism in an emerging economy: the reality of the cruise industry in Caribbean

2014 ◽  
Vol 6 (2) ◽  
pp. 127-137 ◽  
Author(s):  
Fritz Pinnock
Keyword(s):  
International Association ◽  
Research Question ◽  
Tourism Industry ◽  
Content Type ◽  
Cruise Tourism ◽  
The Face ◽  
The Caribbean ◽  
To Come ◽  
High Level ◽  
Cruise Lines

Purpose – In the face of newly industrialised nations, there is the tendency that there will be a shift or redirect of tourists from old tourism destinations to the newly industrialised ones. While there has been a consistent growth in cruising to the Caribbean, the question is whether the growth in cruise ship calls and increase in cruise passenger arrivals to the Caribbean translate into greater development for the region ' s stakeholders or whether this just creates increased profits for the cruise lines, and whether there will be a shift from the Caribbean to the newly industrialised nation in years to come. This paper seeks to address these issues. Design/methodology/approach – This research employed mixed methods approach to answer the research question. The nature of the question and data necessary to answer the question led to the choice of qualitative and quantitative techniques. Findings – The findings from this research will, hopefully, serve as a guide for Caribbean nations to develop a better strategy to cope with the cruise tourism industry; an approach based more along the lines of inter-island collaboration as opposed to competition. Research limitations/implications – Lack of ample data on cruise tourism in the Caribbean was one of the limitations of the study. Another drawback involved the high level of secrecy which surrounds the industry and the unwillingness of cruise lines and their associates to provide access to operational data, which they regard as confidential. Originality/value – The Caribbean, particularly Caribbean governments, will benefit from a greater understanding of the power relations among the cruise tourism stakeholder chain and the profile of costs and benefits associated with the industry. Over the years, the Caribbean has relied solely on the economic impact surveys produced by Florida Caribbean Cruise Association (FCCA) and Cruise Lines International Association (CLIA), both of whom represent the cruise lines, in order to make projections and development plans for the industry.

Assessing servicescape of cruise tourism: the perception of Chinese tourists

2017 ◽  
Vol 29 (10) ◽  
pp. 2556-2572 ◽  
Author(s):  
Jiaying Lyu ◽  
Liang Hu ◽  
Kam Hung ◽  
Zhenxing Mao
Keyword(s):  
Factor Analysis ◽  
Online Survey ◽  
Research Effort ◽  
Chinese Market ◽  
Chinese Consumers ◽  
Content Type ◽  
Cruise Tourism ◽  
Dining Services ◽  
Chinese Tourists ◽  
Cruise Lines

Purpose This study aims to develop a comprehensive framework for assessing servicescape of cruise tourism and provides practical suggestions to improve the perception of Chinese tourists toward cruise servicescape. Design/methodology/approach A multistage mixed-method design was used in the sequence of in-depth interviews (n = 18), expert panel (n = 5), on-site survey (n = 317) and online survey (n = 300). Grounded theory, exploratory factor analysis and confirmatory factor analysis were used to assess cruise tourism servicescape. Findings The cruise tourism servicescape construct was identified with six dimensions: facilities and décor, natural scenery, onshore excursions, onboard entertainment, social interactions and dining services. These dimensions were in the order of importance, as perceived by Chinese tourists. Practical implications Cruise lines operating large ships can be more attractive to Chinese consumers than luxury cruise lines operating smaller vessels. Cruise operators can enhance perceived servicescape by integrating natural and built environments, such as air, sea and on-shore tours. Services provided by foreign crew members may serve as a strong selling point for Chinese tourists. Consumer-to-consumer activities may be introduced into the Chinese market. Cruise operators may also provide quality meal service in terms of variety, quality and flexibility. Originality/value Considering that minimal research has been conducted on cruise servicescape scale development, this study serves as the first empirical research effort in this regard. The findings also identify the specific needs of Chinese tourists, which is a fast-growing market in the cruise industry.

The effects of cruise ship tourism in coastal heritage cities

2012 ◽  
Vol 2 (2) ◽  
pp. 190-199 ◽  
Author(s):  
Elizabeth A. Marsh
Keyword(s):  
South Carolina ◽  
Tourism Industry ◽  
Cruise Ship ◽  
Urban Centers ◽  
Content Type ◽  
Mass Tourism ◽  
Cruise Tourism ◽  
Local Residents ◽  
Heritage Centers ◽  
Mitigation Policies

PurposeThe purpose of this paper is to explore the introduction of cruise ship tourism into historic urban centers, and the mitigation policies that can be implemented to encourage sustainable development of this relationship.Design/methodology/approachThe paper focuses on the unique aspects of cruise tourism that differentiate it from other forms of mass tourism. Using the specific example of Charleston, South Carolina, it explores the difficulties that cruise tourism present to local residents and policymakers. It looks at different mitigation policies that have previously been implemented in cruise destinations around the world, and analyzes which have been the most effective.FindingsCruise ship tourism is the fastest growing segment of the tourism industry, and it is an issue that many coastal heritage destinations will soon face. Uncontrolled tourism from cruise ships is unsustainable, and strong government intervention is needed to maintain heritage cities.Originality/valueThis paper provides compelling evidence that cruise ship tourism presents an immediate threat to sustainable tourism in urban heritage centers, and provides policy recommendations for lawmakers.

Sustainable cruise ship employment for the Caribbean region – a conceptual perspective

2017 ◽  
Vol 9 (1) ◽  
pp. 60-69 ◽  
Author(s):  
Sheree-Ann Adams
Keyword(s):  
Poverty Reduction ◽  
Primary Data ◽  
Caribbean Region ◽  
Content Type ◽  
The Public ◽  
Cruise Ships ◽  
Training Standards ◽  
The Usa ◽  
The Caribbean ◽  
Cruise Lines

Purpose The purpose of this paper is to explore the opportunities and approaches needed to ensure the long-term sustainability of cruise companies as a source of employment for Caribbean nationals. Design/methodology/approach The format is one of a concept paper and not a review of primary data collected, but based on the authors observations, industry knowledge and review of secondary literature available in the public domain. Findings Some recommendations are made as to the facilitation of this concept in sustainable cruise employment for the Caribbean region that will provide not only economic sustainability but also social benefits to the Caribbean region at large through poverty reduction through employment and global travel exposure. Practical implications The paper puts forth a proposal for a centralized organization representative of the multiple stakeholders within the Caribbean Cruise community: to manage and facilitate a fund to assist Caribbean nationals desirous of working on cruise ships and to meet the necessary standards of training not only in hospitality qualifications but also in basic training standards of safety, security and watch keeping for seafarers. Social implications The employment opportunities for Caribbean persons on cruise ships have not been fully exploited with the majority of Caribbean nationals working on cruise ships found predominately within the Royal Caribbean Cruise Lines, Celebrity Cruises, Norwegian Cruise Lines and Carnival Corporation brands based in the USA. Originality/value This paper provides readers with insight into the existing Caribbean employment and shipboard employment scenarios, with the view of presenting an option for stimulating and supporting sustainable employment on cruise ships for Caribbean nationals.

Impact of precarious employment on retirement planning for young workers and their parents: the case of Hong Kong

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ka Ki Chan ◽  
Tat Chor Au-Yeung
Keyword(s):  
Hong Kong ◽  
Job Insecurity ◽  
Retirement Planning ◽  
Young Workers ◽  
Precarious Employment ◽  
Content Type ◽  
Retirement System ◽  
Working People ◽  
Social Insecurity ◽  
And Control

PurposeRetirement protection has been widely debated in Hong Kong over two decades. The debate about the relationship between social insecurity and retirement protection, and provoked consideration of a choice between a rights-based universal retirement system and means-tested protection for senior citizens are still contested. This study aims to explore the understanding and behaviours of young workers regarding retirement planning, their difficulties and worries with the implementation of providing support for their parents' retirement.Design/methodology/approachThis was an exploratory study to target young workers aged 20–34 years to participate. Qualitative data presented in this study were drawn from 16 young workers. Seven were female and nine were male young workers.FindingsThe research found that young workers who have a relatively low level of income, particularly for non-standard workers and the self-employed, both are likely to find difficulties to contribute to their own retirement planning and their parents' retirement with the emerging problems of job insecurity and instability. Young working people in lower socio-classes have further limited choices and control over their own retirement planning, as well as providing support for their parents' retirement that may cause a breach of intergenerational contract.Originality/valueWith the increasing number of young workers with precarious employment or unemployment, this study has contributed to a shift in views regarding intergenerational contracts, particularly in the need to support other generations of family members in a contemporary Hong Kong society.

scholarly journals Cumulative prospect theory and deferred annuities

2019 ◽  
Vol 11 (3) ◽  
pp. 277-293 ◽  
Author(s):  
Anran Chen ◽  
Steven Haberman ◽  
Stephen Thomas
Keyword(s):  
Prospect Theory ◽  
Loss Aversion ◽  
Design Methodology ◽  
Behavioral Model ◽  
Cumulative Prospect Theory ◽  
Optimal Consumption ◽  
Content Type ◽  
Deferred Annuity ◽  
To Receive

Purpose Although it has been proved theoretically that annuities can provide optimal consumption during one’s retirement period, retirees’ reluctance to purchase annuities is a long-standing puzzle. The purpose of this paper is to use behavioral model to analyze the low demand for immediate annuities. Design/methodology/approach The authors employ cumulative prospect theory (CPT), which contains both loss aversion and probability transformations, to analyze the annuity puzzle. Findings The authors show that CPT can explain the unattractiveness of immediate annuities. It also shows that retirees would be willing to buy a long-term deferred annuity at retirement. By considering each component from CPT in turn, the loss aversion is found to be the major reason that stops people from buying an annuity while the survival rate transformation is an important factor affecting the decision of when to receive annuity incomes. Originality/value This paper identifies CPT as one of the reasons for the low demand of immediate annuities. It further suggests that long-term deferred annuities could overcome behavioral obstacles and become popular among retirees.

Cruise destination brand awareness as a moderator in motivation-satisfaction relation

2016 ◽  
Vol 71 (4) ◽  
pp. 245-258 ◽  
Author(s):  
Arja Lemmetyinen ◽  
Darko Dimitrovski ◽  
Lenita Nieminen ◽  
Tuomas Pohjola
Keyword(s):  
Regression Analysis ◽  
Relevant Literature ◽  
Social Recognition ◽  
Brand Awareness ◽  
Hierarchical Regression ◽  
Destination Branding ◽  
Content Type ◽  
Cruise Tourism ◽  
Research Findings ◽  
Destination Brand

Purpose The aim of this study is to examine cruise destination branding as a new resource for a region to promote an area as a differentiated cruise destination. The authors specifically study how the perceived brand awareness of a destination moderates the relation between cruisers’ motivation and destination satisfaction and word-of-mouth (WoM). Design/methodology/approach A statistical model was adapted from relevant literature and applied in the context of cruise destination branding. The model was tested by measuring Cronbach’s alpha coefficients and the fit of the model through confirmative factor analysis. Hierarchical regression analysis and moderated regression analysis were also conducted. The sample consisted of British cruisers (n = 182) visiting the city of Pori in Finland. Findings The findings suggest that factors that impel people to take cruises (social recognition, self-esteem, discovery, socialization, convenience and value) have a significant impact on satisfaction with the destination, whereas brand awareness is recognized as a moderator in the relation between social recognition and destination satisfaction and WoM. Research findings provide a framework to discuss and analyze the cruise tourism business in a holistic way. Whereas the earlier studies have focused on onboard experiences, in this study, the focus of attention is on the onshore experiences of the cruisers. Research limitations/implications The study is focused on one Baltic Sea cruise destination, the British Cruise Company and a limited segment of senior British passengers. Practical implications By measuring cruisers’ internal travel motives and their perceptions of the brand awareness of the port-of-call during the cruise, or the destination, the results offer destination marketing organizations valuable information to develop their offerings to meet the needs of future travelers and visitors. Originality/value The study contributes to the cruise destination literature by linking the perceived brand awareness of a destination to motivational factors of the tourist and further to destination satisfaction and WoM behavior specifically in the context of onshore experiences.

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